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5 Crazy Examples of Fear in Advertising

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Positive marketing has always been effective in advertising. “Buy our dish soap and you will own a spacious, fresh scented kitchen with lots of natural light, and your kids will love you again.” But selling fear—telling you all the awful things that will happen if you don’t buy our dish soap (swine flu, wrist cellulite)—has a glorious tradition all its own. It’s our duty to tell you about these five things you might not have known were out to ruin your life.

1. Thermos, USA. Date unknown

Hey Thermos! What the hell, man? You’re better than this. Your name will become one of those words that start out as a brand name and turn into a noun. You don’t have to resort to terrorizing mothers and threatening babies! Just show us a father and son enjoying a hot Thermos of cocoa by the fishing hole at dawn and we’ll buy! Enough of this “babies in graves” horror.

2. Attacks of Rabid Animals, Mexico. Date Unknown

Courtesy of Public Collectors

You can paint your home in as pretty a pastel palette as you want; the giant rats and rabid dogs are still going to come for your children. Vaccinate your dogs to stop the spread of the disease. The rats after your baby? Man, that’s scary. Good luck with it.

3. ScotTissue, USA. 1930s

Courtesy of Imgur

Do you know how thin the line is between a gentle, democratic America and the destruction of our civilization? As thin as a single paper towel, Bucko. Make your workers cranky enough with chapped hands, and they will revolt. 

4. Zonite Douche, USA. 1950

Courtesy of Duke University Libraries

Madam, there is no gentle way to tell you this, but I will try. Your bits … they are stinky. Your husband knows it. Your friends all know it. Your delicate area is causing all around you to suffer a miasma “more offensive than bad breath or body odor.” The result, I’m so sad to tell you, is that your marriage is falling apart, you don’t get invited to parties, and no one likes you. No no, put down that soap and water. Here, take this chemical that sounds like it was named after a space cult and do terrible, uncomfortable things with it. There, there, dear. Everything is going to be all right.

5. Listerine, USA. 1932

Courtesy of Duke University Libraries

What She Really Wanted Was Children. And now we meet another tragic, stinky lady. Miss Nickerson. We learn her story, how her wealth and young beauty should have snagged any number of potential husbands. But nothing ever came of it. And now in the twilight of her life (her late 40s), she makes a spectacle of herself in the streets of New York, fawning over her Pekingese and perishing silently into the madness brought on by loneliness. You know why, don’t you? Oh it’s almost too embarrassing to say. I’ll whisper. “Halitosis.” Oh, if only. If only she’d known about Listerine.

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11 Ridiculously Overdue Library Books (That Were Finally Returned)
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Last week, Massachusetts's Attleboro Public Library received a big surprise when one of its regular patrons returned a copy of T.S. Arthur's The Young Lady at Home ... more than 78 years after it had been checked out. 

The man, whose name was not revealed, was reportedly helping a friend clean out his basement when he came across the tome. He recognized the library's stamp, then noticed its original due date: November 21, 1938. “We were amazed,” said Amy Rhilinger, the library’s assistant director. “I’ve worked here for 15 years, and I’ve never seen anything like this before.”

Because the library charges $.10 per day for overdue books, the total bill for this dusty read would come to about $2800—but the library isn't planning to cash in. “We’re not the library police," Rhilinger said. "We’re not tracking everyone’s things. Everyone returns things a few [days] late, and it’s one thing we joke about here.”

Though it's rare, the decades-overdue book's return is not unprecedented. Here are 11 more tardy returns.

1. The Versatile Grain and the Elegant Bean: A Celebration of the World’s Most Healthful Foods by Sheryl and Mel London

LOANED FROM: The Lawrence Public Library in Lawrence, Kansas
YEARS OVERDUE: 21

In 2014, someone anonymously returned this fitness-friendly cookbook, which had been missing since September 24, 1992. The volume, published that April, contains over 300 recipes—and it’s probably safe to assume that the culprit had plenty of time to try out every single one of them.

2. The Real Book About Snakes by Jane Sherman

LOANED FROM: The Champaign County Library in Urbana, Ohio 
YEARS OVERDUE: 41

Like the previous entry, whoever turned in this musty old field guide declined to reveal his name. But lest anyone question the man’s honesty, he also left the following note: “Sorry I’ve kept this book so long, but I’m a really slow reader! I’ve enclosed my fine of $299.30 (41 years, 2 cents a day). Once again, my apologies!”

3. Days and Deeds: A Book of Verse for Children’s Reading and Speaking compiled by Burton and Elizabeth Stevenson

LOANED FROM: The Kewanee Public Library in Kewanee, Illinois
YEARS OVERDUE: 47

According to Guinness World Records, the $345.14 fee paid by the borrower of this lyrical compilation stands as the highest library fine ever paid.

