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molsoncanadian.ca

Meet the Beer Fridge That Opens Only for Canadians

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molsoncanadian.ca

Next time you backpack Europe, it may be a good idea to take along your closest Canadian friend. You just might end up with all the free beer you’d ever want.

To bolster national pride, Canadian beer company Molson placed beer fridges across Europe, from the streets of London and Brussels to the pastures of Belgium. Inside those fire engine red fridges? A free stockpile of Canadian suds. (Instead of planning a pub crawl through Europe, might we suggest a fridge crawl?)

A public fridge chock full of free beer may sound like heaven to some, but there’s a problem: It’s locked. And there’s only one way to open it—you have be Canadian. The fridge will open only if you scan a Canadian passport. A webcam inside snaps a photo of the passport, unlocking the swill when it recognizes the document as 100 percent official maple leaf.

It’s an advertising stunt, of course (Molson recently reintroduced the old “I am Canadian” slogan), but the ad company in charge, Rethink, says that more fridges may be on the way—including at the winter Olympics in Sochi, Russia. Incidentally, if you’re one of those Americans backpacking the continent with a Canadian flag stitched to your bag, it’s time to fess up. Because when a local asks you to open the town’s Molson fridge, your cover will surely be blown.

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7 Surprising Uses for Tequila
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Happy National Tequila Day! While you could celebrate by having a few drinks, you could also skip the hangover by unlocking one of tequila's amazing abilities outside of a glass. Many spirits are useful for activities beyond sipping (vodka, for example, is a great stain and odor remover), but tequila holds some particularly magical powers. Here are just a few of them.

1. SYNTHETIC BAUBLE

In 2008, a team of scientists in Mexico discovered that when the heated vapor from an 80-proof tequila blanco was combined with a silicon or stainless steel substrate, it resulted in the formation of diamond films. These films can be used in commercial applications, such as electrical insulators, or to create one big fake diamond. Who knew that spending $50 on a bottle of Don Julio was such a wise investment?

2. ALTERNATIVE ENERGY SOURCE

Keeping with the science theme: In 2011, researchers at England’s University of Oxford suggested that we may one day be gassing up our cars with tequila. They identified agave, the plant from which tequila is produced, as a potential biofuel source—and a particularly attractive one, as the plant itself is not consumed by humans and can thrive in desert climates.

3. WEIGHT LOSS SUPPLEMENT

Scientists have long promoted the potential benefits of the agave plant for its ability to help dissolve fats and lower cholesterol. The bad news? These properties get a bit diluted when the plant is distilled into alcohol. Even more so when it's whipped into a sugary margarita.

4. SLEEP AID

Take three or more shots of tequila and you’re bound to pass out. A single shot can have the same effect—just not in that drunken stupor kind of way. Relaxation is one of the positive side effects of tequila drinking; a small amount (1 to 1.5 ounces) before bedtime can reportedly help you fall asleep faster and sleep more soundly.

5. COLON CLEANSER

Too much of a good thing may not bring a welcome turn of events for your liver … but your colon will thank you! Researchers at Mexico’s University of Guadalajara have identified the blue agave as a potentially helpful source for delivering drugs to the colon in order to treat colitis, IBS, Crohn’s disease and even cancer.

6. DIABETES PREVENTATIVE

If Ernest Hemingway had known about the healing properties of tequila, his signature drink might have been a margarita instead of a daiquiri. In 2010, experiments conducted at Mexico’s Polytechnic Institute of Guanajuato revealed that the agave plant (which is high in fructans, a fructose polymer) could stimulate the GLP-1 hormone, aiding in increased insulin production.

7. COLD REMEDY

“Plenty of liquids” is a well-known remedy for getting oneself out from under the weather. But expanding that definition to include a kicked-up shot of tequila makes a day laid out on the couch sound much more appealing. In the 1930s, doctors in Mexico recommended the following concoction to fight off a cold.

.5 ounce of tequila blanco
.5 ounce of agave nectar (to eliminate bacteria and soothe sore throats)
.5 ounce of fresh lime juice (for Vitamin C) 

Though some people (including tequila companies) swear by its healing powers, others say it's hogwash.

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What's the Kennection? #158
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