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14 TV Commercials Made By Famous Movie Directors

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It takes a long time for movies to be written, produced, shot, and edited for audiences—that's why, on average, a director releases a movie every two to three years. In between, some notable directors keep in practice by making commercials for high-end name brands including Chanel, Gucci, and Apple Computers. Here are 14 TV commercials from famous movie directors made between film projects.

1. Wes Anderson: American Express

Before the release of The Life Aquatic With Steve Zissou, Wes Anderson was part of the “My Life, My Card” campaign for American Express. Anderson was the star of the commercial as it followed him throughout a tough shooting day. Actor Jason Schwartzman and cinematographer Robert Yeoman were at the center of the commercial, along with Wes Anderson’s trademark other meticulous indie quirks.

2. Wes Anderson: Stella Artois

Anderson also did a commercial for Belgian beer brewery Stella Artois with co-director Roman Coppola. This commercial also featured Anderson’s attention to detail in re-creating French spy movies from the 60s.

3. Spike Jonze: Gap

In 2005, Gap commissioned Spike Jonze to make a new commercial that would signify a new era with the San Francisco-based clothing line. What they received was Jonze’s penchant for being anti-establishment and a prankster. Gap was not happy with the TV ad featuring Gap employees and customers destroying one of their retail stores. The commercial ran in a few cities before Gap pulled the plug.

4. David Lynch: Sony PlayStation 2

After the release of Mulholland Dr., David Lynch made an eerie commercial for Sony PlayStation 2 that resembled many elements of his 1977 film Eraserhead. While it’s unclear what this had to do with video games, Lynch made an unforgettable commercial with disturbing imagery.

5. David Lynch: Clearblue Pregnancy Test

Not all commercials are works of art. Lynch directed a surprisingly straightforward commercial for a pregnancy test. Was David Lynch really passionate about the Clearblue Brand or was the paycheck that good?

6. Sophia Coppola: Christian Dior’s Miss Dior

After the production of her upcoming film The Bling Ring, Sofia Coppola directed a TV commercial for Miss Dior that premiered during the 85th Academy Award ceremony. The commercial starred Natalie Portman and captured Coppola’s trademark cinematic whimsy. The ad also featured singer Grace Jones’ rendition of “La Vie en Rose.”

7. Darren Aronofsky: Yves Saint Laurent

After the release of Black Swan in 2010, Darren Aronofsky directed a commercial for Yves Saint Laurent’s La Nuit de L’Homme cologne featuring French actor Vincent Cassel, who appeared in the aforementioned film. The commercial showcased Aronofsky’s ability to play with color and light, which reflected Cassel’s playful nature. The TV ad also features the music of Clint Mansell, a longtime Aronofsky collaborator.

8. David Fincher: Apple

In 2009, David Fincher directed a commercial for Apple’s new iPhone 3GS titled “Break In.” Fincher worked with one of his collaborators, cinematographer Jeff Cronenweth, who did the photography on Fincher’s 1999 film Fight Club.

9. David Fincher: Nike

Released the same year he was nominated for an Academy Award for directing The Curious Case of Benjamin Button, Fincher directed a TV spot for Nike that featured NFL superstars LaDainian Tomlinson and Troy Polamalu. Much like the film he was nominated for, the Nike commercial “Fate” followed the life cycle of two pro football players (only in chronological order, unlike Benjamin Button).

10. Sergio Leone: Renault 18 Diesel

In 1985, after the release of his last film Once Upon a Time in America, Italian director Sergio Leone made a commercial that showcased the power of the Renault 18 Diesel car. The commercial also showcased Leone’s love for the Western genre and featured music from collaborator Ennio Morricone. The commercial would be the last film Leone would direct; Leone died four years later in 1989.

11. Joe Wright: Chanel Coco Mademoiselle

In 2011, British director Joe Wright made a commercial for the Chanel Coco Mademoiselle fragrance, starring actress Keira Knightley—who appeared in Wright’s literary film adaptations Pride and Prejudice, Atonement, and Anna Karenina. The ad is seductive, sexy, and highly stylized. It also features singer Joss Stone’s cover of “It’s a Man’s Man’s Man’s World.”

