9 Secrets of Whole Foods Employees

David McNew/Getty Images
David McNew/Getty Images

With 474 stores across the United States, Canada, and the United Kingdom, Whole Foods has cornered the market on organic, high-end groceries. And while the company is currently undergoing changes (such as lowering prices on many items) due to Amazon’s recent acquisition, we got the 411 on what it’s like to work there now. Here’s an inside look at how employees feel about the store’s high prices, why they can’t do much about shoplifters, and what they really do with damaged fruit.

1. THEY HAVE MIXED FEELINGS ABOUT THE STORE’S PRICES.

Many items at Whole Foods cost more than at other grocery stores, and the company’s “whole paycheck” nickname has some truth to it. While some team members defend the store’s notoriously high prices, others admit that they can’t afford to shop there. As Whole Foods Culinary Content Editor Molly Siegler explains to PopSugar, the store has high standards. “We have a whole team that’s dedicated to using science and really heavy research to figure out what can and can't be in our stores,” she says. “At a minimum, we have no artificial colors, no artificial preservatives, no artificial sweeteners, and no hydrogenated fats. Every single thing in our stores meets those standards, and often people don't realize that.” Whole Foods also lets customers sample anything before they buy it, return anything for a refund or store credit, and use coupons to lower their grocery bill.

On the other hand, some employees admit that Whole Foods makes high margins on candy (such as fancy marshmallows) and Whole Body products, the section of the store that contains vitamins, supplements, organic makeup, and skincare. “A lot of the things we sell—there’s no way I could buy [them],” an anonymous Whole Foods employee who works at a store in Southern California tells Mental Floss.

2. THEY MIGHT PUT DAMAGED PRODUCE IN YOUR SMOOTHIES.

Whole Foods worker stocking vegetables
JEFF HAYNES/AFP/Getty Images

The juice and smoothie bar at Whole Foods may look like it offers a tantalizing mix of fresh fruit and pristine vegetables, but the reality might be less than picture-perfect. Employees at some stores reportedly put old fruit and spinach into green smoothies, while others use bruised and damaged apples to make discounted apple juice. Similarly, some stores may put lettuce, tomato, onions, or mixed greens that haven't sold yet (and will go bad in a day or two) in the salad bar.

3. THEY WISH YOU WOULDN’T USE THEM AS YOUR DOCTOR.

Whole Foods’ commitment to health and high-quality products means that some customers treat their visits to the grocery store more like visits to a doctor, pharmacist, or holistic nutritionist. Although employees in the Whole Body department can help you find vitamins and supplements, they can't diagnose you or suggest treatment plans. “I cringe to think about how much money people dump into trying to solve their problems by taking the advice of the perfect-looking community college student in the body and vitamin aisle when what they need is treatment by a medical doctor,” writes a former Whole Foods employee on Gawker.

4. THEY DON’T ACTUALLY MAKE ALL THEIR PREPARED FOOD IN-HOUSE.

people in line at Whole Foods
TIMOTHY A. CLARY/AFP/Getty Images

You might assume that employees in each store’s kitchen bake or cook the items you see in the prepared foods section. But that warm loaf of bread, bowl of quinoa salad, or slice of tiramisu that tempts you at lunchtime might not be made in-house. Depending on the location and size of the Whole Foods, some items that appear to be freshly cooked are not. Most bread, for example, is shipped frozen to each store and then baked in an oven. (Bigger stores are more likely to have a full-service kitchen.)

“Little to nothing is actually made from scratch in the Whole Foods bakeries each day,” a former Whole Foods chef writes on her blog. “In the South region, Whole Foods has a huge mass-production kitchen in Alpharetta, GA. If you shop at any Whole Foods in the South and get food off of the hot bar, off of the soup bar, out of the deli case or in pre-packaged containers in the sandwich cooler or refrigerated prepared foods wall, there’s a good chance that your food was actually made in that kitchen in Alpharetta.”

5. THEY LAUGH ABOUT THE “ASPARAGUS WATER” INCIDENT.

A selection of asparagus stalks on wood
iStock

In 2015, some stores notoriously sold asparagus water—a bottle of water with three stalks of asparagus in it—for $6. Customers expressed their outrage on social media, poking fun at the product’s cost and silliness. Whole Foods soon removed the water from shelves, claiming it was a mistake, but the blunder lives on. Asked on Reddit if asparagus water is delicious, a Reddit user named wfmworker replied in the affirmative. “Honestly though, that whole situation didn't even shock me. WF sells some weird stuff.” In 2016, the store removed another $6 item—pre-peeled oranges in plastic containers—after Twitter users mocked the product’s pointlessness and damage to the environment.

