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How Does a Celebrity Get a Star on the Walk of Fame?

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For those who don’t live in Hollywood, there are a couple landmarks that are immediately identifiable: the Hollywood sign and Hollywood Boulevard, with its star-shaped parade of famous names known as the Walk of Fame. First constructed in 1958, the Walk is run through the Hollywood Chamber of Commerce, and the process of getting a star on it is actually more complicated than you might think.

To start, a celebrity must be nominated, and an application must be sent to the selection committee, which is made of one chairman and five committee members each of whom represents a different area of the industry. According to Ana Martinez, producer and vice president of media relations at the Walk of Fame, these departments are TV, Recording, Motion Pictures, Live Performance, and Radio. Each application is good for two attempts; if they still don’t get in, Martinez says they “can reapply over and over again.”

The criteria for selection are: Who is popular? Whose star will be the big tourist draw? Celebrities must also have been in the industry for five years or more (which Martinez termed “longevity”). Other considerations: Charitable contributions and awards (so it is an honor just to be nominated!).

The fee is around $30,000 for what is called a “star sponsorship,” which covers the physical marker itself, a replica plaque to take home, and the ceremony’s various bells and whistles: security (personnel and barricades), publicity, photography, staging, recording. Although the celebrities could probably pay (a drop of water in a vast ocean, as they say), their stars are “sponsored” by studios, fan clubs, record labels, or other outside parties with a stake in that celebrity doing well. (These are also the people who nominate a celebrity for a star in the first place.)

The most prominent spots are at the W Hotel, Roosevelt Hotel, and Hollywood and Highland, according to Martinez. “Those, to me, are good for bigger stars as they have more space," she says. "Every spot is good and I try to tie the person’s bio to that location. Near family members, locations that they may have worked with or with their favorite star. Celebrities are fans too.”

Jane Lynch is the most recent celebrity to get a star in a ceremony held on September 4. Currently, there are 2505 celebrities with markers on the Walk (the 2500th star was Jennifer Lopez). Next year’s class is Orlando Bloom, Ray Dolby, Sally Field, Jack Harris, Jessica Lange, Matthew McConaughey, Liam Neeson, Paul Mazursky and Tom Sherak, Dabney Coleman, Kaley Cuoco, Claire Danes, Giancarlo Esposito, Deidre Hall, Cheryl Hines, Don Mischer, Tavis Smiley, Katy Perry, Holland-Dozier-Holland, Rick Springfield and—posthumously—Phil Hartman and Tupac Shakur.

However, Martinez says that doesn't necessarily mean that everyone on that list will enjoy ceremonies next year. Apparently you have five years to arrange for a ceremony, or the offer expires. (Denzel Washington was selected and approved at some point, Martinez said, but never set a date.) And there have been major missteps that have delayed some stars' proper place in the line of their peers over the years. There’s the old tale of how Charlie Chaplin didn’t get a star until 1972, mostly because during the Red Scare he refused to testify before Senator Joseph McCarthy. (Chaplin’s son sued the Chamber for $400,000 in damages for excluding his dad, but lost.)

But if you ask why Clint Eastwood, George Clooney and Julia Roberts aren't there (the three most often-cited "why the heck aren't they on there?" stars), it's because they turned it down. In Eastwood’s case, there has been a space reserved for him for years. "I will try a little longer" to get Eastwood, Martinez says, "but may have to move on to someone else. I have my eyes set on someone as we speak.”

The chamber’s office is located on the Walk of Fame. Half of the $30,000 star sponsorship goes toward the ceremony and the other half goes to the Hollywood Historic Trust, which keeps up with restoration efforts. After all, if there’s one sin in Hollywood, it’s aging. And after being stepped on for years, the Walk's cracks are beginning to show. Martinez adds, “She is 52 and in need of a facelift, and these ceremonies help with those bills."

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Big Questions
Who Was Chuck Taylor?
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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What Is the Difference Between Generic and Name Brand Ibuprofen?
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What is the difference between generic ibuprofen vs. name brands?

Yali Friedman:

I just published a paper that answers this question: Are Generic Drugs Less Safe than their Branded Equivalents?

Here’s the tl;dr version:

Generic drugs are versions of drugs made by companies other than the company which originally developed the drug.

To gain FDA approval, a generic drug must:

  • Contain the same active ingredients as the innovator drug (inactive ingredients may vary)
  • Be identical in strength, dosage form, and route of administration
  • Have the same use indications
  • Be bioequivalent
  • Meet the same batch requirements for identity, strength, purity, and quality
  • Be manufactured under the same strict standards of FDA's good manufacturing practice regulations required for innovator products

I hope you found this answer useful. Feel free to reach out at www.thinkbiotech.com. For more on generic drugs, you can see our resources and whitepapers at Pharmaceutical strategic guidance and whitepapers

This post originally appeared on Quora. Click here to view.

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