How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience

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iStock

If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

Aquarium Points Out Anatomical Error in Apple's Squid Emoji

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iStock.com

When an inaccurate image makes it into Apple's emoji keyboard, the backlash is usually swift. But the squid emoji had been around for more than two years before the Monterey Bay Aquarium pointed out a major anatomical error on Twitter. As The Verge reports, the emoji depicts a squid with a siphon on its face—not on the back of its head, where it should be.

The Monterey Bay Aquarium dragged Apple for the misstep on Wednesday, December 5. "Not even squidding the siphon should be behind the head," the aquarium tweeted, "rn it just looks like a weirdo nose."

A squid's siphon serves some vital purposes. It pumps water over the gills, allowing it to breathe, and it blasts water away when the squid needs to propel through the sea. It's also the orifice out of which waste is expelled, making its placement right between the eyes in the emoji version especially unfortunate.

Emojis have incited outrage from marine biology experts in the past. When the Unicode Consortium released an early design of its lobster emoji earlier this year, people were quick to point out that it was missing a set of legs. Luckily the situation was rectified in time for the emoji's official release.

Apple has been known to revise designs to appease the public, but getting the squid's siphon moved to the other side of its head may be a long shot: Until the most recent backlash, the emoji had existed controversy-free since 2016.

[h/t The Verge]

The 10 Best Apps of 2018, According to Google

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iStock.com/hocus-focus

One common complaint about the YouTube app is that you need a premium membership to keep listening to audio after you've closed out of the app. Despite this inconvenience, the free version of the YouTube app is still wildly popular. After all, it’s the most downloaded iPhone app of 2018, according to CNN’s analysis of Apple data, and the company’s cable-free YouTube TV app is also this year’s “fan favorite” among Android users.

Apple’s list of the most downloaded apps of the year and Google’s picks for the best Android apps of 2018 paint a pretty clear picture of how we’ve been spending (or wasting) our time. And it’s clear that we can’t get enough of social media. After YouTube, the top downloaded free iPhone apps are Instagram, Snapchat, Messenger, and Facebook.

Avatar-creating app Bitmoji, which was the most downloaded app last year, dropped to sixth place in the latest ranking. Snapchat, which owns Bitmoji, also dropped one spot from last year. The social media app reportedly lost 3 million users last summer after an unpopular redesign.

Two photo editing tools—Facetune and Kirakira+—are this year’s most popular paid apps, while Fortnite is the most popular game.

Some of Google’s picks for the best Android apps, on the other hand, are less widely known. Take, for instance, the language-learning app Drops—its top recommendation. The Duolingo competitor offers lessons in 31 languages, including two Spanish variations (Castilian and Latin-American), Cantonese, Arabic, and even native Hawaiian.

Here are a few other apps that Google recommends, many of which are also available for iOS:

1. Vimage: Add animations to photos
2. Scout FM: Listen to podcasts
3. Slowly: Send “snail mail” to pen pals around the world
4. Luci: Keep track of lucid dreams
5. Mimo: Learn to write code
6. MasterClass: Learn how to cook, act, and more
7. Just a Line: Draw with augmented reality
8. 10% Happier: Learn to meditate
9. Notion: Track your productivity
10. Sift: Shop smarter and get refunds when prices drop

[h/t CNN]

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