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12 Facts About the “Time to Make the Donuts” Guy

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In 1980, Michael Vale was a working actor who had logged some time on the stage and landed a few small parts in popular TV shows and movies, but was hardly a well-known face. Then Dunkin' Donuts came calling and all that changed for the New York City native.

In the early 1980s, Vale became "Fred the Baker," Dunkin’ Donuts’s sleep-deprived mascot who spent most of the next two decades baking up fresh batches of donuts to be glazed, frosted, and ravenously consumed. Here are 12 things you might not know about the man behind the mug.

1. HE WAS A CLASSICALLY TRAINED ACTOR.

Like many famous pitchmen, Vale’s training was as a classical actor. As a student at the Dramatic Workshop at The New School in New York City, his classmates included (Oscar winner) Rod Steiger, (Oscar nominee) Tony Curtis, and (Golden Globe nominee) Ben Gazzara.

2. HE PLAYED A CAB DRIVER IN A HATFUL OF RAIN.

Vale’s film debut came in 1957, playing a taxi driver in Fred Zinnemann’s A Hatful of Rain, adapted by Michael V. Gazzo from his play of the same name.

3. HE WAS IN MARATHON MAN.

Vale’s most prominent movie role was as a jewelry salesman in John Schlesinger’s Marathon Man in 1976, starring Dustin Hoffman and Laurence Olivier. In an interview with Entertainment Weekly, Vale deemed the opportunity to work with Olivier “the most wonderful experience of my life ... He called [us actors] schmucks, but he did it with love.”

4. HE WAS A REGULAR ON BROADWAY.

Of his appearance in a summer stock performance of George Bernard Shaw’s Androcles and the Lion, Vale once remarked: “I was thrown to the lions.” He made his Broadway debut in 1962, in the appropriately named stinker The Egg, which closed after eight performances. The Impossible Years, which debuted on October 13, 1965, lasted much longer—a full 670 performances.

5. YOU PROBABLY CAUGHT HIM ON ONE OF YOUR FAVORITE CHILDHOOD SHOWS.

From 1961 through 1988, Vale had bit parts on a number of popular television shows, including Car 54, Where Are You?, Kojak, and 3-2-1 Contact (in the recurring role of Soapy Suds).

6. HE PITCHED COTTAGE CHEESE BEFORE HE PITCHED DONUTS.

Before he became the sleepy-eyed face of Dunkin’ Donuts, Vale was a pitchman for Breakstone’s cottage cheese and sour cream. As the irascible “Sam Breakstone,” he starred in a series of commercials where his pursuit of perfection caused him to rant and rave, with each bit ending with a pint-sized terrier nipping at his pant leg. This spot from 1977 co-stars Jeffrey Tambor (a.k.a. George Bluth Sr.).

7. HE PLAYED FRED THE BAKER FOR 15 YEARS.

Vale landed his gig as Fred the Baker in 1982 and played the part for 15 years, until his retirement in 1997. Of the estimated 100 commercials he made in that time, he once joked to Entertainment Weekly that this one was his favorite, because “I got paid twice.”

8. VALE WASN'T THE DUNKIN' MARKETING TEAM'S FIRST CHOICE.

Of the hundreds of actors who auditioned for the role of Fred the Baker, Vale was not the marketing team’s first choice; they were more interested in landing well-known actor-comedian Lou Jacobi. “As soon as Michael Vale walked into the bathroom in his pajamas and said ‘Time to make the doughnuts, time to make the doughnuts,’ we knew,” ad exec Rob Berger told CNN in 2005.

9. FRED'S CATCHPHRASE TOOK ON A LIFE OF ITS OWN.

Vale’s “time to make the donuts” catchphrase became so popular that Dunkin’ Donuts founder William Rosenberg used it as the title for his 2001 autobiography.

10. VALE ONLY EVER MADE ONE DONUT.

While his on-screen persona was a tireless baker, Vale copped to only making one donut himself. “I didn't add the sprinkles or frosting,” he quipped. “I was too exhausted.”

11. FRED'S RETIREMENT WAS KIND OF A BIG DEAL.

When market research indicated that customers did not want to see Fred leave, the company created an entire advertising campaign around his retirement. Bob Dole, Mary Lou Retton, Sugar Ray Leonard, and Larry Bird appeared in a series of commercials, offering Fred their thoughts on retirement. On September 22, 1997, Dunkin’ Donuts even threw Fred a retirement party and parade in Boston, giving away nearly six million donuts.

12. VALE PASSED AWAY IN 2005.

Vale passed away in New York City on December 24, 2005 from complications with diabetes. He was 83 years old.

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The Time That Dean Martin and Jerry Lewis Opened Competing Restaurants on the Sunset Strip
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From 1946 to 1956, Dean Martin and Jerry Lewis were show business supernovas. With an act that combined singing, slapstick, and spontaneous hijinks, the duo sold out nightclubs coast to coast, then went on to conquer radio, television, and film. Long before Elvis and The Beatles came along, Dean and Jerry  were rock stars of comedy.

