13 Secrets of Pet Groomers

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iStock

Pet grooming is a multi-billion-dollar industry that’s growing each year. More and more pet owners have come to rely on groomers, who—in addition to top-notch trimming and clipping skills—must know animal anatomy, calming techniques, and the best way of avoiding potentially dangerous scratches and bites. We spoke to several to get the inside scoop.

1. PET GROOMING CAN BE RISKY BUSINESS.

Whether it’s an aggressive dog who bites or a nervous cat who scratches, groomers must be constantly aware of potential threats.

“Even the sweetest and most docile cat has the potential to scratch or bite,” says Jared Gorton, who owns Rhode Island Cat Grooming with his wife, Mandi. Most groomers are able to keep themselves and their animal clients safe by wearing gloves and using muzzles when necessary, but some groomers also protect themselves by turning away animals with a history of aggressive behavior.

2. THEY PREFER DOGS (USUALLY).

A black schnauzer dog near grooming tools

While some pet groomers focus exclusively on cats, most avoid them. There’s one big reason: In general, cats are more unpredictable, and many groomers don’t want to risk a scratch or bite.

According to Mandi Gorton, that’s why most groomers start out working with dogs only. “There are many feline-exclusive groomers who started as dog-exclusive groomers; I was one of them. I thought ‘cats groom themselves’ and didn’t want to be one of those groomers who had a career-ending bite by a cat,” she explains. “Some [groomers] will shave cats or offer to brush cats, but don’t understand the basics of cat behavior, breeds, or grooming. They see it more as a necessary evil than a field to thrive in.”

Mel Brink, the owner of Club Meow, a cat boarding and grooming facility in Iowa, explains that in his region, many grooming shops won’t take cats at all. “And the ones that do [groom cats] only take easy cats and are primarily dog-oriented,” she says. “There are a dozen Petsmart and Petco stores here, and only one takes cat clients!”

3. THE CONDITIONS ARE QUIETER THAN YOU MIGHT THINK.

A fluffy dog being blow-dried.

Barking dogs, running water, and blow dryers can make pet grooming shops noisy places to work. But keeping the volume as quiet as possible is integral to making sure the animals feel safe. “Animals feed off the energy of others and easily go into flight or fight mode,” Brink says. “I keep my shop very quiet and peaceful. I diffuse essential oils and keep my own energy low.” Some cat owners also prefer to patronize feline-exclusive groomers because the smells and sounds of dogs can stress out their cats.

4. CATS AND WATER AREN’T A BIG PROBLEM.

A black-and-white cat being bathed.

While most dogs jump eagerly into the water to swim, cats are more timid, and there’s a common belief that cats have a phobia of water. But the pet groomers we spoke to insist that’s just not true. “Most cats are not afraid of water like so many people believe,” Brink says. “They are actually afraid of loud noises, so if you keep your spray nozzle low, especially at first, most cats tolerate water with no issue.”

According to Mandi Gorton, cats are afraid of drowning, rather than water per se. “Cats drink water every day, lots of cats even play with water or follow people into the shower. Getting a cat to trust you enough to bathe in it is a cat groomer's super power,” she notes.

And there’s another pro trick when it comes to pets and water: Many dogs dislike when soap and water get in their eyes and ears, so good groomers are careful to wash an animal’s face last and rinse it first. This method ensures that soap and water have the least time to irritate an animal’s sensitive eyes.

5. THEY’RE EXPERTS AT GETTING ANIMALS TO TRUST THEM.

Pet groomers are often called dog and cat whisperers for good reason. Their ability to quickly connect emotionally with a new animal, establish control, and convince the animal to trust them takes a great deal of skill, knowledge, and experience. Like horses, cats and dogs read people and pick up on body language cues. A calm, confident groomer will encourage pets that they’re not in any danger. “The first step is to begin with that feeling that the cat can trust you not to harm him in any way. After that, you have to be compassionate and understanding,” Jared Gorton says. “Most cats are fairly compliant when treated with kindness, mutual respect, and a ‘matter of fact’ attitude,” Mandi Gorton adds.

6. LOVING ANIMALS IS KEY, BUT PEOPLE SKILLS ARE ALSO A MUST.

A woman on the phone next to a dog on the floor.

