15 Secrets of Genealogists

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Genealogy is one of the most popular hobbies in the United States and a billion-dollar industry, but few people know what actually goes into tracking down ancestors—let alone putting information about them into any kind of context. Mental Floss talked to three professional genealogists to learn more about their increasingly in-demand profession, and discovered why they love weird last names, why they’re indebted to the Mormons and the Quakers, and how television is making their job more difficult.

1. MOST OF THEM DON’T HAVE DEGREES IN THE FIELD.

There’s only one accredited four-year genealogy degree program in the U.S.—a bachelors at Brigham Young University in Utah. Those who can't make it to Utah can enroll in certificate programs, such as the one offered at Boston University, where Melinde Byrne teaches. “A lot of people sign up [at certificate programs] thinking it’ll be simple,” she says. Unfortunately, lots of people then fail when they discover how much work the program really is. Learning how to use databases, evaluate evidence, document research, locate and search public records, and define genealogical terms is essential knowledge for genealogists-in-training. Other course offerings may teach about ethics in DNA testing, how to read historical documents in multiple languages, and the best methods for writing historical narratives.

But those who don't want to commit to a whole certificate can take advantage of other, less formal options, such as classes in conjunction with library science programs, lectures offered by historical and other societies, and week-long intensives at institutes around the country.

2. THEY'RE BOUND BY PROFESSIONAL STANDARDS TO CONDUCT "EXHAUSTIVE" RESEARCH.

Unlike, say, doctors or lawyers, genealogists don't need a specific qualification to practice. But they're still guided by professional standards—including the five Genealogical Proof Standards developed by the Board for Certification of Genealogists, a non-profit in D.C. The five standards are considered best practices for coming "as close as possible to what actually happened in history," and include 1) "reasonably exhaustive research," 2) "complete and accurate source citations," 3) "thorough analysis and correlation," 4) "resolution of conflicting evidence," and 5) a "soundly written conclusion based on the strongest evidence."

Professional researchers may have differing opinions about what constitutes “reasonably exhaustive” research, but most agree that it means visiting archives and making sure to cover all the bases—for example, looking at not just a death certificate to confirm a name and age, but census, birth, and burial records as well, to build a fuller picture and to corroborate it. "If you don’t do all the steps in the genealogical proof standard, then the conclusions aren’t convincing," Byrne says.

3. THEY OFTEN DISCOVER THEY HAVE A KNACK FOR GENEALOGY WHEN THEY'RE INVESTIGATING THEIR OWN FAMILIES FOR FUN.

Byrne, for example, looked into her family’s history and discovered that “my own father and mother would never have met if my great grandmother in Alsace-Lorraine hadn’t had a goiter.” This medical condition led her to circumvent Ellis Island’s rigorous physical exam in favor of entering the country via Boston, setting a whole new family history—and her parents’ eventual meeting—in motion.

Genealogists will often continue to use their research tools on their own families later in their careers, too. Lee Arnold, who oversees the collections at the Historical Society of Pennsylvania (HSP), has used them to research his family’s past. “One of my ancestors fought with the South Carolina militia during the Revolutionary War,” he says, and service records indicated that he’d “lost his horse.” To Arnold, who grew up on a horse farm, “That meant, I fell off my horse and he beat me back to the barn.” He later learned that the phrase actually meant that a person’s horse had been shot out from under him. These are the kinds of details that get people hooked on genealogy, according to the experts—“how their lives compare to mine, how … the things they did and didn’t do helped to form me,” Byrne says.

4. SOME OF THEM CHARGE MORE THAN $100 AN HOUR.

Genealogists in archive examining archival materials
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Genealogists are often hired by families who are curious about their past or hoping to join lineage societies such as the Colonial Dames; by specific libraries or archives; or by companies such as ancestry.com, who have genealogists on staff. Fees generally vary by experience and project, although they tend to start around $20/hour (for simple record searches) and go over $100/hour, with a mid-range of around $55 per hour.

Arnold says there are three levels of genealogical research he’ll personally take on: research limited to HSP’s holdings; research that takes him anywhere in the Philadelphia area; and “our Cadillac version, where we’ll get nana to talk to us about her life in the shtetl.”

5. THEIR RESEARCH SOMETIMES UNCOVERS FAMILY SECRETS.

Be careful what you wish for when you decide to go deep: “I always tell prospective clients, ‘This can be life-changing,'" Byrne says. "'You may find half-siblings and other relatives you never imagined existed.’”

