12 Cheesy Facts About Pizza Hut's BOOK IT! Program

Pizza Hut
Pizza Hut

If you went to school in the U.S. in the past three decades, you were probably exposed to BOOK IT!, the reading reward program by Pizza Hut that has kids devouring books by the dozen in order to earn free pizza and other rewards. According to Pizza Hut, more than 14 million students across 620,000 classrooms (or roughly 1 in 5 Americans over the past three decades) have participated in BOOK IT! Here's what you need to know about the delicious—and educational—program.

1. THE PROGRAM WAS INSPIRED BY THE SON OF PIZZA HUT'S THEN-PRESIDENT.

Inside a Pizza Hut restaurant, a woman pins a blue Book It button on a boy's shirt. Based on the hairstyles and clothing, the photo dates from the mid 1980s.
Pizza Hut

Pizza Hut's BOOK IT! program was created in Pizza Hut's Wichita, Kansas, offices in 1984. According to a video created by Pizza Hut, the program was created after President Ronald Reagan put out a call to America's businesses, encouraging them to get involved in education. Arthur Gunther, then-president of Pizza Hut, thought of his son, Michael, who had had trouble with reading due to eye problems when he was growing up. Gunther—who later told the Los Angeles Times that he was "truly motivated by my son and my love for him"—met with educators in the Kansas area with the goal of coming up with a program that would encourage kids to read and help them develop reading skills; what was developed became Pizza Hut's BOOK IT! program.

The idea behind BOOK IT! was simple: Reward students with certificates, stickers, buttons, and a single-topping Personal Pan Pizza for reading books. It was tested in Kansas schools before it—and its signature blue button—was rolled out nationwide in 1985.

Just over a month later, more than 7 million grade school students had participated across 233,080 classrooms. Gunther reported that three-quarters of students in the program exceeded their regular reading level. It also cost the chain an estimated $50 million in free pizza, plus $2.7 million in printed materials.

2. ITS CREATORS GOT A LETTER FROM PRESIDENT RONALD REAGAN.

On June 2, 1987, Reagan sent a message to BOOK IT! organizers, reading, in part:

"During this 'Year of the Reader,' we can all reflect that reading is essential to the vitality of the mind and to the success and accomplishment of almost every endeavor. As the Book-It Program prepares for yet another tremendous year of bringing the gift of reading to youngsters, I want to commend all those associated with the program for the outstanding work you do. Your efforts give help and inspiration to many and strengthen our Nation. I salute you."

3. BOOK IT! POPPED UP ON TV.

In a 1988 episode of Small Wonder, Vicki's class participated in BOOK IT! In the episode, two students have to finish their reading assignments. This being late-'80s primetime TV, one of the students creates a hip-hop book report comparing Robin Hood to Mr. T. They earned that pizza.

4. BILL CLINTON DECLARED AN OFFICIAL "BOOK IT! DAY" IN ARKANSAS.

October 3, 1988 was a very special day. Arkansas Governor Bill Clinton issued an official proclamation declaring it "BOOK IT! Day," stating that the program was "an effective tool in motivating elementary students to read." He further noted that across Arkansas that year, 5711 classrooms with 142,775 students participated in the program.

5. PIZZA HUT COFOUNDED NATIONAL YOUNG READERS WEEK ...

Pizza Hut extended BOOK IT! in 1989 with a week-long reading event that brought "celebrity" role models into schools to demonstrate the importance of reading to kids. ("Celebrities" are often local figures like school principals, though can include pop stars—see item 11 below!) Dubbed National Young Readers Week, the event was created alongside the Library of Congress Center for the Book. Pizza Hut proceeded to issue a challenge to school principals "to become shining examples for literacy by choosing one day to read their heart out all day long, from first bell to the last during National Young Readers Week." The event runs during the second week of November each year.

6. ... AND THE "BATMAN PRINCIPAL" WON THE CHALLENGE IN 2016.

Principal John Rizzo of Jonestown Elementary in Jonestown, Pennsylvania, won the National Young Readers Week principal challenge in 2016. He dressed up as Batman and visited classrooms in his school, promoting reading. Rizzo then went on the roof of the school to read to students. "We try to develop lifelong learners, especially lifelong learners of books and reading," the Bat-Principal told ABC27 News.

