10 of the Most Expensive Typos in History

NASA
NASA

Typos can be embarrassing. They can also be costly. And not just for those individuals whose jobs depend on knowing the difference between “it’s” and “its” or where a comma is most appropriate. In 2013, bauble-loving Texans got the deal of a lifetime when a misprint in a Macy’s mailer advertised a $1500 necklace for just $47. (It should have read $497.) It didn’t take long for the entire inventory to be zapped, at a loss of $450 a pop to the retail giant. (Not to mention plenty of faces as red as the star in the company’s logo.)

Google, on the other hand, loves a good typing transposition: Harvard University researchers claim that the company earns about $497 million each year from people mistyping the names of popular websites and landing on “typosquatter” sites … which just happen to be littered with Google ads. (Ka-ching!)

Here are 10 other costly typos that give the phrase “economy of words” new meaning. 

1. NASA’S MISSING HYPHEN

The damage: $80 million

Hyphens don’t usually score high on the list of most important punctuation. But a single dash led to absolute failure for NASA in 1962 in the case of Mariner 1, America’s first interplanetary probe. The mission was simple: get up close and personal with close neighbor Venus. But a single missing hyphen in the coding used to set trajectory and speed caused the craft to explode just minutes after takeoff. 2001: A Space Odyssey novelist Arthur C. Clarke called it “the most expensive hyphen in history.”

2. THE CASE OF THE ANTIQUE ALE  

The damage: $502,996

A missing ‘P’ cost one sloppy (and we’d have to surmise ill-informed) eBay seller more than half-a-mill on the 150-year-old beer he was auctioning. Few collectors knew a bottle of Allsopp’s Arctic Ale was up for bid, because it was listed as a bottle of Allsop’s Arctic Ale. One eagle-eyed bidder hit a payday of Antiques Roadshow proportions when he came across the rare booze, purchased it for $304, then immediately re-sold it for $503,300.

3. THE BIBLE PROMOTES PROMISCUITY

The damage: $4590 (and eternal damnation)

Not even the heavenly father is immune to occasional inattention to detail. In 1631, London’s Baker Book House rewrote the 10 Commandments when a missing word in the seventh directive declared, “Thou shalt commit adultery.” Parliament was not singing hallelujah; they declared that all erroneous copies of the Good Book—which came to be known as “The Wicked Bible”—be destroyed and fined the London publisher 3000 pounds.

See Also: 11 Smells That Are Slowly Disappearing

4. PASTA GETS RACIST

The damage: $20,000

A plate of tagliatelle with sardines and prosciutto would typically only be offensive to a vegetarian’s senses. But an unfortunate blunder in The Pasta Bible, published by Penguin Australia in 2010, recommended seasoning the dish with “salt and freshly ground black people.” Though no recall was made of the books already in circulation, the printer quickly destroyed all 7000 remaining copies in its inventory.

5. JUAN PABLO DAVILA BUYS HIGH, SELLS LOW

The damage: $175 million

Online trading was still in its relative infancy in 1994, a fact Juan Pablo Davila will never forget. It all started when the former copper trader—who was employed by Chile’s government-owned company Codelco—mistakenly bought stock he was trying to sell. After realizing the error, he went on a bit of a trading rampage—buying and selling enough stock that, by day’s end, he had cost the company/country $175 million. Davila was, of course, fired. And Codelco ended up filing suit against Merrill Lynch, alleging that the brokerage allowed Davila to make unauthorized trades. Merrill coughed up $25 million to settle the dispute—but not before a new word entered the popular lexicon: davilar, a verb used to indicate a screw-up of epic magnitude.

See Also: 8 Psychological Tricks of Restaurant Menus

6. MIZUHO SECURITIES SELLS LOW—LIKE, REALLY LOW

The damage: $340 million

In December 2005, Japan’s Mizuho Securities introduced a new member to its portfolio of offerings, a recruitment company called J-Com Co., nicely priced at 610,000 yen per share. Less than a year later, one of the company’s traders made more than a simple boo-boo when he sold 610,000 shares at one yen apiece. No amount of pleading to the Tokyo Stock Exchange could reverse the error.

See Also: What is Trypophobia? And Is It Real?

