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Who Was Chuck Taylor?

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From Betty Crocker to Tommy Bahama, plenty of popular labels are "named" after fake people. But one product with a bona fide backstory to its moniker is Converse's Chuck Taylor All-Star sneakers. The durable gym shoes are beloved by everyone from jocks to hipsters. But who's the man behind the cursive signature on the trademark circular ankle patch?

As journalist Abraham Aamidor recounted in his 2006 book Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History, Chuck Taylor was a former pro basketball player-turned-Converse salesman whose personal brand and tireless salesmanship were instrumental to the shoes' success.

Charles Hollis Taylor was born on July 24, 1901, and raised in southern Indiana. Basketball—the brand-new sport invented by James Naismith in 1891—was beginning to take the Hoosier State by storm. Taylor joined his high school team, the Columbus High School Bull Dogs, and was named captain.

After graduation, instead of heading off to college, Taylor launched his semi-pro career playing basketball with the Columbus Commercials. He’d go on to play for a handful of other teams across the Midwest, including the the Akron Firestone Non-Skids in Ohio, before finally moving to Chicago in 1922 to work as a sales representative for the Converse Rubber Shoe Co. (The company's name was eventually shortened to Converse, Inc.)

Founded in Malden, Massachusetts, in 1908 as a rubber shoe manufacturer, Converse first began producing canvas shoes in 1915, since there wasn't a year-round market for galoshes. They introduced their All-Star canvas sports shoes two years later, in 1917. It’s unclear whether Chuck was initially recruited to also play ball for Converse (by 1926, the brand was sponsoring a traveling team) or if he was simply employed to work in sales. However, we do know that he quickly proved himself to be indispensable to the company.

Taylor listened carefully to customer feedback, and passed on suggestions for shoe improvements—including more padding under the ball of the foot, a different rubber compound in the sole to avoid scuffs, and a patch to protect the ankle—to his regional office. He also relied on his basketball skills to impress prospective clients, hosting free Chuck Taylor basketball clinics around the country to teach high school and college players his signature moves on the court.

In addition to his myriad other job duties, Taylor played for and managed the All-Stars, a traveling team sponsored by Converse to promote their new All Star shoes, and launched and helped publish the Converse Basketball Yearbook, which covered the game of basketball on an annual basis.

After leaving the All-Stars, Taylor continued to publicize his shoe—and own personal brand—by hobnobbing with customers at small-town sporting goods stores and making “special appearances” at local basketball games. There, he’d be included in the starting lineup of a local team during a pivotal game.

Taylor’s star grew so bright that in 1932, Converse added his signature to the ankle patch of the All Star shoes. From that point on, they were known as Chuck Taylor All-Stars. Still, Taylor—who reportedly took shameless advantage of his expense account and earned a good salary—is believed to have never received royalties for the use of his name.

In 1969, Taylor was inducted into the Basketball Hall of Fame. The same year, he died from a heart attack on June 23, at the age of 67. Around this time, athletic shoes manufactured by companies like Adidas and Nike began replacing Converse on the court, and soon both Taylor and his namesake kicks were beloved by a different sort of customer.

Still, even though Taylor's star has faded over the decades, fans of his shoe continue to carry on his legacy: Today, Converse sells more than 270,000 pairs of Chuck Taylors a day, 365 days a year, to retro-loving customers who can't get enough of the athlete's looping cursive signature.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Big Questions
What's the Difference Between Gophers and Groundhogs?
Gopher or groundhog? (If you chose gopher, you're correct.)
Gopher or groundhog? (If you chose gopher, you're correct.)
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Gophers and groundhogs. Groundhogs and gophers. They're both deceptively cuddly woodland rodents that scurry through underground tunnels and chow down on plants. But whether you're a nature nerd, a Golden Gophers football fan, or planning a pre-spring trip to Punxsutawney, Pennsylvania, you might want to know the difference between groundhogs and gophers.

Despite their similar appearances and burrowing habits, groundhogs and gophers don't have a whole lot in common—they don't even belong to the same family. For example, gophers belong to the family Geomyidae, a group that includes pocket gophers (sometimes referred to as "true" gophers), kangaroo rats, and pocket mice.

Groundhogs, meanwhile, are members of the Sciuridae (meaning shadow-tail) family and belong to the genus Marmota. Marmots are diurnal ground squirrels, Daniel Blumstein, a UCLA biologist and marmot expert, tells Mental Floss. "There are 15 species of marmot, and groundhogs are one of them," he explains.

Science aside, there are plenty of other visible differences between the two animals. Gophers, for example, have hairless tails, protruding yellow or brownish teeth, and fur-lined cheek pockets for storing food—all traits that make them different from groundhogs. The feet of gophers are often pink, while groundhogs have brown or black feet. And while the tiny gopher tends to weigh around two or so pounds, groundhogs can grow to around 13 pounds.

While both types of rodent eat mostly vegetation, gophers prefer roots and tubers (much to the dismay of gardeners trying to plant new specimens), while groundhogs like vegetation and fruits. This means that the former animals rarely emerge from their burrows, while the latter are more commonly seen out and about.

Groundhogs "have burrows underground they use for safety, and they hibernate in their burrows," Blumstein says. "They're active during the day above ground, eating a variety of plants and running back to their burrows to safety. If it's too hot, they'll go back into their burrow. If the weather gets crappy, they'll go back into their burrow during the day as well."

But that doesn't necessarily mean that gophers are the more reclusive of the two, as groundhogs famously hibernate during the winter. Gophers, on the other hand, remain active—and wreck lawns—year-round.

"What's really interesting is if you go to a place where there's gophers, in the spring, what you'll see are what is called eskers," or winding mounds of soil, Blumstein says [PDF]. "Basically, they dig all winter long through the earth, but then they tunnel through snow, and they leave dirt in these snow tunnels."

If all this rodent talk has you now thinking about woodchucks and other woodland creatures, know that groundhogs have plenty of nicknames, including "whistle-pig" and "woodchuck," while the only nicknames for gophers appear to be bitter monikers coined by Wisconsin Badgers fans.

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Why Does Santa Claus Give Coal to Bad Kids?
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The tradition of giving misbehaving children lumps of fossil fuel predates the Santa we know, and is also associated with St. Nicholas, Sinterklaas, and Italy’s La Befana. Though there doesn't seem to be one specific legend or history about any of these figures that gives a concrete reason for doling out coal specifically, the common thread between all of them seems to be convenience.

Santa and La Befana both get into people’s homes via the fireplace chimney and leave gifts in stockings hung from the mantel. Sinterklaas’s controversial assistant, Black Pete, also comes down the chimney and places gifts in shoes left out near the fireplace. St. Nick used to come in the window, and then switched to the chimney when they became common in Europe. Like Sinterklaas, his presents are traditionally slipped into shoes sitting by the fire.

So, let’s step into the speculation zone: All of these characters are tied to the fireplace. When filling the stockings or the shoes, the holiday gift givers sometimes run into a kid who doesn’t deserve a present. So to send a message and encourage better behavior next year, they leave something less desirable than the usual toys, money, or candy—and the fireplace would seem to make an easy and obvious source of non-presents. All the individual would need to do is reach down into the fireplace and grab a lump of coal. (While many people think of fireplaces burning wood logs, coal-fired ones were very common during the 19th and early 20th centuries, which is when the American Santa mythos was being established.)

That said, with the exception of Santa, none of these characters limits himself to coal when it comes to bad kids. They’ve also been said to leave bundles of twigs, bags of salt, garlic, and onions, which suggests that they’re less reluctant than Santa to haul their bad kid gifts around all night in addition to the good presents.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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