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This AI Program Was Designed to Pick Names for Craft Beers

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Microbreweries no longer serve a niche market. Thanks to high demand for craft beer, bottles with quirky labels and names like Backwoods Bastard and Gose Gone Wild are easy to find wherever booze is sold. This also means that coming up with original names for new products is harder than ever. In the not too distant future, beer companies may depend on AI algorithms to do the creative work for them.

As Gizmodo reports, scientist Janelle Shane has developed a neural network whose sole purpose is naming craft beers. A neural network is an artificially intelligent computer algorithm that, after being given a list of data points, can come up with new data that fits the given theme. She’s used this method to generate Star Wars character names (like Rantar Tanter and Captain Kreet), Broadway musical titles (Hot Stans and The Wither Bean are sure to be hits), and "ancient" proverbs (including, "A good anvil does not make the most noise").

Shane fed her beer-naming neural network a dataset of hundreds of thousands of beer names pulled from BeerAdvocate.com. For the IPA category it came up with such colorful names as Dang River, Heaven Cat, and Bigly Bomb Session IPA. The strong pale ale section includes winners like The Vunker The Finger and Brother Panty Tripel.

While many entries are bizarre, there are also plenty that would fit in at the craft section of any beer seller. Names like Cherry Trout Stout and Frog Trail Ale are marketable enough. Selling a beer with the name Oarahe Momnila Day Revenge Bass Cornationn Yerve Of Aterid Ale, on the other hand, might be a tough sell. You can view Shane’s full list of names on her blog.

[h/t Gizmodo]

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Live Smarter
This AI Tool Will Help You Write a Winning Resume
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For job seekers, crafting that perfect resume can be an exercise in frustration. Should you try to be a little conversational? Is your list of past jobs too long? Are there keywords that employers embrace—or resist? Like most human-based tasks, it could probably benefit from a little AI consultation.

Fast Company reports that a new start-up called Leap is prepared to offer exactly that. The project—started by two former Google engineers—promises to provide both potential minions and their bosses better ways to communicate and match job needs to skills. Upload a resume and Leap will begin to make suggestions (via highlighted boxes) on where to snip text, where to emphasize specific skills, and roughly 100 other ways to create a resume that stands out from the pile.

If Leap stopped there, it would be a valuable addition to a professional's toolbox. But the company is taking it a step further, offering to distribute the resume to employers who are looking for the skills and traits specific to that individual. They'll even elaborate on why that person is a good fit for the position being solicited. If the company hires their endorsee, they'll take a recruiter's cut of their first year's wages. (It's free to job seekers.)

Although the service is new, Leap says it's had a 70 percent success rate landing its users an interview. The rest is up to you.

[h/t Fast Company]

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Space
Watch NASA Test Its New Supersonic Parachute at 1300 Miles Per Hour
NASA/JPL, YouTube
NASA/JPL, YouTube

NASA’s latest Mars rover is headed for the Red Planet in 2020, and the space agency is working hard to make sure its $2.1 billion project will land safely. When the Mars 2020 rover enters the Martian atmosphere, it’ll be assisted by a brand-new, advanced parachute system that’s a joy to watch in action, as a new video of its first test flight shows.

Spotted by Gizmodo, the video was taken in early October at NASA’s Wallops Flight Facility in Virginia. Narrated by the technical lead from the test flight, the Jet Propulsion Laboratory’s Ian Clark, the two-and-a-half-minute video shows the 30-mile-high launch of a rocket carrying the new, supersonic parachute.

The 100-pound, Kevlar-based parachute unfurls at almost 100 miles an hour, and when it is entirely deployed, it’s moving at almost 1300 miles an hour—1.8 times the speed of sound. To be able to slow the spacecraft down as it enters the Martian atmosphere, the parachute generates almost 35,000 pounds of drag force.

For those of us watching at home, the video is just eye candy. But NASA researchers use it to monitor how the fabric moves, how the parachute unfurls and inflates, and how uniform the motion is, checking to see that everything is in order. The test flight ends with the payload crashing into the ocean, but it won’t be the last time the parachute takes flight in the coming months. More test flights are scheduled to ensure that everything is ready for liftoff in 2020.

[h/t Gizmodo]

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