6. THEY KNOW HOW TO HACK THE SALAD BAR.

An array of vegetables at a salad bar
iStock

With an assortment of veggies, protein, nuts, and dressings, the salad bar at Whole Foods can be overwhelming, and it’s easy to pay a lot for a small container of food. But because items from the salad bar are priced according to weight, Whole Foods employees have some smart strategies on how to hack it. Some of their tips? Avoid heavier vegetables (like dense cauliflower or broccoli), skip beans, and use less dressing. According to a former Whole Foods Team Member who goes by psh_1_psh_2 on Reddit, you can also use the salad bar to save money on nuts. “The nuts on the salad bar are way less expensive than the nuts in bulk. You could theoretically just fill up your whole salad container with pecans or walnuts and save at least $2/lb,” he says.

7. THEY DEAL WITH SOME CRAZIES.

Whole Foods employees acknowledge that their customer base is unique. In general, the shoppers have a high disposable income, heightened interest in animal welfare, and a desire to support environmentally sustainable farming and fishing practices. But according to employees, it’s not uncommon to encounter customers who are demanding, entitled, or simply overshare their strange beliefs.

“In many cases, these customers have been privileged—financially and often otherwise—all their lives, which means many of them have massive entitlement complexes. It’s kind of hilarious to observe a building full of people who all believe that the world revolves around them,” says the former Whole Foods chef.

A former Whole Foods manager in California tells Thrillist that some customers discussed conspiracy theories with him. “I was so used to crazy people coming in that it became the norm. I had conversations with customers about chemtrails at a freaking grocery store. I had people go off on religious rants about Jews to me—and I'm Jewish, by the way,” he says. “People talk and run their mouths a lot and get too comfortable.”

8. THEY GO THE EXTRA MILE FOR THEIR CUSTOMERS.

Whole Foods employee at sample station with customer
Joe Kohen/Getty Images for Function Drinks

It’s no secret that the store’s items can be pricey, so Whole Foods employees put extra effort into making their customers happy. “I can say as a decorator in the bakery that we give extra time for free to cakes for really nice customers,” says psh_1_psh_2. Customers who smile and engage in small talk can brighten an employee’s day, transforming the experience of bagging groceries from a mundane task into an enjoyable one. Kailee Ver Valin, who has worked as a Team Member for over a year at a Whole Foods in North Carolina, explains that most customers respond positively to her friendliness. “The customers are thankful and friendly. I love talking to people,” she tells Mental Floss.

Additionally, the store’s butchers will debone animals, and sometimes season the meat, all for free. “A lot of people do that in our offices for lunch, or it's a really easy thing to do right before you head home for dinner. And it's not just salt and pepper—there's interesting rubs and spice mixes,” Siegler says.

9. THEY CAN’T DO MUCH ABOUT SHOPLIFTING.

Most Whole Foods employees have at least one story of customers stealing food. Whether someone eats from the prepared foods section before (or instead of) paying for it or lifts a container of vitamins and then asks for a refund, shoplifting is a big problem. Reddit user Lifeoncloud_9, who works as a supervisor at a Whole Foods in Chicago, explains that the company forbids employees from pursuing or trying to stop shoplifters: “We can get fired for confronting them. Most of the time we have an undercover loss prevention guard on duty. When there isn't, the most we can do is notify the manager on duty and he or she can ban them from the store."

11 Secrets of Storm Chasers

Drew Angerer, Getty Images
Drew Angerer, Getty Images

Every year, people around the world board up windows, stock up on essential supplies, and flee their own homes in anticipation of severe weather events. But for storm chasers, tumultuous weather is an invitation to move toward the danger. Some endure precarious conditions during hurricanes, tornadoes, and other storms in order to take readings that might later prove useful to meteorologists. Others are simply attracted to the beauty of the storms, capturing nature’s violent expressions in what could be considered an extreme form of landscape photography.

