How The Crown Saved the Corgis

John Phillips, Getty Images
John Phillips, Getty Images

Corgis may be both Queen Elizabeth II and the internet’s favorite dog breed, but their longtime association with the former has actually proven detrimental to their popularity in England. So much so that, in 2009, the stout little furballs were added to the UK Kennel Club’s list of native breeds that were “at risk of extinction.” Now, The Telegraph reports, their numbers are rising—thanks in part to the popularity of Netflix’s The Crown.

According to The Telegraph, the Queen’s love of the corgi is partly what caused its dip in popularity, as they “have long been regarded as a breed for the elderly and the genteel upper middle class.” But The Crown’s revisiting of the royal family in the early days of Elizabeth II’s reign (and the years leading up to it) have shown the Queen in a new, and much more stylish, light—and her beloved breed has reaped the rewards. In just the past two months, since The Crown’s second season dropped on Netflix in December, the Kennel Club has seen enough interest in the breed to take them off the endangered list entirely.

The Crown has certainly been important in the resurgence of the corgi breed,” Kennel Club public relations manager David Robson said. “It has increased interest in the breed. Following the transmission of the second series, searches for the breed puppies on our website went up by 22 percent.”

The dogs have proven to be a hit with viewers, as well as their costars. Claire Foy and Matt Smith, who portrayed Queen Elizabeth and Prince Philip in the show’s first two seasons, admitted that when they’re filming with the series' dogs, it’s the corgis who steal the show.

“When we’re with the corgis, then all the shots are about the corgis and you have to fit your acting around what the corgis are doing,” Foy explained in an interview with Off Set. “Which is absolutely … fine. And is the way it should be quite frankly.”

But even before Netflix unleashed its pricey royal drama on the world, the Queen’s dogs were finding their way back into the spotlight. In 2011, shortly after Prince William married Kate Middleton, BBC reported that the Cardigan Welsh corgi (a sort of cousin to the Pembroke Welsh corgi that the Queen prefers, though the Kennel Club lumps them into one category) saw a registration increase of 134 percent, which the group chalked up to the “royal wedding effect.”

Interest in the breed surged again in 2015, when the Queen—who has owned 30 of the dogs during her life, beginning with her childhood pooch Dookie—announced that she would no longer breed the pups, as she did not want to leave any young dogs behind in the event of her death. Adding to their pop culture cachet: During their first official interview after announcing their engagement, Prince Harry admitted that part of the reason he knew wife-to-be Meghan Markle was “the one” was because “the corgis took to [her] straight away.”

[h/t: The Telegraph]

Game of Thrones Counseling Available for Upset Fans Following Series Finale

Iain Glen and Emilia Clarke in Game of Thrones
Iain Glen and Emilia Clarke in Game of Thrones
Helen Sloan, HBO

It’s no surprise that some fans are having a hard time dealing with the fact that Game of Thrones is over. The show ran for eight seasons, and became a huge part of fans's lives and Sunday night routines. Moreover, since the season 8 premiere first aired, fans haven’t been too thrilled with the trajectory of the show, and it has only gotten worse. (The final episode in the series scored the lowest rating in the show’s history on IMDb).

But if you’re having a hard time wrapping your mind around the end of Game of Thrones, or just want to vent, there's a counseling service here just for you. CNN reports that if you go to Bark.com, a UK-based online marketplace, you can find a Game of Thrones counselor who will listen to your every qualm about the show. "The professionals will help them digest their feelings and interpretation of the show, which could range from anger and confusion to sadness and grief," the service description reads.

"We watch them to escape our daily lives and immerse ourselves into the 'unknown,'" Lynette, a counselor from Bark.com, said in a statement regarding people's TV show obsessions. "This is the very reason why we sometimes become addicted to watching them, the stories they tell become part of our identity."

There’s options of booking a 30-minute or 60-minute session, which range from $25 to $51. Fans can choose from a face-to-face session, group session, or online, and can specify which specific problems they’re having regarding the show. 

What do we say to Game of Thrones-related anxiety? Not today!

New Coke is Making a Comeback Thanks to Stranger Things

Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Finn Wolfhard, Noah Schnapp, Sadie Sink, Caleb McLaughlin, Millie Bobby Brown, and Sadie Sink in Stranger Things.
Netflix

In what was considered one of the biggest consumer product marketing blunders of all time, the Coca-Cola Company upset devotees of their signature beverage by introducing New Coke in 1985. Sweeter and smoother than the original, people practically revolted over the change, and the drink eventually disappeared from shelves.

In 2019, New Coke is not only resurfacing—it might turn out to be one of the company's savviest marketing moves to date.

CNN reports that Coca-Cola will be producing 500,000 cans of New Coke in collaboration with Netflix to promote season 3 of Stranger Things, the 1980s-set paranormal drama. Cans will be featured on the show in a kind of retro product placement.

Fans can look for the cans online, which will be offered as a free gift with the purchase of two special Coca-Cola Classic or Coke Zero Sugar glass bottles with Stranger Things artwork beginning Thursday. Special vending machines will also be set up in major cities, and visitors to Atlanta's World of Coca-Cola can purchase the product there, too.

The company is using the exact same recipe for New Coke that got them in hot water back in 1985. For many, it will be their first chance to sample the drink that anti-New Coke activist and retiree Gay Mullins described as being "unbelievably wimpy" and tasting like Pepsi (a comment meant to be derogatory). Originally intended to replace Coca-Cola Classic, the drink was eventually rebranded Coke II and sold through 2002.

Coca-Cola anticipates demand will exceed their 500,000 can allotment, which means you're likely to see them pop up on eBay before long.

The new season of Stranger Things premieres July 4.

[h/t CNN]

SECTIONS

arrow
LIVE SMARTER