10 Award-Winning Optical Illusions and Brain Puzzles

"The Spinning Disks Illusion"
"The Spinning Disks Illusion"
Used by permission of Johannes Zanker

When the new book Champions of Illusion: The Science Behind Mind-Boggling Images and Mystifying Brain Puzzles arrived at the Mental Floss offices, we couldn't flip through it—and flip our brains out—fast enough.

Created by Susana Martinez-Conde and Stephen Macknik, professors of ophthalmology, neurology, physiology, and pharmacology at SUNY Downstate Medical Center in Brooklyn, New York, the book is a fascinating compilation of award-winning images from the Best Illusion of the Year contest, which Martinez-Conde and Macknik first created for a neuroscience conference in 2005. Since then, the contest has produced some truly mind-bending mind tricks that challenge our sense of perception of the world around us. As the authors write:

Your brain creates a simulation of the world that may or may not match the real thing. The "reality" you experience is the result of your exclusive interaction with that simulation. We de­fine "illusions" as the phenomena in which your perception differs from physical reality in a way that is readily evident. You may see something that is not there, or fail to see something that is there, or see something in a way that does not reflect its physical properties.

Just as a painter creates the illusion of depth on a flat canvas, our brain creates the illusion of depth based on information arriving from our essentially two-dimensional retinas. Illusions show us that depth, color, brightness, and shape are not absolute terms but are subjective, relative experiences created actively by our brain's circuits. This is true not only of visual experiences but of any and all sensory perceptions, and even of how we ponder our emotions, thoughts, and memories. Whether we are experiencing the feeling of "redness," the appearance of "square­ness," or emotions such as love and hate, these are the result of the activity of neurons in our brain.

Yes, there is a real world out there, and you perceive events that occur around you, however incorrectly or incompletely. But you have never actually lived in the real world, in the sense that your experience never matches physical reality perfectly. Your brain instead gathers pieces of data from your sensory systems—some of which are quite imprecise or, frankly, wrong.

It's never been so fun to be wrong. Here are 10 of our favorite images from Champions of Illusion, accompanied by explanations from the book of how and why they work.

1. "THE COFFER ILLUSION," ANTHONY NORCIA, SMITH-KETTLEWELL EYE RESEARCH INSTITUTE, U.S.A., 2007 FINALIST

coffer illusion by Anthony Norcia, Stanford University
"Coffer Illusion"
Used by permission of Anthony Norcia, Stanford University

Information transmitted from the retina to the brain is constrained by physical limitations, such as the number of nerve fibers in the optic nerve (about a million wires). If each of these fibers was responsible for producing a pixel (a single point in a digital image), you should have lower resolution in your everyday vision than in the images from your iPhone camera, but of course this is not what we perceive.

One way our visual system overcomes these limitations—to present us with the perception of a fully realized world, despite the fundamental truth that our retinas are low-resolution imaging devices—is by disregarding redundant features in objects and scenes. Our brains preferentially extract, emphasize, and process those unique components that are critical to identifying an object. Sharp discontinuities in the contours of an object, such as corners, are less redundant—and therefore more critical to vision—because they contain more information than straight edges or soft curves. The perceptual result is that corners are more sa­lient than non-corners.

The Coffer Illusion contains sixteen circles that are invisible at first sight, obscured by the rectilinear shapes in the pattern. The illusion may be due, at least in part, to our brain's preoccupation with corners and angles.

2. "THE ROTATING SNAKES ILLUSION," AKIYOSHI KITAOKA, RITSUMEIKAN UNIVERSITY, JAPAN, 2005 FINALIST

"The Rotating Snakes Illusion"
Used by permission of Akiyoshi Kitaoka

This illusion is a magnificent example of how we perceive illusory motion from a stationary image. The "snakes" in the pattern appear to rotate as you move your eyes around the figure. In reality, nothing is moving other than your eyes!

If you hold your gaze steadily on one of the "snake" centers, the motion will slow down or even stop. Our research, conducted in collaboration with Jorge Otero-Millan, revealed that the jerky eye motions—such as microsaccades, larger saccades, and even blinks—that people make when looking at an image are among the key elements that produce illusions such as Kitaoka's Rotating Snakes.

Alex Fraser and Kimerly J. Wilcox discovered this type of illusory motion effect in 1979, when they developed an image showing repetitive spiral arrangements of luminance gradients that appeared to move. Fraser and Wilcox's illusion was not nearly as effective as Kitaoka's il­lusion, but it did spawn a number of related effects that eventually led to the Rotating Snakes. This family of perceptual phenomena is characterized by the periodic placement of colored or grayscale patches of particular brightnesses.