7. CAR DEALERSHIP PULLS A MICHAEL SCOTT

The damage: $50 million (or $250,000 in Walmart dollars)

And you thought alien sightings were the only interesting thing happening in Roswell, New Mexico! In 2007, a local car dealership came up with a brilliant plan to stimulate sluggish sales: mail out 50,000 scratch tickets, one of which would reveal a $1000 cash prize. But Atlanta-based Force Events Direct Marketing Company mistakenly upped the ante when they printed said scratch tickets, making every one of them a grand-prize winner, for a grand payout of $50 million. Unable to honor the debt, the dealership instead offered a $5 Walmart gift certificate for every winning ticket.

8. NYC DEPARTMENT OF EDUCATION’S LESSON IN BOOKKEEPING

The damage: $1.4 million

Humans and computers don’t always play well together. In 2006, New York City comptroller William Thompson admitted that a typo—an extra letter, to be precise—caused its accounting software to misinterpret a document, leading the city’s Department of Education to double its transportation spending (shelling out $2.8 million instead of $1.4 million).

See Also: 10 Haunting Documentaries That Are Stranger Than Fiction

9. NYC MTA’S LESSON IN PROOFREADING

The damage: $500,000

Not to be outdone, just last month, New York City’s Transportation Authority had to recall 160,000 maps and posters that announced the recent hike for the minimum amount put on pay-per-ride cards from $4.50 to $5.00. The problem? A typographical error that listed the “new” price as $4.50. Oops! Of course, it will only take 100,000 rides on the 6 train to make up the difference. So straphangers lose (yet again).

10. AN EXOTIC VACATION BECOMES X-RATED

The damage: $10 million (plus $230 per month)

Remember the Yellow Pages? Yeah, well Banner Travel Services would like to forget them. Years ago, the now-shuttered Sonoma, California-based travel agency decided to market its services in the phone book ... only to find that the final printing advertised its specialization in exotic destinations as a forte in “erotic” destinations. The typo certainly piqued the interest of some new customers, just not the kind of clientele the company was hoping to attract. The printer offered to waive its $230 monthly listing fee, but Banner sued for $10 million anyway.

See Also: 9 Emojis That Look Completely Different on Other Phones

Primary image courtesy of KABC.

13 Great Rockumentaries Every Music (and Movie) Fan Should See

The Criterion Collection
The Criterion Collection

More people are watching documentaries these days, which likely means that more people are rocking their faces off with nonfiction. Far from Ken Burns’s soothing tones, these music-filled films demand amplification and an unseemly amount of perspiration.

Rock documentaries are tricky beasts. Though they often have the built-in advantage of following around famous people, they aren’t immune to boredom and eye-rolling faux depth. Keeping it simple by showcasing the music can be good, but it’s no way to be great. The best of the best manage to deliver a stellar soundscape, offer a backstage pass to the real humans who make it, and hold our ears even if we aren’t already devoted fans. If a little history gets made in the process, even better.

Grab a seat next to Penny Lane on the bus. Here are 13 of the best documentaries that every music—and film—fan should add to their Must Watch list.

1. WHAT’S HAPPENING! THE BEATLES IN THE U.S.A. (1964)

A singular piece of filmmaking where nonfiction talent met transcendent musical genius on the threshold of gargantuan stardom, this is the best Beatles documentary ever produced. Directed by legendary documentarians Albert and David Maysles, the film captures the band’s first frivolous jaunt through America, where they raised the screaming decibel level in The Ed Sullivan Show theater and goofed off in hotel rooms. It’s an explosion of youth before they changed music forever.

2. DON’T LOOK BACK (1967)

Another marriage of style, skill, and subject, Don't Look Back helped shape how the rockumentary genre could provide insights into the people who shape our popular culture. That so many iconic moments emerged from D.A. Pennebaker’s watershed work, which strolled with Bob Dylan through England in 1965, is a testament to the legendary musician's infinite magnetism. The cue cards, singing with Joan Baez in a hotel room on the edge of breaking up, the Mississippi voter registration rally, and on and on. Since it portrayed fame’s effect on the artist, the art, and the audience, most every other rock doc has been chasing its brilliance.

