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How Play-Doh Created its New Compound, Play-Doh Plus

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Hasbro

When it was first developed in the 1950s, Play-Doh wasn’t a kids’ toy: It was made to clean wallpaper that had been dirtied by soot from home heating systems. But as cleaner heating systems were developed, the makers of that wallpaper cleaner realized it had another purpose—a toy that kids could mold things out of.  In 1956, they began marketing the stuff, now called Play-Doh, to schools, and kids have been turning it into faux-cheeseburgers and smashing it into carpets in over 90 countries ever since.

This year, the classic Play-Doh compound in its yellow container got a new purple partner: Play-Doh Plus. “Through the years we’ve made some evolutions of the traditional Play-Doh compound to make it a little bit softer and to make the colors brighter,” says Gregory Lombardo, Senior Global Marketing Director for Play-Doh and other brands at Hasbro. “But this is really the first compound with a whole new formula we’ve created that was intended to be used with traditional Play-Doh.”

Play-Doh Plus began when the company was looking for a way to make the treats kids create in its Sweet Shoppe playsets look more realistic. “We were basically looking at, ‘Hey, if we made a cake out of the regular Play-Doh, could we make a softer, lighter, fluffier compound that would be more like the icing and the frosting that you would put on it?’” Lombardo says.

So Play-Doh’s in-house chemistry department set out to do just that. Rather than start from scratch, the chemists took the regular compound—“because there is a particular expertise in the production of it,” Lombardo says—and began to make tweaks to its formula (which is a carefully guarded secret). As the chemistry department rolled out small batches of tweaked compound, they were then sent to the design department, which would play with the substance and assess things like its consistency and stickiness. That feedback would go to the chemists, who continued to play with the new compound. “It was really a back and forth between our chemistry department and our design department to make sure that [the compound was] getting the type of performance it needed without the side effects we didn't want,” Lombardo says.

Developing the new compound took around 18 months. “The chemistry is very fickle,” Lombardo says. “The slightest change can have a drastic effect on the performance of the compound.” And then there was the challenge of producing the bigger batches, which also requires tweaking the formula. “It’s just like when you’re cooking for two versus cooking for a party of 50,” he says. “The taste is a little bit different when you’re making a small batch versus if you’re making a big batch, so there’s tweaks to the formula that are made when we get into production as well.” But despite the tweaked formula and process, the company uses the same machines in Play-Doh Plus’ production line. 

Play-Doh Plus launched with the company’s Sweet Treats line, but is now available in multiple other lines as well. As for the name? Lombardo says the company chose Play-Doh Plus because “it allows you to ‘plus up’ your creations and do things that you’ve never been able to do before. It’s enhanced the overall Play-Doh experience and adds a whole extra layer of creativity.”

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Words
15 Subatomic Word Origins
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In July 2017, researchers at the European Organization for Nuclear Research (CERN) found evidence for a new fundamental particle of the universe: Ξcc++, a special kind of Xi baryon that may help scientists better understand how quarks are held together. Is that Greek to you? Well, it should be. The names for many of the particles that make up the universe—as well as a few that are still purely theoretical—come from ancient Greek. Here’s a look at 15 subatomic etymologies.

1. ION

An ion is any atom or molecule with an overall electric charge. English polymath William Whewell suggested the name in an 1834 letter to Michael Faraday, who made major discoveries in electromagnetism. Whewell based ion on the ancient Greek verb for “go” (ienai), as ions move towards opposite charges. Faraday and Whewell had previously considered zetode and stechion.

2. ELECTRON

George Stoney, an Anglo-Irish physicist, introduced the term electron in 1891 as a word for the fundamental unit of charge carried by an ion. It was later applied to the negative, nucleus-orbiting particle discovered by J. J. Thomson in 1897. Electron nabs the -on from ion, kicking off the convention of using -on as an ending for all particles, and fuses it with electric. Electric, in turn, comes from the Greek for “amber,” in which the property was first observed. Earlier in the 19th century, electron was the name for an alloy of gold and silver.

3. PROTON

The electron’s counterpart, the positively charged proton in the nuclei of all atoms, was named by its discoverer, Ernest Rutherford. He suggested either prouton or proton in honor of William Prout, a 19th-century chemist. Prout speculated that hydrogen was a part of all other elements and called its atom protyle, a Greek coinage joining protos ("first") and hule ("timber" or "material") [PDF]. Though the word had been previously used in biology and astronomy, the scientific community went with proton.

4. NEUTRON

Joining the proton in the nucleus is the neutron, which is neither positive nor negative: It’s neutral, from the Latin neuter, “neither.” Rutherford used neutron in 1921 when he hypothesized the particle, which James Chadwick didn’t confirm until 1932. American chemist William Harkins independently used neutron in 1921 for a hydrogen atom and a proton-electron pair. Harkins’s latter application calls up the oldest instance of neutron, William Sutherland’s 1899 name for a hypothetical combination of a hydrogen nucleus and an electron.