In 2005, Bevil Conway and his colleagues showed that Kitaoka's illusory layout drives the responses of motion-sensitive neurons in the visual cortex, providing a neural basis for why most people (but not all) perceive motion in the image: We see the snakes rotate because our visual neurons respond as if the snakes were actually in motion.

Why doesn't this illusion work for everyone? In a 2009 study, Jutta Billino, Kai Ham­burger, and Karl Gegenfurtner, of the Justus Liebig University in Giessen, Germany, tested 139 subjects—old and young—with a battery of illusions involving motion, including the Rotating Snakes pattern. They found that older people perceived less illusory rotation than younger subjects.

3. "THE HEALING GRID," RYOTA KANAI, UTRECHT UNIVERSITY, THE NETHERLANDS, 2005 FINALIST

healing grid illusion by Ryota Kanai
"The Healing Grid"
Used by permission of Ryota Kanai

Let your eyes explore this image freely and you will see a regular pattern of intersecting horizontal and vertical lines in the center, flanked by an irregular grid of misaligned crosses to the left and right. Choose one of the intersections in the center of the image and stare at it for 30 seconds or so. You will see that the grid "heals" itself, becoming perfectly regular all the way through.

The illusion derives, in part, from "perceptual fading," the phenomenon in which an unchanging visual image fades from view. When you stare at the center of the pattern, the grid's outer parts fade more than its center due to the comparatively lower resolution of your peripheral vision. The ensuing neural guesstimates that your brain imposes to "reconstruct" the faded outer flanks are based on the available information from the center, as well as your nervous system's intrinsic tendency to seek structure and order, even when the sensory in­put is fundamentally disorganized.

Because chaos is inherently unordered and unpredictable, the brain must use a lot of energy and resources to process truly chaotic information (like white noise on your TV screen). By simplifying and imposing order on images like this one, the brain can reduce the amount of information it must process. For example, because the brain can store the image as a rectilinear framework of white rows and columns against a black background—rather than keeping track of every single cross's position—it saves energy and mental storage space. It also simplifies your interpretation of the meaning of such an object.

4. "MASK OF LOVE," GIANNI SARCONE, COURTNEY SMITH, AND MARIE-JO WAEBER, ARCHIMEDES LABORATORY PROJECT, ITALY, 2011 FINALIST

mask of love by Gianni Sarcone, Courtney Smith, and Marie-Jo Waeber
"Mask of Love"
Courtesy of Gianni Sarcone, Courtney Smith, and Marie-Jo Waeber. Copyright © Gianni A. Sarcone, giannisarcone.com. All rights reserved.

This illusion was discovered in an old photograph of two lovers sent to Archimedes' Laboratory, a consulting group in Italy that specializes in perceptual puzzles. Gianni Sarcone, the leader of the group, saw the image pinned to the wall and, being nearsighted, thought it was a single face. After putting on his eyeglasses, he realized what he was looking at. The team then superimposed the beautiful Venetian mask over the photograph to create the final effect.

This type of illusion is called "bistable" because, as in the classic Face/Vase illusion, you may see either a single face or a couple, but not both at once. Our visual system tends to see what it expects, and because only one mask is present, we assume at first glance that it surrounds a single face.

5. "AGE IS ALL IN YOUR HEAD," VICTORIA SKYE, U.S.A., 2014 FINALIST

age is all in your head illusion by Victoria Skye
"Age Is All in Your Head"
Used by permission of Victoria Skye

The magician, photographer, and illusion creator Victoria Skye was having a hard time taking a picture of a photo portrait of her father as a teen. The strong overhead lighting was ruining the shot, so she tilted the camera to avoid the glare, first one way and then the other. As she moved her camera back and forth, she saw her father morph from teen to boy and then to adult.

Skye's illusion is an example of anamorphic perspective. By tilting her camera, she created two opposite vanishing points, producing the illusion of age progression and regression. In the case of age progression, the top of the head narrows and the bottom half of the face expands, creating a stronger chin and a more mature look. In the case of age regression, the opposite happens: the forehead expands and the chin narrows, producing a childlike appearance.

Skye thinks that her illusion may explain why, when we look at ourselves in the mirror, we sometimes see our parents, but not always. "I wonder if that is what happens to me when I look in the mirror and see my mom. Do I see her because I tilt my head and age myself just as I did with the camera and my dad?" she asked.

6. "THE ROTATING-TILTED-LINES ILLUSION," SIMONE GORI AND KAI HAMBURGER

rotating tilted lines illusion by Simone Gori and Kai Hamburger
"The Rotating-Tilted-Lines Illusion"
Used by permission of Simone Gori and Kai Hamburger

To experience the illusion, move your head forward and backward as you fixate in the central area (or, alternatively, hold your head still and move the page). As you approach the image, notice that the radial lines appear to rotate counterclockwise. As you move away from the image, the lines appear to rotate clockwise. Vision scientists have shown that illusory motion activates brain areas that are also activated by real motion. This could help explain why our perception of illusory motion is qualitatively similar to our perception of real motion.