As Massachusetts pet groomers Kathy and Missi Salzberg explain, many people enter the profession because they prefer to spend time with animals rather than people. But although pet groomers have a rapport with animals, they must also be able to converse and connect with their owners. “People skills are a necessity,” the Salzbergs write. Besides having customer service capabilities, successful pet groomers must effectively communicate with pet owners about what type of hair cut they want and clearly instruct pet owners how to take care of their pet between grooming sessions.

7. COMBS ARE THEIR SECRET WEAPONS.

A pile of pet hair in between two grooming combs.

While groomers may reward good behavior with dog treats or distract insecure cats with catnip, their number one secret weapon is a simple comb. As animal groomer Margaret Campbell tells Angie’s List, most brushes only reach the top of an animal’s coat, but combs get further down to the skin, where tangles and mats can hide. Besides bathing an animal and applying a conditioner, groomers comb the animal’s hair from head to toe, gently working out any tangles. That’s crucial, because if fur gets too matted, the animal may have to be shaved or buzzed in order to safely remove the knots—a process that can be painful.

8. THEY CHUCKLE AT THEIR CUSTOMERS’ LIMITED PET VOCABULARY.

Much like hairdressers, pet groomers work to fulfill their client’s wishes and create a cut that is aesthetically pleasing. Grooming styles vary based on breed and range, from a puppy cut to a lion cut. But pet owners often don’t have the vocabulary to describe exactly what kind of style they want for their pets. “I laugh at times to myself when a client tries to describe what they want done,” Brink says. “I recently had a lady call and ask for a ‘backsplash.’ I was perplexed until I realized she meant a sanitary trim around the bum. We both had to giggle about that and I may just use her terminology!”

9. THE CERTIFICATION PROCESS CAN BE INTENSE.

A cute dog being dried with an orange towel.

Depending on the state and city in which they work, some pet groomers may need to be licensed and certified. Organizations such as the National Dog Groomers Association of America and the International Society of Canine Cosmetologists teach groomers about everything from clipping styles and cutting nails to anatomy and behavior. According to Certified Feline Master Groomer Lynn Paolillo, who works as an instructor and certifier for the National Cat Groomers Institute of America, cat groomers who want to become certified learn about feline temperaments, how to recognize breeds, correct color terminology, handling techniques, and common health concerns and symptoms. “This information combines to create a cat groomer who is knowledgeable, confident, and proficient with cats of varying temperaments and needs,” she says.

Groomers who certify with the National Cat Groomers Institute of America must also pass four written exams and five practical exams, proving that they have mastered clipper skills, bathing and drying, and safety. “I think most people would be surprised to know how creative cat groomers need to be. Working with cats is primarily about problem-solving, so the groomer must be able to think quickly on their feet in order to keep both cat and groomer safe and as low-stress as possible,” Paolillo says.

10. THEY PROBABLY SUFFER FROM VARICOSE VEINS.

Working as a pet groomer can be extremely physically demanding. “Groomers are prone to back problems from lifting heavy dogs and carpal tunnel syndrome from the repetitive motion of scissoring, brushing, and hand stripping,” the Salzbergs write. “A groomer’s legs can suffer from standing all day over a long period of time. Circulation problems, varicose veins, overstressed tendons and ligaments—these are common ailments in this profession.” To counteract the physical demands of their job, pet groomers may learn to groom while sitting on a stool and/or hire assistants to help with lifting heavier dogs. For many, staying physically fit is also a priority.

11. THEY MIGHT SAVE YOUR PET’S LIFE.

It’s essential to take your pet to the veterinarian for regular check-ups, but groomers also use their knowledge of animal anatomy to observe your pet’s health. Besides looking out for ticks, fleas, and ringworm, they can often spot infections and life-threatening lumps. One groomer who tried to empty a cocker spaniel’s anal sacs (small pockets used for scent communication) noticed that the dog was unusually distressed, so the groomer told the owner to take the dog to the vet. The dog was diagnosed with anal sac carcinoma, a malignant cancer that disproportionately affects cocker spaniels. Because the cancer was caught and removed early, the cocker spaniel survived her illness, all thanks to an observant and knowledgeable pet groomer.

12. THEY WISH PET OWNERS WOULD BETTER EDUCATE THEMSELVES.

A white cat on a black-and-white pillow.

