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The Most Overused Business Jargon in Each State

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The business world loves some jargon. Corporate leaders are always touting near-meaningless words like “synergy” and used-to-death office phrases like “let’s touch base” (what base?). Job listings start to blur together when every company you apply to work for is looking for “a badass.”

Textio is an AI-driven service that analyzes job postings and identifies the phrases and patterns that lead to the most responses from qualified applications and the quickest hires. The company recently combed through its database of 250 million corporate job postings to find the most common business jargon clichés in each state, revealing how the group-think of corporate hiring can vary from state to state.

In Oregon, it seems, candidates need to be ready for some “revolutioneering,” while California employers ask potential hires to “tee up.” Oklahoma companies claim to be on the “bleeding edge,” and New Yorkers better get ready to “herd cats.” (Not exactly a full-throated endorsement for the state’s workforce.) Not to be left out for lack of statehood, Washington D.C. companies are looking to “shift the paradigm.”

In its editing services, Textio highlights this kind of unspecific, clichéd language as “red flags” for companies looking to attract highly qualified job seekers with their postings—and it’s right to. Jargon is devoid of meaning, and using it turns people off. No one applies for a job looking to “achieve alignment,” and no one needs to be told that their future company is looking for someone to “increase productivity.” What is getting aligned? What kind of productivity? What job wouldn’t involve “corporate values” in some way?

It’s great that Textio brought this to the table, leveraging its expertise in the field. Hopefully reading this will be a change-driver. Maybe it will help your company with its message alignment, or help you craft a really great statement of duties. Go ahead, blaze a trail with that job posting. Go the extra mile. That’s where the magic truly happens, after all. Let’s touch base later. It’s just good practice. Just make sure to have an exit strategy.

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Marvel vs. DC: This Map Shows Each State’s Favorite Comic Universe
Disney/Marvel Studios
Disney/Marvel Studios

Which comic book company is the best: Marvel or DC? This is a perennial argument on middle-school playgrounds and Reddit threads, but this map, courtesy of USDish.com, might just give us a definitive answer. The information here is broken down by state, using information provided by Google Trends to give us a clear winner of not only the most popular comic book company but also the most popular individual hero in each state (let’s show a little respect to Indiana for championing the Martian Manhunter).

According to the map, Marvel is the most popular publisher in 37 states, with DC trailing behind at eight, and five additional states coming to a 50/50 stalemate. The totals weren’t a blowout, though. In certain states like Mississippi, Iowa, and Pennsylvania, the favored company only won by a point. And just because a state searches Google for a specific publisher the most doesn’t mean an individual character from the opposing team isn’t its favorite—Hawaii is listed as favoring Marvel overall, yet they love Aquaman on his own. Same with DC-loving Maryland showing Black Panther some love (helps to have a big movie coming out). Take a look at some of the most notable state preferences below:

So how did Marvel amass so many states when there are just as many DC TV shows and movies out there? Well, according to Andrew Selepak, Ph.D., a professor in the department of telecommunication at the University of Florida, and director of the graduate program in social media, the answer lies in the depth at the House of Ideas.

“While Superman and Batman may be dominant characters,” Selepak said in a statement, “the DC Universe offers few other well-known heroes and villains and when these other characters are presented to the audience in film and on TV, they often are less than well-received.” This is opposed to Marvel, which launches new heroes on the big and small screen seemingly every year.

Does this map tell the whole story? That’s up for debate. When it comes to comics sold, DC and Marvel are always in a close battle: In January 2018, DC had six of the 10 best-selling comics of the month, placing four of the top five. Marvel, meanwhile, had three, while Image Comics had one with The Walking Dead. In terms of overall retail market share, though, Marvel eked out DC 34.3 percent to 33.8 percent.

This is a battle that's been raging since the 1960s, and for an industry that thrives on a never-ending fight between good and evil, we shouldn't expect the Marvel vs. DC debate to be settled anytime soon.

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The Most Searched Shows on Netflix in 2017, By State

Orange is the New Black is the new black, at least as far as Netflix viewers are concerned. The women-in-prison dramedy may have premiered in 2013, but it’s still got viewers hooked. Just as they did in 2017, HighSpeedInternet.com took a deep dive into Netflix analytics using Google Trends to find out which shows people in each state were searching Netflix for throughout the year. While there was a little bit of crossover between 2016 and 2017, new series like American Vandal and Mindhunter gave viewers a host of new content. But that didn’t stop Orange is the New Black from dominating the map; it was the most searched show in 15 states.

Coming in at a faraway second place was American Vandal, a new true crime satire that captured the attention of five states (Illinois, Kansas, Massachusetts, Minnesota, and Wisconsin). Even more impressive is the fact that the series premiered in mid-September, meaning that it found a large and rabid audience in a very short amount of time.

Folks in Alaska, Colorado, and Oregon were all destined to be disappointed; Star Trek: Discovery was the most searched-for series in each of these states, but it’s not yet available on Netflix in America (you’ve got to get CBS All Access for that, folks). Fourteen states broke the mold a bit with shows that were unique to their state only; this included Big Mouth in Delaware, The Keepers in Maryland, The OA in Pennsylvania, GLOW in Rhode Island, and Black Mirror in Hawaii.

Check out the map above to see if your favorite Netflix binge-watch matches up with your neighbors'. For more detailed findings, visit HighSpeedInternet.com.

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