Why Mickey Mouse Could Soon Be in the Public Domain

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Mickey Mouse debuted to the world in the 1928 animated short Steamboat Willie, and has since transformed into an icon recognized around the world. But the mouse’s status as Disney's exclusive property is under threat. As Ars Technica reports, Steamboat Willie is set to enter the public domain in 2024, and unlike in previous years, there have been no moves from Congress to stop that from happening. Once it does, in theory, anyone could use Mickey's image for free.

This is the third time the cartoon has been on the verge of losing its copyright protection. The first came in the 1970s, back when copyright terms only lasted 56 years. That meant every book, song, and movie made in 1923 was scheduled to lose its protected status in 1979, and Steamboat Willie would follow on its 56th anniversary in 1984. But in 1976, under pressure from companies like Disney, Congress extended the statute to 75 years, keeping all works made after 1923 from becoming public domain until 1998 or later. Mickey remained safely out of the public domain for another two decades. Then, when copyright terms were again scheduled to expire in 1998, Congress extended them a second time, this time to 95 years.

Now, the clock is ticking down for these older works once again as the 2018 expiration date of that copyright extension nears. Only this time, it looks like Congress may let them become public property without a fight.

Today’s constituents tend to care more about copyright law now than they did in 1976 or even in 1998. The rise of online streaming and easily accessible pirated content has made the issue more relevant to the life of the average person than ever before. The defeat of the Stop Online Piracy Act (SOPA) in 2012 made this clear to legislators. That bill, which would have empowered law enforcement to punish or block sites sharing pirated content, was so controversial that it sparked protests across the web. Because of the sheer scale of that public response, lawmakers are now hesitant to change any existing copyright protections, including those set to expire on January 1, 2019.

But even if those protections expire, Disney could still find a way to prevent rival studios from using Mickey’s image when 2024 rolls around. While copyrights are designed to be temporary, trademarks have the potential for serious lasting power. That’s because copyrights only protect a single work of artistic expression (in this case, the film Steamboat Willie), while trademarks are attached to images and logos that represent a brand (so Mickey Mouse, the character). As long as Disney can prove that Mickey has evolved beyond his first screen appearance into a symbol that’s synonymous with its corporation, he’ll remain a protected property. And if you take a look at their theme parks, cruise ships, media, and the dozens of Hidden Mickeys they've hidden in their movies, you’ll see that they can easily make that case.

But few works of art made in the 1920s have taken the same path to corporate dominance as Mickey Mouse, even other works made famous by Disney (like Winnie the Pooh, first introduced in A.A. Milne's stories in 1926). Even if Disney manages to protect Mickey, the public should have a big new batch of copyright-free content to access in the next few years.

[h/t Ars Technica]

The Long Stride of Tony Little, Infomercial Titan

Mike Coppola, Getty Images for MTV
Mike Coppola, Getty Images for MTV

Tony Little didn’t see it coming. It was 1983, and the aspiring bodybuilder and future Gazelle pitchman was living in Tampa Bay, Florida, winding down his training for the Mr. America competition that was coming up in just six weeks. While driving to the gym, Little stopped at a red light and waited. Suddenly, a school bus materialized on his left, plowing into Little's vehicle and crumpling his driver’s side door.

Dazed and running on adrenaline, Little got out and sprinted over to find the bus was full of children. After seeing that none of the kids were seriously hurt, he promptly passed out. When Little later awoke, he was in the hospital, where he was handed a laundry list of the injuries he had sustained. There were two herniated discs, a cracked vertebrae, a torn rotator cuff, and a dislocated knee. He struggled to maintain his physique in the weight room and made only a perfunctory appearance at that year's Mr. America competition. Little's dreams of becoming a professional bodybuilder had been derailed courtesy of an errant school bus, whose driver had been drunk.

Though it took some time, Little eventually overcame the setback, pivoting from his original goal of being a champion bodybuilder to becoming one of the most recognizable pitchmen in the history of televised advertising. Before he did that, however, he would have to recover from another car accident.

 

For someone so devoted to physical achievement, Little was constantly being undercut by obstacles. During a high school football game, Little—who was a star player on his team in Ohio—ended up tearing the cartilage in his knee after he collided with future NFL player Rob Lytle. From that point on, Little's knee popped out of place whenever he stepped onto the field or went to gym class.

Tony Little is photographed at the premiere of Vh1's 'Celebrity Paranormal Project' in Hollywood, California in 2006
John M. Heller, Getty Images

In There’s Always a Way, his 2009 autobiography, Little wrote about how that injury—and the loss of a potential athletic scholarship—caused him to act out. A friend of his stole a Firebird and took Little for a joyride. When they were caught, Little took the blame; as he was under 18, Little figured he would get by with a slap on the wrist, while his older friend might be tried and convicted of a serious crime as an adult. According to Little, the judge gave him a pass on the condition that he relocate to Tampa Bay, where he could live with his uncle and put some distance between himself and the negative influences in his life. Little agreed.

