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Thanks to a Royalties Dispute, Spain’s Smurf Village Will Soon Be No More

For the past six years, tourists in Spain who were tired of Gaudí could head to the town of Júzcar, a tiny spot nestled high in the Andalusian mountains, for a high dose of lowbrow design. In 2011, the town’s buildings were painted bright blue to promote The Smurfs 3D movie, as part of a publicity scheme orchestrated by Sony Pictures. But now, thanks to a nasty royalties dispute, Atlas Obscura reports that Júzcar can no longer market itself as a Smurf-themed town.

Sony Pictures reportedly chose to give Júzcar a Smurfy makeover because its surrounding hills are filled with mushrooms. (Smurfs loooove mushrooms.) Technically, the cartoonish color scheme—which was achieved by covering homes, churches, and even gravestones with thousands of liters of blue paint—was supposed to be only temporary. But regional unemployment was high, and as the tourists began flooding in, Júzcar’s residents voted to keep the village’s new look instead of whitewashing its buildings back to their original pale hue. They played up the Smurfs theme by erecting sculptures and murals, orchestrating themed events, and even dressing up like Smurfs themselves. Soon, the pastoral town was attracting up to 80,000 sightseers per year, according to The Independent.

However, Júzcar’s tourism gimmick hasn't gone over well with the descendants of Pierre Culliford, the Belgian artist who once worked under the pseudonym Peyo. Culliford created the Smurf comics in 1958, so Júzcar officials had agreed to pay 12 percent on all Smurf-related royalties to his estate. Now the deal appears to have soured: The town’s council recently released an online statement informing potential visitors that Júzcar has now “lost the authorization to market itself as a Smurf town.” (The notice has since been removed from the website.)

It's unclear what precisely went down between Culliford's relatives and the Júzcar town council—but as of August 15, 2017, the town will have no more Smurf statues, Smurf-themed weddings, Smurf impersonators, or mushroom-capped public kiosks. Still, Júzcar will remain blue, according to The Local. This means the town may still serve as a magnet for novelty-loving tourists for years to come—even they can no longer take a selfie with Papa Smurf.

[h/t Atlas Obscura]

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Mike Hewitt, Getty Images
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How Many of the World's 20 Most Popular Museums Have You Visited?
Mike Hewitt, Getty Images
Mike Hewitt, Getty Images

If you went to the Louvre last year, you're in the company of 8.1 million people. According to the latest Museum Index from the Themed Entertainment Association [PDF], the Paris institution was the world's most-visited museum in 2017—an honor it hasn't earned since 2015.

Attendance at the Louvre went up 9.5 percent from 7.4 million visitors to 8.1 million between 2016 and 2017. The National Museum of China in Beijing, 2016's most popular museum attraction, also saw a significant 6.8 percent boost in traffic last year from 6.5 million to 8 million guests‚ landing in the No.2 spot. Two U.S. museums, the National Air and Space Museum in Washington D.C. and the Metropolitan Museum of Art in New York, are tied for the third slot with 7 million visitors each, and the Vatican Museums rank fifth with a 2017 attendance of 6.4 million.

The Louvre's impressive attendance numbers look much different than they did in the year following the Paris terror attacks of November 2015. The number of tourists traveling to the French capital dropped by 1.5 million in 2016, and the Louvre alone saw a 1.3 million decrease in visitors. The city has since rebounded, and in the middle of 2017 tourism to Paris was greater than it had been in a decade.

Museums around the world saw more people coming through their doors overall last year, with an attendance boost of 0.2 percent from 2016 to 2017. The museums with the biggest spikes were the Victoria & Albert Museum in London with 25.4 percent and the National Gallery of Art in Washington D.C with 22.8 percent. Though the museum didn't make the top 20 list, the opening of the National Museum of African American History and Culture in D.C. last year helped contribute to the 3 percent increase in museum traffic in North America.

You can find the full list below.

1. Louvre // Paris, France
2. National Museum of China // Beijing, China
3. National Air and Space Museum // Washington D.C., U.S.
    Metropolitan Museum of Art // New York City, U.S.
5. Vatican Museums // Vatican City
6. Shanghai Science & Technology Museum // Shanghai, China
7. National Museum of Natural History // Washington D.C., U.S.
8. British Museum // London, UK
9. Tate Modern // London, UK
10. National Gallery of Art // Washington D.C., U.S.
11. National Gallery // London, UK
12. American Museum of Natural History // New York City, U.S.
13. National Palace Museum // Taipei, Taiwan
14. Natural History Museum // London, UK
15. State Hermitage // St. Petersburg, Russia
16. China Science Technology Museum // Beijing, China
17. Reina Sofia // Madrid, Spain
18. National Museum of American History, Washington D.C., U.S.
19. Victoria & Albert Museum // London, UK
20. Centre Pompidou // Paris, France

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You Can Now Rent the Montgomery, Alabama Home of Zelda and F. Scott Fitzgerald Through Airbnb
Chris Pruitt, Wikimedia Commons // CC BY-SA 3.0

The former apartment of Zelda and F. Scott Fitzgerald, perhaps the most famous couple of the Jazz Age, is now available to rent on a nightly basis through Airbnb, The Chicago Tribune reports. While visitors are discouraged from throwing parties in the spirit of Jay Gatsby, they are invited to write, drink, and live there as the authors did.

The early 20th-century house in Montgomery, Alabama was home to the pair from 1931 to 1932. It's where Zelda worked on her only novel Save Me the Waltz and F. Scott Fitzgerald wrote part of Tender Is the Night. The building was also the last home they shared with their daughter Scottie before she moved to boarding school.

In the 1980s, the house was rescued from a planned demolition and turned into a nonprofit. Today, the site is a museum and a spot on the Southern Literary Trail. While the first floor of the Fitzgerald museum, which features first-edition books, letters, original paintings, and other artifacts related to the couple, isn't available to rent, the two-bedroom apartment above it goes for $150 a night. Guests staying there will find a record player and a collection of jazz albums, pillows embroidered with Zelda Fitzgerald quotes, and a balcony with views of the property's magnolia tree. Of the four surviving homes Zelda and F. Scott lived in while traveling the world, this is the only one that's accessible to the public.

Though the Fitzgerald home is the only site on the Southern Literary Trail available to rent through Airbnb, it's just one of the trail's many historic homes. The former residences of Flannery O'Connor, Caroline Miller, and Lillian Smith are all open to the public as museums.

[h/t The Chicago Tribune]

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