Saul Loeb, AFP/Getty Images
Saul Loeb, AFP/Getty Images

50 Acronyms and Initialisms All Spelled Out

Saul Loeb, AFP/Getty Images
Saul Loeb, AFP/Getty Images

You know the brands and companies, but do you know what all those letters stand for?

1. BMW

The white and blue BMW logo
Jacques Demarthon, AFP/Getty Images

BMW stands for Bayerische Motoren Werke in German, which translates to "Bavarian Motor Works."

2. L.L. BEAN

A man surrounded by LL Bean boxes.
Joe Raedle, Getty Images

The company is named after its founder, Leon Leonwood Bean.

3. CVS

Justin Sullivan, Getty Images

When it was founded in 1963, CVS originally stood for Consumer Value Stores. At that time, it sold health and beauty products. Only in 1967 did CVS begin operating locations with pharmacy departments. In 1969, CVS was sold to Melville Corporation, and in 1996, it became "CVS Corporation."

4. YKK

Those letters on seemingly every zipper stand for Yoshida Kogyo Kabushikikaisha in Japanese, which translates to "Yoshida Manufacturing Corporation." The first word refers to the founder, Tadao Yoshida.

5. A&W

Scott Olson, Getty Images

The A and W of A&W are founders (Roy) Allen and (Frank) Wright.

6. M&M'S

Spencer Platt, Getty Images

M&M’s stands for Mars & Murrie's, referring to founders Forrest Mars, Sr. and Bruce Murrie.

7. 3M

Koen van Weel, AFP/Getty Images

3M Company—which became its legal name in 2002—is an abbreviation of its former moniker, the Minnesota Mining and Manufacturing Company.

8. HSBC

Miguel Medina, AFP/Getty Images

HSBC stands for Hongkong and Shanghai Banking Corporation.

9. TCBY

TCBY
iStock

TCBY stands for The Country's Best Yogurt. It used to mean This Can't Be Yogurt, but they were sued by the rival frozen yogurt chain I Can't Believe It's Yogurt!, which was founded four years before TCBY.

10. KMART

Kmart
Scott Olson, Getty Images

Kmart is not, in fact, a place to shop for K's. The K is for Kresge, as in founder Sebastian S. Kresge.

11. DSW

DSW
Emmanuel Dunand, AFP/Getty Images

DSW stands for Designer Shoe Warehouse.

12. JCPENNEY

JCPenney
Drew Angerer, Getty Images

JCPenney was founded by James Cash Penney. With a name like that, he was destined to go into the world of business.

13. FIAT

FIAT logo
Joe Raedle, Getty Images

FIAT originally stood for Fabbrica Italiana Automobili Torino, which translates as "Italian automobile factory of Turin."

14. TASER

TASER
Fred Dufour, AFP/Getty Images

The name TASER comes from Tom Swift and His Electric Rifle, a 1911 science fiction novel by Victor Appleton that imagined an electric gun. The device from the book was the inspiration for the real-life TASER.

15. SMART CAR

Smart car
Sean Gallup, Getty Images

A collaboration between Swatch and Mercedes, the "smart" in smart car is short for Swatch Mercedes Art.

16. ZIP CODE

packages
iStock

The "ZIP" stands for Zone Improvement Plan.

17. USA PATRIOT ACT

American flag
iStock

This long acronym means Uniting and Strengthening America by Providing Appropriate Tools Required to Intercept and Obstruct Terrorism.

18. EOS

Sebastian Reuter, Getty Images for OuterInsight

You might know eos as the cosmetic company that makes those delightful spherical lip balms. The name is short for Evolution of Smooth.

19. MAC

MAC Cosmetics store
Andreas Rentz, Getty Images

MAC (stylized as M·A·C) stands for Make-up Art Cosmetics (saying MAC Cosmetics is technically redundant). It was founded by makeup artist and photographer Frank Toskan and salon owner Frank Angelo with the goal of creating cosmetics that photographed well.

20. P.C. RICHARD & SON

Refrigerators in a P.C. Richard & Son
Mario Tama, Getty Images

This store was named for founder Peter Christian Richard.