HSP’s director of research services, David Haugaard, says that clients can be stunned to learn about family members who were deliberately kept hidden. "Within so many families there are people who are written off ... somebody might have [had] a mentally ill sibling who was kept secret. It's less common today than it was, so when people are doing genealogy, it's not uncommon to learn about people in fairly recent history [who were ignored]. You start to learn that the family was more complex than realized."

6. BIBLES CAN BE UNEXPECTEDLY USEFUL.

Genealogists use plenty of sources you might not suspect would be helpful. Family bibles, in particular, can offer a wealth of relevant tidbits, since they were once often used to record births, deaths, and marriages. Scrapbooks, tax and church records, land deeds, and the 1870 Census (the first to list African Americans after emancipation) can also be goldmines. So can letters, whether provided by the family or found in manuscript collections, which might causally mention a family member’s birthday or offer snippets about day-to-day existence. “You can gather lots of information from them in a real-life kind of way," Byrne says.

7. THEY OFTEN FIND MISTAKES IN ORIGINAL DOCUMENTS.

List of 19th century births used for genealogy
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Genealogists know it’s key to consult paper sources—and to give a critical eye to the “facts” they offer. Arnold recalls a colleague becoming confused when an ancestry site listed her grandfather as white and from North Carolina, when she knew he was black and from Louisiana. “I was able to go into the original documents and see that they had been transcribed wrong,” Arnold says—a common occurrence for sites outsourcing work to other countries. (Another common transcription error: mistaking a florid handwritten 17th century S for an F.)

That doesn’t mean paper sources are error-free, of course. Sometimes mistakes were made in the original documents themselves: Census workers may have misspelled names or miscounted children; priests may have mis-marked birth dates on baptismal certificates. Pros know how to cross-reference all that, too … with more documents!

8. THE WEIRDER YOUR LAST NAME, THE MORE THEY LIKE IT.

“I often tell people we’re like private investigators looking for dead people—we know your ancestors have to be there; you didn’t just hatch from an egg,” Arnold says. “The problem is, it’s so labor-intensive for a common name; you could spend hours looking at the wrong Smith. It’s better if you have an obscure last name.” Names like Brown, White, Jones, and Johnson are especially tough—although matters can be made easier if family members had a distinctive first name ("Napoleon Jones" will be easier than "John Jones," for example).

9. THERE'S A WHOLE FIELD THAT DEALS WITH LEGAL CASES.

Forensic genealogists—like Byrne—apply genealogical tools and principles to cases with legal ramifications. In the process, they often solve mysteries. Byrne might track down a next of kin for someone seeking the heir to a family fortune, or to repatriate the remains of a soldier killed in action. One of Byrne’s colleagues helped a woman prove that the man who kidnapped her as a girl was not her father—and was in fact a grisly serial killer. Another forensic genealogist discredited a woman who claimed she was raised by wolves and that she killed Nazis while hiding out in the woods. Sometimes, Byrne says, the tip-off comes just from talking to relatives; in the wolf case, for example, “Her first cousin was still living and he basically said, ‘Misha always had such an incredible imagination.’”

The man thought to be the Golden State Killer and East Area Rapist was also caught using forensic genealogy strategies. Police compared DNA found at the killer's crime scenes with DNA test results from an unidentified genealogy site, and found a match with a user of the site. The user wasn't the killer himself, but by going through their family tree for potential suspect who matched clues in the case, police found their man. "The techniques used to find the Golden State Killer combined solid police work with genetic genealogists’ principles," Byrne says. "This is done routinely to reunite children and birth families, to identify the remains of KIA or MIA soldiers, and increasingly to identify John Does, Jane Does, and Baby Does."

10. THEY’RE GRATEFUL TO THE MORMONS …

Person with hand on marriage records
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A good number of online records exist thanks to the efforts of Mormons. For years, they’ve been sending missionaries to HSP and other archives to scan hundreds of thousands of family histories, usually in exchange for a royalty and free access to the scans for the society’s patrons. What’s their interest? Posthumous baptisms for the family members who weren't Mormon—so they can stay together in heaven. Genealogists agree the scans are a tremendous asset to researchers, with a caveat: Not even close to everything is scanned, and mistakes are also common. “You still need to use as many different paper sources as you can,” Haugaard advises.

11. … AND THE QUAKERS.

