Pantone Names 'Ultra Violet' 2018's Color of the Year

Pantone
Pantone

Time to retire your green apparel inspired by 2017’s color of the year: The color experts at Pantone have chosen a new shade to represent 2018. As The New York Times reports, trend followers can expect to see Ultra Violet popping up on runways in coming months.

The decision was made after Pantone scattered a team around the world to search current street styles, high fashion, art, and popular travel destinations for the up-and-coming “it” color. The brand describes the winner, PANTONE 18-3838, as “a dramatically provocative and thoughtful purple shade.”

Fashion plays a large part in the selection of the color of the year, but Pantone also considers the broader socio-political atmosphere. Some may see Ultra Violet as a nod to our stormy political climate, but the company’s announcement cast it in a more optimistic light.

“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” it reads. “The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.”

The color is associated with some of music’s greatest icons, like David Bowie, Jimi Hendrix, and Prince. The architect Frank Lloyd Wright also had a special attachment to the color and wore it when he was in need of creative inspiration. When it’s not sparking artistic thinking, purple is sometimes used to promote mindfulness in mediation spaces. So if you’re feeling stressed about whatever the new year holds, stare at the hue above for a few seconds and see if it doesn’t calm you down.

[h/t The New York Times]

11 Behind-the-Scenes Secrets of Holiday Window Display Designers

iStock.com/andykazie
iStock.com/andykazie

For decades, lavish holiday window displays at department stores have been one of the first signs of the season. But have you ever wondered how the designers behind the windows create those enchanting arrangements? Here’s a behind-the-scenes look at everything that goes into making the holiday windows so magical at this time of year—from the best way to arrange lights to the pre-season all-nighters.

1. Every holiday window has a purpose.

The holiday windows are supposed to make you feel something, says Jacques Rosas, New York-based artist, founder, and CEO of Jacques Rosas, which does holiday window installations in stores such as Godiva, Elizabeth Arden, and Bed, Bath & Beyond. Whenever Rosas is working on a window, he asks about the personality of the store, what they’re imagining, favorite decorations, traditions, and more—all starting with what they sell. “I try to pull settings that have nostalgia for them,” Rosas says. “I think the magical part is the nostalgia.” He loves the feel of an old-fashioned Christmas—last year, he decked out one store window with handmade stockings, old ornaments, and a real train.

2. You won’t see many Christmas trees in the store windows.

A Macy's 2007 holiday window display.
A Macy's 2007 holiday window display.
Wally Gobetz, Flickr // CC BY-NC-ND 2.0 (cropped)

At least not any real Christmas trees, Rosas says. Usually, the windows are hot, dry places, so any live trees would dry out and die. They could also catch fire, so a lot of the newer buildings won’t use them even if they could create the right environmental conditions. “We tend to use a lot of fake stuff,” Rosas says.

3. You also won’t see any products.

While store windows throughout the year are supposed to sell products, this time of year is all about the entertainment, says David Spaeth, CEO of Spaeth Design, which does holiday windows for Lord & Taylor, Saks Fifth Avenue, Bloomingdale’s, Tiffany & Co. and Bergdorf Goodman. Sure, you may see a product or two in some of the windows (it’s not a hard-and-fast rule), but this is the time to seduce customers with gorgeous snowflakes or pretty (fake) trees instead of fantastic outfits.

4. But you will see lights.

A Bloomingdale's 2008 holiday window
A Bloomingdale's 2008 holiday window
Wally Gobetz, Flickr // CC BY-NC-ND 2.0 (cropped)

Lights are what draws customers to the windows, and they can really make the displays pop. But you’d be surprised at how few lights will make a big splash, Rosas says. “There’s not a lot of lights—that’s a big mistake,” he says. "If you do too many, the reflection will play tricks on the viewer, and you won’t actually be able to see anything but lights.” Instead, he uses a few perfectly placed lights that bounce off each other. Rosas also tends to use plenty of wood composite, fiberglass, bark, paper, and plastic to create his scenes. But don't be surprised to spot other wacky items in holiday store windows, like Lite-Brite (yes, the retro toy), coffee stirrers, and even taxidermy. Anything goes when it comes to creating the perfect holiday window.

5. They plan ahead.

When the holidays start dying down, these designers are just getting started on the following year, says Michael Bednark, owner of Bednark Studio, a Brooklyn-based fabrication studio that is responsible for some of the Macy’s holiday windows throughout the country. Design talks start in January, and by March, the ideas are set. It takes two more months to figure out rendering, and the summer months are for fabrication (building the physical elements). Installation starts even before Halloween—by about mid-October, Bednark says.