21. REI

an REI store
Kena Betancur, AFP/Getty Images

REI = Recreational Equipment, Inc.

22. H&M

Sean Gallup, Getty Images

The company started in 1947 as women's fashion retailer Hennes, Swedish for "Hers." In 1968, they acquired hunting apparel and fishing equipment retailer Mauritz Widforss and the name became Hennes & Mauritz. In 1974, it was simplified to just H&M.

23. IBM

Alexander Koerner, Getty Images

The technology company's name stands for International Business Machines.

24. D.A.R.E.

Lance Cpl. Samantha Foster, Wikimedia Commons // Public Domain

D.A.R.E. is an acronym for Drug Abuse Resistance Education. It also works as part of the motto "D.A.R.E. to resist drugs and violence," which was emblazoned on t-shirts that became a fad in the '90s.

25. GEICO

Mike Mozart, Flickr // CC BY 2.0

GEICO stands for Government Employees Insurance Company. Why? When GEICO first started, it was targeted to U.S. government employees and military personnel.

26. NECCO

NECCO stands for New England Confectionery Company.

27. FAO SCHWARZ

FAO Schwarz
Jewel Samad, AFP/Getty Images

Frederick August Otto Schwarz founded the legendary toy store, which closed in 2015 only to announce in 2017 that it's coming back to New York City.

28. DHL

DHL truck
Sean Gallup, Getty Images

The shipping and transportation company was christened after the last names of the founders: Adrian Dalsey, Larry Hillblom, and Robert Lynn.

29. JBL

JBL iPod speaker
William B. Plowman, Getty Images

The speaker company was founded by James B. Lansing, and its full name was James B. Lansing Sound, Incorporated. After a legal dispute about their name, the company decided to go by "JBL."

30. ALF

Amazon

The 1986 series ALF follows Gordon Shumway, an extraterrestrial being whose nickname is an acronym for Alien Life Form.

31. UPS

Scott Olson, Getty Images

UPS stands for United Parcel Service. (The company's full name is United Parcel Service of America.)

32. E.L.F.

Shantel Jang, Flickr // CC BY-NC-ND 2.0

This makeup brand's name isn't referring to the mythical creature—e.l.f. is an acronym for eyes, lips, face.

33. PAM

iStock

The cooking spray isn't named after anyone called Pam. It stands for Product of Arthur Meyerhoff, the founder of PAM Products, Inc.

34. BJ'S

Jeff Fusco, Getty Images

The "BJ" in BJ's Wholesale Club refers to Beverly Jean Weich, the daughter of Mervyn Weich, the company's first president.

35. CAPTCHA

iStock

That code you have to type in for security purposes stands for Completely Automated Public Turing test to tell Computers and Humans Apart.

36. AFLAC

Dia Dipasupil, Getty Images

The American Family Life Insurance Company of Columbus was founded in 1955, later altering the name to the American Family Life Assurance Company, and the acronym Aflac was adopted in 1989.

37. O.P.I.

Astrid Stawiarz, Getty Images for ELLE Magazine

Nail polish brand OPI (stylized as O·P·I) was originally founded as dental supply Odontorium Products Inc. The company’s CEO made the switch when he realized that their dental acrylics were being used in the manicure industry.

38. L.E.I.

l.e.i. jeans
Walmart

Girls who grew up in the '90s and '00s will remember the denim label l.e.i. (which still exists!). The brand, which was marketed exclusively to teens and young adults, stands for Life Energy Intelligence.

39. HTC

HTC Vive VR headset
Tomohiro Ohsumi, Getty Images

HTC is frequently cited as standing for High Tech Computer Company (yes, there's only one "C" in the initialism), but many point out the coincidence of the co-founder’s name being HT Cho.

40. WWE

John Cena with WWE background
Ethan Miller, Getty Images

WWE is a pretty straightforward initialism: World Wrestling Entertainment, Inc.

41. WWF

paper lantern with WWF logo
Filippo Monteforte, AFP/Getty Images

WWF, with its iconic giant panda logo, stands for World Wildlife Fund in the U.S. and Canada. In other markets, it stands for World Wide Fund for Nature.

