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10 Places to Get Your Peep Fix This Easter

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The reasons why some people, places and things storm their way to pop culture phenomenon status are about as elusive as David Hasselhoff’s continued popularity in Germany. But sure enough, every spring, just as the cherry blossoms enter full bloom in Washington, DC, so begins the run on Peeps. Yes, Peeps. Those adorable and brightly colored balls of sugar and gelatin, molded to resemble all manner of Easter-type creatures.

But since their introduction in 1953, Peeps have found their way into more than just the bellies of their rabid fan base. They’ve served as muse to Altoona-based kitsch music duo Dann/Servello. And even formed the physical foundation of an NCAA Sweet Sixteen bracket, created by the kids at The Boys and Girls Club of Westminster, Maryland.

Here are 10 other places where Peeps are showing up in popular culture.

1. The Washington Post

The Washington Post

For seven years, The Washington Post has hosted a Peeps Diorama Contest, in which the marshmallow candies are used to re-create scenes from politics and pop culture. Of the more than 650 entries submitted this year, Charlottesville, Virginia residents Leslie Brown and Lani Hoza’s “Peeps Mourn Their Peeps: Twinkie, Rest in Peeps” reigned supreme.

2. The St. Paul Pioneer Press

St. Paul Pioneer Press

While other newspapers have picked up on the trend, Minnesota’s St. Paul Pioneer Press originated the Peeps Diorama Contest, which is now in its tenth year. (In 2009, they also added a short video component.) Among this year’s winners is the doubly sweet “Life of Pie," created by Ron Young of Shoreview, MN.

3. The Baltimore Sun

The Baltimore Sun

The Baltimore Sun puts a culinary twist on the marshmallow competition, inaugurating a Peeps Recipe Contest this year, with entries ranging from savory to sickeningly sweet. Eleven-year-old Anna Lawson nabbed the Most Creative title with her Peep Pot Pie.

4. Mall of America

PEEPS & Company

Peeps-makers Just Born aren’t about to miss out on the candy frenzy they created. In addition to a dedicated website, they operate three standalone Peeps & Company retail stores, one in Maryland’s National Harbor, another at Minnesota’s Mall of America, and the newest—opened just last month—near the company headquarters in Bethlehem, Pennsylvania. In addition to a year-round stream of Peeps in sundry colors, flavors, shapes, and sizes, there’s a full supply of chick-themed apparel and accessories, from coffee mugs to iPhone covers.

5. Your iPod

Singalong

Have you ever wondered what a Peep might sound like? Download the Peeps Sing Along album—featuring Peep-ified versions of such classics as "Celebration" and "I Believe I Can Fly"—for a sawbuck and you’ll have your answer.

6. A Theater Near You

IMDb
“They were born in the mind of a Russian immigrant, hatched in Easter baskets, and eaten by the dozens across the country. Then they armed themselves with lances, stood in front of trucks, mutated in microwave ovens and set out on their own.”

So goes the synopsis of The Power of the Peep, filmmaker Matthew Beals’ 43-minute documentary on the history and cultural significance of the 60-year-old Easter candy. Here’s the trailer.

7. Your Bookshelf

Chronicle Books

One way to ensure your kids don’t overdo it on the Peep-eating? Turn them into a piñata (the candy, not the kids). In Peeps!, food writer Charity Ferreira and photographer Liz Wolfe offer up two dozen ways to get creative with your Peeps, from baking with them to using them as chopstick rests. (Does that latter use really require instructions?)

8. RecordSetter

RecordSetter

Video-sharing site RecordSetter was founded on the idea that we all have one unique talent. A quick search of the site reveals that at least seven of those natural gifts involve Peeps. Personal bests recorded here include "Most Peeps Placed on a Sleeping Baby in a Stop-Motion Film" (3) and "Most Peeps Balanced on an iPhone" (20).

9. The Racine Art Museum

Moira Coon, "Run Rabbit Run." Photograph by Jessica Z Schafer.

For 11 months out of the year, Wisconsin’s Racine Art Museum is a well-respected cultural institute that showcases one of the country’s most impressive collections of contemporary crafts. But come Easter, it’s Peeps Central, when the museum displays a wide selection of “Peep-powered” works of art, curated from submissions from around the world. This year’s exhibition will feature 109 entries from more than 145 artists.

