10 Breathtaking South American Museums

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We’ve seen some absolutely stunning museums in Europe and North America; now it’s time to head south to see what kinds of gorgeous gems are located down in South America.

1. Tequendama Falls Museum of Biodiversity and Culture, Colombia

Originally a private residence, then partially converted into a hotel and finally turned into a museum, the Tequendama Falls Museum is easily worth a visit just to enjoy the breathtaking view. The 1923 French-architecture-inspired building was constructed on a cliff face that overlooks the Tequendama Falls. It was supposed to be reconstructed into an eighteen story hotel after the 1950s, but construction never began and the hotel was eventually abandoned in the '90s due to contamination of the river below. The building developed a reputation for being haunted well before it was converted into a museum. For those who aren’t afraid of ghosts though, it’s certainly one of the top must-see attractions in the area.

2. Imperial Museum, Brazil

This absolutely stunning neoclassical building was completed in 1862, with the purpose of serving as the Emperor’s summer residence. After the empire fell in 1909, the mansion served as the St. Vincent de Paul College. It was one of the school’s students, Alcindo de Azevedo Sodre, who first envisioned turning the school into a historical museum. By 1940, he had convinced enough people that the structure was converted into the Imperial Museum.

Sodre became the first director of the museum, studying the history of the structure and rigorously working to locate pieces of furniture, art and other home accessories that originally belonged to the imperial family so the museum could illustrate their day-to-day lives. The museum opened in 1943, offering an important collection of documents and artifacts relating to the Brazilian Empire.

The museum now houses over 300,000 items and offers a temporary exhibition hall dedicated to contemporary art. It is currently one of the most visited museums in Brazil.

3. Museu Paulista, Brazil

If you just can’t get enough history on the Brazilian Empire, then you’ll want to visit the Museu Paulista as well. Operated by the University of Sao Paulo, the museum is located near the spot where Emperor Pedro I proclaimed independence from Portugal.

The structure—designed by Italian architect Tommaso Gaudenzio Bezzi—and its gardens are loosely based on the French Palace of Versailles and the museum features a large collection of furniture, artwork, and documents relating to the Brazilian Empire.

4. Tigre Municipal Museum of Fine Art, Argentina

In 1890, the beautiful Tigre Hotel was constructed on the banks of the Lujan River, Tigre. Twenty-two years later, the Tigre Club was constructed next door, designed by architects Pablo Pater and Luis Dubois, and adorned with Venetian mirrors, French chandeliers, and frescoes by Spanish artist Julio Vila y Prades. Soon, it became a hot spot for Argentina’s rich and famous. Unfortunately, the owners were forced to close their casino due to new legislation in 1933. The world-wide Great Depression hit Argentina at the same time period and the luxury hotel next door was demolished in 1940. While the Club continued to operate, offering live performances and a classy restaurant, it never again saw the glory days it once had.

Luckily, it wasn’t torn down like the Tigre Hotel, and in 1979, the building was declared a National Historic Monument. This helped earn funding for a massive renovation, and in 2006, the building reopened as the Tigre Municipal Museum of Fine Art.

5. Juan Carlos Castagnino Municipal Museum of Art, Argentina

This lovely building was originally constructed as a summer residence for the Ortiz Basualdo family of Buenos Aires in 1909. Designed by Pablo Pater and Luis Dubois (the same team responsible for the Tigre Club), the building features a classic French half-timber motif.

Meanwhile, the city of Mar del Plata's municipal museum of art was established in the City Hall in 1938. The Ortiz Basualdo family donated their summer home to the museum in 1980, including their fine furniture by Belgian architect and cabinet maker Gustave Serrurier-Bovy, which has been incorporated into the museum exhibits.

These days, the museum’s collection includes nearly 600 paintings, sculptures, lithographs, and photographs, most notably from local painter Juan Carlos Castagnino, for whom the museum was renamed in 1982.