42. ESPN

People arrive at the Invictus Games Orlando 2016
Chris Jackson, Getty Images for Invictus Games

ESPN = Entertainment and Sports Programming Network.

43. LG

LG logo
Pau Barrena, AFP/Getty Images

LG used to mean Lucky-Goldstar, but now the company says its initials stand for "Life's Good."

44. UNICEF

Unicef banner
iStock

UNICEF = United Nations International Children's Emergency Fund. As its mandate changed, it became the United Nations Children's Fund.

46. NBC

NBC logo
Michael Nagle, Getty Images

National Broadcasting Company.

47. ABC

ABC logo
Mario Tama, Getty Images

American Broadcasting Company.

48. CBS

CBS headquarters
Andrew Burton, Getty Images

CBS is an abbreviation of the company's former full name: Columbia Broadcasting System. In 1974, it became known as simply "CBS."

49. CNN

CNN building
David McNew, Newsmakers

Cable News Network.

50. H&R BLOCK

H&R Block
Joe Raedle, Getty Images

The tax preparation company was founded by brothers Henry W. Bloch and Richard Bloch.

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Universal Pictures Home Entertainment
The 10 Wildest Movie Plot Twists
Laura Harring in Mulholland Drive (2001)
Laura Harring in Mulholland Drive (2001)
Universal Pictures Home Entertainment

An ending often makes or breaks a movie. There’s nothing quite as satisfying as having the rug pulled out from under you, particularly in a thriller. But too many flicks that try to shock can’t stick the landing—they’re outlandish and illogical, or signal where the plot is headed. Not all of these films are entirely successful, but they have one important attribute in common: From the classic to the cultishly beloved, they involve hard-to-predict twists that really do blow viewers’ minds, then linger there for days, if not life. (Warning: Massive spoilers below.)

1. PSYCHO (1960)

Alfred Hitchcock often constructed his movies like neat games that manipulated the audience. The Master of Suspense delved headfirst into horror with Psycho, which follows a secretary (Janet Leigh) who sneaks off with $40,000 and hides in a motel. The ensuing jolt depends on Leigh’s fame at the time: No one expected the ostensible star and protagonist to die in a gory (for the time) shower butchering only a third of the way into the running time. Hitchcock outdid that feat with the last-act revelation that Anthony Perkins’s supremely creepy Norman Bates is embodying his dead mother.

2. PLANET OF THE APES (1968)

No, not the botched Tim Burton remake that tweaked the original movie’s famous reveal in a way that left everyone scratching their heads. The Charlton Heston-starring sci-fi gem continues to stupefy anyone who comes into its orbit. Heston, of course, plays an astronaut who travels to a strange land where advanced apes lord over human slaves. It becomes clear once he finds the decrepit remains of the Statue of Liberty that he’s in fact on a future Earth. The anti-violence message, especially during the political tumult of 1968, shook people up as much as the time warp.

3. DEEP RED (1975)

It’s not rare for a horror movie to flip the script when it comes to unmasking its killer, but it’s much rarer that such a film causes a viewer to question their own perception of the world around them. Such is the case for Deep Red, Italian director Dario Argento’s (Suspiria) slasher masterpiece. A pianist living in Rome (David Hemmings) comes upon the murder of a woman in her apartment and teams up with a female reporter to find the person responsible. Argento’s whodunit is filled to the brim with gorgeous photography, ghastly sights, and delirious twists. But best of all is the final sequence, in which the pianist retraces his steps to discover that the killer had been hiding in plain sight all along. Rewind to the beginning and you’ll discover that you caught an unknowing glimpse, too.

4. SLEEPAWAY CAMP (1983)

Sleepaway Camp is notorious among horror fans for a number of reasons: the bizarre, stilted acting and dialogue; hilariously amateurish special effects; and ‘80s-to-their-core fashions. But it’s best known for the mind-bending ending, which—full disclosure—reads as possibly transphobic today, though it’s really hard to say what writer-director Robert Hiltzik had in mind. Years after a boating accident that leaves one of two siblings dead, Angela is raised by her aunt and sent to a summer camp with her cousin, where a killer wreaks havoc. In the lurid climax, we see that moody Angela is not only the murderer—she’s actually a boy. Her aunt, who always wanted a daughter, raised her as if she were her late brother. The final animalistic shot prompts as many gasps as cackles.