5. QUARK

Protons and neutrons are composed of yet tinier particles called quarks. For their distinctive name, American physicist Murray Gell-Mann was inspired in 1963 by a line from James Joyce’s Finnegan’s Wake: “Three quarks for Muster Mark.” Originally, Gell-Mann thought there were three types of quarks. We now know, though, there are six, which go by names that are just as colorful: up, down, charm, strange, top, and bottom.

6. MESON

Made up of a quark and an antiquark, which has identical mass but opposite charge, the meson is a short-lived particle whose mass is between that of a proton and an electron. Due to this intermediate size, the meson is named for the ancient Greek mesos, “middle.” Indian physicist Homi Bhabha suggested meson in 1939 instead of its original name, mesotron: “It is felt that the ‘tr’ in this word is redundant, since it does not belong to the Greek root ‘meso’ for middle; the ‘tr’ in neutron and electron belong, of course, to the roots ‘neutr’ and ‘electra’.”

7., 8., AND 9. BOSON, PHOTON, AND GLUON

Mesons are a kind of boson, named by English physicist Paul Dirac in 1947 for another Indian physicist, Satyendra Nath Bose, who first theorized them. Bosons demonstrate a particular type of spin, or intrinsic angular momentum, and carry fundamental forces. The photon (1926, from the ancient Greek for “light”) carries the electromagnetic force, for instance, while the gluon carries the so-called strong force. The strong force holds quarks together, acting like a glue, hence gluon.

10. HADRON

In 2012, CERN’s Large Hadron Collider (LHC) discovered a very important kind of boson: the Higgs boson, which generates mass. The hadrons the LHC smashes together at super-high speeds refer to a class of particles, including mesons, that are held together by the strong force. Russian physicist Lev Okun alluded to this strength by naming the particles after the ancient Greek hadros, “large” or “bulky,” in 1962.

11. LEPTON

Hadrons are opposite, in both makeup and etymology, to leptons. These have extremely tiny masses and don’t interact via the strong force, hence their root in the ancient Greek leptos, “small” or “slender.” The name was first suggested by the Danish chemist Christian Møller and Dutch-American physicist Abraham Pais in the late 1940s. Electrons are classified as leptons.

12. BARYON

Another subtype of hadron is the baryon, which also bears the stamp of Abraham Pais. Baryons, which include the more familiar protons and neutrons, are far more massive, relatively speaking, than the likes of leptons. On account of their mass, Pais put forth the name baryon in 1953, based on the ancient Greek barys, “heavy” [PDF].

13. AXION

Quirky Murray Gell-Mann isn't the only brain with a sense of humor. In his 2004 Nobel Prize lecture, American physicist Frank Wilczek said he named a “very light, very weakly interacting” hypothetical particle the axion back in 1978 “after a laundry detergent [brand], since they clean up a problem with an axial current” [PDF].

14. TACHYON

In ancient Greek, takhys meant “swift,” a fitting name for the tachyon, which American physicist Gerald Feinberg concocted in 1967 for a hypothetical particle that can travel faster than the speed of light. Not so fast, though, say most physicists, as the tachyon would break the fundamental laws of physics as we know them.

15. CHAMELEON

In 2003, the American physicist Justin Khoury and South African-American theoretical physicist Amanda Weltman hypothesized that the elusive dark energy may come in the form of a particle, which they cleverly called the chameleon. Just as chameleons can change color to suit their surroundings, so the physical characteristics of the chameleon particle change “depending on its environment,” explains Symmetry, the online magazine dedicated to particle physics. Chameleon itself derives from the ancient Greek khamaileon, literally “on-the-ground lion.”

For more particle names, see Symmetry’s “A Brief Etymology of Particle Physics,” which helped provide some of the information in this list.

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Space
Look Up! The Orionid Meteor Shower Peaks This Weekend
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October is always a great month for skywatching. If you missed the Draconids, the first meteor shower of the month, don't despair: the Orionids peak this weekend. It should be an especially stunning show this year, as the Moon will offer virtually no interference. If you've ever wanted to get into skywatching, this is your chance.

The Orionids is the second of two meteor showers caused by the debris field left by the comet Halley. (The other is the Eta Aquarids, which appear in May.) The showers are named for the constellation Orion, from which they seem to originate.

All the stars are lining up (so to speak) for this show. First, it's on the weekend, which means you can stay up late without feeling the burn at work the next day. Tonight, October 20, you'll be able to spot many meteors, and the shower peaks just after midnight tomorrow, October 21, leading into Sunday morning. Make a late-night picnic of the occasion, because it takes about an hour for your eyes to adjust to the darkness. Bring a blanket and a bottle of wine, lay out and take in the open skies, and let nature do the rest.

Second, the Moon, which was new only yesterday, is but a sliver in the evening sky, lacking the wattage to wash out the sky or conceal the faintest of meteors. If your skies are clear and light pollution low, this year you should be able to catch about 20 meteors an hour, which isn't a bad way to spend a date night.

If clouds interfere with your Orionids experience, don't fret. There will be two more meteor showers in November and the greatest of them all in December: the Geminids.

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