12 Facts About the “Time to Make the Donuts” Guy

LoveWilliamsburgLife.com/Erin McCarthy
LoveWilliamsburgLife.com/Erin McCarthy

In 1980, Michael Vale was a working actor who had logged some time on the stage and landed a few small parts in popular TV shows and movies, but was hardly a well-known face. Then Dunkin' Donuts came calling and all that changed for the New York City native.

In the early 1980s, Vale became "Fred the Baker," Dunkin’ Donuts’s sleep-deprived mascot who spent most of the next two decades baking up fresh batches of donuts to be glazed, frosted, and ravenously consumed. Here are 12 things you might not know about the man behind the mug.

1. HE WAS A CLASSICALLY TRAINED ACTOR.

Like many famous pitchmen, Vale’s training was as a classical actor. As a student at the Dramatic Workshop at The New School in New York City, his classmates included (Oscar winner) Rod Steiger, (Oscar nominee) Tony Curtis, and (Golden Globe nominee) Ben Gazzara.

2. HE PLAYED A CAB DRIVER IN A HATFUL OF RAIN.

Vale’s film debut came in 1957, playing a taxi driver in Fred Zinnemann’s A Hatful of Rain, adapted by Michael V. Gazzo from his play of the same name.

3. HE WAS IN MARATHON MAN.

Vale’s most prominent movie role was as a jewelry salesman in John Schlesinger’s Marathon Man in 1976, starring Dustin Hoffman and Laurence Olivier. In an interview with Entertainment Weekly, Vale deemed the opportunity to work with Olivier “the most wonderful experience of my life ... He called [us actors] schmucks, but he did it with love.”

4. HE WAS A REGULAR ON BROADWAY.

Of his appearance in a summer stock performance of George Bernard Shaw’s Androcles and the Lion, Vale once remarked: “I was thrown to the lions.” He made his Broadway debut in 1962, in the appropriately named stinker The Egg, which closed after eight performances. The Impossible Years, which debuted on October 13, 1965, lasted much longer—a full 670 performances.

5. YOU PROBABLY CAUGHT HIM ON ONE OF YOUR FAVORITE CHILDHOOD SHOWS.

From 1961 through 1988, Vale had bit parts on a number of popular television shows, including Car 54, Where Are You?, Kojak, and 3-2-1 Contact (in the recurring role of Soapy Suds).

6. HE PITCHED COTTAGE CHEESE BEFORE HE PITCHED DONUTS.

Before he became the sleepy-eyed face of Dunkin’ Donuts, Vale was a pitchman for Breakstone’s cottage cheese and sour cream. As the irascible “Sam Breakstone,” he starred in a series of commercials where his pursuit of perfection caused him to rant and rave, with each bit ending with a pint-sized terrier nipping at his pant leg. This spot from 1977 co-stars Jeffrey Tambor (a.k.a. George Bluth Sr.).

7. HE PLAYED FRED THE BAKER FOR 15 YEARS.

Vale landed his gig as Fred the Baker in 1982 and played the part for 15 years, until his retirement in 1997. Of the estimated 100 commercials he made in that time, he once joked to Entertainment Weekly that this one was his favorite, because “I got paid twice.”

8. VALE WASN'T THE DUNKIN' MARKETING TEAM'S FIRST CHOICE.

Of the hundreds of actors who auditioned for the role of Fred the Baker, Vale was not the marketing team’s first choice; they were more interested in landing well-known actor-comedian Lou Jacobi. “As soon as Michael Vale walked into the bathroom in his pajamas and said ‘Time to make the doughnuts, time to make the doughnuts,’ we knew,” ad exec Rob Berger told CNN in 2005.

9. FRED'S CATCHPHRASE TOOK ON A LIFE OF ITS OWN.

Vale’s “time to make the donuts” catchphrase became so popular that Dunkin’ Donuts founder William Rosenberg used it as the title for his 2001 autobiography.

10. VALE ONLY EVER MADE ONE DONUT.

While his on-screen persona was a tireless baker, Vale copped to only making one donut himself. “I didn't add the sprinkles or frosting,” he quipped. “I was too exhausted.”