7. "PULSATING HEART," GIANNI SARCONE, COURTNEY SMITH, AND MARIE-JO WAEBER, ARCHIMEDES LABORATORY PROJECT, ITALY, 2014 FINALIST

Pulsating Heart illusion by Gianni Sarcone, Courtney Smith, and Marie-Jo Waeber
"Pulsating Heart"
Courtesy of Gianni Sarcone, Courtney Smith, and Marie-Jo Waeber. Copyright © Gianni A. Sarcone, giannisarcone.com. All rights reserved.

This Op Art–inspired illusion produces the sensation of expanding motion from a completely stationary image. Static repetitive patterns with just the right mix of contrasts trick our visual system's motion-sensitive neurons into signaling movement. Here the parallel arrangement of opposing needle-shaped red and white lines makes us perceive an ever-expanding heart. Any other outline delimited in a similar fashion would also appear to pulsate and swell.

8. "GHOSTLY GAZE," ROB JENKINS, UNIVERSITY OF GLASGOW, UK, 2008 SECOND PRIZE

ghostly gaze illusion by Rob Jenkins
"Ghostly Gaze"
Used by permission of Rob Jenkins

Not knowing where a person is looking makes us uneasy. That's why speaking with somebody who is wearing dark sunglasses can be awkward. And it is why someone might wear dark sunglasses to look "mysterious." The Ghostly Gaze Illusion, created by Rob Jenkins, takes advantage of this unsettling effect. In this illusion, twin sisters appear to look at each other when seen from afar. But as you approach them, you realize that the sisters are looking directly at you!

The illusion is a hybrid image that combines two pictures of the same woman. The overlapping photos differ in two important ways: their spatial detail (fine or coarse) and the direction of their gaze (sideways or straight ahead). The images that look toward each other contain only coarse features, whereas the ones that look straight ahead are made up of sharp details. When you approach the pictures, you are able to see all the fine detail, and so the sisters seem to look straight ahead. But when you move away, the gross detail dominates, and the sisters appear to look into each other's eyes.

9. "ELUSIVE ARCH," DEJAN TODOROVIC, UNIVERSITY OF BELGRADE, SERBIA, 2005 FINALIST

Elusive Arch illusion by Dejan Todorovic
"Elusive Arch"
Used by permission of Dejan Todorovic

Is this an image of three shiny oval tubes? Or is it three pairs of alternating ridges and grooves?

The left side of the figure appears to be three tubes, but the right side looks like a corrugated surface. This illusion occurs because our brain interprets the bright streaks on the figure's surface as either highlights at the peaks and troughs of the tubes or as inflections between the grooves. Determining the direction of the illumination is difficult: it depends on whether we consider the light as falling on a receding or an expanding surface.

Trying to determine where the image switches from tubes to grooves is maddening. In fact, there is no transition region: the whole image is both "tubes" and "grooves," but our brain can only settle on one or the other interpretation at a time. This seemingly simple task short-circuits our neural mechanisms for determining an object's shape.

10. "FLOATING STAR," JOSEPH HAUTMAN / KAIA NAO, 2012 FINALIST

floating star illusion by Joseph Hautman, aka Kaia Nao
"Floating Star"
Used by permission of Joseph Hautman, aka Kaia Nao. Copyright © Kaia Nao

This five-pointed star is static, but many observers experience the powerful illusion that it is rotating clockwise. Created by the artist Joseph Hautman, who moonlights as a graphic designer under the pseudonym "Kaia Nao," it is a variation on Kitaoka's Rotating Snakes Illusion. Hautman determined that an irregular pattern, unlike the geometric one Kitaoka used, was particularly effective for achieving illusory motion.

Here the dark blue jigsaw pieces have white and black borders against a lightly colored background. As you look around the image, your eye movements stimulate motion-sensitive neurons. These neurons signal motion by virtue of the shifting lightness and darkness boundaries that indicate an object's contour as it moves through space. Carefully arranged transitions between white, light-colored, black, and dark-colored regions fool the neurons into responding as if they were seeing continual motion in the same direction, rather than stationary edges.

The Psychology Behind Kids' L.O.L. Surprise! Doll Obsession

Jack Taylor, Getty Images
Jack Taylor, Getty Images

Isaac Larian, the founder and CEO of toymaker MGA Entertainment, is an insomniac. Fortunately for him, that inability to sleep forced him to get up out of bed one night—a move that ended up being worth $4 billion.