10. Peeps Show


David Ottogalli/Peeps Show

Peeps art becomes high art in the (sugar-encrusted) hands of David Ottogalli. A lover of all things bright and sugary, the DC-based artist has been creating Peeps-based art and installations for 15 years. Though he has worked with candy and cereal as well, he admits that the classic yellow chick is still have favorite material. Ottogalli’s work has been displayed from the Peeps & Company store in National Harbor to the South Beach Wine & Food Festival. Through April 1st, his 4,100-Peep take on springtime—“Everything’s Coming Up Peeps”—will be on display at Miss Pixie’s Furnishings & Whatnot in Washington, DC.

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20 Delicious Facts About Peeps
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You know whether you prefer chicks to bunnies, fresh to stale, or plain to chocolate-covered. But there’s a lot you may not know about Peeps, everyone’s favorite (non-chocolate) Easter candy.

1. IT USED TO TAKE 27 HOURS TO MAKE A PEEP.

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That was in 1953, when Sam Born acquired the Rodda Candy Company and its line of marshmallow chicks. Back then, each chick was handmade with a pastry tube. Just Born quickly set about automating the process, so that it now takes just six minutes to make a Peep.

2. AN AVERAGE OF 5.5 MILLION PEEPS ARE MADE EVERY DAY.

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All of them at the Just Born factory in Bethlehem, Pennsylvania. In one year, the company makes enough peeps to circle the earth—twice!

3. YELLOW CHICKS ARE THE ORIGINAL PEEP, AND STILL THE FAVORITE.

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Yellow bunnies are the second most popular color/shape combination. Pink is the second best-selling color.

4. THE RECIPE HAS STAYED PRETTY MUCH THE SAME.

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The recipe begins with a boiling batch of granulated sugar, liquid sugar, and corn syrup, to which gelatin and vanilla extract are later added. (You can take a virtual factory tour here).

5. THE EQUIPMENT HAS ALSO STAYED THE SAME. UNTIL RECENTLY.

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Since Just Born turned Peeps-making into an automated process, the chicks have been carefully formed by a top-secret machine known as The Depositor. Created by Sam Born’s son, Bob, The Depositor could manufacture six rows of five Peeps apiece in a fraction of the time it took workers to form them by hand. And that same machine that Bob built has been keeping the Peeps flowing ever since. Until recently …

In 2014, the company announced that it was planning to renovate its manufacturing plant, including The Depositor. “It’s a little sad,” vice president of corporate affairs Matthew Pye told Candy Industry magazine. “Bob Born made it from scratch in 1954 and it allowed us to distribute and grow the brand nationally." 

6. THE NEW EQUIPMENT COULD MEAN NEW PEEPS INNOVATIONS.

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“The investment in our marshmallow making process will allow for more efficiency, more consistency, improved quality, and additional innovation capabilities,” co-CEO Ross Born told Candy Industry magazine about the new depositor, which will be able to produce a wider variety of Peeps in all sizes. “The [old] Peeps line did one thing and one thing very well—cranking out chicks day in and day out. Five clusters, just in different colors,” Born said.

7. PEEPS USED TO HAVE WINGS.

They were clipped in 1955, two years after the first marshmallow chicks hatched, to give the candy a sleeker, more “modern” look.

8. THE EYES ARE THE FINAL TOUCH.

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The final flourish for all of these squishy balls of sweetness is adding the eyes, which are made of carnauba—a non-toxic edible wax (that is also found in some shoe polishes and car waxes, plus many other candies).

9. PEEPS MAY BE DESTRUCTIBLE, BUT THEIR EYES ARE NOT.

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In 1999, a pair of scientists at Emory University—dubbed “Peeps Investigators”—decided to test the theory that Peeps are an indestructible food. In addition to a microwave, the pair tested the candy’s vulnerability to tap water, boiling water, acetone, and sulfuric acid (they survived them all). When they upped the ante with some Phenol, the only things that didn’t disappear were the eyes. 