7. BOOK IT! IS FOR HOMESCHOOLERS, TOO.

While many students are exposed to BOOK IT! in public schools, it's available to homeschoolers too. The program runs from October 1 through March 31 each year, and students ages 5 to 12 (grades K to 6) are eligible to participate. BOOK IT! prohibits clubs and other such non-school groups from participating, suggesting that this could dilute the value of the rewards. The program is also available to virtual and online schools, with the proper paperwork.

In its first few decades, BOOK IT! kids recorded their reading with paper logbooks—and that's still an option. But there's an app for that, too. The app syncs student progress with a teacher dashboard, allowing teachers to keep track of ongoing participation.

8. CLASS PIZZA PARTIES ARE STRICTLY PROHIBITED.

The BOOK IT! FAQ explicitly prohibits "group redemptions and parties," including class pizza parties. The guidelines say:

"An important part of the BOOK IT! Program is individual recognition of your students for meeting their reading goals and our team members are trained to provide individual recognition."

9. LOTS OF PEOPLE SELL THEIR OLD BOOK IT! BUTTONS ON EBAY.

A vintage BOOK-IT pin from 1985.
The 1985 BOOK-IT! pin.

Vintage BOOK IT! promo items appear to be slightly collectible, especially the logo button which debuted in 1985. eBay has dozens of pins dating from the '80s and '90s—you can even see how the logo design changed over the years.

10. THE OFFICIAL BOOK IT! STORE SELLS SOME WEIRD STUFF.

For a brand based on reading and pizza, the official BOOK IT! store takes the merchandise to a slightly odd place. With USB car chargers, magnetic fridge clips, and squeezable dart rockets, you'd be forgiven for thinking BOOK IT! was aimed at grownups.

On the other hand, they also carry the "retro" t-shirt design and reader awards, which are great for kids.

11. BOOK IT! WAS EXAMINED IN A RESEARCH STUDY

In 1999, a paper studying BOOK IT! was published. Entitled "Effects of extrinsic reinforcement for reading during childhood on reported reading habits of college students" (Psychological Record, 1999, by Flora, S. R., & Flora, D. B. [PDF]), the paper examined how pizza functioned as an extrinsic reward for reading. In other words, although reading carries intrinsic rewards like enjoying the story, the addition of extrinsic motivators like pizza or money (not part of the BOOK IT! program) can affect students' reading behavior. The study sought to determine whether those extrinsic rewards negatively affected later reading behavior—the concern being that perhaps without pizza or cash, students might stop reading.

From the paper's abstract (emphasis added):

Neither being reinforced with money or pizzas increased or decreased the amount college students read nor influenced their intrinsic motivation for reading. Answers to direct questions about BOOK IT! and parental pay for reading suggest that when a child is extrinsically reinforced for reading the child will increase the amount read, enjoyment of reading may increase, and if they do not yet know how to read fluently, the programs may help the child to learn to read. These results provide no support for the myth that extrinsic rewards for reading undermine intrinsic interest in reading. Rather, extrinsic rewards for reading set the conditions where intrinsic motivation for reading may develop.

12. JUSTIN BIEBER READ THE CAT IN THE HAT FOR BOOK IT!

In 2011, BOOK IT!'s "America's Biggest Bedtime Story" program presented Justin Bieber reading The Cat in the Hat by Dr. Seuss. The program exists to encourage parents to read bedtime stories to their kids. Bieber read the story to benefit the Pencils of Promise charity. The next year, BOOK IT! recruited Tim Tebow to read Green Eggs and Ham. (Back in 2007, John Lithgow kicked off the trend, reading his own kids' book, The Remarkable Farkle McBride.)

8 Tips for Interviewing a Serial Killer, According to Famed FBI Profiler John Douglas

iStock/Kritchanut
iStock/Kritchanut

Over the course of his career, former FBI agent and behavioral analyst John E. Douglas has interviewed criminals ranging from repeated hijacker Garrett Trapnell and cult leader Charles Manson to serial killers Edmund Kemper (a.k.a. the Co-Ed Killer) and Dennis Rader (a.k.a. B.T.K.). In his new book, The Killer Across the Table, Douglas takes readers into the room as he interviews four very different offenders.