There's no shortage of opportunities for storm chasers. The U.S. each year sees an average of 1253 tornadoes—a massive column of spinning air borne out of thunderstorms and creating winds up to 250 miles per hour. Hurricanes are fueled by heat from oceans and threaten coastal regions with heavy rain and wind. Though it doesn’t have quite the same reputation, even a simple, raging thunderstorm can produce enough hail and high winds to cause chaos. Each is dangerous, devastating—and, in the eyes of storm chasers, beautiful.

To better understand what motivates these individuals to seek out cataclysmic events, Mental Floss spoke to three extreme weather specialists. Here’s what they had to say about airborne houses, armored trucks, and why you won’t usually see any of them wearing a helmet.

1. For storm chasers, a hurricane can feel like an acid trip.

A satellite image of Hurricane Irene in the Caribbean Sea in August 2011 is pictured
Hurricane Irene is shown over the Caribbean Sea in a satellite image from August 2011.
NOAA via Getty Images

With just 13 hurricanes hitting the continental U.S. since 2010, chasing hurricanes requires a passport and a willingness to spend days making connecting flights to international destinations. As a result, hurricane hunters are a small subgroup of the storm chaser demographic. Why do they do it? For Josh Morgerman, a hurricane chaser based in Southern California and star of the Science Channel’s upcoming Hurricane Man, being exposed to hurricanes on Long Island in his youth created an association between a severe storm and excitement. “My whole life is hunting that feeling again and again,” he tells Mental Floss. While he still pursues that rush, Morgerman's chief objective is to measure air pressure and log observational data that can assist meteorologists in analyzing storms. (Chasers can also measure factors like humidity, wind speed, and temperature.)

Unlike tornadoes, which have a very clear visual identity as they spin in a cone shape over land, hurricanes just look like a fierce concentration of weather. That combination of heavy rain, wind, and flying debris can be hard to explain unless you’ve experienced it firsthand. As fierce weather rages in the area known as the eyewall, the eye, or center, inside is peaceful. Morgerman says that jarring contrast is a little like an acid trip. “In a severe hurricane [the eyewall] is quite incredible,” he says. “Some sound like a train or like wolves howling. Hurricane Michael, the building I was in was shaking. The windows were breaking. With storms like that, you can’t see anything. Everything just turns white. You just see flying wreckage. It’s an unbelievable spectacle to behold." In the eye, though, "It gets calm. The sky is blue ... There’s something very acid-trippy about that.”

2. The movie Twister influenced a lot of storm chasers.

A publicity photo from the 1996 film 'Twister' depicts actor Bill Paxton looking at a tornado
Hulton Archive/Getty Images

In 1996’s Twister, Bill Paxton plays a tornado chaser who braves a series of severe weather events. For many chasers, the movie was a milestone, prompting a lot of people to get into the field themselves. “It’s the reason I got into it,” says tornado chaser Greg Johnson, who now collects footage to sell to news outlets. “There was this romantic notion of storm chasing. There are a lot of things the movie got right."

There was one exception. "One thing it didn’t get right is the human toll. The damage associated with these storms. The movie underplayed the destruction and death. In real life scenarios, it’s far worse than anything they show in the movie.” A chaser’s first priority, he says, is to stop and help anyone who might need assistance.

3. Storm chasers don’t spend much time actually inside the storms.

Support scientist Tim Marshall stands outside of a vehicle to observe a supercell thunderstorm in Lamb County, Texas in May 2017
Drew Angerer, Getty Images

The life of any storm chaser is supposed to be thrilling, and it is—for a few minutes or hours at a time. Most chasers spent the majority of their careers traveling toward a storm, either by driving toward it or, in Morgerman’s case, flying. He might be in a hurricane for hours; a tornado might touch down for just a few minutes. Johnson also says he spends much of his time traveling. “When you see videos on YouTube of incredible tornado events, recognize what you’re seeing is the 1 percent of the time,” Johnson tells Mental Floss. “You’re not seeing countless hours at truck stops sleeping on the hood of a truck doing nothing.”

4. The real danger for storm chasers isn’t the weather. It’s the traffic.

Traffic is redirected during a tornado in Linwood, Kansas in May 2019
Kyle Rivas, Getty Images

Severe weather can cause high winds and flooding, but it’s not always nature that winds up being physically threatening, especially because chasers spend so much of their time traveling. (In fact, there’s been only one fatal incident as a direct result of a tornado, when chaser Tim Samaras, his son Paul, and colleague Carl Young were trapped in their vehicle and picked up by 200 mile-per-hour winds during the El Reno tornado in 2013. All three died.)

