Thanks to a Royalties Dispute, Spain’s Smurf Village Will Soon Be No More
For the past six years, tourists in Spain who were tired of Gaudí could head to the town of Júzcar, a tiny spot nestled high in the Andalusian mountains, for a high dose of lowbrow design. In 2011, the town’s buildings were painted bright blue to promote The Smurfs 3D movie, as part of a publicity scheme orchestrated by Sony Pictures. But now, thanks to a nasty royalties dispute, Atlas Obscura reports that Júzcar can no longer market itself as a Smurf-themed town.
Sony Pictures reportedly chose to give Júzcar a Smurfy makeover because its surrounding hills are filled with mushrooms. (Smurfs loooove mushrooms.) Technically, the cartoonish color scheme—which was achieved by covering homes, churches, and even gravestones with thousands of liters of blue paint—was supposed to be only temporary. But regional unemployment was high, and as the tourists began flooding in, Júzcar’s residents voted to keep the village’s new look instead of whitewashing its buildings back to their original pale hue. They played up the Smurfs theme by erecting sculptures and murals, orchestrating themed events, and even dressing up like Smurfs themselves. Soon, the pastoral town was attracting up to 80,000 sightseers per year, according to The Independent.
However, Júzcar’s tourism gimmick hasn't gone over well with the descendants of Pierre Culliford, the Belgian artist who once worked under the pseudonym Peyo. Culliford created the Smurf comics in 1958, so Júzcar officials had agreed to pay 12 percent on all Smurf-related royalties to his estate. Now the deal appears to have soured: The town’s council recently released an online statement informing potential visitors that Júzcar has now “lost the authorization to market itself as a Smurf town.” (The notice has since been removed from the website.)
It's unclear what precisely went down between Culliford's relatives and the Júzcar town council—but as of August 15, 2017, the town will have no more Smurf statues, Smurf-themed weddings, Smurf impersonators, or mushroom-capped public kiosks. Still, Júzcar will remain blue, according to The Local. This means the town may still serve as a magnet for novelty-loving tourists for years to come—even they can no longer take a selfie with Papa Smurf.
[h/t Atlas Obscura]