10 of the Most Expensive Typos in History

NASA
NASA

Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. In 2013, bauble-loving Texans got the deal of a lifetime when a misprint in a Macy’s mailer advertised a $1500 necklace for just $47. (It should have read $497.) It didn’t take long for the entire inventory to be zapped, at a loss of $450 a pop to the retail giant. (Not to mention plenty of faces as red as the star in the company’s logo.)

Google, on the other hand, loves a good typing transposition: Harvard University researchers claim that the company earns about $497 million each year from people mistyping the names of popular websites and landing on “typosquatter” sites … which just happen to be littered with Google ads. (Ka-ching!)

Here are 10 other costly typos that give the phrase “economy of words” new meaning. 

1. NASA’S MISSING HYPHEN

The damage: $80 million

Hyphens don’t usually score high on the list of most important punctuation. But a single dash led to absolute failure for NASA in 1962 in the case of Mariner 1, America’s first interplanetary probe. The mission was simple: get up close and personal with close neighbor Venus. But a single missing hyphen in the coding used to set trajectory and speed caused the craft to explode just minutes after takeoff. 2001: A Space Odyssey novelist Arthur C. Clarke called it “the most expensive hyphen in history.”

2. THE CASE OF THE ANTIQUE ALE  

The damage: $502,996

A missing ‘P’ cost one sloppy (and we’d have to surmise ill-informed) eBay seller more than half-a-mill on the 150-year-old beer he was auctioning. Few collectors knew a bottle of Allsopp’s Arctic Ale was up for bid, because it was listed as a bottle of Allsop’s Arctic Ale. One eagle-eyed bidder hit a payday of Antiques Roadshow proportions when he came across the rare booze, purchased it for $304, then immediately re-sold it for $503,300.

3. THE BIBLE PROMOTES PROMISCUITY

The damage: $4590 (and eternal damnation)

Not even the heavenly father is immune to occasional inattention to detail. In 1631, London’s Baker Book House rewrote the 10 Commandments when a missing word in the seventh directive declared, “Thou shalt commit adultery.” Parliament was not singing hallelujah; they declared that all erroneous copies of the Good Book—which came to be known as “The Wicked Bible”—be destroyed and fined the London publisher 3000 pounds.

See Also: 11 Smells That Are Slowly Disappearing

4. PASTA GETS RACIST

The damage: $20,000

A plate of tagliatelle with sardines and prosciutto would typically only be offensive to a vegetarian’s senses. But an unfortunate blunder in The Pasta Bible, published by Penguin Australia in 2010, recommended seasoning the dish with “salt and freshly ground black people.” Though no recall was made of the books already in circulation, the printer quickly destroyed all 7000 remaining copies in its inventory.

5. JUAN PABLO DAVILA BUYS HIGH, SELLS LOW

The damage: $175 million

Online trading was still in its relative infancy in 1994, a fact Juan Pablo Davila will never forget. It all started when the former copper trader—who was employed by Chile’s government-owned company Codelco—mistakenly bought stock he was trying to sell. After realizing the error, he went on a bit of a trading rampage—buying and selling enough stock that, by day’s end, he had cost the company/country $175 million. Davila was, of course, fired. And Codelco ended up filing suit against Merrill Lynch, alleging that the brokerage allowed Davila to make unauthorized trades. Merrill coughed up $25 million to settle the dispute—but not before a new word entered the popular lexicon: davilar, a verb used to indicate a screw-up of epic magnitude.

See Also: 8 Psychological Tricks of Restaurant Menus

6. MIZUHO SECURITIES SELLS LOW—LIKE, REALLY LOW

The damage: $340 million

In December 2005, Japan’s Mizuho Securities introduced a new member to its portfolio of offerings, a recruitment company called J-Com Co., nicely priced at 610,000 yen per share. Less than a year later, one of the company’s traders made more than a simple boo-boo when he sold 610,000 shares at one yen apiece. No amount of pleading to the Tokyo Stock Exchange could reverse the error.

See Also: What is Trypophobia? And Is It Real?

7. CAR DEALERSHIP PULLS A MICHAEL SCOTT

The damage: $50 million (or $250,000 in Walmart dollars)

And you thought alien sightings were the only interesting thing happening in Roswell, New Mexico! In 2007, a local car dealership came up with a brilliant plan to stimulate sluggish sales: mail out 50,000 scratch tickets, one of which would reveal a $1000 cash prize. But Atlanta-based Force Events Direct Marketing Company mistakenly upped the ante when they printed said scratch tickets, making every one of them a grand-prize winner, for a grand payout of $50 million. Unable to honor the debt, the dealership instead offered a $5 Walmart gift certificate for every winning ticket.

8. NYC DEPARTMENT OF EDUCATION’S LESSON IN BOOKKEEPING

The damage: $1.4 million

Humans and computers don’t always play well together. In 2006, New York City comptroller William Thompson admitted that a typo—an extra letter, to be precise—caused its accounting software to misinterpret a document, leading the city’s Department of Education to double its transportation spending (shelling out $2.8 million instead of $1.4 million).