According to Montana-based storm chaser and National Weather Service meteorologist Cory Mottice, experienced chasers know to fear traffic more than the weather. “In a more highly populated area, you have to worry about traffic congestion,” he says. “A storm might be coming down through Oklahoma and you might be out of danger initially. But as the storm is getting closer, people are worrying and start panicking. They’ll pull under overpasses and get stuck on the road with a tornado coming at them.”

Johnson agrees, adding that injury from storms can often take a back seat to traffic accidents. “The thing that keeps me up at night is the driving, not the tornado,” he says. “The tornado will generally go from point A to point B along a defined path. It’s very well-behaved. The quickest way is a straight line. It’s very visual. You can see where it is and you can avoid it. Driving is a completely different story. Put enough miles on and you’re bound to see a bad accident.”

5. Storm chasers drive armored vehicles.

A reinforced vehicle is pictured near a tornado
Courtesy of Greg Johnson // @tornadogreg, TornadoHunter.com

Driving in pursuit of a tornado requires a little more than simple guts and a willingness to get close to a massively powerful weather event. Chasers need their version of a Batmobile. According to Johnson, professionals usually opt for an armored truck to help insulate them from the destructive power of the storm. “We’re not just driving around in a pick-up truck,” he says. “I have a roll cage to prevent it from being crushed. It’s designed to go off-road. It’s heavier than a normal truck. The steel roll cage adds weight. There’s exterior coating to prevent punctures in the vehicle.”

While the roll cage is heavy, the goal isn’t to make the vehicle heavier so it's harder for a tornado to pick up. “At the end of the day, if you’re caught in a tornado capable of throwing the vehicle, a weight difference of 500 or 800 pounds won’t matter. Tornados can pick up combiners. Those things do happen. I’d rather the truck be lighter and easier on gas.”

6. Storm chasers have seen flying houses.

A weathervane is mounted on the roof of a house
Lobro78/iStock via Getty Images

Storm chasers don’t want to drive directly into a tornado or other severe weather event. They just want to get close enough to obtain readings or to take photographs. Johnson tries to get within 200 or 300 yards to snap photos, which is still close enough to see how intense wind speeds can be. “I’ve seen a house flying through the air,” he says. “I saw a truck flying across the road 50 yards in front of me.”

7. Storm chaser equipment can take a beating.

Jan Dutton of WeatherBug.com tracks Hurricane Isabel in Ocean City, Maryland in September 2003
Mark Wilson, Getty Images

Most chasers hit the road with doppler radar, laptops, cameras, and other equipment to help them analyze data and capture images. If you’ve wondered how they can do that without putting themselves at risk, the answer is simple. For still photography, Mottice puts the camera on a tripod outside while he remains in the truck. That keeps him out of danger—but his equipment is another story. "I have my camera and gear on a tripod. I’m in the vehicle taking remote pictures. The hail can hit the camera. Wind is an issue.” Some chasers bring back-up equipment in case their gear gets pummeled.

8. Storm chasers know they should wear helmets. (But they usually don’t.)

A storm warning sign is pictured
arcady_31/iStock via Getty Images

With flying wreckage cutting through the air, it would stand to reason storm chasers should equip themselves with helmets. Few do, however. “I’m embarrassed to say I don’t wear a helmet,” Morgerman says. “Fans have been pushing me to wear one for years … the whole [television] crew is wearing helmets. I don’t want anything to encumber the experience.”

9. Storm chasers can suffer physical effects.

Hurricane Ike is seen over Cuba in a photo taken by the International Space Station in September 2008
Hurricane Ike is seen over Cuba in a satellite image taken by the International Space Station in September 2008.
NASA via Getty Images

An experienced chaser knows how to plan routes that keep them safely away from tornadoes. For hurricanes, they scope out buildings able to withstand the force of the storm. All that planning, however, doesn’t mean they always walk away unscathed. Morgerman says the violent winds of a hurricane’s eyewall can leave enduring effects. “The intense gustiness can cause rapid pressure changes that can really hurt your ears,” he says.

10. Storm chasers know that thunderstorms can be incredibly destructive.

A storm chaser drives a car with a smashed windshield
Courtesy of Greg Johnson // @tornadogreg, TornadoHunter.com

Most people assume hurricanes and tornadoes represent the pinnacle of danger when it comes to storm-chasing. But according to Mottice, a severe thunderstorm can match or exceed them in destructive power. “Some people think a severe thunderstorm warning with 80 mile-per-hour winds is no big deal, that the tornado is the big deal,” he says. “But winds produce more damage than some tornadoes. In Montana, a storm produced 120 mile-per-hour winds. They can do a lot of damage.”

