Why Do Fruitcakes Last So Long?

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Fruitcake is a shelf-stable food unlike any other. One Ohio family has kept the same fruitcake uneaten (except for periodic taste tests) since it was baked in 1878. In Antarctica, a century-old fruitcake discovered in artifacts left by explorer Robert Falcon Scott’s 1910 expedition remains “almost edible,” according to the researchers who found it. So what is it that makes fruitcake so freakishly hardy?

It comes down to the ingredients. Fruitcake is notoriously dense. Unlike almost any other cake, it’s packed chock-full of already-preserved foods, like dried and candied nuts and fruit. All those dry ingredients don’t give microorganisms enough moisture to reproduce, as Ben Chapman, a food safety specialist at North Carolina State University, explained in 2014. That keeps bacteria from developing on the cake.

Oh, and the booze helps. A good fruitcake involves plenty of alcohol to help it stay shelf-stable for years on end. Immediately after a fruitcake cools, most bakers will wrap it in a cheesecloth soaked in liquor and store it in an airtight container. This keeps mold and yeast from developing on the surface. It also keeps the cake deliciously moist.

In fact, fruitcakes aren’t just capable of surviving unspoiled for months on end; some people contend they’re better that way. Fruitcake fans swear by the aging process, letting their cakes sit for months or even years at a stretch. Like what happens to a wine with age, this allows the tannins in the fruit to mellow, according to the Wisconsin bakery Swiss Colony, which has been selling fruitcakes since the 1960s. As it ages, it becomes even more flavorful, bringing out complex notes that a young fruitcake (or wine) lacks.

If you want your fruitcake to age gracefully, you’ll have to give it a little more hooch every once in a while. If you’re keeping it on the counter in advance of a holiday feast a few weeks away, the King Arthur Flour Company recommends unwrapping it and brushing it with whatever alcohol you’ve chosen (brandy and rum are popular choices) every few days. This is called “feeding” the cake, and should happen every week or so.

The aging process is built into our traditions around fruitcakes. In Great Britain, one wedding tradition calls for the bride and groom to save the top tier of a three-tier fruitcake to eat until the christening of the couple’s first child—presumably at least a year later, if not more.

Though true fruitcake aficionados argue over exactly how long you should be marinating your fruitcake in the fridge, The Spruce says that “it's generally recommended that soaked fruitcake should be consumed within two years.” Which isn't to say that the cake couldn’t last longer, as our century-old Antarctic fruitcake proves. Honestly, it would probably taste OK if you let it sit in brandy for a few days.

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Where Did the Term Brownie Points Come From?

bhofack2/iStock via Getty Images
bhofack2/iStock via Getty Images

In a Los Angeles Times column published on March 15, 1951, writer Marvin Miles observed a peculiar phrase spreading throughout his circle of friends and the social scene at large. While standing in an elevator, he overheard the man next to him lamenting “lost brownie points.” Later, in a bar, a friend of Miles's who had stayed out too late said he would never “catch up” on his brownie points.

Miles was perplexed. “What esoteric cult was this that immersed men in pixie mathematics?” he wrote. It was, his colleagues explained, a way of keeping “score” with their spouses, of tallying the goodwill they had accrued with the “little woman.”

Over the decades, the phrase brownie points has become synonymous with currying favor, often with authority figures such as teachers or employers. So where exactly did the term come from, and what happens when you “earn” them?

The most pervasive explanation is that the phrase originated with the Brownies, a subsect of the Girl Scouts who were encouraged to perform good deeds in their communities. The Brownies were often too young to be official Girl Scouts and were sometimes the siblings of older members. Originally called Rosebuds in the UK, they were renamed Brownies when the first troops were being organized in 1916. Sir Robert Baden-Powell, who had formed the Boy Scouts and was asked to name this new Girl Scout division, dubbed them Brownies after the magical creatures of Scottish folklore that materialized to selflessly help with household chores.

