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The Late Movies: Watch How Hard Coca-Cola Tried to Market New Coke

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We all make mistakes. And in 1985, Coca-Cola made a big one when they changed their soda's formula and released New Coke. The response was overwhelmingly negative, and the original formula was back on the market in less than three months. Here, some snippets from their failed advertising campaign.

Documentary

This snippet explains what provoked Coca-Cola to try a relaunch.

Coke is it!

Even this catchy jingle and inspirational commercial couldn't save it.

Bill Cosby

America's favorite dad shilled for New Coke with little success.

Counter-programming

Pepsi capitalized on the failure with this commercial. "They changed my Coke!"

Research shows ...

This commercial tries to convince the American public that the majority of people prefer the new flavor. (Lies!)

New Edition

Nice try, boys ...

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Happy Birthday, Alex Trebek!
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Today, everyone's favorite game show host turns 76 years old. Let's celebrate!

ON SESAME STREET

In 2006, Trebek played “Special of the Day” with Telly.

ON CARD SHARKS

In 1980, the tables were turned, and Trebek found himself the contestant on this episode of Card Sharks. The “tell me about yourself” portion of the program doesn’t go so smoothly, but he’s pretty good at the game itself.

THROWING PEOPLE IN THE POOL

In this sketch for the 40th Annual Daytime Emmy Awards, Trebek throws a waiter in a pool. The takeaway is clear: Don’t phrase things in the form of a question when you’re talking to the Jeopardy! host.

TREBEK ON NASA

And how the agency’s work with other companies helps all of us, not just astronauts.

HOSTING WHEEL OF FORTUNE

Happy April Fool's Day 1997! (Pat Sajak hosted Jeopardy that night.)

ALEX, AUTOTUNED

MC TREBEK IN THE HIZZOUSE

That was the actual name of the category.

AND JUST WHEN YOU THOUGHT IT COULDN'T GET ANY WEIRDER...

Behold “Sexiest Potpourri Ever.”

LAST BUT NOT LEAST...

You didn’t think we’d leave without posting one of these, did you?

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Covers of "Me and Bobby McGee"
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On this day in 1970, Janis Joplin died of a heroin overdose at the age of 27. The singer-songwriter was known as "The Queen of Psychedelic Soul." Here, we remember Joplin with covers of her only number-one hit, "Me and Bobby McGee." Joplin's version of the song, originally written by Kris Kristofferson and Fred Foster, topped the charts after her death, making the song the second posthumous number-one single in U.S. chart history.

Johnny Cash

Pink

Willie Nelson

Dolly Parton

James Last

Jerry Lee Lewis

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