12 Facts About the “Time to Make the Donuts” Guy

LoveWilliamsburgLife.com/Erin McCarthy
LoveWilliamsburgLife.com/Erin McCarthy

In 1980, Michael Vale was a working actor who had logged some time on the stage and landed a few small parts in popular TV shows and movies, but was hardly a well-known face. Then Dunkin' Donuts came calling and all that changed for the New York City native.

In the early 1980s, Vale became "Fred the Baker," Dunkin’ Donuts’s sleep-deprived mascot who spent most of the next two decades baking up fresh batches of donuts to be glazed, frosted, and ravenously consumed. Here are 12 things you might not know about the man behind the mug.

1. HE WAS A CLASSICALLY TRAINED ACTOR.

Like many famous pitchmen, Vale’s training was as a classical actor. As a student at the Dramatic Workshop at The New School in New York City, his classmates included (Oscar winner) Rod Steiger, (Oscar nominee) Tony Curtis, and (Golden Globe nominee) Ben Gazzara.

2. HE PLAYED A CAB DRIVER IN A HATFUL OF RAIN.

Vale’s film debut came in 1957, playing a taxi driver in Fred Zinnemann’s A Hatful of Rain, adapted by Michael V. Gazzo from his play of the same name.

3. HE WAS IN MARATHON MAN.

Vale’s most prominent movie role was as a jewelry salesman in John Schlesinger’s Marathon Man in 1976, starring Dustin Hoffman and Laurence Olivier. In an interview with Entertainment Weekly, Vale deemed the opportunity to work with Olivier “the most wonderful experience of my life ... He called [us actors] schmucks, but he did it with love.”

4. HE WAS A REGULAR ON BROADWAY.

Of his appearance in a summer stock performance of George Bernard Shaw’s Androcles and the Lion, Vale once remarked: “I was thrown to the lions.” He made his Broadway debut in 1962, in the appropriately named stinker The Egg, which closed after eight performances. The Impossible Years, which debuted on October 13, 1965, lasted much longer—a full 670 performances.

5. YOU PROBABLY CAUGHT HIM ON ONE OF YOUR FAVORITE CHILDHOOD SHOWS.

From 1961 through 1988, Vale had bit parts on a number of popular television shows, including Car 54, Where Are You?, Kojak, and 3-2-1 Contact (in the recurring role of Soapy Suds).

6. HE PITCHED COTTAGE CHEESE BEFORE HE PITCHED DONUTS.

Before he became the sleepy-eyed face of Dunkin’ Donuts, Vale was a pitchman for Breakstone’s cottage cheese and sour cream. As the irascible “Sam Breakstone,” he starred in a series of commercials where his pursuit of perfection caused him to rant and rave, with each bit ending with a pint-sized terrier nipping at his pant leg. This spot from 1977 co-stars Jeffrey Tambor (a.k.a. George Bluth Sr.).

7. HE PLAYED FRED THE BAKER FOR 15 YEARS.

Vale landed his gig as Fred the Baker in 1982 and played the part for 15 years, until his retirement in 1997. Of the estimated 100 commercials he made in that time, he once joked to Entertainment Weekly that this one was his favorite, because “I got paid twice.”

8. VALE WASN'T THE DUNKIN' MARKETING TEAM'S FIRST CHOICE.

Of the hundreds of actors who auditioned for the role of Fred the Baker, Vale was not the marketing team’s first choice; they were more interested in landing well-known actor-comedian Lou Jacobi. “As soon as Michael Vale walked into the bathroom in his pajamas and said ‘Time to make the doughnuts, time to make the doughnuts,’ we knew,” ad exec Rob Berger told CNN in 2005.

9. FRED'S CATCHPHRASE TOOK ON A LIFE OF ITS OWN.

Vale’s “time to make the donuts” catchphrase became so popular that Dunkin’ Donuts founder William Rosenberg used it as the title for his 2001 autobiography.

10. VALE ONLY EVER MADE ONE DONUT.

While his on-screen persona was a tireless baker, Vale copped to only making one donut himself. “I didn't add the sprinkles or frosting,” he quipped. “I was too exhausted.”

11. FRED'S RETIREMENT WAS KIND OF A BIG DEAL.

When market research indicated that customers did not want to see Fred leave, the company created an entire advertising campaign around his retirement. Bob Dole, Mary Lou Retton, Sugar Ray Leonard, and Larry Bird appeared in a series of commercials, offering Fred their thoughts on retirement. On September 22, 1997, Dunkin’ Donuts even threw Fred a retirement party and parade in Boston, giving away nearly six million donuts.

12. VALE PASSED AWAY IN 2005.

Vale passed away in New York City on December 24, 2005 from complications with diabetes. He was 83 years old.

20 Attempts to Describe the Taste of Durian, the World’s Smelliest Fruit

iStock.com/Worradirek
iStock.com/Worradirek

The durian is a beloved delicacy in Malaysia, Singapore, and other parts of Southeast Asia. Its taste and smell, however, take some getting used to. The creamy fruit is notoriously potent—in fact, it’s so smelly that Singapore’s public transit systems tell passengers not to bring them onto subways or buses. And yet, despite its stinky reputation, it can be found practically everywhere: In curries, cakes, and even ice cream. For visitors, biting into the fruit can be an utterly confusing and contradictory experience. Here are some outsider opinions from the past 400 years.

