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How Do You Pronounce GIF? It Probably Depends on Where You're From

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It is a question that creates tension in friendships and divides families: How do you pronounce GIF?

The Graphics Interchange Format that makes fun looped image files possible also sparks heated debate in its shortened form. Is it a hard g like graphics or a soft g like gym? The Economist suggests that it’s a regional question.

Recently, the programming forum Stack Overflow posed the question to 50,000 people in 200 countries, and found that for the most part, the hard g wins out. While 65 percent of survey respondents went for the hard g, only 26 percent argued for the soft g.

But as the data team at The Economist points out, it’s a question that has built-in linguistic biases. If your native language doesn’t have a hard g sound, you probably use the soft g to pronounce GIF, and vice versa. Almost 80 percent of the poll respondents came from language backgrounds that would bias them toward the hard g sound, even though those languages make up just 45 percent of the world population. The Economist’s calculations found that weighted by population, Europe and the U.S. are biased toward the hard g pronunciation, but in emerging economies (defined by the World Bank), it’s not so clear cut.

Because there’s a third option that English-speaking nerds rarely duke it out over: the individual letter pronunciation, which appears to have made significant inroads in Asia. According to the poll, it’s more common in China and South Korea to enunciate each letter in GIF. Half of respondents from China opted for that choice, as did a full 70 percent of South Korean respondents. Explore the map visualization of the data here.

That said, GIF creator Steve Wilhite uses the soft g, like JIF. Do with that what you will.

[h/t The Economist]

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National Geographic Ranks The 25 Happiest Cities in the Country
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Feeling unhappy? Maybe it's time to move. National Geographic recently released rankings of the 25 happiest cities in the U.S. The results: Eight of the 25 locations are in the Golden State, but the honor of No. 1 happiest city goes to Boulder, Colorado.

The rankings are based on 250,000 interviews conducted in 190 metropolitan areas between 2014 and 2015. The survey—developed by Dan Buettner, author of the new book The Blue Zones of Happiness, and Dan Witters, a senior scientist at Gallup—looked for data points that are correlated with life satisfaction and happiness, like whether or not you exercise, if you feel safe in your community, whether you feel like you live within your means, and whether you feel like you are reaching your goals.

A map of the U.S. showing which cities made the top 25 happiest cities index.
Courtesy National Geographic

Of course, all that isn’t necessarily the result of your geographical location. But you don’t see cities like Los Angeles or New York—where wealth is also clustered—on the list, so presumably San Franciscans are doing something a little differently.

Take a look for yourself. Here are the 25 happiest places in the U.S., according to the results.

1. Boulder, Colorado
2. Santa Cruz-Watsonville, California
3. Charlottesville, Virginia
4. Fort Collins, Colorado
5. San Luis Obispo-Paso Robles-Arroyo Grande, California
6. San Jose-Sunnyvale-Santa Clara, California
7. Provo-Orem, Utah
8. Bridgeport-Stamford, Connecticut
9. Barnstable Town, Massachusetts
10. Anchorage, Alaska
11. Naples-Immokalee-Marco Island, Florida
12. Santa Maria-Santa Barbara, California
13. Salinas, California
14. North Port-Sarasota-Bradenton, Florida
15. Urban Honolulu, Hawaii
16. Ann Arbor, Michigan
17. San Francisco-Oakland-Hayward, California
18. Colorado Springs, Colorado
19. Manchester-Nashua, New Hampshire
20. Oxnard-Thousand Oaks-Ventura, California
21. Washington, D.C.-Arlington-Alexandria, Virginia/Maryland/West Virginia
22. Minneapolis-St. Paul-Bloomington, Minnesota/Wisconsin
23. San Diego-Carlsbad, California
24. Portland-South Portland, Maine
25. Austin-Round Rock, Texas

You can grab a copy of November’s National Geographic to read more about the world’s happiest places.

The cover of Dan Buettner’s The Blue Zones of Happiness and the cover of November 2017’s National Geographic.
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Here's How to Turn an IKEA Box Into a Spaceship
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Since IKEA boxes are designed to contain entire furniture items, they could probably fit a small child once they’re emptied of any flat-packed component pieces. This means they have great potential as makeshift forts—or even as play spaceships, according to one of the Swedish furniture brand’s print ads, which was spotted by Design Taxi.

First highlighted by Ads of the World, the advertisement—which was created by Miami Ad School, New York—shows that IKEA is helping customers transform used boxes into build-it-yourself “SPÄCE SHIPS” for children. The company provides play kits, which come with both an instruction manual and cardboard "tools" for tiny builders to wield during the construction process.

As for the furniture boxes themselves, they're emblazoned with the words “You see a box, they see a spaceship." As if you won't be climbing into the completed product along with the kids …

Check out the ad below:

[h/t Design Taxi]

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