12 Cheesy Facts About Pizza Hut's BOOK IT! Program

Pizza Hut
Pizza Hut

If you went to school in the U.S. in the past three decades, you were probably exposed to BOOK IT!, the reading reward program by Pizza Hut that has kids devouring books by the dozen in order to earn free pizza and other rewards. According to Pizza Hut, more than 14 million students across 620,000 classrooms (or roughly 1 in 5 Americans over the past three decades) have participated in BOOK IT! Here's what you need to know about the delicious—and educational—program.

1. THE PROGRAM WAS INSPIRED BY THE SON OF PIZZA HUT'S THEN-PRESIDENT.

Inside a Pizza Hut restaurant, a woman pins a blue Book It button on a boy's shirt. Based on the hairstyles and clothing, the photo dates from the mid 1980s.
Pizza Hut

Pizza Hut's BOOK IT! program was created in Pizza Hut's Wichita, Kansas, offices in 1984. According to a video created by Pizza Hut, the program was created after President Ronald Reagan put out a call to America's businesses, encouraging them to get involved in education. Arthur Gunther, then-president of Pizza Hut, thought of his son, Michael, who had had trouble with reading due to eye problems when he was growing up. Gunther—who later told the Los Angeles Times that he was "truly motivated by my son and my love for him"—met with educators in the Kansas area with the goal of coming up with a program that would encourage kids to read and help them develop reading skills; what was developed became Pizza Hut's BOOK IT! program.

The idea behind BOOK IT! was simple: Reward students with certificates, stickers, buttons, and a single-topping Personal Pan Pizza for reading books. It was tested in Kansas schools before it—and its signature blue button—was rolled out nationwide in 1985.

Just over a month later, more than 7 million grade school students had participated across 233,080 classrooms. Gunther reported that three-quarters of students in the program exceeded their regular reading level. It also cost the chain an estimated $50 million in free pizza, plus $2.7 million in printed materials.

2. ITS CREATORS GOT A LETTER FROM PRESIDENT RONALD REAGAN.

On June 2, 1987, Reagan sent a message to BOOK IT! organizers, reading, in part:

"During this 'Year of the Reader,' we can all reflect that reading is essential to the vitality of the mind and to the success and accomplishment of almost every endeavor. As the Book-It Program prepares for yet another tremendous year of bringing the gift of reading to youngsters, I want to commend all those associated with the program for the outstanding work you do. Your efforts give help and inspiration to many and strengthen our Nation. I salute you."

3. BOOK IT! POPPED UP ON TV.

In a 1988 episode of Small Wonder, Vicki's class participated in BOOK IT! In the episode, two students have to finish their reading assignments. This being late-'80s primetime TV, one of the students creates a hip-hop book report comparing Robin Hood to Mr. T. They earned that pizza.

4. BILL CLINTON DECLARED AN OFFICIAL "BOOK IT! DAY" IN ARKANSAS.

October 3, 1988 was a very special day. Arkansas Governor Bill Clinton issued an official proclamation declaring it "BOOK IT! Day," stating that the program was "an effective tool in motivating elementary students to read." He further noted that across Arkansas that year, 5711 classrooms with 142,775 students participated in the program.

5. PIZZA HUT COFOUNDED NATIONAL YOUNG READERS WEEK ...

Pizza Hut extended BOOK IT! in 1989 with a week-long reading event that brought "celebrity" role models into schools to demonstrate the importance of reading to kids. ("Celebrities" are often local figures like school principals, though can include pop stars—see item 11 below!) Dubbed National Young Readers Week, the event was created alongside the Library of Congress Center for the Book. Pizza Hut proceeded to issue a challenge to school principals "to become shining examples for literacy by choosing one day to read their heart out all day long, from first bell to the last during National Young Readers Week." The event runs during the second week of November each year.

6. ... AND THE "BATMAN PRINCIPAL" WON THE CHALLENGE IN 2016.

Principal John Rizzo of Jonestown Elementary in Jonestown, Pennsylvania, won the National Young Readers Week principal challenge in 2016. He dressed up as Batman and visited classrooms in his school, promoting reading. Rizzo then went on the roof of the school to read to students. "We try to develop lifelong learners, especially lifelong learners of books and reading," the Bat-Principal told ABC27 News.