Offstage, there was a cordial but cool friendship between the laidback Martin and the more neurotic Lewis. But as the pressures of their success increased, so did the tensions between them. Martin grew tired of playing the bland romantic straight man to Lewis’s manic monkey boy. And when Lewis started to grab more headlines and write himself bigger parts in their movies, Martin decided to quit the act. In an angry moment, he told Lewis that he was “nothing to me but a f**king dollar sign.”

After the split, both men went on with their individual careers, though it took Martin a few years before he regained his footing. One of his ventures during that transitional period was a Hollywood eatery called Dino’s Lodge.

DINO'S LODGE

In the summer of 1958, Martin and his business partner, Maury Samuels, bought a controlling interest in a restaurant called The Alpine Lodge, at 8524 Sunset Boulevard. They hired Dean’s brother Bill to manage the place, and renamed it Dino’s Lodge.

Outside they put up a large neon sign, a likeness of Dean’s face. The sign turned into a national symbol of hip and cool, thanks to appearances on TV shows like Dragnet, The Andy Griffith Show, and most prominently, in the opening credits of 77 Sunset Strip.

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Dino’s Lodge was popular from the get-go, serving home-style Italian food and steaks in an intimate, candlelit, wood-paneled room meant to replicate Martin’s own den. In the first year, Dean himself frequented the place, signing autographs and posing for photos with starstruck diners. He also occasionally brought along famous friends like Frank Sinatra and Shirley MacLaine. To promote the idea of the swingin’ lifestyle that Martin often sang about, Dino’s served “an early morning breakfast from 1 to 5 a.m.” The restaurant also had a lounge that featured singers, though only females. Dean apparently didn’t want any male vocalists encroaching on his turf.

But as with many a celebrity venture into the food business, this one soon turned sour. And most of that was due to the jealousy of Jerry Lewis.

JERRY'S

In late 1961, Lewis wooed Martin’s business partner Maury Samuels away, ponied up some $350,000, and opened his own copycat restaurant three blocks down Sunset. It was called Jerry’s. To make it clear he was out for top billing, Lewis had his own likeness rendered in neon, then mounted it on a revolving pole 100 feet above his restaurant. In contrast to Dino’s Italian-based menu, Jerry’s would serve “American and Hebrew viands.” Lewis didn’t stop there. Within a few months, he’d hired away Dino’s top two chefs, his maître d', and half his waitstaff.

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When Lewis was in Los Angeles, he made of point of table-hopping and schmoozing with his guests at his restaurant, and he occasionally brought in a few of his celebrity friends, like Peggy Lee and Steve McQueen.

FOOD FOR THOUGHT

By the following year, a disgusted Dean Martin was fed up with the restaurant business and cut ties with Dino’s Lodge. Much to his aggravation, he lost a motion in court to have his likeness and name removed from the sign. So the new owners carried on as Dino’s Lodge, with the big neon head staring down on Sunset for another decade before the place finally went bust.

Jerry’s lost steam long before that, folding in the mid-1960s.

For the rest of the 1960s and the early 1970s, Martin and Lewis avoided each other. “Jerry’s trying hard to be a director,” Dean once told a reporter. “He couldn’t even direct traffic.”

In 1976, Frank Sinatra famously engineered an onstage reunion of the pair during The Jerry Lewis Telethon. While the audience roared their approval, Sinatra said, “I think it’s about time, don’t you?” And to Sinatra, Lewis said under his breath, “You son of a bitch.”

What followed was an awkward few moments of shtick between the former partners. Reportedly, Martin was drunk and Lewis was doped up on painkillers. There was a quick embrace, Martin sang with Sinatra, then blew Lewis a kiss and disappeared from his life for good. Martin died in 1995. Lewis passed away today, at the age of 91.

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10 Witty Facts About The Marx Brothers
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Talented as individuals and magnificent as a team, the Marx Brothers conquered every medium from the vaudeville stage to the silver screen. Today, we’re tipping our hats (and tooting our horns) to Groucho, Harpo, Chico, Zeppo, and Gummo—on the 50th anniversary of Groucho's passing.

1. A RUNAWAY MULE INSPIRED THEM TO TAKE A STAB AT COMEDY.

Julius, Milton, and Arthur Marx originally aspired to be professional singers. In 1907, the boys joined a group called “The Three Nightingales.” Managed by their mother, Minnie, the ensemble performed covers of popular songs in theaters all over the country. As Nightingales, the brothers enjoyed some moderate success, but they might never have found their true calling if it weren’t for an unruly equid. During a 1907 gig at the Nacogdoches Opera House in East Texas, someone interrupted the performance by barging in and shouting “Mule’s loose!” Immediately, the crowd raced out to watch the newly-liberated animal. Back inside, Julius seethed. Furious at having lost the spotlight, he skewered his audience upon their return. “The jackass is the finest flower of Tex-ass!” he shouted, among many other ad-libbed jabs. Rather than boo, the patrons roared with laughter. Word of his wit soon spread and demand for these Marx brothers grew.

