CLOSE
iStock
iStock

How Google Chrome’s New Built-In Ad Blocker Will Change Your Browsing Experience

iStock
iStock

If you can’t stand web ads that auto-play sound and pop up in front of what you’re trying to read, you have two options: Install an ad blocker on your browser or avoid the internet all together. Starting Thursday, February 15, Google Chrome is offering another tool to help you avoid the most annoying ads on the web, Tech Crunch reports. Here’s what Google Chrome users should expect from the new feature.

Chrome’s ad filtering has been in development for about a year, but the details of how it will work were only recently made public. “While most advertising on the web is respectful of user experience, over the years we've increasingly heard from our users that some advertising can be particularly intrusive,” Google wrote in a blog post. “As we announced last June, Chrome will tackle this issue by removing ads from sites that do not follow the Better Ads Standards.

That means the new feature won’t block all ads from publishers or even block most of them. Instead, it will specifically target ads that violate the Better Ad Standards that the Coalition for Better Ads recommends based on consumer data. On desktop, this includes auto-play videos with sound, sticky banners that follow you as you scroll, pop-ups, and prestitial ads that make you wait for a countdown to access the site. Mobile Chrome users will be spared these same types of ads as well as flashing animations, ads that take up more than 30 percent of the screen, and ads the fill the whole screen as you scroll past them.

These criteria still leave room for plenty of ads to show up online—the total amount of media blocked by the feature won’t even amount to 1 percent of all ads. So if web browsers are looking for an even more ad-free experience, they should use Chrome’s ad filter as a supplement to one of the many third-party ad blockers out there.

And if accessing content without navigating a digital obstacle course first doesn’t sound appealing to you, don’t worry: On sites where ads are blocked, Google Chrome will show a notification that lets you disable the feature.

[h/t Tech Crunch]

nextArticle.image_alt|e
The Long Now Foundation, Vimeo
arrow
technology
Jeff Bezos Is Helping to Build a Clock Meant to Keep Time for 10,000 Years
The Long Now Foundation, Vimeo
The Long Now Foundation, Vimeo

Few human inventions are meant to last hundreds of years, much less thousands. But the 10,000 Year Clock is designed to keep accurate time for millennia. First proposed in 1989, the long-lasting timepiece is finally being installed inside a mountain in western Texas, according to CNET.

The organization building the clock, the Long Now Foundation, wanted to create a tribute to thinking about the future. Founded by computer scientist Danny Hillis and Whole Earth Catalog publisher Stewart Brand, the group boasts famous members like musician Brian Eno and numerous Silicon Valley heavyweights. Amazon founder Jeff Bezos is putting up the $42 million necessary to complete the project, writing that “it's a special Clock, designed to be a symbol, an icon for long-term thinking."

Measuring 500 feet tall when it's completed, the clock will run on thermal power and synchronize each day at solar noon. Every day, a “chime generator” will come up with a different sequence of rings, never repeating a sequence day to day. On specific anniversaries—one year, 10 years, 100 years, 1000 years, 10,000 years—it will animate a mechanical system within one of five rooms carved into the mountain. On the first anniversary, for instance, the clock will animate an orrery, a model of the solar system. Since they don’t expect to be alive for many of the future anniversaries, the clock’s creators won't determine animations for 100, 1000, or 10,000 years—that'll be left up to future generations. (To give you an idea of just how far away 10,000 years is, in 8000 B.C.E., humans had just started to domesticate cows for the first time.)

Though you can sign up to be notified when the clock is finished, it won’t be easy to see it up close. The nearest airport is several hours’ drive away, and the mountain is 2000 feet above the valley floor. So you may have to be content with seeing it virtually in the video below.

Clock of the Long Now - Installation Begins from The Long Now Foundation on Vimeo.

[h/t CNET]

nextArticle.image_alt|e
Tynker
arrow
technology
Barbie Is Now Giving Coding Lessons
Tynker
Tynker

Mattel wants to help 10 million kids learn to code by 2020, and the toy giant is enlisting one of its most career-focused assets: Barbie. According to Engadget, Mattel is working with the coding education company Tynker to make seven Barbie-themed computer programming lessons.

Barbie has been a pilot, an architect, the president, and a computer engineer, so there may be no better character to teach kids the joys of coding. The lessons, arriving in summer 2018, will be designed for youngsters in kindergarten and up, and will teach Barbie-lovers more than just how to make apps. They’ll use Barbie’s many careers—which also included veterinarian, robotics engineer, and astronaut—as a way to guide kids through programming concepts.

An illustration depicts Barbie and her friends surrounded by cats and dogs and reads 'Barbie: Pet Vet.'

A screenshot of a Barbie coding lesson features a vet's office full of pets.

There are plenty of new initiatives that aim to teach kids how to code, from a Fisher-Price caterpillar toy to online games featuring Rey from Star Wars. This is the third partnership between Mattel and Tynker, who have already produced programming lessons using Hot Wheels and Monster High.

Kindergarten may seem a little soon to set kids on a career path as a computer programmer, but coding has been called “the most important job skill of the future,” and you don’t need to work for Google or Facebook to make learning it worthwhile. Coding can give you a leg up in applying for jobs in healthcare, finance, and other careers outside of Silicon Valley. More importantly for kids, coding games are fun. Who wouldn’t want to play Robotics Engineer Barbie?

[h/t Engadget]

All images by Tynker

SECTIONS

arrow
LIVE SMARTER