See Also: 10 Haunting Documentaries That Are Stranger Than Fiction

9. NYC MTA’S LESSON IN PROOFREADING

The damage: $500,000

Not to be outdone, just last month, New York City’s Transportation Authority had to recall 160,000 maps and posters that announced the recent hike for the minimum amount put on pay-per-ride cards from $4.50 to $5.00. The problem? A typographical error that listed the “new” price as $4.50. Oops! Of course, it will only take 100,000 rides on the 6 train to make up the difference. So straphangers lose (yet again).

10. AN EXOTIC VACATION BECOMES X-RATED

The damage: $10 million (plus $230 per month)

Remember the Yellow Pages? Yeah, well Banner Travel Services would like to forget them. Years ago, the now-shuttered Sonoma, California-based travel agency decided to market its services in the phone book ... only to find that the final printing advertised its specialization in exotic destinations as a forte in “erotic” destinations. The typo certainly piqued the interest of some new customers, just not the kind of clientele the company was hoping to attract. The printer offered to waive its $230 monthly listing fee, but Banner sued for $10 million anyway.

See Also: 9 Emojis That Look Completely Different on Other Phones

Primary image courtesy of KABC.

11 Easy Ways to Be Greener on Earth Day

iStock/yacobchuk
iStock/yacobchuk

Kermit got it all wrong: It is easy being green. Committing to go green doesn’t have to mean a 10-mile walk to work or abiding by "if it’s yellow, let it mellow"—you can make a difference by making small adjustments that add up to big change. Here are 11 ideas to get you started for Earth Day.

1. Use your dishwasher to go green.

It may seem counterintuitive, but your dishwasher is way more energy- and water-efficient at washing dishes than you are, as long as you’re running a full dishwasher. According to one German study, dishwashers use half of the energy and a sixth of the water, not to mention less soap. So, don’t feel guilty about skipping the sink of sudsy water, or about not pre-rinsing before loading up the machine—you’re actually doing the environment a favor by firing up your dishwasher.

2. Switch to online bill paying and use less paper.

Not only is it convenient to pay all of your bills with a click or two, it’s also an easy way to go green. One study found that the average U.S. household receives 19 bills and statements from credit card companies, banks, and utilities every month. By switching to online statements and online bill pay, each American household could save 6.6 pounds of paper per year, save 0.08 trees, and not produce 171 pounds of greenhouse gases. Not bad for simply clicking a few "receive online statements" boxes.

3. Opt out of junk mail and catalogs.

While you’re paring down the amount of stuff that arrives daily in your mailbox, visit Catalog Choice to opt out of various mailers you don’t want to receive. So far, the nonprofit organization says they have saved more than 500,000 trees, over 1 billion pounds of greenhouse gas, more than 400 million pounds of solid waste, and approximately 3.5 billion gallons of water.

4. Plant a tree so Earth Day is Every Day.

Planting trees is obviously great for the environment, but if you’re strategic about it, it can help you reduce your energy costs and use less fossil fuel. According to ArborDay.org, planting large deciduous trees on the east, west, and northwest sides of your house can shade and cool your home during the warmer months, even slashing your air conditioning costs by up to 35 percent.

5. Turn off the tap while you're standing at the sink.

If you leave the tap running while you tend to your pearly whites, you’re wasting approximately 200 gallons of water a month. Just turn the tap on when you need to wet your brush or rinse, instead of letting H20 pour uselessly down the drain. The same goes for anyone who shaves with the water running.

6. Go thrifting for clothes and housewares.

Take some advice from your old pal Macklemore and hit up some thrift shops—and that goes for whether you’re getting rid of clutter or adding more to your home. Buying and donating to thrift stores and second-hand shops means you’re recycling, supporting your local economy, and saving money. In fact, by some estimates, every item of clothing donated reduces 27 pounds of carbon emissions.

7. Get a houseplant to clear the air.

And grab a little guy for your desk at work, too. House plants and desk plants have been proven to improve your mood and raise productivity, but they also purify the air by removing volatile organic compounds (VOCs) found in homes and offices. They also absorb carbon dioxide and increase the humidity. Low-maintenance plants include pothos, spider plants, jade, various succulents, and peace lilies.

8. Get scrappy with Art and crafts.

Cut up paper that has only been used on one side and use it to scribble reminders, notes, grocery lists, etc. Or flip it over for any kids you know to color on. (You can color on it, too, if you want.)

9. Put your caffeine fix to work for the Earth.

Your coffee likely traveled thousands of miles to arrive in your pantry, so get good use out of it. Use your grounds to mulch plants that love acidic soil, like roses, evergreens, and rhododendrons. If your garden problems tend to be less about the dirt and more about the things that live in it, certain garden denizens hate coffee—namely ants, slugs, and snails. Sprinkle grounds in problem areas to deter them.

