13 Secrets From the Guinness Archives

Leon Neal/AFP/Getty Images
Leon Neal/AFP/Getty Images

Guinness has been a staple in Irish pubs for nearly 260 years. With so much history, it's no surprise that the Guinness Storehouse Archives—which are open to the public—are stuffed with intriguing artifacts that tell some pretty wild stories. Here are a few.

1. THE LEASE TO THE DUBLIN BREWERY WAS INTENDED TO LAST 9000 YEARS.

In 1759, founder Arthur Guinness signed a lease for a four-acre property at St. James’s Gate in Dublin. The lease required a down payment of £100, an annual rent of £45, and a term of 9000 years (not a typo). Such lengthy leases were relatively common back then: “At the time in Ireland, there was a lot of instability to do with land tenure,” explains Fergus Brady, Archives Manager at Guinness. Centuries earlier, the British had begun confiscating land from native Irish in an effort to build plantations, and extra-long leases were a means of avoiding this fate. As Brady explains, “You see these really long leases: 99-year or 999-year leases. It seemed to be a legal custom at the time that they used the number nine.”

2. ARTHUR GUINNESS WAS NOT AFRAID TO DEFEND HIS PROPERTY WITH A PICKAXE.

In 1775, the Dublin Corporation—that is, the city government—demanded that Arthur Guinness pay for the spring water flowing to his brewery. When Guinness argued that he was already paying for water rights through his 9000-year rental agreement, the Dublin Corporation sent a sheriff and a committee to his brewery to cut off the water supply. Guinness was livid. He seized a pickaxe and unleashed a torrent of obscenities so colorful that the Dublin Corporation’s goons eventually retreated.

3. GUINNESS ONCE DEPLOYED FIELD AGENTS TO CATCH COUNTERFEITERS.

Guinness Apology
Guinness Archive, Diageo Ireland

In the 19th century, there was no such thing as brand consistency. Guinness did not bottle its own beer; instead, it shipped the suds in wooden casks to publicans who supplied their own bottles and applied their own personalized labels. Occasionally, these publicans sold fake or adulterated Guinness. To prevent such sales, the company sent special agents called “travellers” into the field to collect beer samples, which it tested in a laboratory. “If a publican was found to be serving adulterated or counterfeit Guinness, they had to give a public apology in their local newspaper—and even the national newspapers,” archivist Jessica Handy says.

4. FOR 21 YEARS, THE COMPANY HIRED A GUY TO TRAVEL THE WORLD AND DRINK BEER.

In 1899, Guinness hired an American ex-brewer named Arthur T. Shand to be a “Guinness World Traveller.” It was arguably the coolest job in the world. For 21 years, Shand traveled the world taste-testing beer. According to Brady, “His job was to travel the world and taste Guinness, say whether it was good or bad, who our bottlers in the market were, who our major competition was, what kind of people were drinking our product.” Shand traveled to Australia and New Zealand, to Southeast Asia and Egypt. “He was sort of a Guinness sommelier,” Brady says.

5. THE COMPANY'S HARP LOGO CAUSED TROUBLE WITH THE IRISH GOVERNMENT.

The Celtic harp—based on the 14th century “Brian Boru Harp” preserved at Trinity College—became a trademarked Guinness logo in 1876. Forty-five years later, when Ireland gained independence from England, the Irish Free State decided to use the same Celtic harp as its official state emblem. This became awkward. Guinness owned the trademark, and the Irish government was forced to search for a workaround. You can find their solution on an Irish Euro coin. Look at the coin, and you’ll notice that the harp’s straight edge faces the right; meanwhile, the harp on a glass of Guinness shows the straight edge facing left [PDF].

6. GUINNESS REPORTEDLY SAVED LIVES ON THE BATTLEFIELD.

The old slogan “Guinness is good for you” sounds like a marketing gimmick, but it was born out of a genuine belief that the beer was, in fact, a restorative tonic. The health claim dates back to 1815, when an ailing cavalry officer wounded at the Battle of Waterloo reportedly credited Guinness for his recovery. For decades, the medical community widely claimed that the dark beer possessed real health benefits—and they weren’t necessarily wrong. “There was little safe drinking water at the time,” Handy says. “But with brewing, consumers knew they were getting a safe beverage.”