10. THEY REALLY ARE EVERYONE’S FAVORITE NON-CHOCOLATE EASTER CANDY.

For the past 20 years, no other non-chocolate Easter candy has been able to compete with the power of Peeps. With more than 1.5 billion of them consumed each spring, Peeps have topped the list of most popular Easter treats for two decades.

11. THERE ARE SUGAR-FREE PEEPS.

Counterintuitive, we know. But in 2007, the first line of sugar-free Peeps hit store shelves.

12. THERE ARE ALSO CHOCOLATE-COVERED PEEPS.

Chocolate-covered Peeps hit the market in 2010. Today there’s a full line of them for every occasion.

13. PEEPS COME IN A VARIETY OF FLAVORS.

Color and shape (i.e. yellow chick) are no longer the only ways to categorize a Peep. They now come in an array of flavors, including raspberry, blueberry, fruit punch, sour watermelon, candy cane, and orange creme.

14. PEEPS LIP GLOSS IS A THING.

Yep.

15. ON NEW YEAR'S EVE, BETHLEHEM DROPS A GIANT PEEP.

PEEPS®

The drop is done with a traditional chick that flashes different colors at midnight.

16. BELIEVE IT OR NOT, PEEPS ARE NOT JUST BORN’S BEST-SELLING BRAND.

That honor belongs to Mike and Ike. (Sorry, Peepsters.)

17. YOU CAN GET YOUR PEEPS FIX IN LIQUID FORM.

PEEPS® and Prairie Farms Dairy, Inc.

For the 2015 Easter season, Peeps teamed up with Illinois’ Prairie Farms to produce a limited lineup of Peeps-flavored milk. For the past two years, it's come back by popular demand.

18. THEY’RE A BOON TO CREATIVITY.

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All over the country, Peeps have become the preferred media for a number of highly anticipated annual art contests.

19. 37,000 PEEPS WEIGH ABOUT AS MUCH AS ONE BOY BAND.

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At least if that boy band is One Direction—prior to Zayn Malik's departure. The scientists at Just Born have estimated that it would take more than 37,000 pieces of marshmallow deliciousness to equal the combined weight of the band. Following Zayn Malik's departure, the Peeps team adjusted that number to 29,882.

20. THERE WERE APPROXIMATELY 2 BILLION PEEPS PRODUCED IN 2016.

That's a lot of Peeps!

Updated for 2017.

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The Origins of 11 Easter Traditions
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Come Sunday, many people will find themselves scouring their yards for plastic eggs and gnawing the ears off of chocolate rabbits. What possesses us to do such strange things? Pagan rituals and old superstitions, mostly. Here are the reasons behind 11 of our favorite Easter traditions.

1. DYEING EASTER EGGS

The tradition of decorating eggs of all kinds—even ostrich eggs—may go all the way back to the ancient pagans. It’s easy to see why eggs represent rebirth and life, so associating them with spring and new growth isn’t much of a stretch. To celebrate the new season, it’s said that people colored eggs and gave them to friends and family as gifts.

When Christians came along, they likely incorporated the tradition into their celebrations. According to some legends, Mary or Mary Magdalene could be responsible for our annual trek to the store to buy vinegar and dye tablets. As the story goes, Mary brought eggs with her to Jesus’ crucifixion, and blood from his wounds fell on the eggs, coloring them red. Another tells us that Mary Magdalene brought a basket of cooked eggs to share with other women at Jesus’ tomb three days after his death. When they rolled back the stone and found the tomb empty, the eggs turned red.

2. THE EASTER BUNNY

At first glance, it’s hard to imagine what a giant rabbit has to do with any type of religious holiday. But according to Time, the tradition again dates back to the pagans. They celebrated a goddess of fertility named Eostre—and you may recall that fertility is exactly the trait rabbits are most famous for. It’s thought that German immigrants brought their tradition of an egg-laying hare called "Osterhase" to the U.S. in the 1700s.

3. HOLLOW CHOCOLATE BUNNIES

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Now that we know why Easter is associated with rabbits, little chocolate leporidae actually make sense. But why are so many of them hollow inside? As it turns out, it’s not just to get kids used to disappointment at a young age. According to the R.M. Palmer company, one of the oldest makers of chocolate bunnies in the U.S., the empty insides are really just in consideration of your teeth. "If you had a larger-size bunny and it was solid chocolate, it would be like a brick; you’d be breaking teeth," Mark Schlott, executive vice-president of operations, told Smithsonian.