7. BOOK IT! IS FOR HOMESCHOOLERS, TOO.

While many students are exposed to BOOK IT! in public schools, it's available to homeschoolers too. The program runs from October 1 through March 31 each year, and students ages 5 to 12 (grades K to 6) are eligible to participate. BOOK IT! prohibits clubs and other such non-school groups from participating, suggesting that this could dilute the value of the rewards. The program is also available to virtual and online schools, with the proper paperwork.

In its first few decades, BOOK IT! kids recorded their reading with paper logbooks—and that's still an option. But there's an app for that, too. The app syncs student progress with a teacher dashboard, allowing teachers to keep track of ongoing participation.

8. CLASS PIZZA PARTIES ARE STRICTLY PROHIBITED.

The BOOK IT! FAQ explicitly prohibits "group redemptions and parties," including class pizza parties. The guidelines say:

"An important part of the BOOK IT! Program is individual recognition of your students for meeting their reading goals and our team members are trained to provide individual recognition."

9. LOTS OF PEOPLE SELL THEIR OLD BOOK IT! BUTTONS ON EBAY.

A vintage BOOK-IT pin from 1985.
The 1985 BOOK-IT! pin.

Vintage BOOK IT! promo items appear to be slightly collectible, especially the logo button which debuted in 1985. eBay has dozens of pins dating from the '80s and '90s—you can even see how the logo design changed over the years.

10. THE OFFICIAL BOOK IT! STORE SELLS SOME WEIRD STUFF.

For a brand based on reading and pizza, the official BOOK IT! store takes the merchandise to a slightly odd place. With USB car chargers, magnetic fridge clips, and squeezable dart rockets, you'd be forgiven for thinking BOOK IT! was aimed at grownups.

On the other hand, they also carry the "retro" t-shirt design and reader awards, which are great for kids.

11. BOOK IT! WAS EXAMINED IN A RESEARCH STUDY

In 1999, a paper studying BOOK IT! was published. Entitled "Effects of extrinsic reinforcement for reading during childhood on reported reading habits of college students" (Psychological Record, 1999, by Flora, S. R., & Flora, D. B. [PDF]), the paper examined how pizza functioned as an extrinsic reward for reading. In other words, although reading carries intrinsic rewards like enjoying the story, the addition of extrinsic motivators like pizza or money (not part of the BOOK IT! program) can affect students' reading behavior. The study sought to determine whether those extrinsic rewards negatively affected later reading behavior—the concern being that perhaps without pizza or cash, students might stop reading.

From the paper's abstract (emphasis added):

Neither being reinforced with money or pizzas increased or decreased the amount college students read nor influenced their intrinsic motivation for reading. Answers to direct questions about BOOK IT! and parental pay for reading suggest that when a child is extrinsically reinforced for reading the child will increase the amount read, enjoyment of reading may increase, and if they do not yet know how to read fluently, the programs may help the child to learn to read. These results provide no support for the myth that extrinsic rewards for reading undermine intrinsic interest in reading. Rather, extrinsic rewards for reading set the conditions where intrinsic motivation for reading may develop.

12. JUSTIN BIEBER READ THE CAT IN THE HAT FOR BOOK IT!

In 2011, BOOK IT!'s "America's Biggest Bedtime Story" program presented Justin Bieber reading The Cat in the Hat by Dr. Seuss. The program exists to encourage parents to read bedtime stories to their kids. Bieber read the story to benefit the Pencils of Promise charity. The next year, BOOK IT! recruited Tim Tebow to read Green Eggs and Ham. (Back in 2007, John Lithgow kicked off the trend, reading his own kids' book, The Remarkable Farkle McBride.)

11 Facts About Eleanor of Aquitaine

A drawing of what Eleanor of Aquitaine might have looked like circa 1150
A drawing of what Eleanor of Aquitaine might have looked like circa 1150
Hulton Archive/Getty Images

Eleanor of Aquitaine was among the most powerful women of the 12th century. She controlled an extensive estate, became Queen of France and then England, and gave birth to one of England's most famed rulers, Richard the Lionheart. While her biography is now tangled up with myths and legends—even her date and place of birth are difficult to pin down—much of her legacy and influence survives. Here are 11 facts about Eleanor of Aquitaine.