4. The Fire of Francis Xavier by Arthur R. McGratty

LOANED FROM: The New York Public Library, Fort Washington Branch, in New York, New York
YEARS OVERDUE: 55

In 2013, this one was discreetly mailed in and the perpetrator was never brought to justice (be on guard, Big Apple bibliophiles).

5. The Adventures of Pinocchio by Carlo Collodi

LOANED FROM: The Rugby Library in Warwick, England 
YEARS OVERDUE: 63

The item found its way home during an eight-day “fines amnesty period,” which shielded the guilty patron from a £4000 penalty. “It’s amazing to think how much the library has changed since that book was taken out in 1950,” said librarian Joanna Girdle. 

6. The Picture of Dorian Gray by Oscar Wilde

LOANED FROM: The Chicago Public Library in Chicago, Illinois 
YEARS OVERDUE: 78

Harlean Hoffman Vision found a rare edition of this novel nestled amongst her late mother’s personal effects and vowed to set things right. “She kept saying, ‘You’re not going to arrest me?’” recalled marketing director Ruth Lednicer, “and we said, ‘No, we’re so happy you brought it back.’”

7. Master of Men by E. Phillips Oppenheim

Amazon, Public Domain

LOANED FROM: The Leicester County Library in Leicester, England
YEARS OVERDUE: 79

Oppenheim was born in the surrounding region and, hence, the Leicestershire County Council was thrilled to reclaim this piece of their literary heritage after it turned up in a nearby house—even though the library branch it originally belonged to had shut down decades earlier.

8. Facts I Ought to Know About the Government of My Country by William H. Bartlett

Amazon, Public Domain

LOANED FROM: The New Bedford Public Library in New Bedford, Massachusetts
YEARS OVERDUE: 99

Stanley Dudek of Mansfield, Massachusetts claims that his mother—a Polish immigrant—decided to brush up on American politics by borrowing this volume from the New Bedford Library in 1910. “For a person who was just becoming a citizen, it was the perfect book for her,” says Dudek.

9. Insectivorous Plants by Charles Darwin

LOANED FROM: The Camden School of Arts Lending Library in Sydney, Australia
YEARS OVERDUE: 122

An Australian copy of Darwin’s treatise on bug-eating flora was borrowed in 1889. After two World Wars, Neil Armstrong’s moon landing, and the birth of the internet, it was finally returned on July 22, 2011.

10. The Ancient History of the Egyptians, Carthaginians, Assyrians, Babylonians, Medes and Persians, Macedonians, and Grecians (volume II) by Charles Rollin

LOANED FROM: The Grace Doherty Library in Danville, Kentucky
YEARS OVERDUE: 150 (approximately)

In 2013, this tome was discovered at a neighboring school for the deaf, where it had presumably been stored since 1854 (as evidenced by a note written inside dating to that year). The library owns no records from this period, so exactly how long it was gone is anybody’s guess, but, said librarian Stan Campbell, “It’s been out of the library for at least 150 years."

11. The Law of Nations by Emmerich de Vattel

LOANED FROM: The New York Society Library in New York City
YEARS OVERDUE: 221

Five months into his first presidential term, George Washington borrowed this legal manifesto from the historic New York Society Library. For the next 221 years, it remained stowed away at his Virginia home, and organization officials wondered if they’d ever see it again. “We’re not actively pursuing overdue fines,” joked head librarian Mark Bartlett. “But we would be very happy to see the book returned.” His wish was granted when Mount Vernon staff finally sent it back in 2010 (luckily, they dodged a whopping $300,000 late fee).

An earlier version of this post appeared in 2014.

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11 Popular Quotes Commonly Misattributed to F. Scott Fitzgerald
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F. Scott Fitzgerald wrote a lot of famous lines, from musings on failure in Tender is the Night to “so we beat on, boats against the current” from The Great Gatsby. Yet even with a seemingly never-ending well of words and beautiful quotations, many popular idioms and phrases are wrongly attributed to the famous Jazz Age author, who was born on this day in 1896. Here are 11 popular phrases that are often misattributed to Fitzgerald. (You may need to update your Pinterest boards.)

1. “WRITE DRUNK, EDIT SOBER.”

This quote is often attributed to either Fitzgerald or his contemporary, Ernest Hemingway, who died in 1961. There is no evidence in the collected works of either writer to support that attribution; the idea was first associated with Fitzgerald in a 1996 Associated Press story, and later in Stephen Fry’s memoir More Fool Me. In actuality, humorist Peter De Vries coined an early version of the phrase in a 1964 novel titled Reuben, Reuben.

2. “FOR WHAT IT’S WORTH: IT’S NEVER TOO LATE OR, IN MY CASE, TOO EARLY TO BE WHOEVER YOU WANT TO BE.”