Because pet groomers love animals, it can be particularly difficult to see cats and dogs in bad shape. Whether a cat is severely matted or a dog has sores on his skin, animals in distress are a troubling reality of the job. Paolillo laments that many cat owners hold common misconceptions about grooming, such as that cats hate water, they groom themselves, and they shouldn’t be bathed. “[Grooming] doesn’t have to be stressful, and cats definitely benefit from regular bath and grooming appointments. However, when a cat has never been groomed or bathed, and then it becomes severely matted at an elderly age, the groom becomes not only difficult but dangerous,” she says. “It can be frustrating to be working against many myths involving cat grooming.”

Jared Gorton echoes Paolillo's point, explaining that matting is entirely preventable. “Matting hurts, plain and simple. While we don’t have magic wands to just make the mats disappear, we have tools and skills to get rid of them,” he says. “After that, it's about educating the owner because matting is entirely preventable. Once that education has been given and received, there are no excuses for it to happen again.”

13. THEY FORM DEEP ATTACHMENTS TO THEIR CLIENTS.

Pet groomers love making a living by caring for animals, and receiving affection and gratitude from their animal clients gives them true joy. “The best thing about being a cat groomer is when the cats realize how much we are helping and how appreciative they are,” Paolillo says. “Getting head butts, purrs, and kisses from our kitty clients is the best part of the job!" Some pet groomers even form bonds with more difficult, less appreciative animals and mourn their passing. “I had a cat who was Satan to groom, just a hissing, spitting, biting, baiting devil. But when he passed away his mom called me and we both cried hysterically,” Mandi Gorton admits. “When cat owners share their furry treasures with you there is a bond that is deep and profound.”

All photos via iStock.

14 Secrets of Food Sample Demonstrators

Tim Boyle, Getty Images
Tim Boyle, Getty Images

Ever turn a corner in your local grocery store or warehouse club and see the aisle backed up? You might be able to blame a food sample demonstrator, those stationary sales representatives who invite congestion in stores by offering up free bites of food products in an effort to raise sales. (The strategy works—one study found that samples can increase sales by as much as 2000 percent.)

The task might look easy, but it isn’t. Sample demonstrators have to endure annoyed customers who can’t navigate aisles due to the traffic, unattended kids, and more—all while adhering to food safety regulations. To get a better perspective on the job, Mental Floss spoke with two former demonstrators. Here’s what we found out about life in the apron.

1. THEY’RE USUALLY NOT EMPLOYED BY THE STORE.

Food demonstrators are often mistaken for store employees, but they're usually not. The people working behind sample trays at Costco, for example, are often employed by Club Demonstration Services (CDS), a separate entity that hires sample representatives to present products endorsed by Costco and usually backed by the product manufacturer. (Companies can send their own reps out, too.) “CDS might have an office set up in the back of the store,” says Jim, a former food sample demonstrator for Costco locations in California. “We’d sign in, go through the warehouse, and get a quick brief on the product we were demonstrating.”

Though CDS is owned by Costco, CDS employees aren’t technically store employees, and don’t migrate to other work areas. But because customers figure the demonstrators work for the warehouse, they’re often asked for directions. “People just assume you know where stuff is,” Jim says. “I usually told them to find someone in a red vest.”

2. THEY CAN SPEND HALF THEIR SHIFT PREPPING.

A man mixes ingredients in a bowl
iStock

It may seem like a sample demonstrator is burning calories at the rate of a Queen's Guard, but they're usually very busy during the course of a six- or eight-hour shift. Food prep—including mixing ingredients for things like chicken salad or cooking steak strips—can take up as much as half of their time. It’s worth it, as cooked food has a huge advantage over ready-to-eat samples like chips. “There’s a kind of anticipation you build up when cooking something like steak,” Jim says. “It could take a few minutes or 45 minutes, and people are standing there asking when it will be ready.”

3. THEY NEED TO STAY WITHIN A 12-FOOT RADIUS OF THE CART.

Food sample demonstrators may sometimes work in a massive warehouse, but they don’t have the run of the property. Once they’ve settled into their work area—typically near where the product they’re demonstrating is stocked or wherever there’s free space in the building—they’re expected to never be more than 12 feet away from the cart. “The 12-foot radius has to do with the fact that you’re responsible for maintaining your station and keeping customers safe,” says Skyler, a former demonstrator for Costco. “If a kid sees an unattended station with a hot grill running and grabs a sample off of it and burns themselves, it’s a liability.” Demonstrators also need to make sure no one is grabbing a sample and then putting it back, which would be a gross (literally) violation of food handling safety. Once you touch it, it goes either in your mouth or in the garbage.