1. “The flesh is as white as snow, exceeds in delicacy of taste of all our best European fruits, and none of ours can approach it.” —Jacques de Bourges, 17th Century Missionary

2. “Comparisons have been made with the civet cat, sewage, stale vomit, onions, and cheese; while one disaffected visitor to Indonesia declared that the eating of the flesh was not much different from having to consume used surgical swabs.” —The Oxford Companion to Food

3. “Tastes lightly sweet and deeply musky.” —Frommer’s Guide to Malaysia

4. “[I]ts odor is best described as pig-sh*t, turpentine and onions, garnished with a gym sock. It can be smelled from yards away.” —Richard Sterling, food writer

5. "To eat it seems to be the sacrifice of self-respect.” —Bayard Taylor, 19th-century Journalist

6. “To anyone who doesn’t like durian it smells like a bunch of dead cats. But as you get to appreciate durian, the smell is not offensive at all. It’s attractive. It makes you drool like a mastiff.” —Bob Halliday, Bangkok-based food writer

7. “Vomit-flavoured custard.” —The Rough Guide to Malaysia, Singapore & Brunei

8. “The smell of rotten eggs is so overwhelming. I suppress a gag reaction as I take a bite.” —Robb Walsh, food writer

9. “Like all the good things in Nature … durian is indescribable. It is meat and drink and an unrivalled delicacy besides, and you may gorge to repletion and never have cause for penitence. It is the one case where Nature has tried her hand at the culinary art and beaten all the CORDON BLEUE out of heaven and earth.” —a "good friend" of Edmund J. Banfield, Australian Naturalist, as quoted in Banfield's 1911 book My Tropic Isle

10. “[Has a] sewer-gas overtone.” —Maxine E. McBrinn, Anthropologist

11. “Like pungent, runny French cheese … Your breath will smell as if you’d been French kissing your dead grandmother.” —Anthony Bourdain, Chef and Host of Parts Unknown

12. “On first tasting it, I thought it like the flesh of some animal in a state of putrefaction, but after four or five trials I found the aroma exquisite.” —Henri Mouhot, French Naturalist, in Travels in the Central Parts of Indo-China: Siam, Cambodia, and Laos, During the Years 1858, 1859, and 1860

13. “[Like] eating ice cream in an outhouse.” —As reported in Jerry Hopkins's Strange Foods

14. “I must say that I have never tasted anything more delicious. But not everyone can enjoy or appreciate this strange fruit for the disgusting smell that distinguishes it and that is apt to cause nausea to a weak stomach. Imagine to have under your nose a heap of rotten onion and you will still have but a faint idea of the insupportable odour which emanates from these trees and when its fruit is opened the offensive smell becomes even stronger.” —Giovanni Battista Cerruti, Italian Explorer, in 1908's My Friends the Savages

15. “It tastes like completely rotten mushy onions.” —Andrew Zimmern, Host of Bizarre Foods

16. “Like eating raspberry blancmange in the lavatory.” —Anthony Burgess, Novelist

17. “A rich custard highly flavored with almonds gives the best general idea of it, but there are occasional wafts of flavor that call to mind cream-cheese, onion-sauce, sherry-wine, and other incongruous dishes." —Alfred Russel Wallace, 19th-century British Naturalist

18. “You will either be overcome, seduced by its powerful, declarative presence, or reject it outright. And run screaming." —Monica Tan, The Guardian Journalist

19. “Carrion in custard.” —A “Governor of the Straits” quoted in 1903's Hobson-Jobson: A glossary of colloquial Anglo-Indian words and phrases, and of kindred terms, etymological, historical, geographical and discursive

20. “Yes, I freely admit that when ripe it can smell like a dead animal. Yes, the fruit is difficult to handle, bearing likeness to a medieval weapon. But get down to the pale yellow, creamy flesh, and you’ll experience overtones of hazelnut, apricot, caramelized banana and egg custard. That’s my attempt at describing durian. But words fail; there is no other fruit like it.” —Thomas Fuller, New York Times Journalist

What Is Nougat?

iStock.com/InaTs
iStock.com/InaTs

If you've ever had a Snickers, Three Musketeers, or Milky Way bar, you know what nougat tastes like. The sweet, creamy concoction can range in texture from chewy to fluffy, and it is the star ingredient in many popular candy bars. But aside from being delicious, what is nougat exactly?

In its simplest form, nougat is made of two basic ingredients: egg whites and a sweetener, traditionally sugar or honey. The signature texture comes from how it's prepared. Like a meringue, eggs and sugar are whipped together quickly until the mixture is aerated and stiff.

Nougat predates mass-produced candy bars, with the confection originating in the Middle East around the 8th century. It spread to southern Europe and gained widespread popularity in 17th-century France. Nougat is still a common component in many Middle Eastern desserts today, and torrone, a type of nougat containing nuts like almonds and pistachios, is enjoyed in Italy around Christmastime.

As more large candy companies have embraced nougat, its quality has suffered over the years, with corn syrup often standing in for the sweetener. But you don't need to head to the candy aisle of your local supermarket to get your nougat fix. If you have eggs and honey in your kitchen, you can make nougat at home today.

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