5. THE USUAL SUSPECTS (1995)

The Usual Suspects has left everyone who watches it breathless by the time they get to the fakeout conclusion. Roger "Verbal" Kint (Kevin Spacey), a criminal with cerebral palsy, regales an interrogator in the stories of his exploits with a band of fellow crooks, seen in flashback. Hovering over this is the mysterious villainous figure Keyser Söze. It’s not until Verbal leaves and jumps into a car that customs agent David Kujan realizes that the man fabricated details, tricking the law and the viewer into his fake reality, and is in fact the fabled Söze.

6. PRIMAL FEAR (1996)

No courtroom movie can surpass Primal Fear’s discombobulating effect. Richard Gere’s defense attorney becomes strongly convinced that his altar boy client Aaron (Edward Norton) didn’t commit the murder of an archbishop with which he’s charged. The meek, stuttering Aaron has sudden violent outbursts in which he becomes "Roy" and is diagnosed with dissociative identity disorder, leading to a not guilty ruling. Gere’s lawyer visits Aaron about the news, and as he’s leaving, a wonderfully maniacal Norton reveals that he faked the multiple personalities.

7. FIGHT CLUB (1999)

Edward Norton is no stranger to taking on extremely disparate personalities in his roles, from Primal Fear to American History X. The unassuming actor can quickly turn vicious, which led to ideal casting for Fight Club, director David Fincher’s adaptation of the Chuck Palahniuk novel. Fincher cleverly keeps the audience in the dark about the connections between Norton’s timid, unnamed narrator and Brad Pitt’s hunky, aggressive Tyler Durden. After the two start the titular bruising group, the plot significantly increases the stakes, with the club turning into a sort of anarchist terrorist organization. The narrator eventually comes to grips with the fact that he is Tyler and has caused all the destruction around him.

8. THE SIXTH SENSE (1999)

Early in his career, M. Night Shyamalan was frequently (perhaps a little too frequently) compared to Hitchcock for his ability to ratchet up tension while misdirecting his audience. He hasn’t always earned stellar reviews since, but The Sixth Sense remains deservedly legendary for its final twist. At the end of the ghost story, in which little Haley Joel Osment can see dead people, it turns out that the psychologist (Bruce Willis) who’s been working with the boy is no longer living himself, the result of a gunshot wound witnessed in the opening sequence.

9. THE OTHERS (2001)

The Sixth Sense’s climax was spooky, but not nearly as unnerving as Nicole Kidman’s similarly themed ghost movie The Others, released just a couple years later. Kidman gives a superb performance in the elegantly styled film from the Spanish writer-director Alejandro Amenábar, playing a mother in a country house after World War II protecting her photosensitive children from light and, eventually, dead spirits occupying the place. Only by the end does it become clear that she’s in denial about the fact that she’s a ghost, having killed her children in a psychotic break before committing suicide. It’s a bleak capper to a genuinely haunting yarn.

10. MULHOLLAND DRIVE (2001)

David Lynch’s surrealist movies may follow dream logic, but that doesn’t mean their plots can’t be readily discerned. Mulholland Drive is his most striking work precisely because, in spite of its more wacko moments, it adds up to a coherent, tragic story. The mystery starts innocently enough with the dark-haired Rita (Laura Elena Harring) waking up with amnesia from a car accident in Los Angeles and piecing together her identity alongside the plucky aspiring actress Betty (Naomi Watts). It takes a blue box to unlock the secret that Betty is in fact Diane, who is in love with and envious of Camilla (also played by Harring) and has concocted a fantasy version of their lives. The real Diane arranges for Camilla to be killed, leading to her intense guilt and suicide. Only Lynch can go from Nancy Drew to nihilism so swiftly and deftly.

