12 Things You Might Not Know About Juneteenth

Wikimedia Commons // Public Domain
Wikimedia Commons // Public Domain

There's more than one Independence Day in the U.S. On June 19, 1865, General Gordon Granger rode into Galveston, Texas, and announced that slaves were now free. Since then, June 19 has been celebrated as Juneteenth across the nation. Here's what you should know about the historic event and celebration.

1. SLAVES HAD ALREADY BEEN EMANCIPATED—THEY JUST DIDN'T KNOW IT.

A page of the original Emancipation Proclamation on display from the National Archives.
A page of the original Emancipation Proclamation, from the National Archives.
ALEX WONG, AFP/Getty Images

The June 19 announcement came more than two and a half years after Abraham Lincoln issued the Emancipation Proclamation on January 1, 1863, so technically, from the Union's perspective, the 250,000 slaves in Texas were already free—but none of them were aware of it, and no one was in a rush to inform them.

2. THERE ARE MANY THEORIES AS TO WHY THE LAW WASN'T ENFORCED IN TEXAS.

Confederate General Robert E. Lee surrendering to Union General Ulysses S Grant at the close of the American Civil War, at the Appomattox Court House in Virginia on April 9, 1865.
Confederate General Robert E. Lee surrendering to Union General Ulysses S Grant at the close of the American Civil War, at the Appomattox Court House in Virginia on April 9, 1865.
Hulton Archive, Getty Images

News traveled slowly back in those days—it took Confederate soldiers in western Texas more than two months to hear that Robert E. Lee had surrendered at Appomattox. Still, some have struggled to explain the 30-month gap between the proclamation and freedom, leading some to suspect that Texan slave owners purposely suppressed the announcement. Other theories include that the original messenger was murdered to prevent the information from being relayed or that the Federal government purposely delayed the announcement to Texas in order to get one more cotton harvest out of the slaves. But the real reason is probably that Lincoln's proclamation simply wasn't enforceable in the rebel states before the end of the war.

3. THE ANNOUNCEMENT ACTUALLY URGED FREED SLAVES TO STAY WITH THEIR FORMER OWNERS.

Photograph portrait of Civil War General Gordon Granger
National Archives and Records Administration, Wikimedia Commons // Public Domain

General Order No. 3, as read by General Granger, said:

"The people of Texas are informed that, in accordance with a proclamation from the Executive of the United States, all slaves are free. This involves an absolute equality of personal rights and rights of property between former masters and slaves, and the connection heretofore existing between them becomes that between employer and hired labor. The freedmen are advised to remain quietly at their present homes and work for wages. They are informed that they will not be allowed to collect at military posts and that they will not be supported in idleness either there or elsewhere."

4. WHAT FOLLOWED WAS KNOWN AS "THE SCATTER."

Internet Archive Book Images, Flickr

Obviously, most former slaves weren't terribly interested in staying with the people who had enslaved them, even if pay was involved. In fact, some were leaving before Granger had finished making the announcement. What followed was called "the scatter," when droves of former slaves left the state to find family members or more welcoming accommodations in northern regions.

5. NOT ALL SLAVES WERE FREED INSTANTLY.

Illustration of a white man reading something to a black slave.
iStock

Texas is a large state, and General Granger's order (and troops to enforce it) were slow to spread. According to historian James Smallwood, many enslavers deliberately suppressed the information until after the harvest, and some beyond that. In July 1867 there were two separate reports of slaves being freed, and one report of a Texas horse thief named Alex Simpson whose slaves were only freed after his hanging in 1868.

6. FREEDOM CREATED OTHER PROBLEMS.

Mist and fog over a river
iStock

Despite the announcement, Texas slave owners weren't too eager to part with what they felt was their property. When legally freed slaves tried to leave, many of them were beaten, lynched, or murdered. "They would catch [freed slaves] swimming across [the] Sabine River and shoot them," a former slave named Susan Merritt recalled.

7. THERE WERE LIMITED OPTIONS FOR CELEBRATING.

A monument in Houston's Emancipation Park.
A monument in Houston's Emancipation Park.
2C2KPhotography, Flickr // CC BY 2.0

When freed slaves tried to celebrate the first anniversary of the announcement a year later, they were faced with a problem: Segregation laws were expanding rapidly, and there were no public places or parks they were permitted to use. So, in the 1870s, former slaves pooled together $800 and purchased 10 acres of land, which they deemed "Emancipation Park." It was the only public park and swimming pool in the Houston area that was open to African Americans until the 1950s.