7. THE COMPANY CREATED A SPECIAL RECIPE FOR CONVALESCENTS.

A label for Guinness invalid stout
Guinness Archive, Diageo Ireland

From the 1880s to the 1920s, Guinness produced a special “Nourishing Export Stout”—a.k.a. “Invalid Stout”—that contained extra sugars, alcohol, and solids and came in cute one-third pint bottles. “It was very common practice for people to buy a couple bottles and keep them as a tonic, even if it was just a glass or half a glass,” Handy says. In fact, Guinness went as far as asking general practitioners for testimonials attesting to the beer’s medical benefits. According to Brady, “Many of them wrote back and said yes, we prescribe this for various ailments.” One doctor even claimed a pint was “as nourishing as a glass of milk.”

8. DOCTORS REGULARLY PRESCRIBED THE BEER TO NURSING MOTHERS.

From the 1880s to the 1930s, many physicians believed Guinness was an effective galactagogue—that is, a lactation aid. The company sent bottles to hospitals as well as wax cartons of yeast (which supposedly helped skin problems and migraines). Hundreds, possibly thousands, of doctors prescribed the beer for ailments such as influenza, insomnia, and anxiety, David Hughes writes in A Bottle of Guinness Please: The Colourful History of Guinness. According to Brady, the company was sending beer to hospitals as late as the 1970s.

9. THE COMPANY ONCE DROPPED 200,000 MESSAGES-IN-A-BOTTLE INTO THE OCEAN.

A Guinness message in a bottle
The message within every bottle dropped in the Atlantic Ocean in 1959.
Guinness Archive, Diageo Ireland

In 1954, Guinness dumped 50,000 messages-in-a-bottle in the Atlantic, Pacific, and Indian Oceans. In 1959, they repeated the stunt again, with 38 ships dropping 150,000 bottles in the Atlantic. The first bottle was discovered in the Azores off Portugal just three months after the initial drop [PDF]. Since then, the bottles have turned up in California, New Zealand, and South Africa. Just last year, a bottle was discovered in Nova Scotia. (If you find one, you just might be offered a trip to the Guinness Storehouse in Dublin.)

10. THE PERSONNEL FILES IN THE GUINNESS ARCHIVES CONTAIN SOME DOOZIES.

The Guinness corporate archives are open to the public. According to Handy, “Some of the stories you get in there are amazing, because you get accident reports and you get crazy stories of people bouncing on bags of hops outside the brewery." This may sound less surprising considering that, back in the day, Guinness employees were given an allowance of two pints of beer every day [PDF].

11. A GUINNESS SCIENTIST MADE A STATISTICALLY SIGNIFICANT MARK IN THE FIELD OF STATISTICS.

If you’ve taken a statistics class, you might be familiar with the Student’s t-test or the t-statistic. (It’s a method of working with a small sample size when the standard deviation is unknown.) The t-test was first described by William S. Gosset, a brewer and statistician at Guinness who was attempting to analyze a small sample of malt extract. Gosset’s discovery not only helped Guinness create a more consistent-tasting beer, it would lay the bedrock for one of the most important concepts in statistics: statistical significance.

12. GUINNESS IS SO BIG IN AFRICA, IT LAUNCHED A SUCCESSFUL FEATURE-LENGTH FILM.

Guinness began exporting beer to Africa in 1827. In the 1960s, it opened a brewery in Nigeria—followed by Cameroon and Ghana. Today, there are reportedly more Guinness drinkers in Nigeria than there are in Ireland. “In Ireland, England, and the United States, everybody thinks that Guinness is synonymous with Ireland,” Brady says. “But in Nigeria, there’s a very very low conception of that.” The beer is such a cultural staple that a fictional character who advertised the product named Michael Power—a James Bond-like, crime-fighting journalist—became the star of a feature film in 2003 called Critical Assignment, which was a box office smash. (Of course, there’s some branding built into the script. As Brady explains, “There are definitely scenes where Michael Power is enjoying a pint of Guinness.”)

13. DISPENSING BEER WITH NITROGEN WAS ORIGINALLY CONSIDERED LAUGHABLE.

In the 1950s, Guinness scientist Michael Ash was tasked with solving the “draft problem.” At the time, dispensing a draft pint of Guinness was ridiculously complicated, and the company was losing market share to draft lagers in Britain that could be easily dispensed with CO2. “The stout was too lively to be dispensed with CO2 only,” Brady says. “Ash worked on the problem for four years, working long hours day or night, and became a bit of a recluse apparently. A lot of doubters at the brewery called the project ‘daft Guinness.’” But then Ash attempted dispensing the beer with plain air. It worked. The secret ingredient, Ash discovered, was nitrogen. The air we breathe is 78 percent nitrogen. Today, a Guinness draft contains 75 percent nitrogen. Not only did the discovery make dispensing the beer easier, it created a creamy mouthfeel that’s been the signature of Irish stouts since.