Some things make genealogical research a snap—for example, if your ancestors were Quakers. According to Haugaard, that’s because the Quakers were always issuing certificates; when someone moved, say, to use as an introduction at the Quaker Meeting in a new town, and also when they were kicked out of the community. “Lots of [mid-18th century] Quakers got in trouble for fighting, or drinking, or marrying out of unity, then were disowned,” Haugaard says. What that means is, “Basically, they kept great records.”

12. GENEALOGY SHOWS DRIVE THEM NUTS.

Producers and participants of "Genealogy Roadshow" speaking onstage during a panel discussion in 2013
Producers and participants of Genealogy Roadshow speaking onstage during a panel discussion in 2013
Frederick M. Brown/Getty Images

Grudgingly, Arnold admits that TV shows like Finding Your Roots and Genealogy Roadshow have “introduced people to genealogy and made it really hot—I mean, you can’t swing a dead cat without hitting an ancestry.com commercial.” But the shows have also given people unreasonable expectations about what genealogy can and cannot do. Byrne says, “People don’t understand that [the history] is not all laid out in front of you" as it typically is on TV. Arnold says he fields requests from patrons who ask him to “‘Tell me about my ancestors, just like that guy on TV did.’ They think it’s easy and quick.” In fact, what Arnold calls those “ta-da” moments offered by hosts like Henry Louis Gates Jr. are actually made possible by professional genealogists hired to painstakingly research ancestry over the course of days, weeks, months.

13. IT'S EASIER FOR THEM TO RESEARCH YOUR ANCESTORS IF THEY WERE RICH.

Ancestors with less money—who maybe didn’t own property or pay taxes—can be less likely to leave a paper trail. But employment agency, almshouse, prison, and orphanage records can get the research ball rolling, as can advertisements offering rewards for runaway indentured servants. Haugaard explains that charity society records also frequently provide details: Society workers would visit families and “make records indicating the woman of the household’s name, how many people were in the household, what religion they were, and what charity they received, like coal or groceries.”

14. PERSECUTED GROUPS CAN BE A MAJOR CHALLENGE.

Research files being used for genealogy
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Three groups of people looking for their roots make Arnold steel himself for some rigorous research. If the case involves African Americans, Native Americans, or Jews, “I know this is going to be a tough one,” he says. That’s because their records are often scant or nonexistent. Slaves often weren't allowed to marry (or their marriages were never recorded); Native Americans didn’t traditionally write their histories down; and Jews fleeing Europe during World War II often had all family records destroyed as synagogues and villages were torched. Sometimes, their papers were falsified in order for people to survive.

These factors make picking up someone’s trail difficult, if not impossible. “I had one woman come in to a talk I was giving and say, ‘How do I start? All my ancestors were killed in the Holocaust,’” Arnold remembers. “And I said, ‘Alright, then your ancestry starts with you. Document your life for your [descendants].”

15. THEY MIGHT ENCOURAGE YOU TO THINK TWICE ABOUT DNA TESTING.

According to Arnold, DNA test results can be sketchy. His own experience with DNA tests from seven companies yielded seven different results, some of them “bizarre”: “One said my family was from Tuscany, but I’m paler than a Presbyterian. Another said I was 5 percent African American. Another said I was Swedish—and that probably means that they found a gene from some randy Viking pillaging the Scots Irish 1000 years ago.”

Part of the problem is that DNA test kits are dependent on data from other people who have taken the tests, which means they are more accurate for some well-represented groups than others. (For example, an American with Irish background taking the test may get a more reliable result than someone whose ancestors were of Middle Eastern descent, since people from the Middle East tend be less represented in the database.) Also, different companies are working with different data sets, and using different algorithms—which can produce different results.

Haugaard also says that DNA testing may tell you some things you don’t want to know. He recounts a story about a man who connected deeply with his Irish heritage, yet DNA testing undertaken by his family showed he was Jewish, switched at birth with an Irish-American baby. “He passed away before he could learn that,” Haugaard says.

14 Secrets of Cruise Ship Workers

iStock/Remus Kotsell
iStock/Remus Kotsell

From an outsider’s perspective, working on a cruise ship might seem like a dream job. What could be more glamorous than getting paid to travel the world by sea, without having to pay for housing or food? But as with many “dream” jobs, there are a few significant downsides to consider before you fill out an application. We spoke to a few cruise ship employees about what it’s like to live and work on a floating hotel.