In these conversations, “I'm trying to gain [their] trust [to get] information that I'll be able to apply to current cases,” Douglas tells Mental Floss. Here, he outlines how he prepares for an interview with a killer to figure out what makes them tick.

1. Never go into an interview cold.

“Preparation is the number one factor for a successful interview” of this kind, Douglas says. “Before I go in to do an interview, [I] go back into the files and fully look at the case that got him or her incarcerated to begin with. Which means looking at the police reports, the preliminary protocol that the medical examiner did regarding the autopsy, autopsy photographs, and then looking in the corrections reports as well. You want to be totally armed with the case when you go in.”

2. Memorize everything—don’t use notes or a tape recorder.

Early on in his interviews with killers, Douglas used a tape recorder, which he now says was a mistake. “You're dealing with very paranoid individuals. They don't trust you, they don't trust the [corrections] system,” he says. “If my head is down, [they’ll ask], ‘What, are you taping this? Why are you writing these notes down?’” Memorizing the case is key—when he goes in, he won’t have notes or a tape recorder: “It's going to be key [for] me to maintain some eye contact with them.”

3. Make sure the environment is right.

The key in these interviews, Douglas says, is to make the environment feel open so that the killer feels comfortable and like he’s in control. “When you go into a prison, sometimes you're forced to deal with what you've got,” he says. “But if I have time, I try to [make arrangements] depending on the personality.”

Douglas prefers to conduct his interviews at night, relying only on low table lights to create a soothing, stress-free atmosphere. Douglas will even think about seating arrangements. “If I'm dealing with a real paranoid type of individual, I need to put this person near a window—if there's a window—so that he can look out the window and psychologically escape, or I may have him face a door,” he says. Both Charles Manson and Richard Speck chose to sit on the backs of their chairs so they could look down on him. Douglas’s attitude is: “You hate me. I know you hate me, but go ahead and do it. I'm just trying to get a little bit of information now.”

4. Don’t rely on what a killer tells you.

Douglas never takes a killer’s word for anything, which is why memorizing the case is so important. Typically, he knows the answers to the questions he’s asking, and it allows him to call out the offender if he or she lies. “If you don't look deeply into the material, you don't know who in the heck you're talking to,” Douglas says. “You're talking to somebody who's pulling the wool over your eyes … If [an interviewer relies] on self-reporting, they're going to be filled with a lot of lies coming from the person they're interviewing.”

5. Know that this is not an interrogation.

Once he knows who’s committed a crime, Douglas says, his main goal is to find out what motivated them. The best way to get that out of them is to ask his questions “in a very relaxed kind of a format, making the subject—even if it's a guy like Manson or some of the worst killers you'd ever want to meet—feel real comfortable and feel at the same time that they are controlling me during the interview.”

What Douglas ultimately tries to do is have a conversation with the offender. “That means if they're asking me a lot of questions about myself, about maybe my family, my job, and I'm pretty honest with them,” he says. “They will trust me and open up to me as long as they know that I know the case, backwards and forwards. If they start fudging on the case trying to send me down the wrong path, I will confront them, but not in mean [way]. I'll laugh and say, ‘Look, come on. I know what you did. What are you doing here?’ That’s how you gain their trust.”

6. Be mindful of your body language—and the actual language you’re using.

When he’s in an interview, Douglas isn’t sitting there with his arms crossed, looking uncomfortable. “The body language should be just relaxed, not a defensive kind of posture,” he says. “[It should be] very comfortable—like on a date kind of thing.”

Douglas also avoids words like killing, murder, and rape, and, as awful as it might sound, avoids placing the blame on the killer. “I'm trying to get him to talk so we're going to project the blame," Douglas says. "[Some killers] use this projection, never accepting responsibility, not admitting that it was free will, that they had the ability to make choices and they made the wrong choices in their lives, even though they may have come from a very, very bad background.”