6. National Museum of Fine Arts, Chile

Known locally as the MNBA (which stands for Museo Nacional de Bellas Artes), Chile’s fine arts museum was established in 1880, making it the oldest such museum in South America. The museum was moved into the Palace of the Fine Arts building where it currently resides in 1910. The Palace was built to commemorate the country’s first centennial of independence from Spain. It was designed by French-Chilean architect Emile Jecquier, who combined Beaux-arts, Neoclassical Second Empire, Baroque, and Art Nouveau touches into the building’s design, taking strong inspiration from the Petit Palais of Paris.

The back side of the same building is also home to the Museum of Contemporary Art, so if you enjoy beautiful museums and great art, you really get a two-for-one when you visit the MNBA.

Like many buildings in the area, the Palace of Fine Arts received substantial damage in the 2010 Chile earthquake, but most of this damage has now been cleared out and repaired.

7. Museum of Italian Art, Peru

While Peru might not be the first place you think of when it comes to Italian art, this lovely museum is certainly worth a visit if you get the opportunity. The Italian community of Peru donated the museum as a gift to the country in 1921 to celebrate the country’s 100th anniversary of independence from Spain.

The building, designed by Italian architect Gaetano Moretti, is just as much an artwork as many of the pieces inside. The exterior features elements from Bramante’s architecture and decorations inspired by famous artists such as Donatello, Ghiberti, Michelangelo and Botticelli. The façade features emblems from the largest cities in Italy and two Venetian mosaics featuring famous men from Italian history. Inside, there is a massive stained glass inspired by Botticelli’s Primavera.

One unique feature of this museum is its offering of guided visits for the blind. The service allows blind patrons to wear special gloves and touch the bronze and marble statues to appreciate the beauty of the works. This experience is unavailable to the general public, but it allows the museum to help live up to its philosophy of bringing art and culture to all people.

8. Ricardo Brennand Institute, Brazil

In case you’re wondering, no, Brazil didn’t have any medieval castles or forts just hanging around filled with classical art and armor. This structure is instead a modern castle recreation (officially opened in 2002 to be exact) constructed in a classic Tudor style adorned with some original medieval pieces such as a drawbridge, a number of coats of arms, and a Gothic altarpiece. The massive building fills a gross area of 77,000 square meters and is located on a garden that spans over 44,000 acres and is endowed with artificial lakes and recreations of famous sculptures including The Thinker by Auguste Rodin, David by Michelangelo, and The Lady and the Horse by Fernando Botero.

The institute was borne from Brazilian businessman Ricardo Brennand’s personal collection of weapons, armor, and art that he began assembling in the 1940s. In 1990, he established the museum, which includes an art gallery, a library, an auditorium and a number of administrative/technical rooms. The museum offers free courses on art history and educational programs for teachers as well.

The collection includes objects from around the globe dating from the early Middle Ages to the 20th century, though there is a strong emphasis on Colonial and Dutch-occupied Brazil; in fact, the museum holds the world’s largest collection of items related to the Dutch occupation. It also has one of the largest collections of armor in the world, featuring over 3,000 pieces, including armor for dogs and horses. Meanwhile, the library houses over 62,000 volumes dating from the sixteenth century on, with a particular emphasis on works about Brazil written by travelers from Europe.

9. Estevez Palace, Uruguay

The Doric and Colonial styled Estevez Palace was originally owned by don Francisco Estevez and his family, but in 1880, the government acquired the building and established it as the workplace of the president. One hundred years later, President Julio Maria Sanguinetti moved the presidential office elsewhere, allowing the building to be transformed into a museum dedicated to the Uruguayan presidency and those who have served in the office. These days, the presidential office is located right next door, so it is a perfect destination for those interested in learning more about the workings of the Uruguayan government.

10. Quito Astronomical Observatory, Ecuador

Once a cutting edge observatory, this 1873 astronomical science building now serves as a museum educating the public on observatory technology and general astronomy. Founded in 1873 and completed five years later, the observatory is the oldest in all of Latin America and its design was based on the observatory of Bonn, Germany. While the original telescope dates back to 1875, many of the tools date between 1902 and 1914, when the second French Geodesic Mission traveled to Ecuador to confirm the results of the first mission, which set out to measure the roundness of the earth.

The building was restored in 2009 and remains one of the most important collections of nineteenth century astronomical instruments.