8. JUNETEENTH CELEBRATIONS WANED FOR SEVERAL DECADES.

Scene from the Poor People's March in Washington, D.C. on June 19, 1968.
Scene from the Poor People's March in Washington, D.C. on June 19, 1968.
ARNOLD SACHS, AFP/Getty Images

It wasn't because people no longer wanted to celebrate freedom—but, as Slate so eloquently put it, "it's difficult to celebrate freedom when your life is defined by oppression on all sides." Juneteenth celebrations waned during the era of Jim Crow laws until the civil rights movement of the 1960s, when the Poor People's March planned by Martin Luther King Jr. was purposely scheduled to coincide with the date. The march brought Juneteenth back to the forefront, and when march participants took the celebrations back to their home states, the holiday was reborn.

9. TEXAS WAS THE FIRST STATE TO DECLARE JUNETEENTH A STATE HOLIDAY.

A statue of former Texas state representative Al Edwards, who introduced legislation to have June 19 officially declared a state holiday.
A statue of former Texas state representative Al Edwards, who introduced legislation to have June 19 officially declared a state holiday.
ניקולס, Flickr // CC BY-SA 2.0

Texas deemed the holiday worthy of statewide recognition in 1980, the first state to do so.

10. JUNETEENTH IS STILL NOT A FEDERAL HOLIDAY.

Silhouette of woman walking
iStock

Though most states now officially recognize Juneteenth, it's still not a national holiday. As a senator, Barack Obama co-sponsored legislation to make Juneteenth a national holiday, though it didn't pass then or while he was president. One supporter of the idea is 91-year-old Opal Lee—since 2016, Lee has been walking from state to state to draw attention to the cause.

11. THE JUNETEENTH FLAG IS FULL OF SYMBOLISM.

a mock-up of the Juneteenth flag
iStock

Juneteenth flag designer L.J. Graf packed lots of meaning into her design. The colors red, white, and blue echo the American flag to symbolize that the slaves and their descendants were Americans. The star in the middle pays homage to Texas, while the bursting "new star" on the "horizon" of the red and blue fields represents a new freedom and a new people.

12. JUNETEENTH TRADITIONS VARY ACROSS THE U.S.

Juneteenth celebration participants taste the sweet potato pie entered in the cook-off contest during the festivities Richmond, California, in 2004.
Juneteenth celebration participants taste the sweet potato pie entered in the cook-off contest during the festivities Richmond, California, in 2004.
David Paul Morris, Getty Images

As the tradition of Juneteenth spread across the U.S., different localities put different spins on celebrations. In southern states, the holiday is traditionally celebrated with oral histories and readings, "red soda water" or strawberry soda, and barbecues. Some states serve up Marcus Garvey salad with red, green, and black beans, in honor of the black nationalist. Rodeos have become part of the tradition in the southwest, while contests, concerts, and parades are a common theme across the country.

The Christmas Book Flood: Iceland’s Literature-Loving Holiday Tradition

iStock.com/Viktor_Gladkov
iStock.com/Viktor_Gladkov

In Iceland, the most popular Christmas gifts aren't the latest iProducts or kitchen gadgets. They're books. Each year, Iceland celebrates what’s known as “Jólabókaflóðið:” the annual Yule Book Flood.

The holiday season is the Black Friday of the Icelandic publishing world—but it’s not just about one day. According to Reader’s Digest, at the beginning of November, each household in Iceland gets a copy of the Bokatidindi, the Iceland Publishers Association’s catalog of all the books that will be published that year, giving residents a chance to pick out holiday books for their friends and family. September to November marks Icelandic publishers’ biggest season, and many sell the majority of their yearly stock leading up to Christmas. Even grocery stores become major booksellers during the Book Flood season.

The Jólabókaflóðið (pronounced YO-la-bok-a-flothe) tradition dates back to post-World War II economic policies. Iceland separated from Denmark in 1918, and didn’t become a fully autonomous republic until 1944. During the Great Depression, the country created a rigid, intricate system of import restrictions, and its protectionist policies continued after the war. High inflation and strict rations on imported goods made it difficult for Icelanders to get their hands on many products. The one imported product that was relatively easy to get? Paper. As a result, books became the nation’s default gift purchase, and they still are, more than half a century later.

The "flood" in Christmas Book Flood has more to do with the deluge of books hitting bookstores than it does a flood of books flowing onto individual bookshelves. To take advantage of the tradition, most hardback books published in Iceland come out in the months leading up to Christmas, when Icelanders will be purchasing them for friends and family. (Cheaper paperbacks often come out a few months later, since people are more apt to buy those for themselves rather than their loved ones, according to The Reykjavik Grapevine’s Hildur Knútsdóttir.)

While family traditions vary from household to household, most Icelanders unwrap a book on December 24, according to Reader’s Digest. Some people get a book for every member of their family, while others do a swap exchange where everyone brings one title and everyone gets to pick one from the pile. After the exchange, many people cozy up with their new volume and get reading, preferably in bed, with chocolate.