This kind of approach is what helped Douglas gain insights from Ed Kemper. When Douglas asked how Kemper—who was 6 feet, 9 inches tall and 300 pounds—would get young women in his car, Kemper revealed that he would pull up next to them and look at his watch, which would give them the impression that he had somewhere to be. “I’ll go with this guy. He’s got an appointment, nothing’s going to happen to me,” Douglas says. “Just a little thing like that was real helpful to me.”

7. Play it cool, no matter what happens.

Being confrontational is no way to get a killer to open up. “In an interview, whether it's a serial killer or any type of violent offender, I'll never challenge them or be negative toward them,” Douglas says. “I'll never do anything like that. If I feel that they're not being truthful, I'll bring it to their attention. But I’m on a fact-finding mission. There are several shows on television right now where celebrity types are going into prisons doing interviews. They get in the guy's face and they call him a liar. [So] the guy, what does he want to do? ‘I want to go back to my cell. Screw you. I'm out of here.’ And you can't hold him there—he's got to go back. So, you never do anything like that.”

8. Don’t be afraid to feign empathy.

Sometimes getting what you need out of an offender means fudging the truth. Sometimes Douglas will tell the killer that he’s earning points with the warden by doing the interview. “There's still always this glimmer of hope that they'll get out of prison one day, even if they're in there for multiple murders,” he says. “The warden doesn't give a damn about him, but I'm just telling them this to try to get him to speak up.”

Sometimes Douglas will play to his subject's pride and narcissism. “They want to be the big daddy,” he says. "'But I'm the main guy, right? You're doing this research and you guys got the real McCoy here. I'm the best and the worst of the worst.'" And sometimes, he feigns empathy—all with the goal of finding out information that will help prevent and solve other crimes.

"Let the person feel they are in control of the interview,” Douglas says. "Be open with yourself. Give them information about yourself to this person and it should go well."

14 Secrets of McDonald's Employees

Justin Sullivan, Getty Images
Justin Sullivan, Getty Images

While there’s virtually no end to the number of fast food options for people seeking a quick meal, none have entered the public consciousness quite like McDonald’s. Originally a barbecue shop with a limited menu when it was founded by brothers Richard and Maurice McDonald in the 1940s, the Golden Arches have grown into a franchised behemoth with more than 36,000 locations worldwide.

Staffing those busy kitchens and registers are nearly 2 million McDonald's employees. To get a better idea of what many consider to be the most popular entry-level job in the nation—staff members on the floor make an average of $9 an hour—we asked several workers to share details of their experiences with errant ice cream machines, drive-through protocols, and special requests. Here’s what they had to say about life behind the counter.

1. McDonald's employees can't always deliver fast food all that fast.

While McDonald’s and other fast-service restaurants pride themselves on getting customers on their way, some menu items just don’t lend themselves to record service times. According to Bob, an assistant store manager at a McDonald’s in the Midwest, pies take an average of 10 to 12 minutes to prepare; grilled chicken, 10 minutes; and biscuits for Egg McMuffins, eight to 10 minutes. In the mood for something light, like a grilled chicken and salad? That will take a few minutes, too. Bob says salads are pre-made with lettuce but still need to have chicken and other ingredients added.

The labor-intensive nature of assembling ingredients is part of why the chain has more recently shied away from menu items with too many ingredients. “We are trained to go as fast down the line as we can, and if we have to stop to make something that has 10 ingredients, it tends to slow things down,” Bob tells Mental Floss. “Corporate has realized this and has taken many of these items off in recent years, [like] McWraps, Clubhouse, more recently the Smokehouse and mushroom and Swiss and moved to items that can go a lot quicker.”

2. McDonald's workers wish you’d stop asking for fries without salt.

A serving of McDonald's French fries is pictured
Joerg Koch, AFP/Getty Images

A common “trick” for customers seeking fresh fries is to ask for them without salt. The idea is that fries that have been under a heating lamp will already be salted and that the employee in the kitchen will need to put down a new batch in the fryer. This does work, but customers can also just ask for fresh fries. It’s less of a hassle and may even save employees some discomfort.