Know of any other amazing South American museums that visitors simply can’t miss out on? Let us know about them in the comments!

8 Haunting Horror Movie Gimmicks

Universal Pictures Home Entertainment
Universal Pictures Home Entertainment

In the 1950s and 1960s, horror movies were making studios huge profits on shoestring budgets. But after the market hit horror overload, directors and studios had to be extra creative to get people to flock to theaters. That's when a flood of different gimmicks were introduced at movie theaters across the country to make a film stand out from the crowd. From hypnotists to life insurance policies and free vomit bags, here's a brief history of some of the most memorable horror movie gimmicks.

1. PSYCHO-RAMA // MY WORLD DIES SCREAMING (1958)

In order to truly become a classic, a horror movie can't just work on the surface; it has to get deep inside of your head. That's what Psycho-Rama tried to achieve when it was first conceived for My World Dies Screaming, later renamed Terror in the Haunted House. Psycho-Rama introduced audiences to subliminal imagery in order to let the scares sink in more than any traditional film could.

Skulls, snakes, ghoulish faces, and the word "Death" would all appear onscreen for a fraction of a second—not long enough for an audience member to consciously notice it, but it was enough to get them uneasy. Obviously Psycho-Rama didn't really catch on with the public or the film industry, but horror directors, like William Friedkin in The Exorcist, have since gone on to use this quick imagery technique to enhance their own movies.

2. FRIGHT INSURANCE // MACABRE (1958)

Director William Castle didn't make a name for himself in the film industry by directing cinematic classics; instead, he relied on shock and schlock to help fill movie theater seats. His movies were full of what audiences craved at the time: horror, gore, terror, suspense, and a heaping helping of camp. But his true genius came from marketing—and the gimmicks he brought to every movie, which have since become legendary among horrorphiles.

His most famous stunt was the life insurance policy he purchased for every member of an audience that paid to see Macabre. This was a real policy backed by Lloyd's of London, so if you died of fright in your seat, your family would receive $1000. Now who wouldn't want to roll the dice on that type of deal? Of course, the policy didn't cover anyone with a preexisting medical condition or an audience member who committed suicide during the screening. Lloyd's had to draw the line somewhere, right?

3. HYPNO-VISTA // HORRORS OF THE BLACK MUSEUM (1959)

How do you make your routine horror movie stand out from the crowd? Hypnotize your audience, of course. Thus Hypno-Vista was born. For this gimmick, James Nicholson, president of American International Pictures, suggested that a lecture by a hypnotist, Dr. Emile Franchel, should precede Horrors of the Black Museum, which had a plot focusing on a hypnotizing killer.

For 13 minutes, Dr. Franchel talked to the audience about the science behind hypnotism, before attempting to hypnotize them himself in order to feel more immersed in the story. Nowadays it comes off as overlong and dry, but it was a gimmick that got people into theaters back in 1959. Plus, writer Herman Cohen said that eventually the lecture had to be removed whenever the movie re-aired on TV because it did, in fact, hypnotize some people.

4. NO LATE ADMISSION // PSYCHO (1960)

Though this isn't the most gimmickiest of gimmicks, Alfred Hitchcock's insistence that no audience member be admitted into Psycho once the movie started got a lot of publicity at the time. The Master of Suspense's reasoning is less about drumming up publicity and more about audience satisfaction, though. Because Janet Leigh gets killed so early into the movie, he didn't want people to miss her part and feel misled by the movie's marketing.

This publicity tactic wasn't completely novel, though, as the groundbreaking French horror movie Les Diaboliques (1955) had a similar policy in place. This was at a time when people would simply stroll into movie screenings whenever they wanted, so to see a director—especially one so masterful at the art of publicity—who was adamant about showing up on time was a great way to pique some interest.

5. FRIGHT BREAK // HOMICIDAL (1961)

Another classic William Castle gimmick was the "fright break" he offered to audience members during his 1961 movie, Homicidal. Here, a timer would appear on the screen just as the film was hurtling toward its gruesome climax. Frightened audience members had 45 seconds to leave the theater and still get a full refund on their ticket. There was a catch, though.

