This Online Archive Will Tell You Exactly Which Typeface Your Favorite Products Use

Scott Olson, Getty Images
Scott Olson, Getty Images

Even if you’re a designer, you may not be able to identify all the typefaces you see in the world by sight, aside from a few of the most common, like Helvetica or Futura (or, sadly, Comic Sans). Luckily, Fonts in Use will find it for you, as DesignTAXI alerts us.

The online archive, created in 2010 by a trio of font and typography experts, documents the different typefaces that you can see in the wild, whether it’s on Sriracha bottles, in magazines, or on a film poster. Searchable by industry, format, and specific typeface, each entry in the archive details every one of the typefaces used in a particular image. Once you find a particular typeface used in, say, the movie poster for Moonrise Kingdom, then you can click through to the tags to find where else you can see Tilda out in the world. (Answer: a website for a design studio called Pixiegate.)

Images of bottles with their typefaces listed underneath
Screenshot, Fonts in Use

The site can identify the use of Engravers Old English on the cover of Taylor Swift's album Reputation, Albertus in the opening titles of John Carpenter’s films, and Candice in the Cheers logo. The archive features current typeface examples both familiar and obscure—there are a high number of European products and titles that might be unfamiliar to American audiences—as well as vintage ones.

Posters from film and entertainment with their typefaces listed below them
Screenshot, Fonts in Use

For a design obsessive, the site and its accompanying blog is a little slice of heaven. For the uninitiated, it provides an unexpected appreciation of type, a reminder that someone out there had to choose the seven-plus typefaces that come together to make a Sriracha bottle. It will give you a whole new way to look at the text you see everywhere, every day.

Explore for yourself here.

[h/t DesignTAXI]

Why a Rare Coca-Cola Bottle Could Sell for Over $100,000 at Auction

Joe Lodge, Flickr // CC BY 2.0
Joe Lodge, Flickr // CC BY 2.0

It’s not hard to understand why some collectors are fixated on Coca-Cola memorabilia. For over a century, the company has produced numerous banners, posters, signs, cans, and other products, some of which now fetch a premium on the secondary market.

One glass bottle in particular is currently commanding a price that might raise eyebrows: If estimates for an upcoming auction are met, it could sell for well over $100,000.

The bottle, offered by Morphy Auctions, features the curvaceous shape familiar to Coca-Cola fans, with a tapered neck and bottom. It’s said to be one of the prototypes the company toyed with back in 1915, when they were in search of a distinctive shape for their glass containers. (Aluminum cans weren’t introduced until 1960.) The bottle, which differed from the straight tube-shaped product issued by bottlers, was an attempt to make Coca-Cola stand out among copycats and was designed so it could be recognized even if it was broken.

Why is this bottle so revered? In addition to being a “missing link” of sorts in the evolution of the curved bottle, which was finalized and released in 1917, it was also supposed to have been destroyed, as all the other test bottles were. Discovered in the personal effects of a former Coca-Cola employee, it appears to be the only surviving intact prototype, making it highly desirable among collectors.

A prototype of an earlier design sold for $240,000 in 2011. Bidding on this bottle is currently at $90,000 and will almost certainly increase when the auction goes live on April 14.

Should you happen to come across one of the contoured bottles that were mass-produced following this design development, don’t assume you’ve struck it rich. The consumer bottles were produced in the millions and usually sell for between $6 and $30, with the straight-sided bottles that preceded them selling for between $25 and $400. The better money is in the “Hutchinson” bottles that pre-dated the curved design and featured a metal stopper that sealed the bottle. The Hutchinsons, which were produced between the 1890s and early 1900s, can command up to $4000.

Read more about the prototype bottle on the Morphy Auctions website.

[h/t Food & Wine]

The Refillable Water Filter That Will Cut Down on Your Brita Waste

Phox Water
Phox Water

If you’re not lucky enough to live in a city with great-tasting, safe-to-drink tap water, you probably go through your share of plastic water filters. But while filtration systems like Brita or PUR pitchers make your water tastier and healthier, those disposable filters aren't great for the environment. A new eco-friendly water filter aims to change that.

The Phox water filter features a reusable cartridge that you can refill with packets of filtration mixture once a month. The five-stage filter design—which you fill with the company’s coconut shell-based purification powder—softens hard water, improves taste, and removes chlorine, copper, lead, and mercury. The 1-liter pitcher takes roughly eight minutes to filter.

A woman pours a filtration packet into the Phox water filter cartridge
Phox Water

The purification packets come in two different mixture options. The Clean Pack removes contaminants, odors, and heavy minerals, but doesn’t add any flavors. It makes the pH of your water neutral or slightly acidic, perfect for water you're going to use for coffee or tea. The Electrolyte Option, meanwhile, removes all the same contaminants, but also adds in sodium, calcium, and magnesium. This makes the water alkaline, with a pH somewhere between 8.0 and 9.5. (There’s little scientific evidence to show that alkaline water provides any health benefits, but some athletes swear by drinking alkaline water to improve performance. Others just enjoy the taste all those minerals lend the water.)

A cardboard box and three Phox refill packs
Phox Water

The Glasgow-based Phox Water estimates that 100 million plastic water-filtration cartridges end up in landfills every year. To make a more environmentally responsible product, Phox’s pitcher and refillable cartridge are made out of recycled plastic, and its refill packets are shipped in cardboard and paper. Each filtration pack lasts approximately 45 days (or 44 gallons).

Buy it on Kickstarter for $59 and up, with shipping scheduled for August 2019. Refill packets will cost about $9 each for a 45-day supply.

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