Of course, there’s also the "wow" factor—confectioners can make a larger, more impressive-looking bunny for a reasonable price if there’s nothing inside of it.

4. EASTER BASKETS

If you squint at an Easter basket, especially one stuffed with faux shredded grass, you can totally see its origins as a nest. Remember the German Osterhase tradition? Well, there was more to it—to encourage this mythical bunny to stop by their houses, children would fashion nests for it to come and lay its colored eggs. Over time (and maybe to contain the mess), the nests evolved into baskets.

5. HOT CROSS BUNS

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Like the bunny and the eggs, it’s difficult to pinpoint exactly when people started making hot cross buns—sweet rolls studded with raisins or currants and marked with a cross on top—during the week leading up to Easter Sunday. It’s said the tradition started in the 12th century with a monk who was inspired to mark his rolls to celebrate Good Friday.

The first written record we have of them dates back to an issue of Poor Robin’s Almanac from the 1730s: "Good Friday comes this Month, the old woman runs, With one or two a Penny, hot cross Bunns [sic]."

6. EASTER FASHION PARADES

There’s an old superstition that wearing new clothes on Easter means good luck for the rest of the year. You could say it has something to do with rebirth and renewal, but mostly, it sounds like an excuse to go shopping. Either way, fancy new finery deserves to be seen for more than 60 minutes during Easter services, so in the mid-1800s, parishioners in New York arranged themselves into a little post-church fashion show as they left their Fifth Avenue churches. The tradition continues today, though the term "finery" seems to be a bit broader now.

7. SUNRISE SERVICES

As the story goes, Mary opened Jesus’s tomb at dawn on Easter morning to find it empty. In honor of the occasion, many churches hold services at sunrise so parishioners can experience the event similar to how it happened. The first one on record was held in 1732 in Saxony, Germany, by a group of young men. The next year, the entire congregation attended the early-morning ceremony, and soon, the sunrise service had caught on across the country. By 1773, sunrise services had spread to the U.S.—the first was held in Winston-Salem, North Carolina.

8. EASTER HAM

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Believe it or not, even that juicy ham on your dining room table dates back to pagan rituals honoring spring and the goddess Eostre. The tradition goes back to at least 6th-century Germany, according to Bruce Kraig, the founder of the Culinary Historians of Chicago. Hunters often slaughtered hogs in the forest in the fall, then left them to cure all winter. By spring, pork was one of the only meats ready to go for spring celebrations. As with other pagan rituals, Christianity adapted the tradition for their own needs as the religion spread.

9. GOOD FRIDAY KITES

If you happen to find yourself in Bermuda on Good Friday, you may be surprised to see legions of kites dotting the sky. According to local legend, a teacher once used a kite to give her students a visual of how Jesus ascended into heaven. The analogy quickly caught on, and today, flying a simple kite made of tissue paper and sticks is still a colorful pastime.

10. EGG KNOCKING

Also known as egg tapping or egg jarping, egg knocking is a sport where two competitors tap the pointed ends of their eggs against each other to see which one cracks and which one "survives." The game apparently goes back to medieval Europe, but when it comes to modern-day egg knocking, Marksville, Louisiana, is uncrackable. Since 1956, local families have gathered at the courthouse square on Easter Sunday to battle their eggs. Some families even prepare months in advance, giving their chickens special feed in hopes of producing stronger eggs.

11. OSTERBRUNNEN

Immanuel Giel, Wikimedia Commons // Public Domain

The German tradition of Osterbrunnen—decorating public wells and fountains with elaborate greenery and Easter egg décor—only began about a century ago. It’s said that German villagers wanted to honor both Easter and the gift of water, which also represents life and renewal. Neighboring villages began to compete to see which of them could create the most fanciful fountains, and by 1980, approximately 200 villages were participating in the event. It’s even spread stateside—the town of Frankenmuth, a Bavarian-style village in Michigan, has adopted the Osterbrunnen tradition in the month surrounding Easter.

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