4. THEY FOLLOW AN ACRONYM FOR SALES SUCCESS.

Vice-president Joe Biden greets food sample servers at a Costco
Saul Loeb, AFP/Getty Images

Food sample pushers don’t work on commission, but they can get bonuses if they sell through their inventory, so it benefits them to make sure people are consuming what they’re offering. One method for enticing customers is what Jim describes as a corporate acronym called SITGA. “It stands for Smile, Invite, Talk, Give Sample, and Ask,” he says. Demonstrators are also free to come up with their own strategy. “I liked to rhyme, like ‘come on by, give it a try,’ that sort of thing.”

5. THEY HAVE TRICKS FOR STAVING OFF BOREDOM.

Speaking with the Yes and Yes blog, Sam's Club food demo specialist Jan said that the hours spent sporadically interacting with customers can require demonstrators to make up their own fun. "I deal with the boredom in several ways. I practice standing on one foot and count the seconds before I lose my balance ... I count and rearrange samples. I reorganize the equipment under my cart. I alphabetize equipment. I grab items off the shelves and read the ingredient and nutrition labels, read slogans on T-shirts, or I try to engage customers in conversation."

6. THEY GET TIRED OF HEARING THE SAME RESPONSES.

A man in an apron looks tired
iStock

Sometimes it's hard to tell what's worse—going for long stretches without customers, or hearing the canned answers they love to give over and over (and over) again. "Customers make stock remarks about certain foods," Jan said. "If you serve sausage, they ask, 'Where are the pancakes?' If you serve a cold drink, they say it would be better with vodka. Coffee samples inevitably get, 'Now I need a donut.'"

7. THEY HAVE TO DEAL WITH “SAMPLE NINJAS” ...

There’s usually no cap on the number of samples a customer can grab from a cart. Still, people can feel a degree of embarrassment going back for seconds—or thirds—and sometimes try to sneak a taste without being seen. Skyler calls these people “sample ninjas” for their attempts to go undetected. “People love free food,” he says. “They don’t want to be seen as freeloaders, they don’t want to hear a sales pitch, they just want snacks.”

8. ... BUT THAT SHAME CAN WORK IN THE STORE’S FAVOR.

A woman examines a supermarket shelf
iStock

When people are so addicted to a food sample they keep going back for more, they might opt to just buy the product rather than risk being perceived as a greedy shopper. “There have been cases where I’ve been shopping at Costco myself and went and bought something because my overwhelming shame kept me from grabbing a fifth sample,” Skyler says. “The system works.”

9. THEY HAVE A HEIGHT POLICY.

Kids represent a dilemma for demonstrators. If they’re unaccompanied by a parent, it can be potentially problematic to offer up a baked good or other food that could contain an allergen. Fortunately, most kids are aware of their food sensitivities. According to Jim, the unofficial rule of thumb is to give out samples to unattended children if they’re tall enough to see what’s on the cart. “We can’t really determine the age of a kid just by looking,” he says. “They just need to be tall enough to see the sample and discern what it is.”

10. THEY HAVE REGULARS.

Food samples are set out on a tray
iStock

Many Costco demonstrators stick to one store or district, making them a familiar face for people who shop there frequently. “There were definitely regulars,” Skyler says. “I would see old teachers from school, old friends, new friends, and regulars who would know my sales pitch and always play along—for more free samples, obviously.” Others were memorable for other reasons. “I was making cookies once and a woman grabbed the raw cookie dough and yelled at me because it was not cooked.”

11. THEY DEMO NON-EDIBLE PRODUCTS, TOO.

While Jim estimates that 90 percent of his time was spent demonstrating food, CDS also handles accounts for a variety of indigestible products, like Ziploc bags. “I’ve done dish soap and laundry soap, which is hard to demonstrate on the floor,” he says. “You have to give someone a sample and hope they try it and then come back.” Another time, Costco charged him with selling prefabricated outdoor tool sheds. “No one is buying a $3000 shed on the spot. They take a flyer. We didn’t get a sale the entire week.”

12. THEY HAVE A PLAN TO MAKE SURE NO FOOD GOES TO WASTE.

Food sits in a trash can
iStock

Toward the end of their shift, demonstrators start to estimate how many more samples they’ll need to meet remaining demand without setting out food that will wind up going to waste. “I do what I can not to waste anything,” Jim says. “We’ll usually make sure we’re done cooking by a certain time so nothing is left over.” Sealed food might go to a food pantry, depending on store policies, but prepared and unused food goes into the garbage. And no, it's not going to the demonstrators: They’re prohibited from taking the excess home.