Mottice also tends to be wary of hail during storms. Once, he says, “I didn’t know a storm was blowing up behind the one we were chasing. We got caught in the core of that one. It threw golf ball-sized hail on us. The vehicles on the roads had broken windows.”

11. Storm chasers worry they might be setting a bad example for amateurs.

Hunter Anderson, a meteorology student at St. Cloud University, films a storm near Limon, Colorado in May 2017
Drew Angerer, Getty Images

In the storm-chasing community, there’s much debate over what separates a professional from an amateur. Generally speaking, professional storm chasers get paid for their work, whether that be compensation for footage or photography. But there's no licensing necessary to chase a storm, and anyone can pursue extreme weather. Morgerman, who has likely been in more hurricanes than anyone alive—he says the Science Channel verified the claim for his television series—believes amateurs who follow chasers on social media might get the wrong idea. “I remember being a 15-year-old weather nerd wanting to have these experiences. I worry I’m setting a bad example. I worry some kids will watch what I do and try to do it but without the experience and knowledge that I have.”

12 Secrets of Roller Coaster Designers

People ride a spinning roller coaster in the Santa Cruz Beach Boardwalk Park
People ride a spinning roller coaster in the Santa Cruz Beach Boardwalk Park
hanusst/iStock via Getty Images

Back in the early 20th century, engineers attempting to push the limits of roller coaster thrills subjected riders to risky upside-down turns and bloody noses. A century later, coaster designers rely on computer software, physics, and psychology to push the limits of the roughly 5000 rides in operation worldwide. To get a sense of what their job entails, Mental Floss spoke with several roller coaster specialists about everything from testing rides with water-filled dummies to how something as simple as paint can influence a coaster experience. Here’s what we learned.

1. Getting strapped in might be the most exciting part of the roller coaster ride.

Known as a “thrill engineer,” UK-based Brendan Walker consults with coaster manufacturers and parks on the psychology of riding the rails. In his experience, riders getting secured into their seats are at the peak of their excitement—even more so than during the ride itself. “The moment the lap bar is being locked down and you have that feeling of things being inescapable, that you have to suffer the effects of the ride, is the highest moment of arousal,” Walker says. “The actual ride might only achieve 80 percent of that excitement.”

2. Designers test roller coasters with water-filled dummies.

Bill Kitchen, founder of U.S. Thrill Rides, says it can take anywhere from two to five years for a coaster to go from idea to execution. Part of that process is devoted to the logistics of securing patents and permits for local site construction—the rest is extensive safety testing. “We’re subject to ASTM [American Society for Testing Materials] standards,” Kitchen says. “It covers every aspect of coasters. The rides are tested with what we call water dummies, or sometimes sandbags.”

The inanimate patrons allow designers to figure out how a coaster will react to the constant use and rider weight of a highly trafficked ride. The water dummies—which look a bit like crash test dummies, but filled with water—can be emptied or filled to simulate different weight capacities. Designers also sometimes use the kind of crash-test dummies found in the auto industry to observe any potential issues prior to actual humans climbing aboard.

3. Every foot of roller coaster track costs a lot of money.

Thrill seekers go upside-down while riding on the Mind Eraser roller coaster in Agawam, Massachusetts
Thrill seekers go upside-down while riding on the Mind Eraser roller coaster in Agawam, Massachusetts
Kirkikis/iStock via Getty Images

There is absolutely nothing random about the length of a coaster’s track. In addition to designing a ride based on the topography of a park site, designers take into account exactly how much space they’ll need to terrorize you and not an inch more. When England’s Alton Towers park was preparing to build a ride named TH13TEEN for a 2010 opening, they asked Walker exactly how much of a drop was needed to scare someone in the dark. “It was a practical question,” Walker says. “For every extra foot of steelwork, it would have cost them £30,000 [roughly $40,000].”

4. Rollercoaster Tycoon brought a lot of people into the business.

The popular PC game, first released in 1999, allowed users to methodically construct their own amusement parks, including the rides. As a proving ground for aspiring engineers and designers, it worked pretty well. Jeff Pike, President of Skyline Attractions, says he’s seen several people grow passionate about the industry as a direct result of the game. “I remember when the game first got popular, I would go to trade shows and there would be kids looking to get into it using screen shots of rides they designed. The game definitely brought a lot of people into the fold.”