3. GIMME SHELTER (1970)

The rockumentary has evolved to be as diverse as the sonic landscape itself, which is why Popstar: Never Stop Never Stopping can send up the current scene just like This Is Spinal Tap! did in the 1980s. Still, 1970 feels like the year that defined the rockumentary. Another Maysles joint, this profound doc captured The Rolling Stones touring at a time when they were one of the biggest bands in the world and only getting bigger. The music is powerful and immediate, and the film closes with their appearance at the Altamont Free Concert, which turned deadly when—after a day of skirmishes between concertgoers and the Hell’s Angels acting as security—a fan with a gun was stabbed to death when he tried to get on stage during “Under My Thumb.”

4. WOODSTOCK (1970)

The other 1970 film that helped define the genre allowed thousands to claim they’d been to the biggest concert event of the generation without actually going. If rock ‘n’ roll emerged from unruly teenage years into conflicted young adulthood in the 1960s, nothing stamped that image in henna ink better than Woodstock and the documentary that accompanied it. The bands that appear are legendary: Crosby, Stills & Nash; The Who; Joe Cocker singing The Beatles; Janis Joplin; Jimi Hendrix; and many more. It’s a fly-by of the three days of peace and music that you could play on repeat with summery ease.

5. ZIGGY STARDUST AND THE SPIDERS FROM MARS (1973)

Rock doc royalty D.A. Pennebaker captured David Bowie’s final performance in his red-domed sci-fi persona at London's Hammersmith Odeon with a flair that captures the frenetic energy of the room. The crowd is as much a part of the moment as the band is, as the camera places you in the middle of a transitional moment in music history. To see Bowie that close up now is a wonder. And, naturally, the music is out of this world.

6. THE DECLINE OF WESTERN CIVILIZATION (1981)

Instead of following the famous, Penelope Spheeris’s debut dug its nails deep into the Los Angeles punk scene at the turn of the decade. Black Flag, The Circle Jerks, and other bands your parents have never heard of perform mosh pit-sparking anthems and show off their living conditions like a grungy proto-version of MTV Cribs. There’s a purity here missing from most music docs—a chronicle of people whose passion far, far outweighs their paychecks, and a screening that led the LAPD to request that the movie never be shown in LA again.

7. SIGN "☮" THE TIMES (1987)

Having Prince at the center of your concert doc is a shortcut to ensuring it’s one of the best of all time. There’s the music, of course. Hits like “Little Red Corvette” and “U Got the Look,” and Sheila E. beating the hell out of her drum kit. There’s also The Purple One's inexhaustible energy and stage presence. As a bonus, the film jumps between concert footage and (instead of candid hotel conversations) a sci-fi narrative where we get to go to Prince Planet. It’s a rocky, disorienting experience that could have only been held so tightly together by a master showman.

8. MADONNA: TRUTH OR DARE (1991)

It might be hard to explain to a younger audience just how dominant Madonna was as an artist coming out of the 1980s or the kind of landmark event this film represented because of her status. The travelogue of her Blonde Ambition Tour was like peeking into the insane world of the ultra-famous—not least because Madonna was dating Warren Beatty at the time and part of the film involves her hanging out with Al Pacino, Lionel Richie, and more. There are threats that the Canadian police will arrest her for simulating masturbation in her show, the Pope trying to get the tour canceled in Italy, and a slightly awkward return home to see family. All par for the course for someone whose personal life was carved up for public consumption.

9. RHYME & REASON (1997)

An unparalleled look into the lyricism and lifestyle of rap musicians from the genre’s rise through its global domination of the 1990s, the concert and party footage is fantastic, and the number of interviews is staggering. Peter Spirer spoke with more than 80 rap and hip-hop artists to craft a snapshot of what life was like for a group of musicians who discovered their voices could echo across the world as well as those who followed after to even greater success. Instead of going deep on one person behind the music, it’s a historical document of the culture itself as seen through the eyes of those at its very center.

