IHOb Restaurants
IHOb Restaurants

10 Strange Publicity Stunts by Major Food Brands

IHOb Restaurants
IHOb Restaurants

Celebrities have always loved doing crazy things for press—but these days, even corporations will go to extreme lengths to get the word out about their products. Case in point: IHOP's recent attempt to create a little mystery, and sell some burgers, as IHOb. Below you’ll find 10 of the weirdest stunts done to promote mass-produced food items.

1. COLONEL SANDERS RAPPELS DOWN A HIGH-RISE

It’s hard to imagine KFC’s elderly Colonel Sanders doing much outside of eating and talking about his “finger lickin’ good” fried chicken. But in 2011, a man dressed as the Colonel strapped on a harness and rappelled down Chicago’s River Bend building. The Colonel didn't stop at rappelling down the 40-story building; he also handed out $5 everyday meals to window washers. What was KFC’s concept behind this dangerous promotion? They wanted to show the world they were taking lunch to “new heights.”

2. THE WORLD'S LARGEST POPSICLE

Sometimes being the biggest doesn’t mean you’re the best. In 2005, Snapple wanted to make the world’s largest Popsicle to promote their new line of frozen treats. Their plan was to display a 25-foot-tall, 17.5-ton treat of frozen Snapple juice in New York City’s Union Square. However, their plan ended in a sticky disaster. The day Snapple tried to present the Popsicle, New York was experiencing warmer than expected temperatures. The pop melted so quickly that a river of sticky sludge took over several streets. In a city already congested by traffic and tourists, this made Snapple enemy No. 1 that day to the people of New York City.

3. COFFEE CUPS ON CAR ROOFS = FREE COUPONS

A cup of Starbucks coffee
Wikimedia Commons

Starbucks believes in rewarding those who embrace the holiday spirit. In 2005, the Seattle-based coffee giant developed a campaign by which brand ambassadors drove around with replicas of Vente Starbucks cups affixed to their car roofs. If anyone stopped the ambassador to warn them about the coffee cup on their roof, that person received a $5 gift card to Starbucks. Starbucks wanted the world to know being a good samaritan really can pay!

4. MESSAGE IN A BOTTLE

Imagine walking the beach and finding a sealed bottle of Guinness. But instead of finding beer inside, you find a note from King Neptune, the Roman god of the sea. In 1959, that happened to people along North America’s Atlantic coast. Guinness wanted to build brand awareness in the area, so they dropped 150,000 sealed Guinness bottles into the ocean. The bottle contained Neptune’s scroll announcing the House of Guinness’s Bi-Centenary as well as a document instructing the reader on how to make a Guinness bottle into a table lamp. While no one got a free beer (boo!), they did walk away with an arts and crafts project.

5. EAU DE FLAME-BROILED

Who can resist the smell of flame-broiled burgers? The answer is most people—at least when it comes in the form of a body spray. Burger King’s 2008 campaign promoting the “scent of seduction” may be one of the weirdest ideas on this list. The fast-food company thought they could capture the world’s attention by creating and advertising a meat-scented cologne called FLAME by BK. Though select New York City stores actually sold the scent, all of this was a tongue-in-cheek campaign to make the 18- to 35-year-old male demographic laugh.

6. HERE COMES THE SUN

London commuters experienced an unexpectedly bright morning during January 2012. Tropicana worked with the art collective Greyworld to create a fake sun promoting their “Brighter Morning” campaign. The "sun," made up of more than 60,000 light bulbs, rose over Trafalgar Square at 6:51 a.m. on a particularly chilly morning. The sun set at 7:33 p.m. Tropicana continued to promote their sun day, fun day by having Londoners sit under the sun with branded sunglasses, deck chairs, and blankets. 

7. AIRPORT STEAK DELIVERY

Some of the craziest publicity stunts can’t be planned. We live in a world of 24/7 social media, and when the Twitterverse gave Morton’s Steakhouse an opportunity, they seized upon it. Before flying from Tampa to Newark, Peter Shankman, an entrepreneur and author, jokingly tweeted at Morton's Steakhouse that he wanted a porterhouse steak to be waiting for him when he landed. As Shankman was a frequent diner and social media influencer, Morton's Steakhouse saw the opportunity to start a conversation—and they went for it: When Shankman touched down in Newark, he was greeted by his car service driver and a Morton’s deliveryman. If only all travelers could experience that happiness in an airport.

