Why We Keep Falling for Fake News

Once upon a time, we believed there were two kinds of news: good news and bad news. Then the 2016 election rolled round, and we got a new category: "fake news." More and more of our social media feeds were taken up by spam accounts pushing misleading information or outright lies that many nevertheless believed were true. But why did—does—this automated campaign of deceit work on so many of us? A new study published in the journal Nature Human Behaviour says the bots are only partly to blame.

While "fake news" may be a buzzword, it's certainly no joke. The information we take in can change the way we think, behave, and vote. So scientists are working as fast as they can to understand, and ideally defuse, the phenomenon before it gains any more traction.

Some studies have found that viral ideas arise at the intersection of busy social networks and limited attention spans. In a perfect world, only factually accurate, carefully reported and fact-checked stories would go viral. But that isn’t necessarily the case. Misinformation and hoaxes spread across the internet, and especially social media, like a forest fire in dry season.

To find out why, researchers created a virtual model of information-sharing networks. Into this network, they dropped two kinds of stories: high-quality (true) and low-quality (fake or hoax). Then they populated the networks with actual users and news outlets and spam bots. To keep the virtual news feeds close to real life, the spam bots were both more numerous and more prolific than the genuine posters.

The results confirmed what any Facebook user already knows: Whether or not a story goes viral has very little to do with whether it's actually true. "Better [stories] do not have a significantly higher likelihood of becoming popular compared with low-quality information," the authors write. "The observation that hoaxes and fake news spread as virally as reliable information in online social media … is not too surprising in light of these findings."

Within the model, a successful viral story required two elements: a network already flooded with information, and users' limited attention spans. The more bot posts in a network, the more users were overwhelmed, and the more likely it was that fake news would spread.

Even conscientious media consumers can be taken in by false information if they're in a rush, the authors write. "The amount of attention one devotes to assessing information, ideas and opinions encountered in online social media depends not only on the individual but also on [their] circumstances at the time of assessment; the same user may be hurried one time and careful another."

So what's the solution? "One way to increase the discriminative power of online social media would be to reduce information load by limiting the number of posts in the system," they say. "Currently, bot accounts controlled by software make up a significant portion of online profiles, and many of them flood social media with high volumes of low-quality information to manipulate public discourse. By aggressively curbing this kind of abuse, social media platforms could improve the overall quality of information to which we are exposed."

Watch a Gulper Eel Inflate Like a Terrifying Balloon

OET, NautilusLive.org
OET, NautilusLive.org

Since launching in 2008, the Ocean Exploration Trust's Nautilus research vessel has live-streamed a purple orb, a transparent squid, and a stubby octopus from the bottom of the ocean. The latest bizarre example of marine life captured by the vessel is a rare gulper eel that acts like a cross between a python and a pufferfish.

As Thrillist reports, this footage was shot by a Nautilus rover roaming the Pacific Ocean's Papahanaumokuakea Marine National Monument 4700 feet below the surface. In it, a limbless, slithery, black creature that looks like it swallowed a beach ball can be seen hovering above the sea floor. After about a minute, the eel deflates its throat, swims around for a bit, and unhinges its jaw to reveal a gaping mouth.

The reaction of the scientists onboard the ship is just as entertaining as the show the animal puts on. At first they're not sure what they're looking at ("It looks like a Muppet" someone says), and after being blown away by its shape-shifting skills, they conclude that it's a gulper eel. Gulper eels are named for their impressive jaw span, which allows them to swallow prey much larger than themselves and puff up to intimidate predators. Because they like to lurk at least 1500 feet beneath the ocean's surface, they're rarely documented.

You can watch the inflated eel and hear the researcher's response to it in the video below.

[h/t Thrillist]

10 Electrifying Facts About Michael Faraday

iStock
iStock

This world-changing genius was born into poverty on September 22, 1791. Fortunately for us, Michael Faraday refused to let his background stand in his way.

1. HE WAS LARGELY SELF-EDUCATED.

In Faraday's boyhood home, money was always tight. His father, James, was a sickly blacksmith who struggled to support a wife and four children in one of London's poorer outskirts. At age 13, young Faraday started helping the family make ends meet. Bookseller George Ribeau (sometimes spelled Riebau) took him on as an errand boy in 1804, with the teen's primary job being the delivery and recovery of loaned-out newspapers.

Shortly after Faraday's 14th birthday, Ribeau offered him a free apprenticeship. Over the next seven years, he mastered the trade of bookbinding. After hours, Faraday remained in Ribeau's store, hungrily reading many of the same volumes he'd bound together.

Like most lower-class boys, Faraday's formal schooling was very limited. Between those bookshelves, however, he taught himself a great deal—especially about chemistry, physics, and a mysterious force called "electricity."

2. A 300-PAGE NOTEBOOK LAUNCHED HIS SCIENTIFIC CAREER.


Wikimedia Commons // CC BY 4.0 

Sir Humphry Davy (above) left a huge mark on science. In the year 1808 alone, the man discovered no less than five elements, including calcium and boron. An excellent public speaker, Davy's lectures at the Royal Institution consistently drew huge crowds. 

Twenty-year-old Faraday attended four of these presentations in 1812, having received tickets from a customer. As Davy spoke, Faraday jotted down detailed notes, which he then compiled and bound into a little book. Faraday sent his 300-page transcript to Davy. Duly impressed, the seasoned scientist eventually hired him as a lab assistant. Later in life, Davy was asked to name the greatest discovery he'd ever made. His answer: "Michael Faraday."

