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Adidas, Mari Orr

Adidas Collaborates With Artists to Create Sneakers for All 50 States

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Iowa
Adidas, Mari Orr

For a recent project from Adidas and Refinery29, artists were given a women’s running shoe to use as their blank canvas. Their only prompt: Design the sneaker to represent one of the American states. The results are as varied and colorful as the nation itself.

As Adweek reports, the initiative, dubbed BOOST the Nation, takes an all-American look at Adidas’s UltraBOOST X footwear line. Refinery29 selected several artists—all women—to put their regional stamp on the plain white shoe. Some have been decorated with state flora. For instance, the Florida sneaker sports a tropical frond and the shoe for North Carolina is embellished with Venus flytraps. Food is also a popular theme: Wisconsin cheese, Maine lobster, and Tennessee barbecue have all been incorporated into sneaker designs.

Each sneaker is one-of-a kind and only available through auction. All proceeds raised will go directly to Women Win, an organization dedicated to bringing sports to adolescent girls around the world. The auction runs through Tuesday, July 11, with current bids ranging from $110 to $2000. Check out the artists’ handiwork that's for sale below.

Sneaker designed to look like a peach.
Georgia

Checkered running shoe.
Indiana

Adidas, Jen Mussari

Yellow running shoe with cracker tag.
Wisconsin

Sneaker designed to look like a mountain.
South Dakota
Adidas, Mari Orr

Sneaker decorated with wheat.
Oklahoma

Adidas, Jen Mussari

Sneaker embellished with fake roses and leaves.
Kentucky

Pink running shoe with lobster claw.
Maine

[h/t Adweek]

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Ker Robertson, Getty Images
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5 Scrapped Designs for the World's Most Famous Buildings
Ker Robertson, Getty Images
Ker Robertson, Getty Images

When an architect gets commissioned to build a skyscraper or a memorial, they’re usually not the only applicant for the job. Other teams of designers submit their own ideas for how it should look, too, but these are eventually passed over in favor of the final design. This is the case for some of the world’s most recognizable landmarks—in an alternate world, the Arc de Triomphe might have been a three-story-tall elephant statue, and the Lincoln Memorial a step pyramid.

GoCompare, a comparison site for financial services, dug into these could-have-been designs for Alternate Architecture, an illustrated collection of scrapped designs for some of the most famous structures in the world, from Chicago's Tribune Tower to the Sydney Opera House.

Click through the interactive graphic below to explore rejected designs for all five landmarks.

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George Mayerle, U.S. National Library of Medicine // Public Domain
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Design
This 1907 Vision Test Was Designed for People of All Nationalities
George Mayerle, U.S. National Library of Medicine // Public Domain
George Mayerle, U.S. National Library of Medicine // Public Domain

At the turn of the 20th century, San Francisco was a diverse place. In fact, Angel Island Immigration Station, located on an island in the San Francisco Bay, was known as the “Ellis Island of the West,” processing some 300,000 people coming to the U.S. in the early 1900s. George Mayerle, a German optometrist working in the city at the time, encountered this diversity of languages and cultures every day in his practice. So in the 1890s, Mayerle created what was billed as “the only [eye] chart published that can be used by people of any nationality,” as The Public Domain Review alerts us.

Anticipating the difficulty immigrants, like those from China or Russia, would face when trying to read a vision test made solely with Roman letters for English-speaking readers, he designed a test that included multiple scripts. For his patients that were illiterate, he included symbols. It features two different styles of Roman scripts for English-speaking and European readers, and characters in Cyrillic, Hebrew, Japanese, and Chinese scripts as well as drawings of dogs, cats, and eyes designed to test the vision of children and others who couldn't read.

The chart, published in 1907 and measuring 22 inches by 28 inches, was double-sided, featuring black text on a white background on one side and white text on a black background on the other. According to Stephen P. Rice, an American studies professor at Ramapo College of New Jersey, there are other facets of the chart designed to test for a wide range of vision issues, including astigmatism and color vision.

As he explains in the 2012 history of the National Library of Medicine’s collections, Hidden Treasure [PDF], the worldly angle was partly a marketing strategy on Mayerle’s part. (He told fellow optometrists that the design “makes a good impression and convinces the patient of your professional expertness.”)

But that doesn’t make it a less valuable historical object. As Rice writes, “the ‘international’ chart is an artifact of an immigrant nation—produced by a German optician in a polyglot city where West met East (and which was then undergoing massive rebuilding after the 1906 earthquake)—and of a globalizing economy.”

These days, you probably won’t find a doctor who still uses Mayerle’s chart. But some century-old vision tests are still in use today. Shinobu Ishihara’s design for a visual test for colorblindness—those familiar circles filled with colored dots that form numbers in the center—were first sold internationally in 1917, and they remain the most popular way to identify deficiencies in color vision.

[h/t The Public Domain Review]

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