1. Americans are the worst cruise workers.

On most large cruise liners, the majority of staff and crew are not American. “On any given contract, you’re working with about 64 nationalities,” says Kat, who spent three years working for a major cruise line. There are a number of possible drivers behind this statistic, but one is that cruise ship employees work really long hours and almost never get a day off, which isn’t particularly appealing to Americans used to a 40-hour workweek and relaxing on weekends. “On my worst contract, I was working close to 300 hours a month,” Kat says. “Yeah, you might be in beautiful places, but you’re so tired sometimes you don’t even want to go out and explore. A lot of times they won’t even hire Americans because the rate of people quitting is so high.”

Americans are also more expensive to employ, even if they do the same work as their counterparts from developing countries. Sam, who worked on Princess Cruises for two years, says her monthly salary of $1100 was higher than that of her Filipino boss. According to Sam, the official reason the ship gave was that the dollar is worth more to people from developing countries than it is to Americans.

2. Cruise ship workers are trained for pirate attacks.

It’s rare for pirates to take on a massive cruise ship, but it can happen, and if it does, the crew is prepared. Nolan, who worked for both Princess Cruises and Oceania Cruises, says he was trained to get all guests away from windows and spray the intruders with giant water cannons.

“Our ship can totally outrun their little dinghies,” he says. “We could spray them with water and they’d be helpless.” Other ships may be equipped with Long Range Acoustic Devices that emit loud, painful noises to deter attacks. That’s how a luxury cruise liner escaped a pirate attack off the coast of Africa in 2005.

3. Want to lose weight? Work on a cruise liner.

While passengers are feasting on steak and scrumptious seafood, the staff and crew aren’t so lucky. “Imagine eating at your high-school cafeteria three meals a day, seven days a week for a year,” writes one former cruise ship worker on Reddit. Kat recalls strange offerings like goat foot stew. The unappetizing food, combined with the many hours spent running the length of the ship, often mean crew members lose a significant amount of weight during their time at sea. “I would lose about 10 to 12 pounds per contract,” Kat says.

Gavin, who worked as a waiter for a major cruise line, said the crew would occasionally get treated to whatever leftovers remained from the passenger buffet, but “it would disappear so fast.”

4. Crew members sometimes mess with passengers.

Life at sea can get a bit monotonous. “It got mundane really fast,” writes one former worker on Reddit. “It was basically the same comedy of errors each day of the week, with a different ‘cast’ of passengers each week.”

Some crew members shake things up by getting a rise out of passengers in the form of good old practical jokes. According to another former crew member, “a favorite was while in a passenger area say to another crew member, loud enough to be heard by passengers, ‘Meet you in the bowling alley tonight!’” Of course, there wasn’t actually a bowling alley on board. “Then we'd wait for the comment cards to come in: ‘Why do crew get a bowling alley when we don't?’”

5. … and chance are the workers might be drunk.

When they’re not working, employees are probably drinking and partying. “We partied our asses off,” Gavin says. “We joked about how it makes a frat house look like a monastery.” The staff get their own designated watering holes on board, referred to as the crew bars, where the drinks are dirt cheap. “At the passenger bars they were charging like $15 for a drink and we’d go down into the crew bar and you could get a beer or mixed drinks for $1.25,” Sam says.

And what happens when you give copious amounts of cheap alcohol to people who are cooped up together for months at a time? “It seems like a cliche, but everyone was hooking up with each other,” Sam says. “In a lot of the crew areas there were these huge posters about STD prevention.”

The crew is regularly threatened with the possibility of random breathalyzer tests (and drug testing), but even this isn’t always enforced. “There was a strict limit on our ship of no more than .04 blood alcohol content at any time,” Gavin says, “but as long as you didn’t make a fool of yourself, you wouldn’t get randomly breathalyzed, so people would break that rule all the time.”

6. For the crew, hooking up with guests on the cruise is strictly forbidden.

So you spotted a cute crew member on your ship and are thinking of chatting them up? Good luck with that. Having sexual relations with a guest is one of the fastest ways for a crew member to get fired. This is mainly to protect the cruise line from reputation-damaging accusations of abuse. Ship security keeps a close eye on crew members day and night. That doesn’t mean hookups never happen, but if a crew member is caught in the act with a guest, they’re kicked off the ship at the next port.

7. Crew passengers are almost always being watched.

“It is safe to assume if you are outside of your cabin you are probably on camera,” Gavin says. “In the event of any kind of emergency, they could pull security footage at any time.”