5. Paint makes a big difference in coaster speed.

A group of tin metal cans with colorful paint
scanrail/iStock via Getty Images

For all of their high-tech design—the software, fabrication, and precise measures of energy—a good coaster ride can often come down to whether it’s got too much paint on it. “The one thing that will slow down a steel coaster is a build-up of paint on the track rails,” Pike says. “It softens where the wheel is rolling and hitting the track, which increases the drag.” A good, worn-in track will have gray or silver streaks where the wheel has worn down the paint, making it move more quickly.

6. A roller coaster’s skyline is key.

Brian Morrow, former Corporate Vice President for Theme Park Experience at SeaWorld Parks and Entertainment, says that the looming curvature of coasters spotted as guests drive toward and enter the park is very purposeful. “It’s like a movie trailer in that we want you to see some iconic coaster elements, but not the whole thing,” he says. “You approach it with anticipation.”

7. Some coasters arrive as giant model kits.

Whether a coaster’s theme or design comes first is largely left up to the end user—the amusement park. But for some rides, manufacturers are able to offer pre-fabricated constructions that designers can treat like the world’s biggest Erector Set. “Sometimes I work on rides that have already been built,” Walker says. “They’re produced by a company and presented almost like a kit with parts, like a model train set. There’s a curve here, a straight bit here, and you can pick your own layout depending on the lay of the land.”

8. Wooden roller coasters are weather-sensitive.

If you’ve ever been on a wooden coaster that seems a little shaky from one trip to the next, check the forecast: It might be because of the weather. Pike says that humidity and other factors can shrink the wood, affecting how bolts fit and leading to a slightly shakier experience. “The structure itself can flex back and forth,” he says. It’s still perfectly safe—it just takes more maintenance to make sure the wood and fasteners are in proper operating condition. A well-cared-for wooden coaster, Pike says, can usually outlast a steel model.

9. The time of day can affect the coaster experience.

“A coaster running in the morning could run slower when cooler,” Morrow says. “The wheels are not as warm, the bearings are warming up. That could be different by 2 p.m., with a slicked-up wheel chassis.” Coasters experiencing their first-ever test runs can also be slightly unpredictable, according to Pike. "Those first trial runs [during the testing phase] can be slow because everything is just so tight," he says. "A lot of coasters don't even make it around the track. It's not a failure. It's just super-slow."

10. Roller coaster designs can come from unusual places—like Jay Leno’s chin.

The twisting, undulating tracks of coasters can often be the result of necessity: Pike says that trees, underground piping, and available real estate all inform designers when it comes to placing a ride in a specific park. But when they have more freedom, coasters can sometimes take on the distinctive shape of whatever happens to be around the designers at the time of conception. “We had a giant piece of land in Holland that just had no constraints, and we were sitting around talking," Pike says. “And we started talking about Jay Leno’s chin.” The ride was a “loose” representation of the comedian's jaw, but “it is there.”

11. Roller coaster riders double as performers.

A woman taking a ride on a rollercoaster at Oktoberfest in Munich, Germany
A woman taking a ride on a rollercoaster at Oktoberfest in Munich, Germany
exithamster/iStock via Getty Images

For Walker, the best advertising for a coaster is having spectators watch riders de-board after an exhilarating experience. “It’s all about that emotion,” he says. “A spectator basically asks, ‘What’s making them so aroused? What’s giving them such pleasure?’ The line for the ride is the audience. Imagining yourself on the structure becomes a very powerful thing."

12. The future of coasters is vertical.

Biggest, fastest, longest—coasters are running out of superlatives. Because rides can only be designed with so many drips, rolls, or G forces, some companies are looking to the sky for their next big idea. Kitchen has been overseeing design of the Polercoaster for years: It’s a sprawling, skyscraper-esque ride that uses electromagnetic propulsion to carry riders upwards instead of across horizontal tracks. “We want to put it in places where land is very expensive, like the Vegas strip,” he says. “You can only do that if it takes up a lot less space.” The project is set to exceed the 456 feet of the current tallest ride, Kingda Ka at Six Flags in New Jersey. “It’ll be the world’s tallest—and hopefully the most fun.”

This list first ran in 2017.

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