It’s easy to see where the mistake could be made regarding this quote: Fitzgerald wrote the short story “The Curious Case of Benjamin Button” in 1922 for Collier's Magazine, and it was adapted into a movie of the same name, directed by David Fincher and starring Brad Pitt and Cate Blanchett, in 2008. Eric Roth wrote the screenplay, in which that quotation appears.

3. “OUR LIVES ARE DEFINED BY OPPORTUNITIES, EVEN THE ONES WE MISS.”

This is a similar case to the previous quotation; this quote is attributed to Benjamin Button’s character in the film adaptation. It’s found in the script, but not in the original short story.

4. “YOU’LL UNDERSTAND WHY STORMS ARE NAMED AFTER PEOPLE.”

There is no evidence that Fitzgerald penned this line in any of his known works. In this Pinterest pin, it is attributed to his novel The Beautiful and Damned. However, nothing like that appears in the book; additionally, according to the National Atmospheric and Oceanic Association, although there were a few storms named after saints, and an Australian meteorologist was giving storms names in the 19th century, the practice didn’t become widespread until after 1941. Fitzgerald died in 1940.

5. “A SENTIMENTAL PERSON THINKS THINGS WILL LAST. A ROMANTIC PERSON HAS A DESPERATE CONFIDENCE THAT THEY WON’T.”

This exact quote does not appear in Fitzgerald’s work—though a version of it does, in his 1920 novel This Side of Paradise:

“No, I’m romantic—a sentimental person thinks things will last—a romantic person hopes against hope that they won’t. Sentiment is emotional.” The incorrect version is widely circulated and requoted.

6. “IT’S A FUNNY THING ABOUT COMING HOME. NOTHING CHANGES. EVERYTHING LOOKS THE SAME, FEELS THE SAME, EVEN SMELLS THE SAME. YOU REALIZE WHAT’S CHANGED IS YOU.”

This quote also appears in the 2008 The Curious Case of Benjamin Button script, but not in the original short story.

7. “GREAT BOOKS WRITE THEMSELVES; ONLY BAD BOOKS HAVE TO BE WRITTEN.”

There is no evidence of this quote in any of Fitzgerald’s writings; it mostly seems to circulate on websites like qotd.org, quotefancy.com and azquotes.com with no clarification as to where it originated.

8. “SHE WAS BEAUTIFUL, BUT NOT LIKE THOSE GIRLS IN THE MAGAZINES. SHE WAS BEAUTIFUL FOR THE WAY SHE THOUGHT. SHE WAS BEAUTIFUL FOR THE SPARKLE IN HER EYES WHEN SHE TALKED ABOUT SOMETHING SHE LOVED. SHE WAS BEAUTIFUL FOR HER ABILITY TO MAKE OTHER PEOPLE SMILE, EVEN IF SHE WAS SAD. NO, SHE WASN’T BEAUTIFUL FOR SOMETHING AS TEMPORARY AS HER LOOKS. SHE WAS BEAUTIFUL, DEEP DOWN TO HER SOUL.”

This quote may have originated in a memoir/advice book published in 2011 by Natalie Newman titled Butterflies and Bullshit, where it appears in its entirety. It was attributed to Fitzgerald in a January 2015 Thought Catalog article, and was quoted as written by an unknown source in Hello, Beauty Full: Seeing Yourself as God Sees You by Elisa Morgan, published in September 2015. However, there’s no evidence that Fitzgerald said or wrote anything like it.

9. “AND IN THE END, WE WERE ALL JUST HUMANS, DRUNK ON THE IDEA THAT LOVE, ONLY LOVE, COULD HEAL OUR BROKENNESS.”

Christopher Poindexter, the successful Instagram poet, wrote this as part of a cycle of poems called “the blooming of madness” in 2013. After a Twitter account called @SirJayGatsby tweeted the phrase with no attribution, it went viral as being attributed to Fitzgerald. Poindexter has addressed its origin on several occasions.

10. “YOU NEED CHAOS IN YOUR SOUL TO GIVE BIRTH TO A DANCING STAR.”

This poetic phrase is actually derived from the work of philosopher Friedrich Nietzsche, who died in 1900, just four years after Fitzgerald was born in 1896. In his book Thus Spake ZarathustraNietzsche wrote the phrase, “One must have chaos within to enable one to give birth to a dancing star.” Over time, it’s been truncated and modernized into the currently popular version, which was included in the 2009 book You Majored in What?: Designing Your Path from College to Career by Katharine Brooks.

11. “FOR THE GIRLS WITH MESSY HAIR AND THIRSTY HEARTS.”

This quote is the dedication in Jodi Lynn Anderson’s book Tiger Lily, a reimagining of the classic story of Peter Pan. While it is often attributed to Anderson, many Tumblr pages and online posts cite Fitzgerald as its author.

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