8. Passengers have a lot of power over how much the crew gets paid.

At the end of a journey, you might be asked to rate your experience and share any praise or complaints on a comment card. These reviews are taken very seriously and often translate directly into salaries and bonuses for workers. “For most people, their salaries are quite low and they rely on those bonuses,” Kat says. So if you leave a bad review and mention someone by name, you can be sure they’ll feel the impact on their paycheck.

“The very best thing you can do for a crew member is to write a glowing review, mentioning them specifically on your comment card,” says a former cruise worker on Reddit. “Their superior’s superiors take note of that.”

9. Some cruise workers have double lives.

“You get a lot of married people that have their own separate lives on the cruise ship,” Kat says. “I’ve worked with couples that have wives at home and a whole different relationship while they’re on the cruise ship. It’s kind of like a don’t-ask-don’t-tell policy.”

Gavin says one of his fellow employees lived as an out-of-the-closet gay man while on board, but was still closeted on land.

10. They have no idea what’s going on in the world.

“You stop following news and sports and pop culture,” Gavin says. “You’re really kind of isolated out there.” It can be difficult (and expensive) to find an internet connection while at sea, so many ship workers completely lose track of current events while on contract.

11. They speak in code.

Crew members have shorthand codes for everything from fires to medical emergencies, which they can announce over the loudspeaker without alarming passengers.

Code Adam: a child is missing
Code Alpha: there’s a medical emergency
Code Oscar: man overboard
Code Bravo: fire on the ship

12. The cruise ship has many mafias.

But not the kind that will make you an offer you can’t refuse. According to Sam, the crew members on her ship were split into “mafias” based on their country of origin, and each mafia dealt in specific goods. For example, the Indian mafia was in charge of getting good food for the crew parties, she says. Because Sam worked in the youth center, she was tasked with providing art supplies for crew costume parties. “That’s just one of the economies of the ship,” Sam says. “Everyone is always trying to figure out what they can get from another person.”

One former cruise ship worker says the Filipino mafia was known for getting good booze at all hours. “If you wanted anything after hours, they would get it for you! The crew bar would close around 1 or 2. If you wanted to keep drinking, but were out of booze, you would just go to the Filipino mafia and get what you needed. You paid a huge markup obviously, but it was still pretty cool!”

13. There’s a morgue on board.

Roughly 200 people die on cruise ships every year, and cruise lines need some place to store the bodies safely until they get back to shore. As a result, many ships have small morgues on board that can hold five or six bodies. “We definitely had a morgue on board,” one former ship employee told me. “Because the line was for older demographics, we had people die on the ship pretty regularly.”

14. They will leave you behind.

If you leave the ship for an on-land excursion, make sure you get back before departure time. Cruise lines pay massive fines if they overstay their port time, so chances are high the ship will leave without you if you’re running behind. “You’re on your own,” Kat says. “They won’t wait.”

This list first ran in 2016 and was republished in 2019.

14 Things You Might Not Know About Sephora

iStock/RiverNorthPhotography
iStock/RiverNorthPhotography

It’s the store that’s all about that face … and nails, and skin. Makeup mecca Sephora was first born as a perfumery in 1969. French business owner Dominique Mandonnaud wanted to remove fragrances from behind the counter and allow customers to touch, smell, and spritz on the scents. Three-plus decades later, the cosmetics juggernaut—which is currently in the news for shutting down its stores for an hour today (June 5) to host diversity and inclusivity workshops for all of its 16,000 employees—employs the same client-first philosophy. (Did you know you could get a free 15-minute makeup service at any location?) Try on these other facts.

1. BEAUTY IS (SORT OF) IN THE NAME.

The official line is that Sephora originates from the Greek word sephos (which the company claims means "beauty") and the name Zipporah—she was Moses’ exceptionally pretty wife in the Book of Exodus. Not everyone buys this explanation, however, noting that "sephos" is nothing like the ancient Greek word for "beauty" or "beautiful."

2. IT'S A TOURIST DESTINATION.

The exterior of Sephora's Paris flagship
iStock/serts

Approximately 6 million cosmetics-seekers stroll through the company’s Parisian flagship store on the Champs-Élysées every year. That’s almost as many annual visitors as the Eiffel Tower receives.

3. CHANGED YOUR MIND ABOUT A PRODUCT? THAT'S COOL!

Stores will take back makeup—even opened products!—within 60 days of purchase. Employees admit it’s often heartbreaking for them to have to trash barely-used makeup.