“People can ask for fresh fries and it's actually way easier to do fresh fries rather than no-salt fries,” Andy, an employee who’s worked at three different McDonald’s locations in the Midwest, tells Mental Floss. “For those, we have to pour the fries onto a tray from the fryer so they don't come in contact with salt. It can get awkward sometimes getting everything into position, especially if you have a lot of people working in close proximity and it's busy, so I've had some scalded hands a couple of times trying to get fries out in a timely way.”

3. McDonald's workers have to pay careful attention to the order of ingredients.

McDonald’s is pretty specific about how their burgers and other items are supposed to be assembled, with layers—meat, cheese, sauce—arranged in a specific order. If they mess it up, customers can notice. “In some cases it has a big impact,” Sam, a department manager and nine-year veteran of the restaurant in Canada, tells Mental Floss. “Like placing the cheese between the patties with a McDouble. If they don’t put the cheese between the patties, the cheese won’t melt.”

4. There’s a reason McDonald’s employees ask you to park at the drive-through.

A McDonald's customer pulls up to the drive-thru window
Tim Boyle, Getty Images

After ordering at the drive-through window, you may be slightly puzzled when a cashier asks you to pull into one of the designated parking spots. That’s because employees are measured on how quickly they process cars at the drive-through. If your order is taking a long time to prepare, they’ll take you out of the queue to keep the line moving. “My store has sensors in the drive-through that actually tell us exactly how long you are at each spot in the drive-through,” Bob says. “We get measured based on something we call OEPE. Order end, present end. [That measures] from the second that your tires move from the speaker until your back tires pass over the sensor on the present window. My store is expected to be under two minutes.” If an order will take longer than that, you'll be asked to park.

5. The McDonald's drive-through employees can hear everything going on in your car.

While the quality of the speakers at a drive-through window can vary, it’s best to assume employees inside the restaurant can hear everything happening in your car even before you place an order. “The speaker is activated by the metal in the car, so as soon as you drive up, the speaker turns on in our headset,” Andy says. “We can hear everything, and I do mean everything. Loud music, yelling at your kids to shut up, etc.”

6. The employees at McDonald’s like their regulars.

Customers eat inside of a McDonald's with an order of French fries in the foreground
Chris Hondros, Getty Images

With hot coffee, plenty of tables, Wi-Fi, and newspapers, McDonald’s can wind up being a popular hang-out for repeat customers. “[We have] a ton of regulars who come into my store,” Bob says. “I'd say at least 75 percent of my daily customers know us all by name and we know them all, too. It makes it nice and makes the service feel a lot more personal when a customer can walk into my location, and we can look them in the eye and say, ‘Hey Mark! Getting the usual today?’ and we've already started making his coffee exactly how he takes it.”

7. McDonald’s staff get prank calls.

Unless they’re trying to cater an event, customers usually don’t have any reason to phone a McDonald’s. When the phone rings, employees brace themselves. In addition to sometimes being asked a legitimate question like when the store closes, Sam says his store gets a lot of prank calls. “Sometimes it’s people asking about directions to Wendy’s,” he says. “A lot of inappropriate ones. Most are pretty lame.”

8. For a McDonald’s worker, the ice cream machine is like automated stress.

A McDonald's customer is handed an ice cream cone at the drive-thru window
iStock/jax10289

The internet is full of stories of frustrated McDonald’s customers who believe the chain’s ice cream machines are always inoperable. That’s not entirely true, but the machine does experience a lot of downtime. According to Bob, that’s because it’s always in need of maintenance. “The thing is, it is a very sensitive machine,” he says. “It's not made to be making 50 cones in a row, or 10 shakes at a time. It takes time for the mix to freeze to a proper consistency. It also requires a daily heat mode, [where] the whole machine heats up to about 130 degrees or so. The heat mode typically takes about four hours to complete, so you try to schedule it during the slowest time.” Stores also need to take the machine entirely apart every one to two weeks to clean it thoroughly.

Bob adds that the machine’s O-rings can crack or tear, rendering the unit inoperable. Seasoned workers can tell if a unit is faulty by the consistency of the shakes or ice cream coming out, and sometimes by the noises it makes.