Because of his previous injury, Little was unable to play football after making the move to Florida; instead, he devoted himself to his new high school’s weight room, where a bad knee was not nearly as limiting. After graduating, he pursued bodybuilding, earning the titles of Junior Mr. America and Mr. Florida. Little envisioned a future where he would be a fitness personality, selling his own line of supplements when he wasn't competing professionally.

The school bus changed all that. Little, who was now unable to train at the level such serious competition required, retreated to his condo, where he said he relied on painkillers to numb the physical and emotional pain of the accident. More misfortune followed: Little accidentally sat in a pool of chemicals at a friend’s manufacturing plant, suffering burns. He also had a bout with meningitis.

While Little was convalescing from this string of ailments and accidents, he saw Jane Fonda on television, trumpeting her line of workout videos. Little was intrigued: Maybe he didn’t need to have bodybuilding credentials to reach a wider audience. Maybe his enthusiastic approach to motivating people would be enough.

By now it was the mid-1980s, and a very good time to get into televised pitching. In 1984, President Ronald Reagan signed the Cable Communications Policy Act, which deregulated paid airtime for cable networks. Herbalife was the first to sign up, airing an infomercial for their line of nutritional products. Soon, stations were broadcasting all kinds of paid programs. Exercise advice and equipment pitches were abundant, a kind of throwback to department stores that used to feature product demonstrations. It was not enough to read about a Soloflex, which used resistance bands to strengthen muscles. It was better to see it in action.

Now that he was back in shape, Little was ready to make his mark. He was told by his local cable access channel that he could buy 15 half-hours of airtime for $5500. To raise the money, Little started a cleaning service for gyms and health clubs. After airing installments of an exercise program, he was picked up by the Home Shopping Network (HSN). Little made his HSN debut in 1987. With his energetic pitch and trademark ponytail, he sold 400 workout videos in four hours.

 

Little was on the home-shopping and infomercial circuit for years before landing his breakthrough project. In 1996, the Ohio-based company Fitness Quest was preparing to launch their Gazelle, an elliptical trainer that could raise the heart rate without any impact on joints. People used their hands and feet to move in a long stride that felt effortless.

Little felt he would be the perfect spokesperson for the Gazelle and entered into an arrangement with Bob Schnabel, the company's president. The night before the infomercial was scheduled to shoot, Little was driving when he got into another serious car accident that required 200 stitches in his face. Little called Schnabel to break the news, and was told he’d have to be replaced.

Tony Little demonstrates a Gazelle during an MTV upfront presentation in New York in 2016
Mike Coppola, Getty Images for MTV

Undaunted, Little flew from Florida to Ohio to speak to Schnabel in person. By insisting that he could make the story inspirational (and that he could cover up his injuries with make-up), Little managed to convince Schnabel to proceed with the infomercial as planned. The Gazelle ended up with $1.5 billion in revenue, with Little’s other ventures—Cheeks sandals, bison meat, and a therapeutic pillow—bringing the total sales of his endorsed products to more than $3 billion. Little later reprised his Gazelle pitch for a Geico commercial, which also served as a stealth ad for the machine—which is still on the market.

While pitching wound up being relatively low-impact, it was not completely without problems. Little once said that the accumulation of appearances—more than 10,000 in all—has done some damage to his neck because of constantly having to swivel his head between the camera and the model demonstrating his product.

Those appearances have made Little synonymous with the machine. In 2013, the Smithsonian's National Zoo wondered what to name their new baby gazelle. The answer: Little Tony.

Stranger Things Fans Can Now Buy a 6-Foot-Tall Demogorgon Sprinkler

BigMouth Inc., Amazon
BigMouth Inc., Amazon

Some fans watch a show and then talk about it. Others create art inspired by it. Others develop far-out theories. But sometimes, fans go even further than that—like when pool accessory company BigMouth Inc. revealed its massive Stranger Things-inspired, inflatable Demogorgon sprinkler, which is now available for any fan to purchase.

The sprinkler, the perfect gift for those wishing to combine their love of sci-fi monstrosities and thorough lawn irrigation, stands 6 feet tall and can be connected to any standard hose, allowing it to spurt water from its horrifying open face, according to House Beautiful. And for fans thinking it can only be found in the far corners of the internet, fear not: the sprinkler is available now at Target and on Amazon.

If you want a less flashy way to show off your Stranger Things fandom this summer, BigMouth Inc. also sells a plethora of other novelty items based on the show, like an Upside Down-themed pool tube, Scoops Ahoy floating cupholders, and a float based on one of Eleven’s trademark waffles. (See all the options on Amazon here.)

This marks the latest in a series of collaborations for the hugely successful Netflix series. Prior to its release, Stranger Things teamed with both H&M and Nike to release clothing and shoes inspired by the series. It also collaborated with Coca-Cola to produce a limited edition collection of New Coke cans inspired by a moment in the third season.

We’re glad there’s a plethora of Stranger Things merchandise available, even the terrifying Demogorgon sprinkler—it sounds just ridiculous enough to buy right away. It's available at Target or Amazon for $100.

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