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Dark Roasted Blend

Wonderful and Weird Vintage Ads From Russia

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Dark Roasted Blend

There's something comforting and familiar about old American advertising. But vintage ads from other countries aren't always so predictable. Especially those from Russia. That doesn't mean the art isn't delightful—a man flying on a cigarette is quite whimsical, even if it is a bit odd. The same goes for these crawfish who are ready for a nice cannibalistic dinner.

Or this one, which looks more like a propaganda poster supporting shoe revolution than an ad to buy golashes. According to io9, the poster translates to "Rezinotrest is your protector from rain and slush. Without galoshes, Europe is bound to sit and weep."

Don't miss the chance to check out even more of these oddities on io9 and Dark Roasted Blend.

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LaCroix
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Food
The Secret Ingredient That Makes LaCroix Water So Irresistible
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LaCroix

The distinctive Technicolor cans of LaCroix sparkling water are an increasingly popular sight in stores and on kitchen tables around the country. (If you're old enough to remember the Snapple phenomenon of the 1990s, this is like that—just bubbly.) But as The Wall Street Journal recently pointed out, few of the beverage's loyal fans have any idea what it is they're drinking.

LaCroix comes in a variety of flavors, from tangerine to coconut. The can label, however, is cryptic, listing "natural flavors" as part of the ingredients. Their website discloses only that "natural essence oils" are involved, which sounds like LaCroix should be applied to your hair and then rinsed off.

A look at the nutritional information for LaCroix water
LaCroix

As it turns out, that's not too far off. According to The Wall Street Journal, these "essences" are naturally produced chemicals that are manufactured by heating up fruit or vegetable remnants until they make a vapor, then condensing them into a clear concentrate. They're used in a variety of consumer products, from shampoos to ice pops.

LaCroix was unwilling to confirm the Journal's claim, protecting their manufacturing process in a manner similar to Coca-Cola's famously secretive treatment of their recipe. They do state that no sugars are added, but that may not be enough to protect your teeth: Carbonated water and citric acids can combine to create a lower pH, which has a detrimental effect on tooth enamel. Like most everything that tastes good, these flavored waters are best enjoyed in moderation.

[h/t The Wall Street Journal]

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Getty
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13 Salty Facts About Mr. Peanut
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Getty

In 2016, the dapper little legume known as Mr. Peanut celebrated his 100th year of peddling Planters peanuts, putting him on the Mount Rushmore of food mascots. As the literal face of America's peanut industry, we’ve assembled some facts and history about this shell of a man in honor of National Peanut Day (which is today, September 13).

1. HE WAS CREATED BY A 14-YEAR-OLD.

Mr. Peanut wasn’t hatched from a cynical ad firm brainstorming session. His adorable visage was the product of a 14-year-old from Suffolk, Virginia named Antonio Gentile. Gentile entered a contest held by the Planters Chocolate and Nut Company in 1916 to crown a new peanut mascot. The aspiring Don Draper sketched out a doodle of a “Mr. P. Nut” strutting with a cane. After getting freshened up by a graphic designer—including donning his trademark spats and monocle—Gentile’s design was picked up and he was awarded $5.

(Postscript: The Gentile family became friendly with the Obici family, owners of the Planters empire, and Gentile’s nephews once suggested that the Obicis helped put him through medical school; he became a surgeon.)

2. HE HAS A FULL NAME.

According to Planters, Mr. Peanut is something of an informal moniker. The full name given to him by Gentile was Bartholomew Richard Fitzgerald-Smythe.

3. HE ONCE WEIGHED OVER 300 POUNDS.

Although peanuts can be a highly sensible snack, full of healthy fats and protein, they can also be a source of too many calories. Case in point: the 300-pound cast iron Mr. Peanut, a display item made in the 1920s and 1930s. Planters would use the heavyset mascot on top of a fence post at their Wilkes-Barre, Pennsylvania factory.

4. HE SURVIVED THE GREAT DEPRESSION.

During the economic downturn of the 1930s, things like “snacks” and “nutrition” suddenly became optional rather than expected. Though many food products struggled to cope with slimmed-down wallets, Planters plastered Mr. Peanut on bags of peanuts that sold for just five cents each. Declaring it a “nickel lunch,” the company was able to use the affordability of peanuts as a selling point.

5. HE WENT TO WAR.

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Specifically, World War II. When the U.S. entered the conflict, Mr. Peanut volunteered for service as a character featured on stamps and propaganda posters.

6. HE’S A MONOCLE ENTHUSIAST.

Food mascots rarely take sides on hot-button issues, but Mr. Peanut made an exception in 2014 when a fashion movement threatened the return of the monocle. After getting wind of men wearing the single-lens reading accessory, Mr. P issued a press release stating that he took notice of the “hipsters” following in his “stylish footsteps” and implied few could pull it off. The monocle has yet to fully re-emerge.

7. THE NUTMOBILE PREDATES THE WIENERMOBILE.

Planters

Though the Oscar Mayer Wienermobile usually takes most of the engine-driven PR credit, Planters actually introduced the NUTMobile, a shell-shaped portable advertising car, in 1935—a year prior to the Wienermobile’s introduction. A Planters salesman designed and drove the car, adding a decorative Mr. Peanut passenger behind him. (Mr. Peanut did not operate the vehicle because Mr. Peanut is not real.)

8. HE’S IN THE SMITHSONIAN.

How influential has Mr. Peanut been to the food industry? In 2013, the Smithsonian admitted his cast-iron incarnation into its National Museum of American History. The statue was exhibited as part of a series on marketing for the institution’s American Enterprise series; Antonio Gentile’s family also donated his original sketches for posterity.

9. FANS DIDN’T WANT HIM TO CHANGE.

Planters

For the company's 100th anniversary in 2006, Planters held an online vote to see whether peanut aficionados wanted to see Mr. Peanut experiment with a sartorial change: Fans could vote for adding cufflinks, a bow tie, or a pocket watch. In the end, the ballot determined they wanted to keep him just the way he is.

10. HE HAS A FAN CLUB.

Mr. Peanut has appeared in so many different licensed products in an effort to expand his popularity—clocks, peanut butter grinders, and coloring books among them—that a collector was having trouble keeping track of them all. In 1978, Judith Walthall founded Peanut Pals, a Mr. Peanut appreciation club that circulates a newsletter and holds conventions. You can join for $20—practically peanuts.

11. HE HAS REMAINED MOSTLY SILENT.

mazmedia via YouTube

Mr. Peanut was already a few decades old when television came into prominence, which afforded him an opportunity to jump off packaging and magazine pages. Despite the new medium, Planters decided they liked him best when he didn’t talk—at all. The mascot was silent all the way up until 2010, when Robert Downey Jr. was commissioned to deliver his first lines. Bill Hader currently provides his voice.

12. HE FOUND A BUDDY.

When Planters unveiled an updated Mr. Peanut for contemporary audiences in 2010, he was sporting a grey flannel suit as well as a new sidekick—Benson, a shorter, single-peanut tagalong. A Planters spokesman clarified to The New York Times that the two are “just friends” and live in separate residences.

13. HE ONCE RAN FOR MAYOR OF VANCOUVER.

Amid a burgeoning alternative art scene in 1970s Vancouver, a performance artist named Vincent Trasov decided it would be interesting to run for mayor of the city while in the guise of Mr. Peanut. Hailing from the “Peanut Party” and meant to be a commentary of the Nixon-era absurdities of politics, he was endorsed by novelist William S. Burroughs and received 2685 ballots—3.4 percent of the vote.

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