10. THE DEVIL AND DANIEL JOHNSTON (2005)

For those who don’t know Daniel Johnston’s music, this doc is a crash course not only in its stripped-down, anti-folk vibes but the head it all comes spilling out of. Instead of romanticizing or ignoring his bipolar disorder, Jeff Feuerzeig’s movie engages with it directly, drawing beautiful gems from a troubled mind. An absolute masterpiece, it’s less a vision of a musician giving glimpses into his real life than it is a vision of a human being who makes music.

11. AWESOME; I F*CKIN’ SHOT THAT! (2006)

Rockumentaries follow two major formats: the raw concert doc that’s like a ticket to a show you couldn’t attend, and the profile where artists drop quotables in between performances. They’re safe and familiar, which is probably why the Beastie Boys gave both styles the middle finger in favor of a grand experiment. A year before YouTube launched, the rap trio gave 50 fans in their Madison Square Garden audience camcorders to capture the concert. The result is a genuine, fans’-eye-view of the experience, and a chaotic mashup of perspectives.

12. THE PUNK SINGER (2013)

It’s astonishing how much time and ground Sini Anderson’s portrait of Bikini Kill leader Kathleen Hanna covers. It’s so much that labeling her Bikini Kill’s leader is woefully reductive. Artist, pioneer, feminist, activist, and a dozen other titles swirl around Hanna’s sweat-covered brow as we get to know her both as an artist and as a person. It’s also a punk fever dream of riot grrrl greatness, featuring incendiary archival footage and excellent talks with members of Le Tigre, Bikini Kill, and Julie Ruin, as well as Carrie Brownstein and the Beastie Boys’s Adam Horovitz (who is also Hanna’s husband).

13. JANIS: LITTLE GIRL BLUE (2015)

A fairly recent addition to the pantheon, Amy J. Berg’s doc is a stirring tour of archival footage of the gravel-throated songstress. Narrated by musician Cat Power, instead of losing perspective to the fog of history, a blend of modern conversations and ghosts from the past offer fresh eyes and ears to create a heartsick celebration of one of music history's most beloved artists, whose career was cut woefully short.

20 Memorable Elvis Presley Quotes

Hulton Archive/Getty Images
Hulton Archive/Getty Images

More than 40 years after his death, Elvis Presley remains a rock ‘n' roll icon and has yet to be ousted from his position as “The King.” Yet the Tupelo, Mississippi-born, Memphis, Tennessee-raised superstar never took his fame for granted, nor did he forget his roots. Here are 20 memorable quotes about Elvis’s life and legacy.

ON AMBITION

“Ambition is a dream with a V8 engine.”

ON MAINTAINING YOUR VALUES

“It's not how much you have that makes people look up to you, it's who you are.”

“Values are like fingerprints. Nobody's are the same, but you leave 'em all over everything you do.”

ON THE MUSIC INDUSTRY

“I happened to come along in the music business when there was no trend.”

“I've never written a song in my life. It's all a big hoax.”

“I don't know anything about music. In my line you don't have to.”

ON THE ARMY

“After a hard day of basic training, you could eat a rattlesnake.”

“The army teaches boys to think like men.”

ON TRUTH

“Truth is like the sun. You can shut it out for a time, but it ain't goin' away.”

ON THOSE LEGENDARY DANCE MOVES

“Rock and roll music, if you like it, if you feel it, you can't help but move to it. That's what happens to me. I can't help it.”

“Some people tap their feet, some people snap their fingers, and some people sway back and forth. I just sorta do 'em all together, I guess.”

ON KEEPING POSITIVE

“When things go wrong, don't go with them.”

ON STARDOM

“If you let your head get too big, it'll break your neck.”

“I have no use for bodyguards, but I have very specific use for two highly trained certified public accountants.”

“The image is one thing and the human being is another. It's very hard to live up to an image, put it that way.”

“The Lord can give, and the Lord can take away. I might be herding sheep next year.”

ON LOVE

“Sad thing is, you can still love someone and be wrong for them.”

ON THE PITFALLS OF HOLLYWOOD

“I sure lost my musical direction in Hollywood. My songs were the same conveyer belt mass production, just like most of my movies were.”

ON GETTING OLDER

“Every time I think that I'm getting old, and gradually going to the grave, something else happens.”

ON LEAVING A LEGACY

“Do something worth remembering.”

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