11. FRED'S RETIREMENT WAS KIND OF A BIG DEAL.

When market research indicated that customers did not want to see Fred leave, the company created an entire advertising campaign around his retirement. Bob Dole, Mary Lou Retton, Sugar Ray Leonard, and Larry Bird appeared in a series of commercials, offering Fred their thoughts on retirement. On September 22, 1997, Dunkin’ Donuts even threw Fred a retirement party and parade in Boston, giving away nearly six million donuts.

12. VALE PASSED AWAY IN 2005.

Vale passed away in New York City on December 24, 2005 from complications with diabetes. He was 83 years old.

This Indoor Garden Grows Up to 30 Fruits and Vegetables With Little Maintenance Required

IGWorks
IGWorks

If you want to always have fresh tomatoes and basil on hand without having to visit your nearest farmers' market or devote multiple hours each week to gardening, there's an easier option—no green thumb required!

The iHarvest is a hydroponic gardening system that lets you grow up to 30 varieties of fruits and veggies—including tomatoes, bell peppers, zucchini, watermelon, and various herbs—right in your kitchen. Powered by 72 watts of low-energy LEDs, the system's lighting and watering functions are fully automated, which keeps maintenance to a minimum.

All you have to do is plant a seed in an apparatus called the media, place the media in a pod, and add water to the iHarvest. The built-in timers do the rest of the work, ensuring that your plants are adequately fed and nourished each day, regardless of the season. After water is pumped to the plant's roots, it runs through a filter and returns to the bottom reservoir of the iHarvest device. The water and nutrients only need replenished once every two weeks, on average.

It's quick, too. Tomatoes are estimated to reach their full size in 10 days, and everything that you harvest will be free of herbicides and pesticides. Hanging plants and fruits like squash and cucumber can be suspended from the iHarvest's trellis, and the vertical design also makes it ideal for people in tight living quarters. The entire system takes up just 2.5 square feet of space, measuring 2 feet, 8 inches wide.

Order the iHarvest now on Kickstarter to get 35 percent off the retail price, which lowers the total cost to $549. And if you want to do some comparison shopping, you may also like the OGarden Smart—an indoor garden that lets you grow up to 90 fruits and vegetables.

17 Delicious Facts About Peeps

Getty Images
Getty Images

You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. It used to take 27 hours to make a Peep.

A candy Peep being made
Getty Images

That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. An average of 5.5 million Peeps are made every day.

Peeps candies being made
Getty Images

All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. Yellow chicks are the original Peep, and still the favorite.

Boxes of yellow chick Peeps
Getty Images

Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. The recipe has stayed pretty much the same.

Cooking up a batch of Peeps
Getty Images

The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. 

5. The equipment has also (mostly) stayed the same.

Peeps candies being made
Getty Images

Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until rather recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of sales and marketing Matthew Pye told Candy Industry Magazine at the time. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. The updated equipment means new Peeps innovations could be coming.

Making Peeps at the Just Born factory
Getty Images

“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. Peeps used to have wings.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. The eyes are the final touch.

A close up of a yellow chick Peep
Getty Images

The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. Peeps may be destructible, but their eyes are not.

Making Peeps at the Just Born factory
Getty Images

In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. They really are everyone's favorite non-chocolate Easter candy.

For more than 20 years now, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for more than two decades.

11. There are sugar-free Peeps.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. There are also chocolate-covered Peeps.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. Peeps come in a variety of flavors.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including fruit punch, sour watermelon, lemon sherbet, blueberry, and pancakes and syrup.

14. Peeps lip balm is a thing.

Yep.

15. On New Year's Eve, a giant Peep is dropped in Bethlehem, Pennsylvania.


PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. Believe it or not, Peeps are not Just Born's best-selling brand.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. They're a boon to a creativity.

Blue chick Peeps
Getty Images

All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests. (You can check out some of the coolest creations from Westminster, Maryland's PEEPshow here.)

Updated for 2019.

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