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BILL GREENBLATT/UPI/Landov

10 Twinkie Facts for the Great Return

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BILL GREENBLATT/UPI/Landov

They're calling it The Sweetest Comeback in the History of Ever—"they" being the marketing folks behind the resurrection of Twinkies. The future of Twinkies looks a lot brighter than it did last November, when Hostess declared bankruptcy. Now that the famous sponge cake is returning to shelves, let's look back to the glory days.

1. Twinkies were invented because a bakery manager named James Dewar wanted to get more use out of his shortcake pans. He noticed that he was only pulling those particular pans out of his cupboard during the summer strawberry season and wondered if he was really getting enough bang for his buck out of them. The Continental Baking Company where he was employed was looking for a new, cheap snack to satisfy Depression-Era buyers without emptying their pockets, so Dewar combined the neglected shortcake pans with a recipe that was cheap to make and came up with the Twinkie.

2. Back in those days, Twinkies were sold two for five cents...

3. ...which was a good price if Dewar wanted to buy his own creation in a store, because he never saw a penny of royalties from inventing the Twinkie or naming them. They were named after he spotted a billboard advertising "Twinkle Toe Shoes."

4. Forget hoarding. Despite that persistent urban legend, Twinkies do have a shelf life. Previously, Hostess said you shouldn't eat one after it's been sitting around for 25 days. But under new management, things are different! The new shelf life is 45 days, according to TIME, and the new owners are willing to freeze Twinkies for about 10% of retailers, to allow stores to alter the expiration dates.

5. But you're still not going to want to eat the one the Clintons put in the Millennium Time Capsule in 1999. It's scheduled to be opened in 2100.

6. The Twinkie originally had a banana cream filling instead of the vanilla cream we know and love today. Bananas became scarce during WWII, so Hostess made a substitution. Vanilla cream was so popular they decided to make it a mainstay.

7. Love Twinkies? You're in good company. Archie Bunker did too; his famous temper flared up whenever Edith forgot to put one in his lunchbox. And Tallahassee from Zombieland was perpetually on the hunt for the cream-filled spongecakes. When he finally finds his Holy Grail at the end of the movie, he gleefully sinks his teeth into it... but in real life, Woody Harrelson wouldn't eat a real Twinkie. He's a vegan and Twinkies do contain eggs and beef fat. Vegan Twinkies had to be made for the scene.

8. Deep-fried Twinkies are terrible for you, but they're delightful. You can get pretty much anything deep-fried on a stick at the Iowa State Fair and I think I have tried most of them. The Mars Bar is good, the HoHos are decent, Oreos are only so-so. But the Twinkie? The deep-fried Twinkie is like biting into a little slice of batter-covered heaven.

9. Do you remember Twinkie the Kid? The official mascot could wrangle you up a Twinkie in the blink of an eye. He had some lesser-known Hostess cohorts including Captain Cupcake, Happy Ho Ho, and Fruit Pie the Magician.

10. These new Twinkies are for the bros. "We want to go beyond just the loyal fans to some of those people who should be fans," said Dave Lubeck, EVP of Bernstein-Rien, which created the new advertising campaign, in an interview with TIME. "So we’re really trying to move beyond the grocery store consumers into the convenience store target, which is a younger male."

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Is anyone rushing out to get Twinkies today? Or are Twinkies mostly just something people like to talk about on the Internet?

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iStock // Ekaterina Minaeva
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Man Buys Two Metric Tons of LEGO Bricks; Sorts Them Via Machine Learning
May 21, 2017
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iStock // Ekaterina Minaeva

Jacques Mattheij made a small, but awesome, mistake. He went on eBay one evening and bid on a bunch of bulk LEGO brick auctions, then went to sleep. Upon waking, he discovered that he was the high bidder on many, and was now the proud owner of two tons of LEGO bricks. (This is about 4400 pounds.) He wrote, "[L]esson 1: if you win almost all bids you are bidding too high."

Mattheij had noticed that bulk, unsorted bricks sell for something like €10/kilogram, whereas sets are roughly €40/kg and rare parts go for up to €100/kg. Much of the value of the bricks is in their sorting. If he could reduce the entropy of these bins of unsorted bricks, he could make a tidy profit. While many people do this work by hand, the problem is enormous—just the kind of challenge for a computer. Mattheij writes:

There are 38000+ shapes and there are 100+ possible shades of color (you can roughly tell how old someone is by asking them what lego colors they remember from their youth).

In the following months, Mattheij built a proof-of-concept sorting system using, of course, LEGO. He broke the problem down into a series of sub-problems (including "feeding LEGO reliably from a hopper is surprisingly hard," one of those facts of nature that will stymie even the best system design). After tinkering with the prototype at length, he expanded the system to a surprisingly complex system of conveyer belts (powered by a home treadmill), various pieces of cabinetry, and "copious quantities of crazy glue."

Here's a video showing the current system running at low speed:

The key part of the system was running the bricks past a camera paired with a computer running a neural net-based image classifier. That allows the computer (when sufficiently trained on brick images) to recognize bricks and thus categorize them by color, shape, or other parameters. Remember that as bricks pass by, they can be in any orientation, can be dirty, can even be stuck to other pieces. So having a flexible software system is key to recognizing—in a fraction of a second—what a given brick is, in order to sort it out. When a match is found, a jet of compressed air pops the piece off the conveyer belt and into a waiting bin.

After much experimentation, Mattheij rewrote the software (several times in fact) to accomplish a variety of basic tasks. At its core, the system takes images from a webcam and feeds them to a neural network to do the classification. Of course, the neural net needs to be "trained" by showing it lots of images, and telling it what those images represent. Mattheij's breakthrough was allowing the machine to effectively train itself, with guidance: Running pieces through allows the system to take its own photos, make a guess, and build on that guess. As long as Mattheij corrects the incorrect guesses, he ends up with a decent (and self-reinforcing) corpus of training data. As the machine continues running, it can rack up more training, allowing it to recognize a broad variety of pieces on the fly.

Here's another video, focusing on how the pieces move on conveyer belts (running at slow speed so puny humans can follow). You can also see the air jets in action:

In an email interview, Mattheij told Mental Floss that the system currently sorts LEGO bricks into more than 50 categories. It can also be run in a color-sorting mode to bin the parts across 12 color groups. (Thus at present you'd likely do a two-pass sort on the bricks: once for shape, then a separate pass for color.) He continues to refine the system, with a focus on making its recognition abilities faster. At some point down the line, he plans to make the software portion open source. You're on your own as far as building conveyer belts, bins, and so forth.

Check out Mattheij's writeup in two parts for more information. It starts with an overview of the story, followed up with a deep dive on the software. He's also tweeting about the project (among other things). And if you look around a bit, you'll find bulk LEGO brick auctions online—it's definitely a thing!

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Opening Ceremony
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These $425 Jeans Can Turn Into Jorts
May 19, 2017
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Opening Ceremony

Modular clothing used to consist of something simple, like a reversible jacket. Today, it’s a $425 pair of detachable jeans.

Apparel retailer Opening Ceremony recently debuted a pair of “2 in 1 Y/Project” trousers that look fairly peculiar. The legs are held to the crotch by a pair of loops, creating a disjointed C-3PO effect. Undo the loops and you can now remove the legs entirely, leaving a pair of jean shorts in their wake. The result goes from this:

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Opening Ceremony

To this:

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Opening Ceremony

The company also offers a slightly different cut with button tabs in black for $460. If these aren’t audacious enough for you, the Y/Project line includes jumpsuits with removable legs and garter-equipped jeans.

[h/t Mashable]

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