Frightened audience members who decided to take the easy way out were shamed into the "coward's corner," which was a yellow cardboard booth supervised by some poor sap theater employee. Then, they were forced to sign a paper reading "I'm a bona-fide coward," before getting their money back. Obviously, at the risk of such humiliation, most people decided to just grit their teeth and experience the horror on the screen instead.

6. THE PUNISHMENT POLL // MR. SARDONICUS (1961)

The most interactive of William Castle's schlocky horror gimmicks put the fate of the film itself into the hands of the audience. Dubbed the "punishment poll," Castle devised a way to let viewers vote on the fate of the characters in the movie Mr. Sardonicus. Upon entering the theater, people were given a card with a picture of a thumb on it that would glow when a special light was placed on it. "Thumbs up" meant that Mr. Sardonicus would be given mercy, and "thumbs down" meant … well, you get the idea.

Apparently audiences never gave ol' Sardonicus the thumbs up, despite Castle's claims that the happier ending was filmed and ready to go. However, no alternative ending has ever surfaced, leaving many to doubt his claims. Chances are, there was only one way out for Mr. Sardonicus.

7. FREE VOMIT BAGS // MARK OF THE DEVIL (1970)

Horror fans are mostly masochists at heart. They don't want to be entertained—they want to be terrified. So when the folks behind 1970's Mark of the Devil gave out free vomit bags to the audience due to the film's grotesque nature, how could any self-respecting horror fan not be intrigued? It wasn't just the bags that the studio was advertising; it also claimed the film was rated V, for violence—and maybe some vomit?

8. DUO-VISION // WICKED, WICKED (1973)

Duo-Vision was hyped as the new storytelling technique in cinema—offering two times the terror for the price of one ticket. Of course Duo-Vision is just fancy marketing lingo for split-screen, meaning audiences see a film from two completely different perspectives side-by-side. In the 1973 horror film Wicked, Wicked, that meant watching the movie from the points of view of both the killer and his victims.

Seems like a perfect concept for the horror genre, right? Well, Duo-Vision wasn't just employed during the movie's most horrific moments; it was used for the movie's entire 95-minute runtime. The technique had been used sparingly in other films—most notably in Brian De Palma's much better film Sisters (1973)—but it had never been implemented to this extent. A little bit of Duo-Vision apparently goes a long way, because it fell out of favor soon after.

9 People Who Have Been Called America's Sweetheart

Fox Photos/Getty Images
Fox Photos/Getty Images

The term “America’s Sweetheart” first appeared in the early 1900s, back when motion pictures were still a novelty. Over the years, it’s been applied to a vast number of celebrities—largely young, bubbly, wholesome-seeming ladies who women want to be and men want to introduce to their mothers. (The occasional man has been dubbed America's sweetheart, too, but the moniker has never quite defined famous men the way it has defined a certain genre of female celebrity.) Here are nine people who have been called "America's sweetheart" in the past.

1. THE ORIGINAL: MARY PICKFORD

Mary Pickford circa 1910
Hulton Archive, Getty Images

Mary Pickford—perhaps the most iconic actress of the Silent Era and a founder of Hollywood institutions like the United Artists studio and the Academy of Motion Picture Arts and Sciences—was the first to hold the unofficial title of "America's Sweetheart," a nickname reportedly given to her by influential theater owner David Grauman. The title would later be used in ad copy for her films and by magazines writing about her work. In a 1918 feature in Photoplay magazine called "Women I Have Loved," actor Elliott Dexter, in enumerating all of the actresses who had served as his on-screen love interests, wrote that "Mary Pickford absolutely captivated me as she does everyone who goes near her. Her genius, her brilliancy, her charm, her beauty—oh, what's the use? All of that has only been said two or three thousand times more or less and all of it is true." Dexter played opposite Pickford in A Romance of the Redwoods, a 1917 silent Western. (To give you an idea of her comparative clout, she received top billing, while his name didn't appear on the film's poster at all.)

"In more than 200 films, including 52 full-length features, she was the brave little girl whose hair hung down in golden ringlets," The Washington Post described in her obituary in 1979. "She was scarcely 5 feet tall, but she never gave up when times got bad. She was funny and sad, tough and vulnerable, innocent and ingenious, and she always won out in the end."