13. NOT EVERYTHING THEY MAKE IS APPETIZING TO THEM.

Sample demonstrators are usually expected to taste their supply so they can make informed comments when a customer presses for details. While most everything is intended to be delicious, it may not necessarily be the demonstrator's own personal preference. "[I served] horrifying steak chimichangas, microwaved," Jan told Yes and Yes. "When cut into bite sized pieces, [they] squirt out a nasty brown liquid. Worse yet, lots of people liked them."

14. THEY APPRECIATE A LITTLE CUSTOMER ETIQUETTE.

Food samples are set out on a tray
iStock

While free food can cause some of us to abandon civility and manners, food sample demonstrators always appreciate when customers acknowledge they have a job to do—and it’s not to hand out free stuff. Listening to their sales pitch is the polite thing to do in exchange for the eats. “Just try to remember that it’s a sales job and that final sale number is being held over the sample demonstrators’ heads,” Skyler says. “They’re not just someone being paid to hand out food to boost customer morale.”

17 Behind-the-Scenes Secrets of Bookstores

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iStock

For book lovers, there’s no more magical place than the local bookstore. Endless shelves of stories and characters, all at your eager fingertips. And while most of us have probably spent a significant amount of time wandering the aisles, few of us know what goes on behind the scenes. Here are some insights into the life of a bookstore, gleaned from the people who keep the shelves stocked.

1. EMPLOYEES WANT YOU TO ASK THEM FOR RECOMMENDATIONS.

“A person will say, ‘I have a really strange question, I’m sorry, but can you recommend a book?’” says Phyllis Cohen, owner of Berkeley Books in Paris. “That is the most normal question. It is my favorite question in the world! Give me some clues. I’ll ask them some pointed questions and then I make a pile for them. When they discover it they’re over the moon—it’s like they have a personal shopper in the bookshop.”

2. BUT BOOKSELLERS ARE NOT MIND-READERS.

They want to help you find your book, but they can’t if you don’t know the book’s name, author, or what it was about. This happens all the time, and it drives them crazy. “Customers will say ‘I don’t remember the name or what it was about but it has a blue cover. I think it had this word in the title,’” explains Katie Orphan, manager at The Last Bookstore in Los Angeles. Sometimes the questions are so vague that no amount of Googling will help, and then the customer leaves unhappy.

Even a botched title is better than no hints at all. “One funny thing that happens with customers is they get the titles totally wrong,” says Marissa Rodriguez, who has worked in a bookstore for two years. “High school kids will say ‘I’m looking for ‘How To Kill a Mockingbird’ or ‘Angry Grapes.’”

3. THEY CAN SPOT THE BOOKWORMS FROM A MILE AWAY.

A woman browsing near a sign for half-price paperbacks at a bookstore
iStock

Just browsing? Bookstore workers can tell. “Cookbooks is one of the sections where that happens the most,” Orphan says. “Art books and cookbooks. The people who are going to buy books, I can tell by the way they look at them, touch them, start carrying them around in a stack. I can always tell when people come up who is going to buy a book and who isn’t.”

4. THEY KNOW WHEN YOU’RE “SHOWROOMING.”

In recent years, many brick-and-mortar stores have fallen victim to online outlets like Amazon, which often offer the same books for a lower price. Some customers will browse for books they like, only to buy them later online, and they’re not very sly about it. “They’ll come in and use their phone to take a picture of the cover and barcode and just use the bookstore as the Amazon showroom,” says Keith Edmunds, a former bookstore owner. “It was awful. Seeing people do that was the height of ignorance.”

5. AND WHEN YOU’RE PLAYING THE SYSTEM.

“Some regulars would buy books one or two at a time and then within the two-week return window bring them back and be like, ‘I bought the wrong book,’” said Kat Chin, who worked at The World's Biggest Bookstore in Toronto for five years. “You’d know they read them because you could see the book was a little bit worn or the spine was cracked.”

6. THE GOAL IS TO GET BOOKS IN YOUR HANDS.

A red sign advertising bestsellers at a bookstore
iStock

One trick to get customers to commit to a book is to physically put the book in their hands and have them flip through it. “You can direct them to a part of the store, but that’s only half of selling a book,” Rodriguez says. “It's important to get merchandise in people's hands so they feel there’s already some ownership happening. They say ‘I like the way it looks and feels in my hands and I like the way it smells.’”