12. Michael Bay: Victoria’s Secret

Director Michael Bay is known for making movies that are excessive and loud. So when he was commissioned to direct a commercial for Victoria’s Secret, why not feature one with motorcycles, explosions, and numerous leggy supermodels in lingerie. The shoot also served as a casting call: When actress Megan Fox didn’t return to the Transformers film series, the 48-year-old director replaced her with Victoria’s Secret model Rosie Huntington-Whitely in the movie Transformers: Dark of the Moon, who appeared in this commercial.

13. Ridley Scott: Apple Computers

Considered the greatest commercial of all time, Ridley Scott’s “1984” TV ad for Apple Computer's new Macintosh premiered during Super Bowl XVII in 1984. While the Orwellian ad only aired once, the commercial was very influential on future marketing and the overall success of Apple in the early 80s. Apple CEO Steve Jobs chose Ridley Scott to direct the TV spot because of the dystopian future world he created in the 1982 film Blade Runner.

14. Baz Luhrmann: Chanel No. 5

In 2004, Australian director Baz Luhrmann made a commercial that reunited him with his Moulin Rouge! star Nicole Kidman. Based on the William Wyler film Roman Holiday, the 3-minute commercial was lush, flamboyant, and decadent. The commercial was so extravagant that it’s considered the most expensive commercial of all time with an estimated budget of a whopping $33 million. Nicole Kidman received $3 million for appearing in the ad.

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Get Crazy With the Official Bob Ross Coloring Book
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If you watched Bob Ross's classic series The Joy of Painting for hours on end but didn’t come away a terribly capable artist, you can still enjoy replicating the amazing public television personality’s work. You can now pretend you’re painting along with the late, great PBS star using a brand-new adult coloring book based on his art.

The Bob Ross Coloring Book (Universe) is the first authorized coloring book based on Ross’s artistic archive. Ross, who would have turned 75 later this year, was all about giving his fans the confidence to pursue art even without extensive training. “There’s an artist hidden at the bottom of every single one of us,” the gentle genius said. So what better way to honor his memory than to relax with his coloring book?

Here’s a sneak peek of some of the Ross landscapes you can recreate, all while flipping through some of his best quotes and timeless tidbits of wisdom.

An black-and-white outline of a Bob ross painting of a mountain valley

A black-and-white outline of a Bob Ross painting shows a house nestled among trees.

A black-and-white outline of a Bob Ross painting shows a farm scene.

And remember, even if you color outside the lines, it’s still a work of art. As Ross said, “We don’t make mistakes. We just have happy accidents.”

You can find The Bob Ross Coloring Book for about $14 on Amazon. Oh, and if you need even more Ross in your life, there’s now a Bob Ross wall calendar, too.

All images courtesy of Rizzoli.

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Kevin Winter/Getty Images
8 Movies That Almost Starred Keanu Reeves
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Kevin Winter/Getty Images

He may not have the natural ease of Al Pacino, the classical training of Anthony Hopkins, the timeless cool of Jack Nicholson, or the raw versatility of Gary Oldman, but Keanu Reeves has been around long enough to have worked alongside each of those actors. Yet instead of Oscar nods, the actor whose first name means “cool breeze over the mountains” in Hawaiian has a handful of Razzie nominations.

While critical acclaim has mostly eluded Reeves during his 30-plus years in Hollywood, his movies have made nearly $2 billion at the box office. Whether because of his own choosiness or the decisions of studio powers-that-be, that tally could be much, much higher. To celebrate The Chosen One’s 53rd birthday, here are eight movies that almost starred Keanu Reeves.