1. Young Eleanor of Aquitaine was Europe’s most eligible bachelorette.

Born around 1122 or 1124 possibly in today’s southern France, Eleanor was named for her mother, the Duchess Aénor de Châtellerault. She was the eldest of three children. Her father—William X, Duke of Aquitaine and Count of Poitou—presided over one of the biggest holdings of land in France. It’s thought that from an early age she was educated in Latin, philosophy, and horseback riding. And when her younger brother died in 1130, Eleanor became the heir to a formidable amount of land and power.

When William X died in 1137 while on a pilgrimage to Santiago de Compostela in Spain, the teenaged Eleanor suddenly became the Duchess of Aquitaine, a woman of major wealth—and a very eligible match. There was little time for her to mourn. As soon as news of her father’s death reached France, her marriage to Louis VII, son of the King of France, was arranged. The king dispatched 500 men to transport Eleanor to Paris for the wedding. Not long after their summer ceremony, the king fell ill and then died. By the end of the year his son was on the throne, and Eleanor was crowned Queen of France.

2. Her beauty was celebrated, but her appearance is a mystery.

It’s not hard to find contemporary accounts of Eleanor’s good looks. The French medieval poet Bernard de Ventadour declared her "gracious, lovely, the embodiment of charm," while Matthew Paris remarked on her "admirable beauty." Curiously, though, in all these celebrations of her fine features, not one person wrote down what she actually looked like. Her hair color, eye color, height, and face all remain a mystery. No art that has been definitively linked to her survives other than the effigy on her tomb—and the degree to which that resembles Eleanor's looks is unclear.

3. She didn't stay home during the Crusades.

When Louis VII answered the pope’s call for a Second Crusade to defend Jerusalem against the Muslims, Eleanor did not stay behind in France. Between 1147 and 1149, she traveled with her husband's party to Constantinople and then Jerusalem. (According to legend, she took along 300 ladies-in-waiting dressed as Amazons—but those tales have been debunked.)

Unfortunately, this was no romantic adventure for the royal couple. Louis and his headstrong queen were mismatched, and the strain between them culminated at the court of her uncle, Raymond of Poitiers at Antioch. Rumors of an incestuous infidelity between Eleanor of Aquitaine and her uncle, whose luxurious court thrilled her with its charms, darkened her reputation. She also made waves with her defiant support of her uncle’s plans for the crusade; he advised attacking Aleppo, while Louis preferred to continue to Jerusalem. Soon, Louis would force Eleanor to continue with him.

Ultimately, the Second Crusade was a debacle, culminating with the disastrous Siege of Damascus in 1148, which ended in a Muslim victory. Louis VII and the crusader army were sent home packing.

4. Her first marriage was annulled.

The royal marriage didn’t last much longer, its tensions furthered by the fact that Eleanor had yet to give birth to a male heir. The marriage was finally annulled in 1152. (The pair were granted the annulment on the grounds of consanguinity—the fact that they were technically related.) Eleanor kept her lands and was single again, but not for long. In May of that same year, she married Henry Plantagenet, Count of Anjou and Duke of Normandy. Two years later they were crowned the King and Queen of England.

5. She was a powerful Queen of England.

Eleanor was no less strong-willed as the Queen of England than she had been as the Queen of France. She refused to stay home and idle away her hours. She traveled extensively to protect the kingdom that was then being consolidated by Henry, giving the monarchy a presence across its newly united cultures. When her husband was away, she helped direct government and ecclesiastical affairs. And in contrast to her listless marriage to Louis VII—with whom she had two daughters—she secured her position by having eight children, including five sons and three daughters.

6. She had a historically bad break-up.

However, relations between Eleanor and Henry soured after years of his open adultery and frequent absences. They separated in 1167, and she moved to her lands in Poitiers. The distance didn’t change her opinion of Henry; when their sons revolted against him in 1173, she didn't waver in choosing sides, backing her children over her husband. When the revolt failed, it had catastrophic consequences for her freedom, with Henry making her his prisoner.