As Icelandic writer Alda Sigmundsdóttir explained in a blog post in 2008, people in Iceland “will typically describe the pinnacle of enjoyment as lying in bed eating konfekt [filled chocolates] and reading one of the books they received under the tree. Later, at the slew of Christmas parties that inevitably follow, the Christmas books will be a prominent topic of conversation, and post-Yule the newspapers are filled with evaluations of which books had the best and worst titles, best and worst covers, etc.” Sounds like a pretty good tradition to us.

It’s not surprising that Iceland places such high importance on giving and receiving books. The country reads and publishes more books per capita than any other nation in the world, and one in 10 Icelanders have published a book themselves. (There’s an Icelandic adage, “ad ganga med bok I maganum,” that means “everyone gives birth to a book.” Well, technically it means “everyone has a book in their stomach,” but same idea.)

But the glut of books that flood the Icelandic market during the latter months of the year may not be as completely joyful as it sounds, some critics warn—at least not when it comes to the stability of the publishing market. Iceland is a nation of just 338,000 people, and there are more books than there are people to buy them. Some publishers, faced with a lack of space to store the unsold books, have had to resort to destroying unpurchased stock at the end of the holiday season. But marketing books outside of Yuletime is a relatively budding practice, one that Icelandic presses are still adapting to. It’s hard to beat the prospect of curling up after Christmas dinner with a freshly opened book and a bunch of chocolates, after all.

The Hottest Star Wars Toy for Christmas in 1977 Was an Empty Box

iStock/Sadeugra
iStock/Sadeugra

It's hard to imagine a child's face lighting up at the sight of an empty cardboard box staring back at them from under the Christmas tree. But in 1977, young Jedis-in-training were so hungry for anything Star Wars-related that even an I.O.U. was something to get excited about.

When George Lucas's intergalactic gamble first hit screens in May 1977, no one knew quite what to expect—especially the film's toy-making partner, Kenner. Instead of flooding the market with action figures and dolls for a movie that could very well end up being a flop, the company decided not to manufacture any toys right away. Unfortunately, there wasn't just a demand for Star Wars toys that year; there was an outright fever that took the company completely by surprise. And with Christmas just a few short months away, the ill-prepared Kenner needed to act—fast.

Realizing it would be impossible to get a full line of Star Wars toys manufactured in time to meet the needs of the holiday season, a Kenner executive named Bernard Loomis knew he had to improvise. Instead of simply releasing a proper toyline in 1978 and missing out on the Christmas rush, Loomis came up with what is now known as the "Early Bird Certificate Package" (or more colloquially as the "Empty Box Campaign") to satisfy this sudden, rabid fan base.

Basically, parents would go to their local toy store and pay $7.99 for a thin cardboard package, about the size of a manila envelope, with painted renderings of the proposed 12-figure Star Wars toyline that Kenner was promising to release in the months ahead. The cardboard kit could be turned into a display diorama for all the figures, which—at that point—only existed in theory. And since the word "diorama" isn't quite enough to satisfy a kid on Christmas morning, the kit also contained the all-important mail-in certificate promising the recipient would get the company's first four figures—Luke Skywalker, Princess Leia, R2-D2, and Chewbacca—delivered right to their homes between February and June 1978.

Kenner limited the supply of this glorified pre-order campaign to 500,000 kits, none of which were to be sold after December 31, 1977 in order to really manipulate the holiday market.

In an attempt to soften the blow of what was essentially nothing but a bunch of cardboard under the tree, Kenner sweetened the pot by including some stickers and a Star Wars Fan Club membership card. After months of waiting, kids everywhere would come home from school and be greeted by their delayed Christmas gift: four figures, along with foot pegs to fit them into their display stand. Eventually the entire first line of Star Wars toys came out in 1978 and could be purchased in stores, whether you mailed in a certificate or not.

From 1978 to 1985, Kenner never again doubted the power of the Star Wars toy line. In that time, the company released a robust roster of more than 100 different action figures based on the film series, scraping the bottom of the barrel of Lucas lore along the way with obscurities like Dengar and General Madine. The company went from having no toys on the shelf in 1977 to having every side character, prop, and vehicle recreated in plastic in just a few years.

Nowadays, intact Early Bird Kits go for big money on the collector's market, especially if they still include the original certificate kids were supposed to mail back (prices in the $4000 to $8000 range are pretty standard). But the biggest winner of this whole stunt, as usual, was George Lucas.

When signing on to direct Star Wars at 20th Century Fox, Lucas agreed to work for just $150,000, as opposed to the $500,000 he was set to earn. In exchange for the pay cut, the director asked for two things: The rights to any sequels to the movie and the rights to all the merchandise, including the toys. Believing Star Wars to be just another science fiction movie, Fox happily agreed to the reduced salary. That empty box under countless Christmas trees was the start of what would become Lucas's $20 billion merchandising empire.

This article originally ran in 2016.

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