This Eco-Friendly Branding Can Cut Ink Usage in Half

Courtesy of Ecobranding
Courtesy of Ecobranding

When it comes to consumer goods, branding is everything. Apple’s little half-chewed fruit logo represents decades of innovation; the Golden Arches promise a reliably consistent fast-service dining experience. But because these logos are so ubiquitous, appearing on everything from cups to boxes, they can use up a tremendous amount of ink, which can have an adverse impact on the environment.

According to Adweek writer Tim Nudd, a solution is out there. Ecobranding, a Paris-based design project, can transform iconic company logos into ink-saving illustrations. By making the McDonald’s arches just slightly less solid, printers could use 34 percent less ink. Putting a little empty space in Nike’s “swoosh” logo would cut its ink usage down by 24 percent.

Brand logos are re-designed to use less link
Courtesy of Ecobranding

Reducing inks on these materials reduces a printer’s environmental footprint by lessening the chemical waste—including airborne volatile organic compounds (VOCs)—created as a result of mass production [PDF]. Better yet, it’s also more economically appealing for companies that print coffee cups or other materials in the millions. Ecobranding is hoping these trial designs will catch the attention of brands looking to conserve resources: Taking a bigger bite out of Apple’s apple could be a win for everyone.

[h/t Adweek]

New LEGO Sets Let You Recreate the Iconic Skylines of San Francisco and Paris

In 2016, LEGO began releasing architecture-themed sets that let toy-loving designers recreate the world’s most famous skylines in their own homes, beginning with re-creations of New York, Venice, and Berlin. And now, the company is adding Paris and San Francisco to the mix, according to Archinect.

The new LEGO Architecture kit for Paris will feature the Eiffel Tower and Arc de Triomphe (both already available as stand-alone skyscraper kits) as well as the Louvre, the Tour Montparnasse, and other famous buildings. The LEGO San Francisco kit features the Golden Gate Bridge, the Transamerica Pyramid, Coit Tower, 555 California (formerly the Bank of America Center), Alcatraz Island, and the new Salesforce Tower, which recently became the city’s tallest building.

LEGO sets of the Paris and San Francisco skylines
LEGO

No doubt residents of both cities will have some gripes about which buildings were included and which were nixed from the kits. The Tour Montparnasse, in particular, was so deeply loathed upon its completion in the 1970s that the city of Paris promptly imposed a strict height restriction on buildings taller than 11 stories. Meanwhile, many San Francisco residents are still adjusting to the sight of the Salesforce Tower, which opened in 2018—it has been called “an atrocious spectacle,” its height described as “really offensive.”

You can check out all the kits from LEGO’s Architecture line here. Keep an eye out for the San Francisco and Paris versions starting early next year.

[h/t Architect]

Aquarium Points Out Anatomical Error in Apple's Squid Emoji

iStock.com
iStock.com

When an inaccurate image makes it into Apple's emoji keyboard, the backlash is usually swift. But the squid emoji had been around for more than two years before the Monterey Bay Aquarium pointed out a major anatomical error on Twitter. As The Verge reports, the emoji depicts a squid with a siphon on its face—not on the back of its head, where it should be.

The Monterey Bay Aquarium dragged Apple for the misstep on Wednesday, December 5. "Not even squidding the siphon should be behind the head," the aquarium tweeted, "rn it just looks like a weirdo nose."

A squid's siphon serves some vital purposes. It pumps water over the gills, allowing it to breathe, and it blasts water away when the squid needs to propel through the sea. It's also the orifice out of which waste is expelled, making its placement right between the eyes in the emoji version especially unfortunate.

Emojis have incited outrage from marine biology experts in the past. When the Unicode Consortium released an early design of its lobster emoji earlier this year, people were quick to point out that it was missing a set of legs. Luckily the situation was rectified in time for the emoji's official release.

Apple has been known to revise designs to appease the public, but getting the squid's siphon moved to the other side of its head may be a long shot: Until the most recent backlash, the emoji had existed controversy-free since 2016.

[h/t The Verge]

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