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14 Swedish Words That Conflict With the Ikea Products They Name

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The fun part of looking through the Ikea catalog is reading out the Swedish product names: EKTORP, TROMSÖ, BJÖRKUDDEN, JONSBO GRYBY… There is a system to Ikea product naming that matches word categories to product categories: occupations for bookcases, Swedish islands for garden furniture, etc. Beyond that, the word for a product will often be a simple description of some aspect of the product. For example, FRAKTA, “to carry,” is a bag; HUSET, “house,” is a set of dollhouse furniture; DISKA, “to wash dishes,” is a dishwashing brush.

There are other names, however, that do not seem to relate to their products in any way. In fact, these 14 Ikea product names almost directly contradict the products they’re attached to.

1. ÄRFTLIG – hereditary, inheritable

Son, these paper napkins have served us well. I hope you will one day pass them on to your grandchildren.

2. STRAPATS – hardship

Ugh! I can’t believe I have to step all the way down on this pedal just to throw something away!

3. EKORRE – squirrel


4. ENVIS – stubborn, headstrong

Who are you calling “spatula,” huh? I’m going to carve that Thanksgiving turkey myself. You’ll see.

5. FLÖRT – flirt

Could you lean back a bit? Yeah…let me just…reach over here…oops! Sorry…I…OK, got it. What should we watch next?

6. FNISS – giggles

Awwww! Look at this! Who’s a wittle, bittle, ball o’ trash? You are! You’re the cutie!

7. FÖRNUFT – reason, sense

Because the emotional silverware always feeds you too much.

8. IMPULS – impulse

Fill it with poppy seeds! No! rubber cement! Wait! No! Half honey, half bleach!

9. KOLON – colon

Twice the size of SEMIKOLON.

10. SENSUELL – sensual

Calphalon’s got nothing on those curves.

11. TYDA – Interpret, decipher

Yes, it’s a cabinet handle, but what does it mean?

12. UPPENBAR - obvious

Pssht! Everyone knows 20 ounces is equal to 5.914706 deciliters.

13. VILSE – lost

It was here a second ago…

14. SYRLIG – acidic, tart

They do all the work and the curtains get all the attention. You’d be sour too.
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Live Smarter
AI Tool From West Elm Suggests Furniture to Match Your Pinterest Tastes
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Curating a Pinterest board is often more fun—and always less expensive—than filling a space with actual furniture. Now, there’s a new tool from West Elm designed to put your time spent pinning decor ideas to practical use. As Fast Company reports, the home retail brand’s Pinterest Style Finder uses an AI algorithm to recommend furnishings that best suit your tastes.

Users start by pasting the URL of a Pinterest board they love, whether it’s their own or someone else’s, into the web tool. Then, they select a category of furnishings to browse through, such as bedroom, kitchen, or office.

That’s when the AI gets to work: A neural network powered by the startup Clarifai analyzes the images and finds products in West Elm’s catalogue that match the style. If you input a board of boho-chic furniture, for example, the tool brings up reclaimed wood nightstands and funky quilts. Search for products related to your vintage kitchen board and you’ll get retro stools and mid-century bar carts.

Of course, the results are limited to what’s in the retailer’s inventory, so if you would never shop at West Elm to begin with this may not be the tool for you. If you'd rather pick out furniture the old-fashioned way, here are some neural network-free design tips to follow.

[h/t Fast Company]

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Live Smarter
Rental Furniture Company Offers Hip Design With Low Commitment
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When you're just starting out in a new apartment in a new place, compromising on furniture quality can be tempting. But shopping for flea-bitten sofas on Craigslist isn't the only way to find stuff you won't mind parting with once your lease is up. As The Verge reports, Feather is a startup that rents out chic furniture at reasonable prices.

The service, only available in New York and San Francisco for now, is geared toward Millennials, a generation that tends to choose renting over homeownership. Whether they're working gig-to-gig or jumping between sublets or cities, the lives of many twentysomethings are in a state of flux. Feather offers furniture choices that are as flexible as their customers' living situations.

"Maybe you want to furnish an entire apartment with your new roommates," the company's website reads. "Maybe you're testing out a new city and aren't ready to commit to staying … With Feather, you can have furniture there when you need and gone when you don't."

Unlike some rental services, Feather makes their products affordable without sacrificing style. Farmhouse dressers, tufted love-seats, and upholstered bed frames can all be rented for less than $50 a month. All Feather furnishings must be rented for a minimum period of three months and include a $99 delivery fee, a $99 pickup fee, and a $99 deposit (so if West Elm is having a sale, it may be a better bet after all for smaller items). And if you do decide to leave your apartment to move to a new city or travel the world, canceling your furniture lease is always an option.

[h/t The Verge]


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