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A Brief History of Kool-Aid

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Facebook.com/KoolAid

Though the fruity juice powder is now best known for the “Oh yeah!” of its Kool-Aid Man mascot, the recognizable anthropomorphic pitcher came along much later, after Kool-Aid was already a popular product.

Kool-Aid got its start in the 1920s as Fruit Smack, a liquid drink mix developed by Edwin Perkins of Hastings, Nebraska (which later went on to make Kool-Aid its state soft drink in 1998). Considering the competition Kool-Aid faces now with liquid drink mixes, it’s interesting that Fruit Smack was initially a liquid mix. The costs of packaging and risk of breaking bottles prompted Perkins to develop a way to remove the liquid, packaging it in personally-designed packages and renaming it Kool-Ade.

Eventually, the spelling was changed to Kool-Aid, and Perkins sold it as an affordable luxury for children at five cents per packet. The Smiling Face Pitcher was introduced in print ads in the 1950s, when Perkins sold Kool-Aid to General Foods. General Foods introduced lemonade and root beer to Kool-Aid’s standard six flavors, and in the mid-1970s, the Kool-Aid Man made his debut. 

The Kool-Aid Man hasn’t changed much through the years, as Milwaukee Mag's article shows. The cheerful pitcher of red drink bursting through walls with his signature “Oh yeah!” is widely recognizable, even featured in the Museum of Modern Art and appearing several times in Fox’s television series Family Guy.

However, the signature Kool-Aid Man has recently been given a makeover. While he does still prefer walking through walls, this new Kool-Aid Man is entirely computer-generated and presented as a “celebrity trying to show he’s just a normal guy.” Instead of crashing through a wall mid-commercial, he’s now shown stepping out of the shower as a clear pitcher and choosing his “pants” (Kool-Aid flavors) for the day as a voiceover makes him a relatable character.

While the Kool-Aid Man is advancing into the technological future of computer-generated images, the products themselves are shaking hands with the past: Kraft has introduced into the lineup of Kool-Aid products Bursts and Jammers, which are liquid drinks more like the Fruit Smack that Edwin Perkins first invented.

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A Simple Way to Charge Your iPhone in 5 Minutes
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Spotting the “low battery” notification on your phone is usually followed by a frantic search for an outlet and further stress over the fact that you may not have time for a full charge. On iPhones, plugging your device into the wall for five minutes might result in only a modest increase of about three percent or so. But this tip from Business Insider Tech may allow you to squeeze out a little more juice.

The trick? Before charging, put your phone in Airplane Mode so that you reduce the number of energy-sucking tasks (signal searching, fielding incoming communications) your device will try and perform.

Next, take the cover off if you have one (the phone might be generating extra heat as a result). Finally, try to use an iPad adapter, which has demonstrated a faster rate of charging than the adapter that comes with your iPhone.

Do that and you’ll likely double your battery boost, from about three to six percent. It may not sound like much, but that little bit of extra juice might keep you connected until you’re able to plug it in for a full charge.

[h/t Business Insider Tech]

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Trying to Save Money? Avoid Shopping on a Smartphone
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Today, Americans do most of their shopping online—but as anyone who’s indulged in late-night retail therapy likely knows, this convenience often can come with an added cost. Trying to curb expenses, but don't want to swear off the convenience of ordering groceries in your PJs? New research shows that shopping on a desktop computer instead of a mobile phone may help you avoid making foolish purchases, according to Co. Design. Ying Zhu, a marketing professor at the University of British Columbia-Okanagan, recently led a study to measure how touchscreen technology affects consumer behavior. Published in the Journal of Retailing and Consumer Services, her research found that people are more likely to make more frivolous, impulsive purchases if they’re shopping on their phones than if they’re facing a computer monitor. Zhu, along with study co-author Jeffrey Meyer of Bowling Green State University, ran a series of lab experiments on student participants to observe how different electronic devices affected shoppers’ thinking styles and intentions. Their aim was to see if subjects' purchasing goals changed when it came to buying frivolous things, like chocolate or massages, or more practical things, like food or office supplies. In one experiment, participants were randomly assigned to use a desktop or a touchscreen. Then, they were presented with an offer to purchase either a frivolous item (a $50 restaurant certificate for $30) or a useful one (a $50 grocery certificate for $30). These subjects used a three-point scale to gauge how likely they were to purchase the offer, and they also evaluated how practical or frivolous each item was. (Participants rated the restaurant certificate to be more indulgent than the grocery certificate.) Sure enough, the researchers found that participants had "significantly higher" purchase intentions for hedonic (i.e. pleasurable) products when buying on touchscreens than on desktops, according to the study. On the flip side, participants had significantly higher purchase intentions for utilitarian (i.e. practical) products while using desktops instead of touchscreens. "The playful and fun nature of the touchscreen enhances consumers' favor of hedonic products; while the logical and functional nature of a desktop endorses the consumers' preference for utilitarian products," Zhu explains in a press release. The study also found that participants using touchscreen technology scored significantly higher on "experiential thinking" than subjects using desktop computers, whereas those with desktop computers demonstrated higher scores for rational thinking. “When you’re in an experiential thinking mode, [you crave] excitement, a different experience,” Zhu explained to Co. Design. “When you’re on the desktop, with all the work emails, that interface puts you into a rational thinking style. While you’re in a rational thinking style, when you assess a product, you’ll look for something with functionality and specific uses.” Zhu’s advice for consumers looking to conserve cash? Stow away the smartphone when you’re itching to splurge on a guilty pleasure. [h/t Fast Company]

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