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Jesse Grant, Getty Images for AMC
5 Bizarre Comic-Con News Stories from Years Past
Jesse Grant, Getty Images for AMC
Jesse Grant, Getty Images for AMC

At its best, San Diego Comic-Con is a friendly place where like-minded people can celebrate their pop culture obsessions, and each other. And no one can make fun of you, no matter how lazy your cosplaying might be. You might think that at its worst, it’s just a series of long lines of costumed fans and small stores crammed into a convention center. But sometimes, throwing together 100,000-plus people from around the world in what feels like a carnival-type atmosphere where anything goes can have less than stellar results. Here are some highlights from past Comic-Con-tastrophes.

1. MAN IN HARRY POTTER T-SHIRT STABS ANOTHER MAN IN THE FACE—WITH A PEN

In 2010, two men waiting for a Comic-Con screening of the Seth Rogen alien comedy Paul got into a very adult argument about whether one of them was sitting too close to the other. Unable to come to a satisfactory conclusion with words, one man stabbed the other in the face with a pen. According to CNN, the attacker was led away wearing handcuffs and a Harry Potter T-shirt. In the aftermath, some Comic-Con attendees dealt with the attack in an oddly fitting way: They cosplayed as the victim, with pens protruding from bloody eye sockets.

2. MEMORABILIA THIEVES INVADE NEW YORK

Since its founding in 2006, New York Comic Con has attracted a few sticky-fingered attendees. In 2010, a man stole several rare comics from vendor Matt Nelson, co-founder of Texas’s Worldwide Comics. Just one of those, Whiz Comics No. 1, was worth $11,000, according to the New York Post. A few years later, in 2014, someone stole a $2000 “Dunny” action figure, which artist Jon-Paul Kaiser had painted during the event for Clutter magazine. And those are just the incidents that involved police; lower-scale cases of toys and comics disappearing from booths are an increasingly frustrating epidemic, according to some. “Comic Con theft is an issue we all sort of ignore,” collector Tracy Isenhour wrote on the blog of his company, Needless Essentials, in 2015. “I am here to tell you no more. It’s time for this garbage to stop."

3. CATWOMAN SAVES THE DAY


John Sciulli/Getty Images for Xbox

Adrianne Curry, winner of the first cycle of America’s Next Top Model, has made a career of chasing viral fame. Ironically, it was at Comic-Con in 2014 that Curry did something truly worthy of attention—though there wasn’t a camera in sight. Dressed as Catwoman, she was posing with fans alongside her friend Alicia Marie, who was dressed as Tigra. According to a Facebook post Marie wrote at the time, a fan tried to shove his hands into her bikini bottoms. She screamed, the man ran off, and Curry jumped to action. She “literally took off after dude WITH her Catwoman whip and chased him down, beat his a**,” Marie wrote. “Punched him across the face with the butt of her whip—he had zombie blood on his face—got on her costume.”

4. MAN POSES AS FUGITIVE-SEEKING INVESTIGATOR TO GET INTO VIP ROOM

The lines at Comic-Con are legendary, so one Utah man came up with a novel way to try and skip them altogether. In 2015, Jonathon M. Wall tried to get into Salt Lake Comic Con’s exclusive VIP enclave (normally a $10,000 ticket) by claiming he was an agent with the Air Force Office of Special Investigations, and needed to get into the VIP room “to catch a fugitive,” according to The San Diego Union Tribune. Not only does that story not even come close to making sense, it also adds up to impersonating a federal agent, a crime to which Wall pleaded guilty in April of 2016 and which carried a sentence of up to three years in prison and a $250,000 fine. Just a few months later, prosecutors announced that they were planning to reduce his crime from a felony to a misdemeanor.

5. MAN WALKS 645 MILES TO COMIC-CON, DRESSED AS A STORMTROOPER, TO HONOR HIS LATE WIFE


Michael Buckner/Getty Images for Disney

In 2015, Kevin Doyle walked 645 miles along the California coast to honor his late wife, Eileen. Doyle had met Eileen relatively late in life, when he was in his 50s, and they bonded over their shared love of Star Wars (he even proposed to her while dressed as Darth Vader). However, she died of cancer barely a year after they were married. Adrift and lonely, Doyle decided to honor her memory and their love of Star Wars by walking to Comic-Con—from San Francisco. “I feel like I’m so much better in the healing process than if I’d stayed home,” he told The San Diego Union Tribune.

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