Oddly enough, Pickford proved that you didn't need to be from the U.S. to become America’s sweetheart—she was Canadian.

2. SHIRLEY TEMPLE

Shirley Temple, circa 1934.
Hulton Archive, Getty Images

Several decades after Pickford pioneered the name, Shirley Temple took over as "America’s Sweetheart," so effectively embodying the title that many have mistakenly called her America's first sweetheart. The dimpled, ringlet-sporting Depression-era child actor was famous by the time she was 6, singing and tap-dancing her way through more than 40 films before she retired from the pictures at the ripe age of 22 and selling millions of dolls in her likeness to American children in the process. As an adult, she went on to become a U.S. delegate to the U.N. and ambassador to Ghana and Czechoslovakia.

The title of America's sweetheart stuck with Temple throughout her life. When Fox released box sets of her complete works on DVD in the early 2000s, the studio called them the America's Sweetheart collection.

3. DEBBIE REYNOLDS

Debbie Reynolds circa 1955
Keystone, Getty Images

Debbie Reynolds became America's latest sweetheart in the 1950s, starting with her star turn in Singin’ in the Rain, which debuted in 1952 when she was 20 years old. She went on to appear in multiple movies a year throughout the 1950s and had several hit songs on the Billboard charts. "Her girl-next-door looks, bouncy personality and energy in a string of comedies and musicals quickly earned her the title of America's Sweetheart," The Times of Shreveport, Louisiana explained in 1988.

Unfortunately, Reynolds's position as America's sweetheart was often juxtaposed with the sex-symbol status of her close friend Elizabeth Taylor. Reynolds's husband Eddie Fisher (himself an American sweetheart) divorced her to marry Taylor in 1959, a scandal that garnered tremendous media coverage at the time and still appears in headlines today. Reynolds died in late 2016, and nearly every obituary referenced her years as America's sweetheart.

4. MARY TYLER MOORE

Mary Tyler Moore, circa 1969
E Milsom, Getty Images

In the 1970s, Mary Tyler Moore took over the title of America's sweetheart—though there was often a caveat. "Just as surely as Mary Pickford was America's sweetheart, Mary Tyler Moore is the viewers' sweetheart," a UPI newswire story about The Mary Tyler Moore Show declared in 1972, not quite giving her the full title. Moore became a household name in the early 1960s while playing Laura Petrie on The Dick Van Dyke Show and went on to star in her own eponymous show between 1970 and 1977. In 1977, the New York Daily News called her "America's TV sweetheart." But in other publications, there was no descriptor required. Both Esquire and Rolling Stone labeled her "America's sweetheart' in cover stories in 1977 and 1980, respectively.

And yet, America can't focus on one sweetheart for too long. Already, her title was already at risk of being passed off to someone else. In 1979, The Pittsburgh Press wrote that Donna Pescow of Saturday Night Fever, who was then starring in the ABC show Angie, "may replace Mary Tyler Moore as America's sweetheart." (That one didn't quite come to fruition.)

5. MARY LOU RETTON … AND NUMEROUS OTHER FEMALE OLYMPIANS OF THE 1980s

Mary Lou Retton at the 1984 Olympics.
STAFF/AFP, GettyImages

Not all of America's sweethearts have been actresses. Walter Cronkite bestowed the honorary on gymnast Mary Lou Retton following her wins at the 1984 Olympics in Los Angeles. Olympic runner Mary Decker occasionally donned the label in the 1980s, too, as did tennis star Chris Evert and swimmer Janet Evans. Just about every successful female athlete of the 1980s was at one point deemed to be America's sweetheart. The trope continues today, too—more recent Olympic gymnasts like Simone Biles, Gabby Douglas, and Aly Raisman have all been called America's sweethearts, too.