7. YOU HAVE TO HUNT FOR THE COFFEE SHOP.

Many bookstores, particularly the bigger ones like Barnes & Noble, have incorporated cafes into their layout. Alex Lifschutz, a London-based architect, told The Economist that putting the coffee shop at the back of the store or, if there are multiple stories, on the top floor, “draws shoppers upwards floor-by-floor, which is bound to encourage people to linger longer and spend more.”

8. THE KIDS SECTION IS STRATEGICALLY LOCATED.

According to Edmunds, the kids books are almost always located at the back of a store. “If the parents want to get a book for the kid they have to go through the whole store,” he says. “They’re hoping the parent will see something they want.”

9. SOMEONE PAID FOR THAT PRIME SHELF REAL ESTATE.

A red sign advertising bestsellers at a bookstore
iStock

In many big-box stores, publishers pay for good placement on “front tables, end caps and window space, in the same way General Mills and Procter and Gamble buy space for their breakfast cereals and dish detergents in the supermarkets,” Andy Ross, a literary agent, told The Book Deal.

10. AUTHORS, BEWARE THE “SOCIOLOGY” SECTION.

No author wants their book tucked away in the “sociology” section, claims veteran publishing insider Alan Rinzler. It’s “a catchall section for ambiguous titles, and the kiss of death for book sales,” he says.

11. BOOK THIEVES LOVE THE BIBLE.

At The World's Biggest Bookstore in Toronto, “the Bible was the number one stolen book of all time,” Chin says.

Other frequently stolen books? Japanese comics (a.k.a. manga), expensive medical books, and Kurt Vonnegut’s work. Chin also says Haruki Murakami books were so frequently stolen that her bookstore had to take them off the shelves, only bringing them out when they were specifically requested.

12. EMPLOYEES HATE WHEN YOU LEAVE BOOKS WHERE THEY DON’T BELONG ...

Long rows of books at a bookstore
iStock

“Neatening up a bookstore is a daunting process,” says Demi Marshall, a bookseller in Austin, Texas. The next time you pluck a book from its designated shelf slot, put it back when you’re done. Otherwise, “it’s like if you go to a clothing store and unfold all the clothes and then put them back on the shelf but don’t fold them,” Chin says.

13. ... AND WHEN YOU TREAT THE STORE LIKE YOUR LIBRARY.

“It’s nice to be able to go in and read maybe a chapter to see if you’re gonna like the book,” Chin says. “But then when you sit and read the whole book and put it back on the shelf, it gets grubby.” You’ll know a bookstore is trying to nudge you out the door if multiple employees drop by to ask if you need any help. “We would quietly pester people,” says Caleb Saenz, who used to work at Barnes & Noble. “I was at my peak passive aggressive phase when I was working at a bookstore.”

14. THE INTERNET HAS ACTUALLY BEEN A GOOD THING.

A brick-and-mortar Amazon bookstore in Seattle
iStock

Before the internet became ubiquitous, the process of looking up a book for a customer was daunting. “We had to look it up in 'Books In Print,’ which is a multi-volume, 4-inch thick, hardcover book,” says Liz Prouty, who owns Second Looks Books in Maryland with her husband, Richard Due. “It was a slow and cumbersome process and if anything was indexed wrong or a customer had the first word of a title wrong, you were out of luck.”

15. IT’S ALSO MADE US LOVE BOOKS MORE.

Some thought the e-book would surely spell the death of the bookstore. But many independent sellers say digitization has actually made people crave physical books more. “I’ve noticed in the last couple of years, so many people come in waxing rhapsodic about the smell of books, the feel of books,” Prouty says. “And they say it more now because the alternatives exist. People are deeply attached to the old-fashioned books.”

16. SOME BOOKSELLERS CAN IDENTIFY BOOKS BY THEIR SMELL.

Especially used booksellers. “These Penguins have their own particular odor,” Cohen says. That odor? Vanilla. Others might smell like almond or coffee.

17. BOOKSELLERS AREN’T IN IT FOR THE MONEY.

A blue sign with white letters spelling out the word "books" and a hand pointing
iStock

In fact, most of them have second jobs or need monetary support from family members. “It is definitely a work of passion for everyone that I know,” Marshall says. “We don’t do it for the money, we don’t do it because we have any power or prestige. It’s genuinely just that we love books and we love getting them into people's hands.”

A version of this story first ran in 2016.

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