But the Brownies are not the only potential source. In the 1930s, kids who signed up to deliver magazines like The Saturday Evening Post and Ladies' Home Journal from Curtis Publishing were eligible for vouchers labeled greenies and brownies that they could redeem for merchandise. They were not explicitly dubbed brownie points, but it’s not hard to imagine kids applying a points system to the brownies they earned.

The term could also have been the result of wartime rationing in the 1940s, where red and brown ration points could be redeemed for meats.

The phrase didn’t really seem to pick up steam until Miles's column was published. In this context, the married men speaking to Miles believed brownie points could be collected by husbands who remembered birthdays and anniversaries, stopped to pick up the dry cleaning, mailed letters, and didn’t spend long nights in pubs speaking to newspaper columnists. The goal, these husbands explained, was never to get ahead; they merely wanted to be considered somewhat respectable in the eyes of their wives.

Later, possibly as a result of its usage in print, grade school students took the phrase to mean an unnecessary devotion to teachers in order to win them over. At a family and faculty meeting at Leon High in Tallahassee, Florida, in 1956, earning brownie points was said to be a serious problem. Also called apple polishing, it prompted other students in class to shame their peers for being friendly to teachers. As a result, some were “reluctant to be civil” for fear they would be harassed for sucking up.

In the decades since that time, the idiom has become attached to any act where goodwill can be expected in return, particularly if it’s from someone in a position to reward the act with good grades or a promotion. As for Miles: the columnist declared his understanding of brownie points came only after a long night of investigation. Arriving home late, he said, rendered him “pointless.”

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Grocery Stores vs. Supermarkets: What’s the Difference?

gpointstudio/iStock via Getty Images
gpointstudio/iStock via Getty Images

These days, people across the country are constantly engaging in regional term debates like soda versus pop and fireflies versus lightning bugs. Since these inconsistencies are so common, you might have thought the only difference between a grocery store and a supermarket was whether the person who mentioned one was from Ohio or Texas. In reality, there are distinctions between the stores themselves.

To start, grocery stores have been around for much longer than supermarkets. Back when every town had a bakery, a butcher shop, a greengrocery, and more, the grocery store offered townspeople an efficient shopping experience with myriad food products in one place. John Stranger, vice president group supervisor of the food-related creative agency EvansHardy+Young, explained to Reader’s Digest that the grocer would usually collect the goods for the patron, too. This process might sound familiar if you’ve watched old films or television shows, in which characters often just hand over their shopping lists to the person behind the counter. While our grocery store runs may not be quite so personal today, the contents of grocery stores remain relatively similar: Food, drinks, and some household products.

Supermarkets, on the other hand, have taken the idea of a one-stop shop to another level, carrying a much more expansive array of foodstuffs as well as home goods, clothing, baby products, and even appliances. This is where it gets a little tricky—because supermarkets carry many of the same products as superstores, the next biggest fish in the food store chain, which are also sometimes referred to as hypermarkets.

According to The Houston Chronicle, supermarkets and superstores both order inventory in bulk and usually belong to large chains, whereas grocery stores order products on an as-needed basis and are often independently owned. Superstores, however, are significantly larger than either grocery stores or supermarkets, and they typically look more like warehouses. It’s not an exact science, and some people might have conflicting opinions about how to categorize specific stores. For example, Walmart has a line of Walmart Neighborhood Markets, which its website describes as “smaller-footprint option[s] for communities in need of a pharmacy, affordable groceries, and merchandise.” They’re not independently owned, but they do sound like grocery stores, especially compared to Walmart’s everything-under-the-sun superstore model.

Knowing the correct store terms might not always matter in casual conversation, but it could affect your credit card rewards earnings. American Express, for example, offers additional rewards on supermarket purchases, and it has a specific list of stores that qualify as supermarkets, including Gristedes, Shoprite, Stop & Shop, and Whole Foods. Target and Walmart, on the other hand, are both considered superstores, so you won’t earn bonuses on those purchases.

And, since grocery shopping at any type of store can sometimes seem like a competitive sport, here’s the ideal time to go.

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