Tension would nevertheless erupt between mentor and protégé. As Faraday's accomplishments began to eclipse his own, Davy accused the younger man of plagiarizing another scientist's work (this rumor was swiftly discredited) and tried to block his admission to the Royal Society.

3. IF IT WEREN'T FOR FARADAY, WE MIGHT NOT HAVE ELECTRIC POWER.

On September 3, 1821, Faraday built a device that ushered technology into the modern era. One year earlier, Danish physicist Hans Christian Ørsted had demonstrated that when an electric current flows through a wire, a magnetic field is created around it. Faraday capitalized on this revelation. Inside the Royal Society basement, he began what was arguably his most groundbreaking experiment by placing a magnet in the bottom of a mercury-filled glass container. Dangling overhead was a wire, which Faraday connected to a battery. Once an electric current was conducted through the wire, it began rotating around the magnet.

Faraday had just built the world's first electric motor. How could he possibly top himself? By building the world's first electric generator. His first experiment was comprised of a simple ring of wires and cotton through which he passed a magnet. By doing so, he found that a current was generated. To this day, most electricity is made using the same principles.

4. FARADAY INVENTED THE RUBBER BALLOON.


iStock

By today's standards, his early models would look shabby. Made via pressing two sheets of rubber together, Faraday's balloons were used to contain hydrogen during his experiments. Faraday created his first in 1824 and was quick to praise the bag's “considerable ascending power.” Toy manufacturers started distributing these the following year.

5. HE'S ALSO THE GRANDFATHER OF MODERN REFRIGERATORS.

In 1823, Faraday sealed a sample of chlorine hydrate inside a V-shaped tube. As he heated one end and cooled the other simultaneously, the scientist noticed that a peculiar yellow liquid was starting to form. Curious, he broke open the tube. Without warning, a sudden, violent explosion sent glass shards flying everywhere. Mercifully uninjured, he smelled a strong scent of chlorine in the air.

It didn't take him very long to figure out what had happened. Inside the tube, pressure was building, which liquefied the gas. Upon puncturing the glass, he'd released this pressure and, afterwards, the liquid reverted into its gaseous state. This sudden evaporation came with an interesting side-effect: it cooled down the surrounding air. Quite unintentionally, Faraday thus set the stage for the very first ice-making machines and refrigeration units.

6. HE BECAME AN ANTI-POLLUTION CRUSADER.

Britain's industrialization came at a malodorous price. As London grew more crowded during the mid-1800s, garbage and fecal matter were dumped into the River Thames with increasing regularity. Naturally, the area didn't smell like a rose. In 1855, Faraday penned an oft-reproduced open letter about the problem, imploring the authorities to take action. “If we neglect this subject,” he wrote, “we cannot expect to do so with impunity; nor ought we be surprised if, ere many years are over, a hot season give us sad proof for the folly of our carelessness.”

Just as Faraday predicted, a broiling summer forced Londoners of all stripes to hold their noses. Dubbed “the Great Stink,” the warmer months of 1858 sent the Thames' rancid odor wafting all over the city. Parliament hastily responded with a comprehensive sewage reform bill. Gradually, the putrid stench began to dissipate.

7. HE STARTED THE ROYAL SOCIETY'S CHRISTMAS LECTURE TRADITION.


Alexander Blaikley, Wikimedia Commons, Public Domain

Faraday understood the importance of making science accessible to the public. In 1825, while employed by the Royal Society, he spearheaded an annual series that's still going strong today. That holiday season, engineer John Millington delivered a set of layman-friendly lectures on “natural philosophy.” Every year thereafter (excluding 1939–1942 because of WWII), a prominent scientist has been invited to follow in his footsteps. Well-known Christmas lecturers include David Attenborough (1973), Carl Sagan (1977), and Richard Dawkins (1991). Faraday himself was the presenter on no less than 19 occasions.

8. BRILLIANT AS FARADAY WAS, HE STRUGGLED WITH MATH.

Towards the end of his life, Faraday's lack of formal education finally caught up with him. An underprivileged childhood had rendered him mathematically illiterate, a severe handicap for a professional scientist. In 1846, he hypothesized that light itself is an electromagnetic phenomenon, but because Faraday couldn't support the notion with mathematics, it wasn't taken seriously. Salvation for him came in the form of a young physicist named James Clerk Maxwell. Familial wealth had enabled Maxwell to pursue math and—in 1864—he released equations [PDF] that helped prove Faraday's hunch.

9. AS TIME WORE ON, HE STRUGGLED WITH MEMORY LOSS.

Michael Faraday
iStock

At the age of 48, Faraday's once-sharp memory started faltering. Stricken by an illness that rendered him unable to work for three years, he wrestled with vertigo, unsteadiness, and other symptoms. Following this "extended vacation" [PDF], he returned to the Royal Society, where he experimented away until his early 70s.

However, Faraday was still prone to inexplicable spurts of sudden giddiness, depression, and extreme forgetfulness. “[My] bad memory,” he wrote, “both loses recent things and sometimes suggests old ones as new.” Nobody knows what caused this affliction, though some blame it on overexposure to mercury.

10. EINSTEIN KEPT A PORTRAIT OF FARADAY IN HIS BERLIN HOME.

Fittingly, the father of modern physics regarded Faraday as a personal hero. Once, upon receiving a book about him, Einstein remarked, “This man loved mysterious Nature as a lover loves his distant beloved.”

SECTIONS

arrow
LIVE SMARTER