Larian’s company is the architect of L.O.L. Surprise!, a line of dolls with a clever conceit. The product, which retails for about $10 to $20, is encased in a ball-shaped plastic shell and buried under layers of packaging, forcing children to tear through a gauntlet of wrapping before they’re able to see it. The inspiration came on that highly profitable sleepless night, which Larian spent watching unboxing videos on YouTube. It resulted in the first toy made for a generation wired for delayed gratification.

The dolls first went on sale in test markets at select Target stores in late 2016. MGA shipped out 500,000 of them, all of which sold out within two months. A Cabbage Patch Kid-esque frenzy came the following year. By late 2018, L.O.L. Surprise! (the acronym stands for the fancifully redundant Little Outrageous Little) had moved 800 million units, accounted for seven of the top 10 toys sold in the U.S., and was named Toy of the Year by the Toy Association. Videos of kids and adults unboxing them garner millions of views on YouTube, which is precisely where Larian knew his marketing would be most effective.

A woman holds a L.O.L. Surprise doll and packaging in her hand
Cindy Ord, Getty Images for MGA Entertainment

The dolls themselves are nothing revolutionary. Once freed from their plastic prisons, they stare at their owner with doe-eyed expressions. Some “tinkle,” while others change color in water. They can be dressed in accessories found in the balls or paired with tiny pets (which also must be "unboxed"). Larger bundles, like last year’s $89.99 L.O.L. Bigger Surprise! capsule, feature a plethora of items, each individually wrapped. It took a writer from The New York Times 59 minutes to uncover everything inside.

This methodical excavation is what makes L.O.L. Surprise! so appealing to its pint-sized target audience. Though MGA was advised that kids wouldn’t want to buy something they couldn’t see, Larian and his executives had an instinctual understanding of what child development experts already knew: Kids like looking forward to things.

Dr. Rachel Barr, director of Georgetown University’s Early Learning Project, told The Atlantic that unboxing videos tickle the part of a child’s brain that enjoys anticipation. By age 4 or 5, they have a concept of “the future,” or events that will unfold somewhere other than the present. However, Barr said, they’re also wary of being scared by an unforeseen outcome. In an unboxing video, they know the payoff will be positive and not, say, a live tarantula.

L.O.L. Surprise! is engineered to prolong that anticipatory joy, with kids peeling away wrapping like an onion for up to 20 minutes at a time. The effect is not entirely novel—baseball card collectors have been buying and unwrapping card packs without knowing exactly what’s inside for decades—but paired with social media, MGA was able to strike oil. The dolls now have 350 licensees making everything from bed sheets to apparel. Collectors—or their parents—can buy a $199.99 doll house. So-called “boy toys” are now lurking inside the wrappers, with one, the mohawk-sporting Punk Boi, causing a mild stir for being what MGA calls “anatomically correct.” His tiny plastic genital area facilitates a peeing function.

Whether L.O.L. Surprise! bucks conventional toy trends and continues its popularity beyond a handful of holiday seasons remains to be seen. Already, MGA is pushing alternative products like Poopsie Slime Surprise, a unicorn that can be fed glitter and poops a viscous green slime. An official unboxing video has been viewed 4.2 million times and counting.

More Than Half of Wild Coffee Species Could Go Extinct

iStock.com/Alfribeiro
iStock.com/Alfribeiro

Your morning cup of coffee is under threat. A study published today in Science Advances asserts that a majority of the world’s wild coffee species are at risk of extinction. The main two types we rely on for our caffeine fix—arabica and robusta beans—are both threatened by climate change and deforestation.

The team of UK-based researchers used Red List of Threatened Species criteria from the International Union for the Conservation of Nature to classify the risks facing the world’s 124 known species of wild coffee. About 60 percent of them—or 75 different species—face possible extinction in the coming decades. This represents “one of the highest levels recorded for a plant group,” researchers write in their paper.

Partly to blame are the severe droughts associated with climate change, as well as deforestation. Other threats include the spread of fungal pathogens and coffee wilt disease in Central and South America and Africa, respectively, as well as social and economic factors for growers.

“Considering threats from human encroachment and deforestation, some [coffee species] could be extinct in 10 to 20 years, particularly with the added influence of climate change," lead author Aaron P. Davis, of the Royal Botanic Gardens, Kew, tells CNN.

Davis’s previous research stressed that arabica, which is already listed as an endangered species, could be extinct within 60 years. Most of the coffee plants we rely on are farmed, but wild coffee is no less important. Some wild species are resistant to disease and have other useful genes that could be introduced to commercial crops. That way, the cultivated varieties might endure the effects of climate change better and stick around a little longer.

Consumers aren’t the only ones concerned, either. Coffee farming is an industry that supports about 100 million workers around the world. One way of conserving the plants is to store their seeds and genes, but Hanna Neuschwander, the director of communications for the industry group World Coffee Research, tells Mashable that these seed banks aren’t well established yet. For now, the focus is on preserving the plants themselves.

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