Success of Black Panther Inspires Disney to Donate $1 Million to Youth STEM Programs

Disney/Marvel Studios
Disney/Marvel Studios

Since opening in U.S. theaters on February 16, Blank Panther has already defied industry expectations more than once. The blockbuster now holds the records for biggest February opening, biggest standalone Marvel Cinematic Universe movie, and highest-grossing film featuring a black cast. To celebrate the film's groundbreaking success, Disney is donating $1 million to the Boys & Girls Clubs of America, Fortune reports.

The Boys & Girls Clubs of America is a nonprofit organization that provides after-school programs to young people from low-income households. They offer kids a place to build their athletic, artistic, and leadership skills, but Disney's donation will go specifically toward funding STEM programs (science, technology, engineering, and mathematics).

The technology of the fictional African nation of Wakanda plays a central role in Black Panther. Shuri, T'Challa's sister and the head of all things tech in the film, has been praised for potentially inspiring young women to take an interest in STEM. "It is thrilling to see how inspired young audiences were by the spectacular technology in the film," Robert A. Iger, Disney's chairman and CEO, said in a statement. "So it’s fitting that we show our appreciation by helping advance STEM programs for youth, especially in underserved areas of the country, to give them the knowledge and tools to build the future they want.”

The Boys & Girls Clubs of America will use Disney's generous donation to help establish STEM Centers of Innovation in cities across the U.S., including Atlanta, where much of the movie was shot, and Oakland, California, the hometown of Black Panther director Ryan Coogler. Ten additional cities, from New Orleans to Chicago, will also be getting STEM centers of their own.

The donation is sure to make a huge impact on communities around the country, but it's just a fraction of what Disney is set to make from the film. According to some projections, it won't be long before film surpasses the $1 billion mark at the global box office.

[h/t Fortune]

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

The 8 Most Anticipated Horror Movies of 2019

Jessica Rothe in Happy Death Day 2U (2019)
Jessica Rothe in Happy Death Day 2U (2019)
Michele K. Short, Universal Pictures

Between Hereditary, A Quiet Place, and Halloween, 2018 was a killer year for horror moviesand 2019 is shaping up to be just as impressive. While remakes seem to be dominating the schedule in the coming months, there are plenty of sequels, adaptations, and even a few promising original titles coming out as well. Here are some of the scary movies we're most looking forward to seeing this year.

1. Us

In 2017, Jordan Peele revolutionized the horror genre with Get Out. The Academy Award-winning filmmaker plans to do the same again with Us, which features a predominantly black cast—a rarity for a horror movie. "I dedicated a lot of myself to creating a new horror mythology and a new monster," Peele said of the film. "I think that monsters and stories about monsters are our best ways of getting at deeper truths and facing our fears as a society ... It’s also important to note that this movie, unlike Get Out, is not about race. It is instead about something I feel has become an undeniable truth. That is the simple fact that we are our own worst enemies." Us, which stars Elisabeth Moss and Lupita Nyong'o, arrives in theaters on March 22, 2019.

2. IT: Chapter 2

Stephen King fans were thrilled with 2017's IT, the second adaptation of the horror master's beloved 1986 novel. Andy Muschietti is sitting in the director's chair again for the second chapter, which will follow the Losers Club as they return to Derry, Maine in their adult years. While Bill Skarsgård will reprise his role as Pennywise, impressive new additions to the cast include Jessica Chastain, Bill Hader, and James McAvoy. The film debuts on September 6, 2019.

3. Scary Stories to Tell in the Dark

If you’ve been a horror fiend since childhood, you’ll no doubt remember Alvin Schwartz's Scary Stories to Tell in the Dark book series. The books included memorable illustrations by Stephen Gammell, some of which no doubt haunted many children’s nightmares. The film adaptation will be released on August 9, 2019.

4. Zombieland 2

Venom director Ruben Fleischer's feature debut, 2009's Zombieland, was an instant hit with both horror and comedy fans. And they've been waiting 10 years for a sequel. Finally, we’ll be getting a second film this year with Fleischer directing and Emma Stone, Woody Harrelson, Jesse Eisenberg, Abigail Breslin, and even Bill Murray all confirmed to return. Zombieland 2 is set to hit theaters on October 11, 2019.

5. Happy Death Day 2U

The hilariously bad-but-fun Happy Death Day (2017) surprised audiences with how flat-out entertaining it was, so much so that fans were thrilled to hear there were plans for a sequel. Much like the original movie, the second film will follow protagonist Tree Gelbman (Jessica Rothe) as she’s killed every single day. But this time, the killer is coming for her friends, too. Happy Death Day 2U premieres on February 14, 2019.

6. Pet Sematary

Though Mary Lambert's original Pet Sematary (1989) was not met with much critical acclaim, fans of the Stephen King novel were pleased with the adaptation, and are excited to see the story come to life again. The remake, which is directed by Kevin Kölsch and Dennis Widmyer and stars John Lithgow and Jason Clarke, debuts on April 5, 2019.

7. Child’s Play

When rumors began swirling that there was going to be another Chucky movie, and that it would be a remake of the original Child’s Play at that, people—including the original series creator Don Mancini—didn't initially seem too excited.

But as more details—including a cast list that includes Aubrey Plaza and Brian Tyree Henry—were made public, interest in the project seemed to grow. Child’s Play hits theaters June 21, 2019.

8. The Prodigy

Creepy kids will never fail to make terrifying horror movie villains. In The Prodigy, Taylor Schilling’s character discovers something supernatural might be happening to her son when he starts acting as if he’s possessed. (Spoiler alert: He probably is). The film will be released on February 8, 2019.

SECTIONS

arrow
LIVE SMARTER