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Meet the Beer Fridge That Opens Only for Canadians

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molsoncanadian.ca

Next time you backpack Europe, it may be a good idea to take along your closest Canadian friend. You just might end up with all the free beer you’d ever want.

To bolster national pride, Canadian beer company Molson placed beer fridges across Europe, from the streets of London and Brussels to the pastures of Belgium. Inside those fire engine red fridges? A free stockpile of Canadian suds. (Instead of planning a pub crawl through Europe, might we suggest a fridge crawl?)

A public fridge chock full of free beer may sound like heaven to some, but there’s a problem: It’s locked. And there’s only one way to open it—you have be Canadian. The fridge will open only if you scan a Canadian passport. A webcam inside snaps a photo of the passport, unlocking the swill when it recognizes the document as 100 percent official maple leaf.

It’s an advertising stunt, of course (Molson recently reintroduced the old “I am Canadian” slogan), but the ad company in charge, Rethink, says that more fridges may be on the way—including at the winter Olympics in Sochi, Russia. Incidentally, if you’re one of those Americans backpacking the continent with a Canadian flag stitched to your bag, it’s time to fess up. Because when a local asks you to open the town’s Molson fridge, your cover will surely be blown.

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New Pop Chart Lab Poster Is a Boozy Blueprint For Making Classic Cocktails
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Pop Chart Lab

Pop Chart Lab's posters combine design with data, and their latest offering—a full breakdown of the ingredients in 60 classic cocktails—is no exception. From the exact ratio of gin and tonic that should go into a G & T (2 ounces and 4 ounces, respectively) to the garnishes you'll need to make a proper Tom Collins (a maraschino cherry and a lemon twist), the 3-foot-by-2-foot "Constitutions of Classic Cocktails" artwork teaches mixology basics you'd typically learn in bartending school, sans tuition fee.

In addition to mainstays like the Negroni and the Whiskey Sour, the poster also includes relatively obscure drinks (ever heard of the Golden Dawn, or the Journalist?), which you can attempt after drinking your way through your favorite concoctions. Before you know it, you'll be explaining to your friends the intricacies of why you should stir martinis instead of shaking them (sorry, James Bond), or the difference between a highball and a Collins glass. Bottoms up!

"Constitutions of Classic Cocktails" costs $37, and is currently available for pre-order. Shipping begins on Friday, October 20, 2017. (To see the poster's details up close, visit Pop Chart Lab's website and click on the diagram.)

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Attention Beer Lovers: A London Brewery Is Hiring a Professional Taste-Tester
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Beer lovers aren’t given many chances to discuss their passion for imbibing at job interviews. But a new open position at London's Meantime Brewing Company lists that expertise as one of the top qualifications. As Fortune reports, the brewery is seeking a professional beer taster to help improve its products.

The brewery’s part-time employee will “join the panel brewers as they taste, discuss, and pass opinion on a range of different beers,” according to the job listing on LinkedIn. On top of steady access to free booze three hours a week, the taster will receive a competitive salary “with beer benefits.” As the description reads: “Yes, this could just be the best job in the world.”

Meantime isn’t just considering any casual beer drinker for the role. Their ideal candidate will have a precise palate that can distinguish “chocolate malt from dark malt” and “Fuggles from Cascade hops.” They will also have an understanding of global consumer markets, a functioning knowledge of English, and an extensive beer vocabulary. The brewery is located in the London borough of Greenwich, so applicants who aren’t local should be willing to relocate.

Founded in 1999, the Meantime Brewing Company made its name on the beer scene with signature beverages like their London Lager, London Pale Ale, and Yakima Red. If you’re interested in joining the team, post 30 words on your LinkedIn profile explaining why you deserve the gig, along with any photos or videos that may help your case, with the hashtag #pickmemeantime. The company will narrow down the pool to three candidates for an in-person beer tasting before deciding their top pick. Meanwhile, you can prepare for the job by brushing up on your beer facts.

[h/t Fortune]

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