How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience

iStock
iStock

If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

Mickey Mouse Is Getting His Own Beats By Dre Headphones

Beats, Amazon
Beats, Amazon

Since debuting in a black-and-white cartoon in 1928, Mickey Mouse has grown into an icon recognized around the world. To celebrate the character's 90th birthday, Beats by Dre has designed him his very own pair of Solo3s, The Verge reports.

The special-edition, wireless headphones depict a pattern of classic Mickeys against a gray background. They come in a gray felt carrying case—a nod to the material used to make the Mickey Mouse ears sold at Disney parks. The purchase also includes an enamel pin and decal sticker commemorating the anniversary.

At $329.95, the Mickey headphones cost about $30 more than conventional Solo3 headphones, but it's not unusual for Beats to charge extra for limited-edition designs. In 2014, the company released Hello Kitty Solo2s for the character's 40th anniversary for $50 more than the headphones' standard selling price.

The Mickey Beats will be available starting November 11—a few days before the 90th anniversary of the premiere of Steamboat Willie. You can pre-order them on Amazon today.

[h/t The Verge]

This Smart Mug Alerts You When You've Had Too Much Caffeine

Ember
Ember

Since 2010, Ember has been giving perfectionists ultimate control over their morning coffee. Their travel mug lets you set the preferred temperature of your drink down to the degree when you're on the go, and their ceramic cup allows you to do the same in the office or at home. Now, in addition to telling you how hot your beverage is at all times, Ember lets you know how much caffeine you're consuming through Apple's Health app, CNET reports.

Ember's new feature takes advantage of the same Bluetooth technology that lets you control the temperature of you drink from your smartphone. Beginning October 17, you can connect your Ember vessel to your Apple device to keep track of what you're drinking. If you drink all your tea and coffee from an Ember mug, the Health app should be able to give you a rough estimate of your daily caffeine intake.

Ember wasn't originally designed to measure caffeine content, but its built-in sensors allow it do so. In order to maintain a constant temperature, the mug needs to know whether it's full or empty, and exactly how much liquid it's holding at any given time. The feature also gives you the option to preset your serving size within the app if you drink the same amount of coffee everyday. And if you like to drink specific beverages at their recommended temperatures, the mug can guess what type of drink it's holding based on how hot it is.

The new caffeine-calculating feature from Ember is especially useful for coffee addicts: If the mug senses you've exceeded your recommended caffeine intake for the day, it will alert you on your phone. Here are some energizing caffeine alternatives to keep that from happening.

[h/t CNET]

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