2. THEY RECEIVED THEIR STAGE NAMES DURING A POKER GAME.

In May of 1914, the five Marxes were playing cards with standup comedian Art Fisher. Inspired by a popular comic strip character known as “Sherlocko the Monk,” he decided that the boys could use some new nicknames. Leonard’s was a no-brainer. Given his girl-crazy, “chick-chasing” lifestyle, Fisher dubbed him “Chicko” (later, this was shortened to “Chico”). Arthur loved playing the harp and thus became “Harpo.” An affinity for soft gumshoes earned Milton the alias “Gummo.” Finally, Julius was both cynical and often seen wearing a “grouch bag”—wherein he’d store small objects like marbles and candy—around his neck. Thus, “Groucho” was born. For the record, nobody knows how Herbert Marx came to be known as “Zeppo.”

3. GROUCHO WORE HIS TRADEMARK GREASEPAINT MUSTACHE BECAUSE HE HATED MORE REALISTIC MODELS.

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Phony, glue-on facial hair can be a pain to remove and reapply, so Groucho would simply paint a ‘stache and some exaggerated eyebrows onto his face. However, the mustache he later rocked as the host of his famous quiz show You Bet Your Life was 100 percent real.

4. HARPO WAS A SELF-TAUGHT HARPIST.

Without any formal training (or the ability to read sheet music), the second-oldest Marx brother developed a unique style that he never stopped improving upon. “Dad really loved playing the harp, and he did it constantly,” his son, Bill Marx, wrote. “Maybe the first multi-tasker ever, he even had a harp in the bathroom so he could play when he sat on the toilet!”

5. THE VERY FIRST MARX BROTHERS MOVIE WAS NEVER RELEASED.

Financed by Groucho, Chico, Harpo, Zeppo, and a handful of other investors, Humor Risk was filmed in 1921. Accounts differ, but most scholars agree that the silent picture—which would have served as the family’s cinematic debut—never saw completion. Despite this, an early screening of the work-in-progress was reportedly held in the Bronx. When Humor Risk failed to impress there, production halted. By Marx Brothers standards, it would’ve been an unusual flick, with Harpo playing a heroic detective opposite a villainous Groucho character.

6. GUMMO AND ZEPPO BECAME TALENT AGENTS.

World War I forced Gummo to quit the stage. Following his return, the veteran decided that performing was no longer for him and instead started a raincoat business. Zeppo—the youngest brother—then assumed Gummo’s role as the troupe’s straight-talking foil. A brilliant businessman, Zeppo eventually broke away to found the talent agency Zeppo Marx Inc., which grew into Hollywood’s third-largest, representing superstars like Clark Gable, Lucille Ball, and—of course—the other three Marx Brothers. Gummo, who joined the company in 1935, was charged with handling Groucho, Harpo, and Chico’s needs.

7. CHICO ONCE LAUNCHED A BIG BAND GROUP.

Chico took advantage of an extended break between Marx brothers movies to realize a lifelong dream. A few months before The Big Store hit cinemas in 1941, he co-founded the Chico Marx Orchestra: a swinging jazz band that lasted until July of 1943. Short-lived as the group was, however, it still managed to recruit some amazing talent—including singer/composer Mel Tormé, who would go on to help write “The Christmas Song (Chestnuts Roasting on an Open Fire)” in 1945.

8. THEY TESTED OUT NEW MATERIAL FOR A NIGHT AT THE OPERA IN FRONT OF LIVE AUDIENCES.

With the script still being drafted, MGM made the inspired choice to let the brothers perform key scenes in such places as Seattle, Salt Lake City, and San Francisco. Once a given joke was made, the Marxes meticulously timed the ensuing laughter, which let them know exactly how much silence to leave after repeating the gag on film. According to Harpo, this had the added benefit of shortening A Night at the Opera’s production period. “We didn’t have to rehearse,” he explained. “[We just] got onto the set and let the cameras roll.”

9. GROUCHO TEMPORARILY HOSTED THE TONIGHT SHOW.

Jack Paar bid the job farewell on March 29, 1962. Months before their star’s departure, NBC offered Paar’s Tonight Show seat to Groucho, who had established himself as a razor-sharp, well-liked host during You Bet Your Life’s 14-year run. Though Marx turned the network down, he later served as a guest host for two weeks while Johnny Carson prepared to take over the gig. When Carson finally made his Tonight Show debut on October 1, it was Groucho who introduced him.

10. SPY MAGAZINE USED A MARX BROTHERS MOVIE TO PRANK U.S. CONGRESSMEN.

Duck Soup takes place in Freedonia, a fictional country over which the eccentric Rufus T. Firefly (Groucho) presides. In 1993, 60 years after the movie’s release, this imaginary nation made headlines by embarrassing some real-life politicians. Staffers from Spy got in touch with around 20 freshmen in the House of Representatives, asking some variation on the question “Do you approve of what we’re doing to stop ethnic cleansing in Freedonia?” A few lawmakers took the bait. Representative Corrine Brown (D-Florida) professed to approve of America’s presence in Freedonia, saying, “I think all of those situations are very, very sad, and I just think we need to take action to assist the people.” Across the aisle, Steve Buyer (R-Indiana) concurred. “Yeah,” he said, “it’s a different situation than the Middle East.”

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