1. X-MEN (2000)

In Hollywood’s version of the X-Men universe, Hugh Jackman is the definitive Wolverine. But Jackman himself was a last-minute replacement (for Dougray Scott) and other, bigger (in 2000) names were considered for the hirsute superhero—including Reeves. Ultimately, it was the studio that decided to go in a different direction, much to Reeves’ disappointment. “I always wanted to play Wolverine,” the actor told Moviefone in 2014. “But I didn't get that. And they have a great Wolverine now. I always wanted to play The Dark Knight. But I didn't get that one. They've had some great Batmans. So now I'm just enjoying them as an audience.”

2. PLATOON (1986)

For an action star, Reeves isn’t a huge fan of violence, which is why he passed on playing the lead in Oliver Stone’s Oscar-winning Vietnam classic. “Keanu turned it down because of the violence,” Stone told Entertainment Weekly in 2011. “He didn’t want to do violence.”

3. THE FLY II (1989)

Few people would likely mistake Reeves for the son of Jeff Goldblum, but producers were anxious to see him play the next generation of Goldblum’s insectile role in the sequel to The Fly. But Reeves wasn’t having any of it. Why? Simple: “I didn't like the script,” he told Movieline in 1990.


Speaking of sequels (and bad scripts): Reeves was ready to reprise his role as Jack Traven in Jan de Bont’s second go at the series … then he read it. “When I was offered Speed 2, Jan came to Chicago and so did Sandra, and they said, ‘You’ve got to do this,’” Reeves recalled to The Telegraph. “And I said, 'I read the script and I can’t. It’s called Speed, and it’s on a cruise ship.” (He's got a point.)

Even when the studio dangled a $12 million paycheck in front of him, Reeves said no. “I told [William Mechanic, then-head of Fox], ‘If I do this film, I will not come back up. You guys will send me to the bottom of the ocean and I will not make it back up again.’ I really felt like I was fighting for my life.”

5. HEAT (1995)

Reeves’ refusal to cave on Speed 2 didn’t sit well in Hollywood circles. And it didn't help that he also passed on playing Chris Shiherlis (Val Kilmer’s role) in Michael Mann’s Heat in order to spend a month playing Hamlet at Canada’s Manitoba Theatre Centre. From that point on, Reeves told The Telegraph that it’s been a struggle for him to book any studio movies. “That’s a good old Hollywood story! That was a whole, 'Hey, kid, this is what happens in Hollywood: I said no to the number two and I never worked with the studio again!’”

6. BOWFINGER (1999)

By the time Frank Oz’s Bowfinger rolled around, Eddie Murphy was pretty much the go-to guy for any dual role part, but the movie wasn’t always intended to play that way. Steve Martin, who both starred in and wrote the movie, had actually penned the part of Kit Ramsey for Reeves (whom he had worked with a decade earlier in Parenthood).

“When Steve gave me the script for Bowfinger, it wasn't written for Eddie Murphy,” producer Brian Grazer explained. “It was written for a white action star. It was written for Keanu Reeves, literally. I said, 'Why does it have to be an action star?' He said, 'That's the joke.' I said: 'What if it were Eddie Murphy, and Eddie Murphy played two characters? That could be really funny.' He said: 'You know, that'd be great—that'd be brilliant. Let's do that.' He processed it in about a minute, and he made a creative sea change.”

7. WATCHMEN (2009)

A year before Zack Snyder’s Watchmen hit theaters, Reeves confirmed to MTV what many had speculated: that he had turned down the chance to play Dr. Manhattan in the highly anticipated adaptation. But it wasn’t because of lack of interest on Reeves’ part; it just “didn't work out.” Still, he made it as far as a set visit: “They were shooting in Vancouver while we were filming so I went over to the set to say, 'hi.' They showed me some stuff and it looks amazing! I can’t wait. It’s going to be so killer, man!”


By the time Ben Stiller’s Tropic Thunder made its way into theaters in the summer of 2008, the meta-comedy had been more than a decade in the making. So it’s understandable that the final product veered from Stiller’s original plan for the film, which included Reeves playing the role of Tugg Speedman (Stiller’s eventual part). Initially, Stiller had planned to cast himself as smarmy agent Rick Peck (Matthew McConaughey picked up the slack).


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