10. Enlighten yourself to Energy Savings.

Compact fluorescent bulbs (CFLs—the spiral light bulbs) may cost more upfront, but they’ll save up to $57 over the life of the bulb. More importantly, they use 70 percent less energy than traditional bulbs and installing them is as easy as screwing in a light bulb. (Insert joke here.)

11. Make tracks instead of short car trips.

You don't have to cut out your daily driving entirely, but when you only have a few blocks, or perhaps just a mile or two to travel and don't need to transport anything bulky, consider walking or hopping on your bike. Walking on those short trips generates less than a quarter of the greenhouse gasses that are emitted by driving the same distance.

20 Black-and-White Facts About Penguins

iStock/fieldwork
iStock/fieldwork

Who is a penguin's favorite family member? Aunt Arctica! 

We kid! But seven of the 17 species of penguins can be found on the southernmost continent. Here are 20 more fun facts about these adorable tuxedoed birds. 

1. All 17 species of penguins are found exclusively in the Southern Hemisphere.

A group of penguins on an iceberg.
iStock/axily

2. Emperor Penguins are the tallest species, standing nearly 4 feet tall. The smallest is the Little Blue Penguin, which is only about 16 inches.

Three emperor penguins
iStock/Fabiano_Teixeira

3. The fastest species is the Gentoo Penguin, which can reach swimming speeds up to 22 mph.

A gentoo penguin swimming underwater
iStock/chameleonseye

4. A penguin's striking coloring is a matter of camouflage; from above, its black back blends into the murky depths of the ocean. From below, its white belly is hidden against the bright surface.

Penguins swimming in the ocean
iStock/USO

5. Fossils place the earliest penguin relative at some 60 million years ago, meaning an ancestor of the birds we see today survived the mass extinction of the dinosaurs.

Emperor penguins with chicks
iStock/vladsilver

6. Penguins ingest a lot of seawater while hunting for fish, but a special gland behind their eyes—the supraorbital gland—filters out the saltwater from their blood stream. Penguins excrete it through their beaks, or by sneezing.

Penguin swimming in the ocean
iStock/Musat

7. Unlike most birds—which lose and replace a few feathers at a time—penguins molt all at once, spending two or three weeks land-bound as they undergo what is called the catastrophic molt.

Gentoo penguin chick molting
iStock/ChristianWilkinson

8. All but two species of penguins breed in large colonies of up to one thousand birds.

A colony of king penguins
iStock/DurkTalsma

9. It varies by species, but many penguins will mate with the same member of the opposite sex season after season.

Two chinstrap penguins
iStock/Legacy-Images

10. Similarly, most species are also loyal to their exact nesting site, often returning to the same rookery in which they were born.

Magellanic penguin nesting in the ground
iStock/JeremyRichards

11. Some species create nests for their eggs out of pebbles and loose feathers. Emperor Penguins are an exception: They incubate a single egg each breeding season on the top of their feet. Under a loose fold of skin is a featherless area with a concentration of blood vessels that keeps the egg warm.

Penguin eggs
iStock/Buenaventuramariano

12. In some species, it is the male penguin which incubates the eggs while females leave to hunt for weeks at a time. Because of this, pudgy males—with enough fat storage to survive weeks without eating—are most desirable.

A group of emperor penguins and chick
iStock/vladsilver

13. Penguin parents—both male and female—care for their young for several months until the chicks are strong enough to hunt for food on their own.

Penguin chick and parent on a nest
iStock/golnyk

14. If a female Emperor Penguin's baby dies, she will often "kidnap" an unrelated chick.

Three emperor penguin chicks
iStock/AntAntarctic

15. Despite their lack of visible ears, penguins have excellent hearing and rely on distinct calls to identify their mates when returning to the crowded breeding grounds.

Gentoo penguins
iStock/Goddard_Photography

16. The first published account of penguins comes from Antonio Pigafetta, who was aboard Ferdinand Magellan's first circumnavigation of the globe in 1520. They spotted the animals near what was probably Punta Tombo in Argentina. (He called them "strange geese.")

A group of magellanic penguins on the seacoast
iStock/encrier

17. An earlier, anonymous diary entry from Vasco da Gama's 1497 voyage around the Cape of Good Hope makes mention of flightless birds as large as ducks.

A cape penguin in South Africa
iStock/ziggy_mars

18. Because they aren't used to danger from animals on solid ground, wild penguins exhibit no particular fear of human tourists.

Man videotaping a penguin in Antarctica
iStock/Bkamprath

19. Unlike most sea mammals—which rely on blubber to stay warm—penguins survive because their feathers trap a layer of warm air next to the skin that serves as insulation, especially when they start generating muscular heat by swimming around.

Penguin swimming in the ocean
iStock/Musat

20. In the 16th century, the word penguin actually referred to great auks (scientific name: Pinguinus impennis), a now-extinct species that inhabited the seas around eastern Canada. When explorers traveled to the Southern Hemisphere, they saw black and white birds that resembled auks, and called them penguins.

This story was first published in 2017.

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