Full disclosure: Guinness paid for the author to attend an International Stout Day festival in 2017, which provided the opportunity to speak to their archivists.

Why Do Hangovers Get Worse As You Get Older?

iStock/OcusFocus
iStock/OcusFocus

“I just can’t drink like I used to” is a common refrain among people pushing 30 and beyond. This is roughly the age when it starts getting harder to bounce back from a night of partying, and unfortunately, it keeps getting harder from there on out.

Even if you were the keg flip king or queen in college, consuming the same amount of beer at 29 that you consumed at 21 will likely have you guzzling Gatorade in bed the next day. It’s true that hangovers tend to worsen with age, and it’s not just because you have a lower alcohol tolerance from going out less. Age affects your body in various ways, and the way you process alcohol is one of them.

Because your body interprets alcohol as poison, your liver steps in to convert it into different chemicals that are easier to break down and eliminate from your body. As you get older, though, your liver produces less of the enzymes and antioxidants that help metabolize alcohol, according to a study from South Korea. One of these enzymes—called alcohol dehydrogenase (ADH)— has been called the “primary defense” against alcohol. It kicks off the multi-step process of alcohol metabolization by turning the beer or booze—or whatever you imbibed—into a chemical compound called acetaldehyde. Ironically, this substance is even more toxic than your tipple of choice, and a build-up of acetaldehyde can cause nausea, palpitations, and face flushing. It usually isn’t left in this state for long, though.

Another enzyme called aldehyde dehydrogenase (ALDH) helps convert the bad toxin into a new substance called acetate, which is a little like vinegar. Lastly, it’s converted into carbon dioxide or water and expelled from your body. You’ve probably heard the one-drink-per-hour recommendation, which is roughly how long it takes for your liver to complete this whole process.

So what does this mean for occasional drinkers whose mid-20s have come and gone? To summarize: As your liver enzymes diminish with age, your body becomes less efficient at metabolizing alcohol. The alcohol lingers longer in your body, leading to prolonged hangover symptoms like headaches and nausea.

This phenomenon can also partly be explained by the fact that our bodies tend to lose muscle and water over time. People with more body fat don’t break down alcohol as well, and less water in your body means that the booze stays concentrated in your system longer, The Cut reports. This is one of the reasons why women, who tend to have a higher body fat percentage than men, often suffer worse hangovers than their male counterparts. (Additionally, women have fewer ADH enzymes.)

More depressingly, as you get older, your immune system deteriorates through a process called immunosenescence. This means that recovering from anything—hangovers included—is more challenging with age. "When we get older, our whole recovery process for everything we do is harder, longer, and slower," gastroenterologist Mark Welton told Men’s Health.

This may seem like a buzzkill, but we're not telling you to put down the pint. However, if you're going to drink, just be aware of your body’s limitations. Shots of cotton candy-flavored vodka were a bad idea in college, and they’re an especially bad idea now. Trust us.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

London Just Got Its First Whiskey Vending Machine

Whisky-Me
Whisky-Me

Guests at London's Napoleon Hotel don’t need to wait for a bartender to order a quality Scotch; they can order it from the vending machine. As Lonely Planet reports, the hotel now has a single-malt whiskey vending machine courtesy of Whisky-Me, a whiskey subscription service.

Whisky-Me was launched by the founders of Black Rock, a whiskey bar located in the Napoleon Hotel. Each month, subscribers receive a roughly 1.7-ounce pouch of rare or exclusive single malt Scotch in the mail for as low as $9 each. But between now and the end of December, you don't have to be a subscriber to get a taste of the action. Just hit up the vending machine at the hotel instead.

Whiskey pouches in the vending machine
Whisky-Me

The machine is set up just outside the hotel, but you won't be able to swing by and get a shot at any moment. (Because, you know, someone has to check your ID.) You'll need to go upstairs to Devil's Darlings, one of the Napoleon's other bars, and purchase a vending machine token. Then, once you have your tokens, you can grab a pouch anytime between 10 a.m. and 2 a.m. each day.

The Whisky-Me vending machine under an awning outside the Napoleon Hotel
Whisky-Me

The whiskeys on offer include a special "birthday" variety designed to celebrate the subscription service's first anniversary, as well as some of the previous whiskeys sent out to Whisky-Me subscribers. That includes single malt Scotches from producers like Macallan (which produces Speyside whiskeys), Royal Lochnagar (a Highland distillery), and Aberfeldy (another Highland distillery).

A single-malt Scotch pouch and vending machine tokens
Whisky-Me

Sounds a little more exciting than your average hotel minibar, doesn't it?

[h/t Lonely Planet]

SECTIONS

arrow
LIVE SMARTER