Need a Drink? Take a Swim in Austria’s Beer Pool

There are plenty of brewery tours out there, but few can compare with the one at Schloss Starkenberger’s Brewery Castle (the best kind of castle, honestly) in Tarrenz, Austria. It’s not the quality of their explanations on hop science or their free tastings at the end, either. It’s because they have swimming pools filled with beer, as The West Australian reports.

Artist Wernfried Poschusta turned what used to be fermentation rooms in the brewery’s cellar into a spa for beer obsessives, with seven 13-foot-long pools of brew. It’s not as alcoholic as you might imagine; the beer is diluted with water at a ratio of 40:1. Really, you’re just swimming in a pool of water that happens to have 80 gallons of beer in it.

Don’t just show up with your towel, though. You’ll need a reservation, and the experience will cost you a little under $260 for a two-hour swim.

That’s a little steep for a brewery tour, but not too bad for a spa experience. And you could call it a therapeutic activity, if you really wanted to. Some people swear by conditioning their hair with beer, and there are plenty of fancy organic skincare products that promise that hops will calm and protect your skin. Studies have found that hops provide a sedative effect, too. While you can’t drink from it—even if you wanted to—you can order a brew pool-side.

Come on in. The beer is warm.

[h/t The West Australian]

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iStock
Move Over, MoviePass: AMC Is Launching a $20 Per Month Subscription
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iStock

Attention serial movie-watchers: There's a new subscription service vying for your attention. Nearly a year after MoviePass brought its fee down to less than $10 a month to see one movie a day, AMC Theatres is rolling out its own monthly plan as an alternative. As Variety reports, you can now see three movies per week at any AMC cinema if you pay $19.95 a month.

The new program, called AMC Stubs A-List, has some clear disadvantages compared to MoviePass. AMC's monthly fee is nearly twice as high and it's good for less than half the amount of movie tickets. And while AMC Stubs A-List only works at AMC locations, MoviePass can be used at pretty much any movie theater that accepts Mastercard.

But once you look at the fine print of both deals, AMC's selling points start to emerge. A subscription through AMC gets you access to films shown in 3D, IMAX, Dolby Cinema, and RealD—none of which are covered by MoviePass. And unlike MoviePass subscribers, people with AMC can watch multiple movies in a single day, watch the same movie more than once, and book tickets in advance online. (That means actually getting to see a big movie on opening weekend before it's been spoiled for you).

There's another reason MoviePass users may have to jump ship: Its critics say its business model is unsustainable. For every movie ticket that's purchased with MoviePass, the company has to pay the full price. That means MoviePass actually loses money as more people sign up.

This has led some people to speculate the service is on its way to collapse, but MoviePass insists it has a strategy to stay afloat. Instead of relying on money from subscriptions, it wants to use the consumer data it has collected from its millions of customers to turn a profit. It's also investing in movies through its MoviePass Ventures arm (the company helped fund the new movie Gotti, which is currently making headlines for its zero percent Rotten Tomatoes rating). But if those plans aren't enough to quiet the hesitations you have about the company, you'll have the chance to make the switch to AMC on June 26.

[h/t Variety]

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Sensorwake, Kickstarter
Wake Up to the Aroma of Cappuccino With This Scent-Emitting Alarm Clock
Sensorwake, Kickstarter
Sensorwake, Kickstarter

Some people need an aggressive alarm clock to get them out of bed, like Simone Giertz's slapping robot, or the singNshock, which zaps you if you hit the snooze button. For others, a gentler wakeup call is what does the trick. That's what you get with Sensorwake, a new alarm clock on Kickstarter that gradually stimulates three of your senses to ease you into the day.

During the first minute of the alarm's three-minute wakeup process, it releases a pleasant aroma. You have your choice of scent cartridges, including cappuccino, peppermint, rose garden, chocolate factory, orange juice, and pine forest. A single cartridge lasts 30 days before it needs to be switched out.

After reviving your nose, Sensorwake activates its visual component: a soft light. For the final minute, the gadget plays sound like a traditional alarm clock, but instead of a blaring buzzer, you hear one of five upbeat melodies. If all that isn't enough to get you on your feet, you can hit snooze and wait for the cycle to start over in 10 minutes.

With more than three weeks left in its Kickstarter campaign, Sensorwake has already multiplied its original funding goal of $30,000. To reserve a clock and two scent capsules of your own, you can pledge $59 or more. Shipping is estimated for November of this year.

[h/t Mashable]

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