6. MEG RYAN

Meg Ryan circa 1993.
MYCHELE DANIAU, AFP/Getty Images

Meg Ryan became America’s sweetheart thanks to roles in a string of romantic comedies, starting with When Harry Met Sally… in 1989 and continuing throughout the 1990s. In one typical article of the time, a Detroit Free Press story in 1996 called Ryan "she of the giggle in the voice and the sparkle in the eye." Another, published by The Age in Australia, called her "cinema's intoxicating, decent-hearted sprite." But she fell out of Hollywood favor in the early 2000s after an affair with Russell Crowe brought about the end of her marriage to Dennis Quaid, a scandal that captivated the tabloids. If there's one rule to being America's sweetheart, it's that you have to keep your image scandal free—extramarital affairs are definitely not allowed.

Though she has been out of the spotlight for several years, Ryan recently discussed her time as America's sweetheart with Gwyneth Paltrow at a Goop conference, saying she never liked the title. "When you get labeled anything, like America's sweetheart—I didn't even know what that meant," she told Paltrow. "I remember thinking, 'Is that good?'" She went on to say, "It doesn't necessarily imply that you're smart or sexual or complicated or anything. It's a label. And what can a label do but guess at you?"

7. JULIA ROBERTS

Julia Roberts in ‘Runaway Bride,’ 1999
Getty Images

Julia Roberts got her start in Hollywood with films like Mystic Pizza (1988) and Steel Magnolias (1989) and became a true international star when Pretty Woman came out in 1990. In 1993, The Boston Globe called her "the closest thing there is to America's Sweetheart." Throughout the '90s, both she and fellow sweetheart Meg Ryan regularly made the top of lists like Harlequin's Top 10 Most Desirable Women and Men's Health's list of the top stars to "take home to Mom." And yet by the mid-1990s, some writers were already moving on to someone else. "Sandra Bullock emerged as the likely successor to the fading Julia Roberts as America's Sweetheart," the South Florida Sun-Sentinel announced in its end-of-year coverage for 1995. But she was soon back on top—after My Best Friend's Wedding came out in 1997, the Orlando Sentinel wrote that she "hardly seems ready to relinquish her title as America's Sweetheart." In 2003, National Enquirer released a biography of the star called Julia Roberts: America's Sweetheart.

8. SANDRA BULLOCK

Sandra Bullock talks on a cell phone while shopping for laundry detergent in 1999’s ’Forces of Nature.'
Getty Images

Anyone with a few hit romantic comedies under their belt is sure to become America's sweetheart, and Sandra Bullock was no exception. Bullock made her name starring as the plucky heroine in movies like While You Were Sleeping (1995), but when she tried to stretch her dramatic legs, she wasn't quite so beloved. "Sandra Bullock and Clint Eastwood are popular because of their personalities and looks, not necessarily because we want to see them perform," a Knight Ridder newspaper critic snarked in 1999. Bullock wasn't particularly invested in being America's sweetheart, however, and she certainly understood the rules of the game. "There's a different 'America's Sweetheart' every time they have to promote another romantic comedy," she told The Orange County Register in 2005.

9. JENNIFER ANISTON

A promotional image of Jennifer Aniston with her arms crossed, 1995
NBC Television/Getty Images

Even more fool-proof than romantic comedies, the quickest way to become America's sweetheart is to link up with another all-American celebrity. While Jennifer Aniston hit sweetheart status thanks to the massive popularity of her character on Friends—one Entertainment Weekly labeled as a Top 10 greatest pop-culture characters of the last 20 years in 2010—her romance with noted Hollywood heartthrob Brad Pitt definitely sealed the deal. When that ended in 2005, she got to keep the title, except she became "America's jilted sweetheart" (compared to the "superhumanly sensual" Angelina Jolie), as a writer from The Arizona Republic called her in 2005. (Another rule for these superfluous titles? Women must be pitted against each other, whether they like it or not.)

Even though Aniston no longer appears in our homes every Thursday night as she did during her run on Friends, she'll always be the country's sweetheart for many. "Look at Jennifer Aniston: she's America's sweetheart for a reason," fellow actress Allison Williams observed while talking about red carpet styles in Elle's 2014 Women in TV issue. "You know what she's going to look like when she shows up to something, and there's something so comfortable in that."

Maybe that's the key. If America's sweetheart is anything, it's comforting.

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