7. She spent over a decade under house arrest.

After supporting her sons in their revolt, Eleanor was captured while attempting to find safety in France. She spent between 15 and 16 years under house arrest in various English castles, and was almost entirely absent from the country's activity (although there were rumors that she had a hand in the death of Rosamund, King Henry's beloved mistress). On special occasions like Christmas, Henry would allow her to show her face, but otherwise she was kept invisible and powerless. Only in 1189, when Henry died, was she fully freed.

8. She was most powerful as a widow.

Her son Richard, who became king following Henry's death, was the one who freed his mother. After her years of house arrest, she did not come out ready for retirement. Instead, she threw herself into preparing for the coronation of her son, who would be known as Richard the Lionheart. Before he was crowned King of England, she journeyed all over his future kingdom to forge alliances and foster goodwill. When Richard set out on the Third Crusade, Eleanor took charge as regent, fending off her power-hungry son John. She even paid Richard's ransom when he was imprisoned by the duke of Austria and the Holy Roman Emperor, traveling there herself to bring him home to England.

Richard then died in 1199, leaving John to become king. Eleanor, then in her seventies, kept at her commitment to the kingdom’s stability, including going to Spain to arrange a pivotal marriage for her granddaughter Blanche of Castile to the heir to the French throne. She also gave John crucial support against a rebellion led by her grandson Arthur.

9. A vase she owned still survives.

A vase that once belonged to Eleanor of Aquitaine
A vase that once belonged to Eleanor of Aquitaine
tnchanse ~ Tom Hansen, Flickr // CC BY-NC-SA 2.0 (cropped)

Out of all the tokens of wealth and royalty that touched her life, only one artifact that once belonged to Eleanor of Aquitaine survives. She received an elegant rock crystal vessel from her grandfather William IX Duke of Aquitaine, who had likely been given it by the ruler of Imad al-dawla of Saragossa. In 1137, she gave it as a wedding gift to her future husband, Louis VII. The king’s advisor Abbot Suger of Saint-Denis then convinced Louis VII to add it to his abbey’s treasury (thus keeping it in French royal possession after their brief marriage). Now visitors to the Louvre in Paris can view the rare object, where, despite its series of owners, it’s still known as the “Eleanor” vase.

10. She has an extensive legacy in pop culture.

Eleanor of Aquitaine has hardly faded from the public eye. Alternately depicted as a temptress, warrior, protective mother, and powerful queen, interpretations of Eleanor reflect how her history has been retold over time. In Shakespeare's 16th-century The Life and Death of King John, she is an aged but sharp and sometimes sultry force. She recurs in screen versions of Robin Hood (2010) and the Ivanhoe series. Katharine Hepburn bristled with fiery energy in the role of Eleanor in the 1968 film The Lion in Winter, based on the play by James Goldman. She even has a seat at a major work of feminist art—there's a place set for her in Judy Chicago's The Dinner Party, now at the Brooklyn Museum.

11. Her bones are gone, but her tomb survives.

Tombs of Eleanor of Aquitaine and Henry II of England in the church at Fontevraud Abbey
Tombs of Eleanor of Aquitaine and Henry II of England in the church at Fontevraud Abbey
Martin Cooper, Flickr // CC BY-2.0 (cropped)

Having outlived all of her husbands and most of her children, Eleanor ended her days at Fontevraud Abbey in France. She died there in 1204 in her eighties. Remarkably, her 13th-century effigy tomb survives, depicting Eleanor reclining on a bed, a crown upon her head and a devotional book in her hands. She seems to be studiously ignoring the effigies of her husband Henry II and son Richard the Lionheart on either side of her.

Her bones were once interred in the abbey's crypt. But like many of the country’s churches during the French Revolution, the abbey was deconsecrated. The crypt's bones were exhumed, dispersed, and never recovered.

11 Gifts for the Hygge Enthusiast

iStock
iStock

Hygge is still having a moment. In October 2017, the Danish term—which is used to convey a kind of warm coziness, and has no English equivalent—was one of Dictionary.com’s top 10 most searched words. But it’s a lifestyle that’s best understood when experienced firsthand. To help that special peace-seeking someone in your life find the ultimate level of relaxation, might we suggest one of these goodies?