6. They have working habits comparable to vampires.

Ever wonder how holiday windows pop up like magic? That’s because the artists work through the night to put them up so that they’ll appear in the morning. Installation for the simpler windows usually takes six to eight hours, Rosas says. “We have to be like wizards,” he explains.

7. Some windows can take weeks to install.

A Bergdorf Goodman holiday window in 2014
A Bergdorf Goodman holiday window in 2014
iStock.com/LukeAbrahams

A regular window display is an overnight job, but the team working on the Macy’s windows pre-builds them inside the shop. There’s a fake window inside every single Macy’s store, filled with the entire holiday window display. “We pre-build inside the shop so we can make sure that everything fits,” Bednark says. The pre-build takes about four weeks. If it’s a go, it’s moved into the regular window, which takes three weeks.

8. To make it look perfect, the artists touch every light.

The reason store windows look amazing while your holiday display might look just passable is because these designers really pay attention to the details. “When you decorate a tree, or you’re doing your lights and everything, the secret to really nice displays is to touch and adjust each branch, each light, and position everything as if everything was its own individual thing,” Rosas says. “That’s the secret to styling.”

9. When the season is over, the displays are usually tossed.

Some stores will re-use the decorations in-house, but many will toss them because the décor is so unique. Basically, they don’t want to wear the same outfit two days in a row, Spaeth explains.

10. The holidays aren’t their only busy season.

People love holiday store windows, and they’re great for business. But these artists are busy year-round, Rosas says. In addition to doing store window displays for every season, they also decorate show rooms, do trade show displays, and even create sets for TV shows and product launches. In Rosas’s studio, they have two 7500-square-foot spaces, and they use these for creating fake store windows or for marketing experiences. For example, a yogurt company may hire Rosas to use that studio to build an entire yogurt set as a backdrop for a yogurt product launch. The yogurt company would then invite members of the media to the room, where they’d take pictures and do interviews. “We try to inspire people to write about [the company] there,” Rosas says.

11. If you want to replicate the look, get out your checkbook.

A Bergdorf Goodman 2014 holiday window
A Bergdorf Goodman 2014 holiday window
iStock.com/LukeAbrahams

To hire a professional display artist to do your holiday windows, expect to pay anywhere from $40,000 to $100,000 per window, depending on the number of details and amount of work it will take, Bednark says. In other words, making this kind of magic doesn't come cheap.

A version of this story first ran in 2016.

Thoughtful Human's Line of Plantable Greeting Cards Is Here for Life's Most Delicate Scenarios

Thoughtful Human
Thoughtful Human

Not sure how to make amends with that family member you had a fight with a couple years back? Perhaps you want to offer support to a friend going through a painful time—like with depression, cancer, or various kinds of grief—but don't know how. If you're having trouble finding the right words to say, Thoughtful Human wants to help. This unorthodox card company is challenging people to communicate in ways that show "radical compassion and empathy."

Thoughtful Human is essentially the Hallmark of strained relationships and awkward ice-breakers. The messages get straight to the point and say the words you might have trouble voicing aloud. "I was being really selfish and immature. I'm sorry," reads one. "Still mad, but life is short and tradition is tradition. Happy birthday," reads another.

But what truly makes these cards a literal alternative to extending an olive branch is that they're also plantable. All of the cards are made of seed paper, and they generally transform into wildflowers within 10-14 days of being planted. View it as a symbol of the restorative power of communication.

A variety of cards
Thoughtful Human

In a video posted to the company's website, Thoughtful Human's founder, Ali O'Grady, explains that the cards are designed for "dynamic relationships and challenging life circumstances." It's also a deeply personal project: She decided to start the company after losing her father to cancer.

There are cards dedicated to addiction and rehab, depression, grief, injury, long-distance relationships, and other delicate scenarios. Of course, you'll also find plenty of cards for happier times, including thank-you notes and congratulatory messages.

And if you haven't sent out your Christmas cards yet, consider this anti-holiday holiday card: "Shout out to that stranger's baby who locked in a lifetime of undeserved gifts, pie, and vacation time for everyone."

These cards and more can be found on Thoughtful Human's website, on Target.com, and at select Whole Foods stores in California's Bay Area.

SECTIONS

arrow
LIVE SMARTER