9. McDonald's employees don't mind if you order a grilled cheese.

Contrary to rumor, there’s no “secret menu” at McDonald’s. But that doesn’t mean you can’t sometimes snag something not listed on the board. Andy says a lot of people order a grilled cheese sandwich. “I've made many a grilled cheese before,” he says. But it’s not without consequences. “Sometimes it can get a bit risky doing it because the bun toaster wasn't designed to make grilled cheeses so sometimes you get some burnt buns or cheese or the cheese sticks inside and it slows down the other buns from getting out on time so that causes more burnt buns.”

Another common request is for customers to ask for a McDouble dressed as a Big Mac, with added Big Mac sauce and shredded lettuce. “I think [it’s] a way more practical way to eat a Big Mac since there's less bun in the way, and it's also way cheaper even if you do get charged for Mac sauce.”

10. McDonald’s workers recommend always checking your order.

A McDonald's employee serves an order
Justin Sullivan, Getty Images

Nothing stings worse than the revelation that an employee has forgotten part of your food order. Contrary to popular belief, it’s not because the employees are being lazy or inattentive. According to Bob, it’s simply due to the volume of customers a typical location has to process in a given day. “We are human,” he says. “Mistakes do happen. We always feel terrible when they do but when we serve 1000-plus people a day, it's bound to happen.”

Bob recommends checking your bag before leaving the restaurant and not taking it personally if there’s an issue. “Be nice to us if you have a problem,” he says. “It's a huge difference between coming to us and saying, ‘Hey, I seem to be missing a fry from my bag,’ and ‘You bastards didn't give me my fries!’” If you want to check your bag at the drive-through, though, he recommends trying to pull ahead so cars behind you can move forward.

11. McDonald's employees don't recommend the grilled chicken.

If a menu item isn’t all that popular, it can wind up experiencing a low rate of turnover. Of all the food at McDonald’s, the most neglected might be the grilled chicken. Because it doesn't move quickly, workers find that it can turn unappetizing in a hurry. “That stuff has a supposed shelf life of 60 minutes in the heated cabinet, but it dries out so quickly that even if it's within an acceptable time frame, it looks like burnt rubber, and probably tastes like it, too,” Andy says.

12. Golden Arches employees aren’t crazy about Happy Meal collectors.

A McDonald's Happy Meal is pictured
David Morris, Getty Images

Happy Meals are boxed combos that come with a toy inside. Usually, it’s tied into some kind of movie promotion. That means both Happy Meal collectors and fans of a given entertainment property can swarm stores looking for the product. “The biggest pain involving the Happy Meals is the people who collect them,” Bob says. “I personally hate trying to dig through the toys looking for one specific one. We usually only have one to three toys on hand. It's especially a pain in the butt during big toys events such as the Avengers one we just had. There was like 26 different toys, and some customers get really mad when you don't have the one that they want.”

And no, employees don’t usually take home leftover toys. They’ve saved for future use as a substitute in case a location runs out of toys for their current promotion.

13. McDonald's employees can’t mess with Monopoly.

The McDonald’s Monopoly promotion has been a perennial success for the chain, with game pieces affixed to drink cups and fry containers. But if you think employees spend their spare time peeling the pieces off cups looking for prizes, think again. Following a widely-publicized scandal in 2000 that saw an employee of the company that printed the pieces intercepting them for his own gain, the chain has pretty strict rules about the promotion. “Monopoly pieces and things like them get sent back to corporate,” Bob says. “We aren't allowed to touch them, open them, or redeem them as employees.”

14. One McDonald's worker admits there have been sign mishaps.

A McDonald's sign is pictured
Tim Boyle, Getty Images

Many McDonald’s locations sport signs under the arches advertising specials or promotions. Some are analog, with letters that need to be mounted and replaced. Others have LED screens. Either way, there can be mistakes. “I've never seen anyone mess around with the letters,” Andy says. “But I do remember one time we were serving the Angus Burgers and the ‘G’ fell off of the word ‘Angus.’ Good times.”

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