Meet Crayola’s Newest Crayon Color: Bluetiful

Bennett Raglin/Getty Images for Crayola
Bennett Raglin/Getty Images for Crayola

Crayon enthusiasts wept tears of Dandelion yellow in late March when Crayola announced that it was killing off the crayon color and making room for a new hue of blue in its classic 24-pack crayon box. Now, after nearly six months of deliberation and gathering the opinions of 400,000 fans on what the new shade should be called, the company has announced its new crayon’s name: Bluetiful.

Okay, so it’s not super original, but it’s better than the color’s chemical name—YInMn Blue—and certainly much easier to pronounce. Crayola executives debuted the new addition to their color lineup in a big way on Thursday by unveiling a jumbo-sized version of the crayon. Measuring 15.6 feet in length and weighing in at 1352 pounds, the behemoth stick of Bluetiful set a Guinness World Record for the world’s largest crayon upon its debut.

“Today is a very exciting day for Crayola as we commemorated two big milestones,” Crayola president and CEO Smith Holland said. “First, we unveiled that Bluetiful won the hearts of North America and will be the name of Crayola’s new YInMn-inspired crayon color. And second, we became a Guinness World Record title holder for the first time in our 114-year history. We couldn’t have imagined a more special way to conclude our color campaign and champion color and creativity than with this new crayon color and name.”

Though you’ll have to wait until January to see the color (which is the 19th blue in the current Crayola rainbow) in packs nationwide, Walmart and shoppers can get their hands on the new crayon, and some special coloring books, in early November. Which makes it a great gift idea for that special coloring book fan on your holiday gift list.

8 Emojis That Caused a Public Backlash

With technology improving daily and the potential to colonize Mars or cure diseases looking more promising, it’s surprising we still can’t cobble together a decent bagel emoji. Earlier this month, Apple took blowback from carb lovers for their rendering of the popular baked good as part of their iOS 12.1 beta 2 rollout. The bagel was too smoothly-rendered, critics charged, and lacked cream cheese.

Apple has since fixed the bagel for their beta 4 release, but it wasn’t the first time companies have been criticized for poorly-designed emojis. Here’s what else got the thumbs down from users.


Everyone loves a good burger. Virtually no one enjoys a burger with the cheese located below the patty. This gastronomic offense was committed by Google during its Android Oreo 8.0 release in 2017 and fixed in 8.1.


In that same 8.0 update, Google took a curious approach to a glass of beer, placing froth on top despite the glass only being half-full.


Apple added this shallow pan food assortment to iOS 10.2 in 2016 and immediately drew fire for using unconventional ingredients like shrimp, peas, and something resembling slugs. The revised version replaced them with chicken, lima beans, and green beans.


The Unicode Consortium, the nonprofit that introduces emojis and lets tech companies arrive on final designs, got people boiling mad in early 2018 when their rendering of a lobster was missing a pair of legs and sported a misshapen tail. (Strangely, the logo for seafood dining establishment Red Lobster makes a similar mistake—their lobster has only eight legs instead of 10.)


Salads are often populated with a hard-boiled egg for a little protein, so it’s understandable Google opted to include one in its salad emoji for Android P earlier this year. But vegans took issue with the egg, prompting Google to revise the bowl of greens so it contained just lettuce and tomatoes.


Facebook didn’t get too many “Likes” from users in 2015, when it introduced an emoji that depicted a bulbous face to signal someone was “feeling fat.” Body-positive activists argued it could constitute body-shaming. The site switched the description to “feeling stuffed.”


Skateboard enthusiasts were happy when Unicode introduced a four-wheeled emoji in 2018. They were not happy the board looked like a ‘'70s relic, with divided grip tape and an overly-curved body. Skateboard legend Tony Hawk helped Unicode refine the design into something more palatable to skaters.


Owing to the relative simplicity of their designs, emojis can often take on alternative meanings. The best example may be the peach, which in iOS resembles a plump little butt complete with a crack. Apple foolishly tried fixing this in 2016, rounding off the edges to look more like the fruit. Users complained, and Apple backed off. Emojipedia ran the data and discovered the emoji was most frequently used with Tweets containing the words “ass,” “badgirl,” and “booty.”

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