8. BUYING THE LIBERTY BELL

April Fools Day gags can be great for brands … or an embarrassment. In 1996, Taco Bell took out an ad in The New York Times saying they bought Philadelphia's Liberty Bell. The ad also informed people of the bell’s new name: "Taco Liberty Bell." Back in the mid-1990s, people couldn’t go on Twitter or Facebook to find out the truth. Instead, they wrote the publication voicing their outrage. The hoax may have worked in getting press coverage (650 print publications and 400 broadcast media outlets publicized the joke), but what does that say about your brand when people actually believe you would rename a historic monument for your own gain?

9. CREATING THE LARGEST MAN-MADE FIRE


Wikimedia Commons

In 2011, the Costa-Mesa based chain El Pollo Loco sent out press releases saying they planned to create the world’s largest man-made fire. Why would they create a fire? El Pollo Loco needed to get the word out about their new flame-grilled chicken. Spectators attending the event were shocked to see that this stunt was actually a commercial shoot for the brand. The chain says they really did attempt to break the record. But many publications have stated the whole promotion was a fraud. Note to brands: When trying to pull off a publicity stunt and a commercial simultaneously, tell everyone your plan in advance.

10. KFC IN SPACE

KFC may just be the king of wild publicity stunts. In 2006, the company created an 87,500-square-foot logo at Area 51 in Rachel, Nevada. The company wanted to be the first brand visible from space. And it was no coincidence they picked a spot near “The World’s Only Extraterrestrial Highway.”

“If there are extraterrestrials in outer space, KFC wants to become their restaurant of choice,” said Gregg Dedrick, former president of KFC Corp. The world is not enough for KFC. They need the entire universe hooked on their Original Recipe.

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Bibo Barmaid
Bibo Barmaid Is Like a Keurig for Cocktails—and You Can Buy It Now
Bibo Barmaid
Bibo Barmaid

To make great-tasting cocktails at home, you could take a bartending class, or you could just buy a fancy gadget that does all the work for you. Imbibers interested in the hands-off approach should check out Bibo Barmaid, a cocktail maker that works like a Keurig machine for booze.

According to Supercall, all you need to turn the Bibo Barmaid system into your personal mixologist is a pouch of liquor and a pouch of cocktail flavoring. Bibo's liquor options include vodka, whiskey, rum, and agave spirit (think tequila), which can be paired with flavors like cucumber melon, rum punch, appletini, margarita, tangerine paloma, and mai tai.

After choosing your liquor and flavor packets, insert them into the machine, press the button, and watch as it dilutes the mixture and pours a perfect single portion of your favorite drink into your glass—no muddlers or bar spoons required.

Making cocktails at home usually means investing in a lot of equipment and ingredients, which isn't always worth it if you're preparing a drink for just yourself or you and a friend. With Bibo, whipping up a cocktail isn't much harder than pouring yourself a glass of wine.

Bibo Barmaid is now available on Amazon for $240, and cocktail mixes are available on Bibo's website starting at $35 for 18 pouches. The company is working on rolling out its liquor pouches in liquor stores and other alcohol retailers across the U.S.

[h/t Supercall]

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iStock
An Eco-Friendly Startup Is Converting Banana Peels Into Fabric for Clothes
iStock
iStock

A new startup has found a unique way to tackle pollution while simultaneously supporting sustainable fashion. Circular Systems, a “clean-tech new materials company,” is transforming banana byproducts, pineapple leaves, sugarcane bark, and flax and hemp stalk into natural fabrics, according to Fast Company.

These five crops alone meet more than twice the global demand for fibers, and the conversion process provides farmers with an additional revenue stream, according to the company’s website. Fashion brands like H&M and Levi’s are already in talks with Circular Systems to incorporate some of these sustainable fibers into their clothes.

Additionally, Circular Systems recycles used clothing to make new fibers, and another technology called Orbital spins those textile scraps and crop byproducts together to create a durable type of yarn.

People eat about 100 billion bananas per year globally, resulting in 270 million tons of discarded peels. (Americans alone consume 3.2 billion pounds of bananas annually.) Although peels are biodegradable, they emit methane—a greenhouse gas—during decomposition. Crop burning, on the other hand, is even worse because it causes significant air pollution.

As Fast Company points out, using leaves and bark to create clothing may seem pretty groundbreaking, but 97 percent of the fibers used in clothes in 1960 were natural. Today, that figure is only 35 percent.

However, Circular Systems has joined a growing number of fashion brands and textile companies that are seeking out sustainable alternatives. Gucci has started incorporating a biodegradable material into some of its sunglasses, Bolt Threads invented a material made from mushroom filaments, and pineapple “leather” has been around for a couple of years now.

[h/t Fast Company]

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