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Hulton Archive, Getty Images
Hulton Archive, Getty Images

At One Swiss University, You Can Now Major in Yodeling

Hulton Archive, Getty Images
Hulton Archive, Getty Images

Switzerland’s yodeling tradition began in remote Alpine meadows, but now, new generations of students can opt to learn the folk art in a college classroom. The Lucerne University of Applied Sciences and Arts has become the nation’s first university to offer bachelor’s and master’s degrees in yodeling, according to The Local.

Lucerne University has offered folk music degrees since 2012, but it took the department several years to find a qualified yodeling teacher. They finally settled on Nadja Räss, a famous Swiss yodeler who runs her own academy in Zurich. Under her tutelage, three to four incoming students will learn to yodel-ay-ee-oo while also taking classes in musical history, theory, and business.

Yodeling is today performed on stages, but it was once used as a method of communication among Alpine shepherds. By alternating falsetto notes with natural singing tones, they were able to communicate across mountains and round up livestock. These lyric-less cries developed into songs by the 19th century.

Today, the technique is no longer just for shepherds. Yodeling is undergoing a musical revival and occasionally enjoying five minutes of YouTube fame.

In 2014, Swiss officials announced that they intended to submit Alpine yodeling for consideration to UNESCO’s World Heritage list, along with traditions like mechanical watchmaking, typography, and managing the risk of avalanches, according to The Telegraph. Due to current guidelines, countries can only supply one entry each year. At least Switzerland’s yodelers will now have new opportunities to study their craft as they await their chance to shine on the international stage.

[h/t The Local]

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presidents
George Washington’s Incredible Hair Routine

America's Founding Fathers had some truly defining locks, but we tend to think of those well-coiffed white curls—with their black ribbon hair ties and perfectly-managed frizz—as being wigs. Not so in the case of the main man himself, George Washington.

As Robert Krulwich reported at National Geographic, a 2010 biography on our first president—Washington: A Life, by Ron Chernow—reveals that the man “never wore a wig.” In fact, his signature style was simply the result of an elaborately constructed coiffure that far surpasses most morning hair routines, and even some “fancy” hair routines.

The style Washington was sporting was actually a tough look for his day. In the late 18th century, such a hairdo would have been worn by military men.

While the hair itself was all real, the color was not. Washington’s true hue was a reddish brown color, which he powdered in a fashion that’s truly delightful to imagine. George would (likely) don a powdering robe, dip a puff made of silk strips into his powder of choice (there are a few options for what he might have used), bend his head over, and shake the puff out over his scalp in a big cloud.

To achieve the actual ‘do, Washington kept his hair long and would then pull it back into a tight braid or simply tie it at the back. This helped to showcase the forehead, which was very in vogue at the time. On occasion, he—or an attendant—would bunch the slack into a black silk bag at the nape of the neck, perhaps to help protect his clothing from the powder. Then he would fluff the hair on each side of his head to make “wings” and secure the look with pomade or good old natural oils.

To get a better sense of the play-by-play, check out the awesome illustrations by Wendy MacNaughton that accompany Krulwich’s post.

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"American Mall," Bloomberg
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fun
Unwinnable Video Game Challenges You to Keep a Shopping Mall in Business
"American Mall," Bloomberg
"American Mall," Bloomberg

Shopping malls, once the cultural hub of every suburb in America, have become a punchline in the e-commerce era. There are plenty of malls around today, but they tend to be money pits, considering the hundreds of "dead malls" haunting the landscape. Just how hard is it to keep a mall afloat in the current economy? American Mall, a new video game from Bloomberg, attempts to give an answer.

After choosing which tycoon character you want as your stand-in, you're thrown into a mall—rendered in 1980s-style graphics—already struggling to stay in business. The building is filled with rats and garbage you have to clean up if you want to keep shoppers happy. Every few seconds you're contacted by another store owner begging you to lower their rent, and you must either take the loss or risk them packing up for good. When stores are vacated, it's your job to fill them, but it turns out there aren't too many businesses interested in setting up shop in a dying mall.

You can try gimmicks like food trucks and indoor playgrounds to keep customers interested, but in the end your mall will bleed too much money to support itself. You can try playing the bleak game for yourself here—maybe it will put some of the retail casualties of the last decade into perspective.

[h/t Co.Design]

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