Crayola Has a New Color: YInMn Blue
Crayola’s latest color is a rare one: YInMn Blue, a bright blue that was only discovered in 2009, when it was created by chemists at Oregon State University who were working on making new electronics materials. The pigment still isn’t available to the public—the color company licensed to sell it, the Shepherd Color Company, is still waiting on EPA approval—making Crayola’s introduction of a YInMn Blue-inspired crayon even more exciting for color aficionados.
Created with the help of the original scientists from Oregon State University and the Shepherd Color Company, the new blue crayon looks like it will replace Crayola’s Dandelion crayons in packages, which the company recently announced it was retiring. Apparently, dandelions are no longer "on-trend."
"We are a company all about kids, creativity, and color, so we strive to keep our color palette innovative and on-trend," Crayola CEO Smith Holland said in a press release about the YInMn Blue-inspired color. So it’s goodbye yellows, hello futuristic blues!
However, YInMn Blue is a bit of a mouthful, so Crayola is launching a contest for the public to come up with a new name. You can submit your ideas until June 2.