4. SHOPPERS CAN SCORE TONS OF PERKS …

Along with complimentary mini makeovers, stores offer a 45-minute session when customers spend $50, and a 90-minute consultation (it includes a makeover and personal shopping session) when they shell out $125. The company’s (free) Beauty Insider program also has its benefits. Signing up means you can attend any beauty class gratis and each dollar you spend nets you a point that you can use towards fun gifts. (In some cases, they’ll even let you go into a negative points balance to score the product.)

The company also tracks your purchases to give you recommendations for other products. (Bridget Dolan, VP of Interactive Media, told Forbes that 80 percent of their transactions “run through our loyalty program.”)  Spending $350 a year catapults you to VIB (Very Important Beauty Insider) status and gains you access to private shopping events and first dibs on new products. Shell out $1,000 annually and you get Rouge Status—that means free two-day shipping on all orders, unlimited in-store makeovers, and invites to chic store events. At one, VIBs got the chance to meet Jennifer Aniston!

5. … AND MORE SAMPLES THAN THEY KNOW WHAT TO DO WITH.

Sephora employees are told that customers shouldn’t leave without new products to try. That means you can get a trial size of just about every product they carry. (Most makeup products can be tested in-store and they’ll pour any liquid product, such as a night cream or fragrance, into a sample-size vial.) The general rule, say employees, is that customers are entitled to three samples each trip. Shopping online? Each purchase comes with a choice of three freebies. And while the store rarely has sales, you can score big at the site’s Beauty Deals section.

6. GETTING A SPECIFIC PRODUCT RECOMMENDATION CAN BE TRICKY.

Employees aren’t allowed to refer shoppers to particular brands. So instead of asking for their favorite lip shade, it’s smarter to ask which lip products perform the best. (Translation: What are other shoppers buying and not returning?)

7. NEED THE PERFECT FOUNDATION? THEY HAVE AN APP FOR THAT.

Okay, well, it’s a device. The handheld Color IQ scans the surface of your skin and then finds the scientifically precise foundation—there are 1,500 options—for your visage. To create the library, the Pantone Color Institute researched and mapped out 110 different skin tones.  

8. THEY HAVE THEIR OWN LANGUAGE.

Women shop for makeup at Sephora
iStock/wdstock

Each store is divided into three distinct “worlds”: fragrance, skincare and color. In a 2008 interview with Jezebel, one employee spilled on the lingo. The sales floor is known as the “stage” (which makes everything else “backstage”), employees are called “cast members,” and managers are dubbed “directors.” As for the required all-black outfits, they’re not uniforms, they’re “costumes.”

9. EMPLOYEES REALLY ARE BEAUTY EXPERTS …

Some cast members undergo a month of intensive, all-day training at the company’s beauty school, Science of Sephora. There, according to the company’s website, they learn about “skin physiology, the history of makeup, application techniques, the science of creating fragrances, and most importantly, how to interact with Sephora’s diverse clientele.”

10. … AND THEIR MEDICINE CABINETS ARE STOCKED.

A woman stands in front of a makeup display in Sephora
iStock/arinahabich

Employees have said working at Sephora means constantly receiving new products from companies to try out. A particularly good sales day can also net a salesperson a “gratis ticket” from their manager. Plus, there’s the 20 percent employee discount that jumps up to 30 percent during the holiday season.

11. LOOKING GOOD IS A REQUIREMENT.

Part of the employee handbook: thou shall embrace eyeliner. Cast members are told to wear a certain amount of makeup while working.

12. THEY'RE WARY OF RESALE.

One cast member says they limit people from buying more than six identical items (unless they offer a good reason, such as bridal party gifts). Explains the employee, “This is to discourage people reselling our products at their own establishments.”

13. UNPOPULAR PRODUCTS USUALLY GET THE BOOT.

Stores keep lists of the products that get returned most often, and the products that don’t work are phased out over time. While it's hard to nail down an official list of frequently-returned goods, individual employees will occasionally open up about the company's most loathed and/or most misunderstood makeup.

14. SEPHORA'S APPEAL IS WIDE.

Susan Sontag at an event in Weimar, Germany in 2002
Susan Sontag
JENS-ULRICH KOCH/AFP/Getty Images

In 2014, the L.A. Review of Books dug through the contents of a Power Mac G4 once owned by Susan Sontag and discovered the famed author was on Sephora’s Beauty Insider mailing list.

A version of this article first ran in 2015. It was updated in 2019.

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