1. The Little Book Of Hygge: Danish Secrets T0 Happy Living

The first rule of hygge is to learn everything you can about hygge—like how it’s pronounced for starters (it’s hoo-ga). That’s just one of the gems serenity-seekers will find in The Little Book of Hygge: Danish Secrets to Happy Living, which offers a history of the philosophy and tons of tips for how to easily integrate the concept into your life. Plus, it’s written by Meik Wiking, CEO of Copenhagen’s Happiness Research Institute, so a brighter mood is practically guaranteed.

Find It at Amazon for $14 and also at these other retailers:

2. Electric Fireplace

wall-mounted fireplace
Amazon

Whether reading a book or chatting with friends, there are few snugger places to do so in the wintertime than in front of a flickering fireplace. But if your giftee isn't lucky enough to have a home with a fireplace, there’s a simple workaround: They can mount an electric one to the wall, just as they would a plasma TV. They’re sleek, smokeless, and add instant ambiance.

Find It at Amazon for $250.

3. French Vanilla Yankee Candle

A fireplace isn’t the only thing that flickers in a hygge-happy home: Candles are a simple way to dazzle the eyes and indulge olfactory senses. While a handful of tea lights are a quick and inexpensive way to create the effect, a richly scented candle—in a natural flavor like vanilla or cinnamon stick—can take anyone's cozy quarters to the next level.

Find It at these retailers:

4. EDDIE BAUER QUEST FLEECE THROW; $55

With or without a fire to keep them warm, your loved one is also going to want a blanket—and a soft and cozy one at that. Eddie Bauer’s fleece blanket is lightweight, so easy to carry from room to room or on the go. And its bold buffalo check style screams comfort.

Find It at Amazon for $36.

5. Faux Fur Blanket

If your giftee is partial to more natural design schemes and materials, a faux fur blanket is the perfect way to bring a bit of the outdoors inside—and keep extra warm all at once. West Elm carries a full line of different styles and colors to satisfy even the pickiest faux fur-lover.

Find It at West Elm for $50 and up.

6. Acorn Slipper Sock

Slippers or socks? The ACORN Slipper Sock offers the best of both worlds. It’s essentially a big, warm, woolly sock with serious traction. Perfect for both lounging on the couch and padding into the kitchen to get a refill on that hot chocolate.

Find It at Amazon for $30 and up and also at these other retailers:

7. Glerups Open Heel Slippers

If your favorite hygge enthusiast's quiet contemplation tends to attract a few interruptions—like taking the dog for a walk—these rubber-soled Glerups slippers are tough enough to handle the outside elements, while keeping feet warm.

Find It at Amazon for $130 and up.

8. WISSOTZKY Tea Magic Tea Chest

A hot cup of something is an essential part of any hygge environment. While coffee and cocoa are all well and good (and delicious), a cup of tea can offer additional healing properties. To find out just what kind of tea fits your giftee's personality best, why not allow them to sample as many as they can with this giant box of black, green, fruit, and herbal teas.

Find It at Amazon for $35.

9. Mountain Hardwear PackDown Vest

When your loved one does have to head outdoors, there’s no reason they can’t keep that cozy vibe going—especially when wrapped up in a down vest.

Find It at Amazon for $105 and up and also at these other retailers:

10. Wool Irish Springweight Aran Sweater

Whether they’re taking a walk in the snow or hunkered down with a book, nothing says cold-weather comfort like a soon-to-be-favorite sweater. This Irish knit sweater, made by West End Knitwear, comes in a variety of sizes and colors and is unisex, so perfect for sharing.

Find It at Amazon for $60 and up.

11. WEMO Insight Smart Plug

Though smart technology might seem to fly in the face of everything that hygge stands for, the environment that one surrounds oneself with—from the temperature to the lighting—is all a key part of creating the perfect setting. This smart plug from Wemo, which works with both Amazon Alexa and Google Assistant, allows the user to control those things right from a smartphone—no climbing out from under the blanket required.

Find It at Amazon for $33 and also at these other retailers:

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