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By Iamlilbub, CC BY-SA 3.0, Wikimedia Commons via MakeAMeme.org

Why Do Memes Usually Feature All-Caps White Font?

By Iamlilbub, CC BY-SA 3.0, Wikimedia Commons via MakeAMeme.org

Why is all-caps white font so often used in memes?

Archie D'Cruz:

Because of laziness, mostly. And Microsoft.

A great majority of memes floating around on the internet today are created using meme generators—web tools where you can select an image, add your text, and post it to social media. Easily done in under a minute without you having to fiddle around in Photoshop.

What’s common to just about all of them is the default setting: the same blocky typeface, in white all-caps, and text outlined in black. Those settings make it easy to read on virtually any image, dark or light.

Most of the popular meme generators don’t allow you to change the typeface, the color or the case, but even with the ones that do, these options are downplayed. So when you do run into a meme, you will almost certainly see something like this:

A screen shot of several popular internet memes

But how did this come to become the default? That’s where Microsoft comes in.

The typeface used in most memes is Impact, created in the sixties when the Swiss typographic style—clean, strong, legible—began to dominate graphic design. It was created by Geoffrey Lee, who sold it to British typeface foundry Stephenson Blake, which in turn sold it to Monotype after getting out of the font business.

As the internet gained in popularity in the '90s, Microsoft spearheaded a project to create a standard pack of fonts for the web.

It licensed 11 fonts, including Impact, from Monotype, and published them as freeware. These were included in the Windows 98 operating system, which dominated the market at the time.

Little surprise, then, that the earliest memes—which were created using MS Paint or Photoshop—would feature Impact. Along with Arial Black, it was easily the strongest of the core fonts and the most legible when placed on an image. Unlike Arial, it was also very condensed, which allowed for more text to fit in.

When websites featuring meme generators (or image macros, to use the technical term) arrived on the scene, Impact was an obvious choice: free to use, and easily readable on virtually any image.

Over the years, there have been sites that have tried to be unique—offering different font choices, darkening the image below the type, putting text above and below images, putting text in boxes—but by now using Impact in white all-caps for memes has become something of a meme itself.

The Impact font gets its own meme

This post originally appeared on Quora. Click here to view.

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Big Questions
Why Is a Pineapple Called a Pineapple?
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by James Hunt

Ask an English-speaking person whether they've heard of a pineapple, and you'll probably receive little more than a puzzled look. Surely, every schoolchild has heard of this distinctive tropical fruit—if not in its capacity as produce, then as a dessert ring, or smoothie ingredient, or essential component of a Hawaiian pizza.

But ask an English-speaking person if they've ever heard of the ananas fruit and you'll probably get similarly puzzled looks, but for the opposite reason. The average English speaker has no clue what an ananas is—even though it's the name given to the pineapple in almost every other major global language.

In Arabic, German, French, Dutch, Greek, Hebrew, Hindi, Swedish, Turkish—even in Latin and Esperanto—the pineapple is known as an ananas, give or take local variations in the alphabet and accents. In the languages where it isn't, it's often because the word has been imported from English, such as in the case of the Japanese パイナップル (painappuru) and the Welsh pinafel.

So how is it that English managed to pick the wrong side in this fight so spectacularly? Would not a pineapple, by any other name, taste as weird and tingly?

To figure out where things went wrong for English as a language, we have to go back and look at how Europeans first encountered the fruit in question, which is native to South America. It was first catalogued by Columbus's expedition to Guadeloupe in 1493, and they called it piña de Indes, meaning "pine of the Indians"—not because the plant resembled a pine tree (it doesn't) but because they thought the fruit looked like a pine cone (umm, ... it still doesn't. But you can sort of see it.)

Columbus was on a Spanish mission and, dutifully, the Spanish still use the shortened form piñas to describe the fruit. But almost every other European language (including Portuguese, Columbus's native tongue) decided to stick with the name given to the fruit by the indigenous Tupí people of South America: ananas, which means "excellent fruit."

According to etymological sources, the English word pineapple was first applied to the fruit in 1664, but that didn't end the great pineapple versus ananas debate. Even as late as the 19th century, there are examples of both forms in concurrent use within the English language; for example, in the title of Thomas Baldwin's Short Practical Directions For The Culture Of The Ananas; Or Pine Apple Plant, which was published in 1813.

So given that we knew what both words meant, why didn't English speakers just let go of this illogical and unhelpful linguistic distinction? The ultimate reason may be: We just think our own language is better than everyone else's.

You see, pineapple was already an English word before it was applied to the fruit. First used in 1398, it was originally used to describe what we now call pine cones. Hilariously, the term pine cones wasn't recorded until 1694, suggesting that the application of pineapple to the ananas fruit probably meant that people had to find an alternative to avoid confusion. And while ananas hung around on the periphery of the language for a time, when given a choice between using a local word and a foreign, imported one, the English went with the former so often that the latter essentially died out.

Of course, it's not too late to change our minds. If you want to ask for ananas the next time you order a pizza, give it a try (though we can't say what you'd up with as a result).

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
Why Do They Build Oil Rigs in the Middle of the Ocean?
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Ryan Carlyle:

We put the rigs where the oil is!

There aren’t any rigs in the “middle” of the ocean, but it is fairly common to find major oilfields over 150 km off the coast. This happens because:

  • Shallow seas often had the correct conditions for oil formation millions of years ago. Specifically, something like an algae bloom has to die and sink into oxygen-free conditions on the sea floor, then that organic material gets buried and converted to rock over geologic time.
  • The continental shelf downstream of a major river delta is a great place for deposition of loose, sandy sediments that make good oil reservoir rocks.

These two types of rock—organic-rich source rock and permeable reservoir rock—must be deposited in the correct order in the same place for there to be economically viable oil reservoirs. Sometimes, we find ancient shallow seas (or lakes) on dry land. Sometimes, we find them underneath modern seas. In that latter case, you get underwater oil and offshore oil rigs.

In the “middle” of the ocean, the seafloor is primarily basaltic crust generated by volcanic activity at the mid-ocean ridge. There’s no source of sufficient organic material for oil source rock or high-permeability sandstone for reservoir rock. So there is no oil. Which is fine, because the water is too deep to be very practical to drill on the sea floor anyway. (Possible, but not practical.)

This post originally appeared on Quora. Click here to view.

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