Sesame Street isn't just an American show—it has co-productions around the world, localized for kids in different countries and cultures. In Afghanistan, Baghch-e-Simsim ("Sesame Garden") just began its sixth season. Last year, the show introduced 6-year-old Zari, the first Afghan Muppet. Now, Baghch-e-Simsim adds its second Afghan Muppet, Zeerak, to its cast.
Zeerak, whose name means "smart" and "talented" in Dari and Pashto, is Zari's younger brother. He's 4 years old. He enjoys painting and playing games, and is just learning to read and count—though he's not going to school just yet. Zeerak marks the first time a male Afghan Muppet has ever existed, and he will likely become a role model for kids in the region. Baghch-e-Simsim is the most-watched TV program among young children in Afghanistan.
Zeerak sits with his older sister Zari. They're reading together.
Like Zari, Zeerak has multicolored yarn hair. He's orange, with a purple nose, glasses, and an outfit appropriate to the region. In a press release, the Sesame Workshop explained early interactions between Zeerak and Zari:
In one segment called “Going to School,” Zeerak eagerly awaits Zari’s return from school and is excited to hear about her day. Zari explains that Zeerak will have the opportunity to go to school too someday, and that working hard in school will help him achieve his dreams. Zari encourages Zeerak to think about what he might become when he grows up, and offers to teach him a few lessons before he’s ready to go to school himself.
It's hard to overestimate the impact of this TV show on Afghan children. The Sesame Workshop reports:
...[A]mong children who watch TV, over 80% report watching [Baghch-e-Simsim]; 3.1 million children ages 3-7 are tuning in, up 45% from 2015. And Baghch-e-Simsim isn’t only engaging children—more than 70% of parents and caregivers watch the program alongside children, with Baghch-e-Simsim surpassing other Afghan children’s shows in terms of adult-child co-viewership.
Zeerak is on the show now, and you can catch up on segments via YouTube if you happen not to be in Afghanistan. For a look behind the scenes of the show's production (in English), check out this delightful video in which (among other things) Muppeteers in the US videoconference with their counterparts in Afghanistan. Enjoy: