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The Most Overused Business Jargon in Each State

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Textio

The business world loves some jargon. Corporate leaders are always touting near-meaningless words like “synergy” and used-to-death office phrases like “let’s touch base” (what base?). Job listings start to blur together when every company you apply to work for is looking for “a badass.”

Textio is an AI-driven service that analyzes job postings and identifies the phrases and patterns that lead to the most responses from qualified applications and the quickest hires. The company recently combed through its database of 250 million corporate job postings to find the most common business jargon clichés in each state, revealing how the group-think of corporate hiring can vary from state to state.

In Oregon, it seems, candidates need to be ready for some “revolutioneering,” while California employers ask potential hires to “tee up.” Oklahoma companies claim to be on the “bleeding edge,” and New Yorkers better get ready to “herd cats.” (Not exactly a full-throated endorsement for the state’s workforce.) Not to be left out for lack of statehood, Washington D.C. companies are looking to “shift the paradigm.”

In its editing services, Textio highlights this kind of unspecific, clichéd language as “red flags” for companies looking to attract highly qualified job seekers with their postings—and it’s right to. Jargon is devoid of meaning, and using it turns people off. No one applies for a job looking to “achieve alignment,” and no one needs to be told that their future company is looking for someone to “increase productivity.” What is getting aligned? What kind of productivity? What job wouldn’t involve “corporate values” in some way?

It’s great that Textio brought this to the table, leveraging its expertise in the field. Hopefully reading this will be a change-driver. Maybe it will help your company with its message alignment, or help you craft a really great statement of duties. Go ahead, blaze a trail with that job posting. Go the extra mile. That’s where the magic truly happens, after all. Let’s touch base later. It’s just good practice. Just make sure to have an exit strategy.

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Afternoon Map
What $100 Is Really Worth in Your State
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iStock

How far can you stretch your dollar? Depends on where you're located in the U.S. The Tax Foundation has taken data from the Bureau of Economic Analysis to show the real value of $100 in each state. (We've also covered the D.C.-based think tank’s previously analyses, but the numbers changed ever-so-slightly year to year.)

The graphic below compares how much $100 is worth in goods compared to the national average. For instance, in high-price areas like California, New York, and D.C., your $100 is worth significantly less than the U.S. average—in those places, your money has the purchasing power of around $88.18, $86.70, and $85.47, respectively. If you live in Mississippi, meanwhile, your dollars go farther than in any other state. Your $100 is the equivalent of $116.01.

A color-coded map of the U.S. lists the real value of $100 in each state.
Tax Foundation

The data isn't surprising. People move from high-priced regions to cheaper areas of the country all the time. And it’s not just a matter of real estate. In Los Angeles, the average price of a beer is $3.64, but in New York, it’s $5.36, according to GoEuro’s annual Beer Index.

Cities, naturally, tend to be more expensive than rural places, so where you live within a state also has a pretty big impact. It’s much more expensive to live in Manhattan than to live in Syracuse, New York, or to live in Chicago versus downstate Illinois, as the Tax Foundation’s previous work has shown. This difference, however, is generally counter-balanced by the fact that expensive areas typically have higher salaries, too. Minimum wage laws, tax rates, and other factors also play a role.

It’s not just a theoretical exercise. A slight variation in the real value of your dollars can have a significant impact in your standard of living. The Tax Foundation explains:

Regional price differences are strikingly large; real purchasing power is 36 percent greater in Mississippi than it is in the District of Columbia. In other words, by this measure, if you have $50,000 in after-tax income in Mississippi, you would need after-tax earnings of $68,000 in the District of Columbia just to afford the same overall standard of living.

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Afternoon Map
The Most Popular Fictional Character in Each State
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Matt Shirley/Sean Noyce @ Playboy — See larger

Today's map tries to pin down the most popular fictional character from each state. It's designed specifically for you guys to dive into the comments and argue for a different choice. Have at it!

The Afternoon Map is a semi-regular feature in which we post maps and infographics. In the afternoon. Semi-regularly. Thanks to Matt Shirley and Sean Noyce of Playboy for designing this one.

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