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Starbucks

It’s Still Summer, But Pumpkin Spice Lattes Are Already Here

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Starbucks

It’s August, so go ahead and gird yourself for pumpkin season. Yes, that tell-tale sign of impending autumn, the Starbucks Pumpkin Spice Latte, is about to come back, according to Fortune. The company hasn't released a specific launch date, but it just announced that a new bottled version of the latte will be coming to grocery stores this month, along with pumpkin spice ground coffee.

Last year, the PSL arrived in Starbucks stores on September 1; the year before, it was September 8. There's no denying that the coffee chain is forcing its fall favorites on us earlier and earlier. Early enough to make us consider getting that Pumpkin Spice over ice, in fact.

The much-derided orange beverage is just the most famous example of a marketing trend that spreads far beyond coffee. As early as late July, pumpkin-flavored snacks, cookies, cereals, and other foods you wouldn’t think should taste like pumpkin start hitting stores, giving the people what they really want: to pretend they’re cozying up in a scarf on a rainy fall day instead of sitting in front of their air conditioners in their underwear.

Why does Starbucks keep pushing the starting line of the fall season closer and closer to mid-summer? Dollar bills, obviously. In the first decade after the drink’s launch in 2003, the company sold around 200 million Pumpkin Spice Lattes. In 2015, Forbes estimated that it would make $100 million from the PSL that fall alone. Despite the online hate, a huge chunk of people loooove their PSLs.

These days, it’s not fall until someone starts hating on the Pumpkin Spice Latte. Besides, climate change will eventually render seasons moot, right?

[h/t Fortune]

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Courtesy Maxie B's
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Food
25 Cupcake Bakeries You've Got to Try
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Courtesy Maxie B's

While it's difficult to improve upon perfection, bakers are constantly putting new twists on cupcakes. These bakeries showcase the latest trends and the classic style we all know and love.

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Something Something Soup Something
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language
This Game About Soup Highlights How Tricky Language Is
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Something Something Soup Something

Soup, defined by Merriam-Webster as "a liquid food especially with a meat, fish, or vegetable stock as a base and often containing pieces of solid food," is the ultimate simple comfort food. But if you look closer at the definition, you'll notice it's surprisingly vague. Is ramen soup? What about gumbo? Is a soy vanilla latte actually a type of three-bean soup? The subjectivity of language makes this simple food category a lot more complicated than it seems.

That’s the inspiration behind Something Something Soup Something, a new video game that has players label dishes as either soup or not soup. According to Waypoint, Italian philosopher, architect, and game designer Stefano Gualeni created the game after traveling the world asking people what constitutes soup. After interviewing candidates of 23 different nationalities, he concluded that the definition of soup "depends on the region, historical period, and the person with whom you're speaking."

Gualeni took this real-life confusion and applied it to a sci-fi setting. In Something Something Soup Something, you play as a low-wage extra-terrestrial worker in the year 2078 preparing meals for human clientele. Your job is to determine which dishes pass as "soup" and can be served to the hungry guests while avoiding any items that may end up poisoning them. Options might include "rocks with celery and batteries in a cup served with chopsticks" or a "foamy liquid with a candy cane and a cooked egg served in a bowl with a fork."

The five-minute game is meant to be tongue-in-cheek, but Gualeni also hopes to get people thinking about real philosophical questions. According to its description page, the game is meant to reveal "that even a familiar, ordinary concept like 'soup' is vague, shifting, and impossible to define exhaustively."

You can try out Something Something Soup Something for free on your browser.

[h/t Waypoint]

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