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"What's the Frequency, Kenneth?"

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“What's The Frequency, Kenneth?”
Written by Bill Berry, Mike Mills, Peter Buck and Michael Stipe (1993)
Performed by R.E.M.

The Music

It makes sense that R.E.M., a band whose lyrics were often cryptic and indecipherable, would find inspiration for a song in the mysterious circumstances surrounding a physical attack on newsman Dan Rather. “It was the premier unsolved American surrealist act of the 20th century,” said singer Michael Stipe. “It's a misunderstanding that was scarily random, media-hyped and just plain bizarre.”

Though the title was lifted directly from a phrase uttered by one of Rather's assailants, the song itself tackled a much broader subject. Stipe said, “I wrote that protagonist as a guy who's desperately trying to understand what motivates the younger generation, who has gone to great lengths to try and figure them out. And at the end of the song, it's completely bogus. He got nowhere.”

As the first single from the band's 1993 Monster album, “What's The Frequency, Kenneth?” went to #21 on the charts (but only after the phrase “Don't f*** with me” was edited out for the radio version). Two years later (in a surreal moment that fits with this story), Dan Rather joined the band on stage in New York to warble along on a performance of the song.

Here's the official video:

And here's R.E.M. with guest vocalist Dan Rather:

The History

At about 11 pm on the night of October 4, 1986, CBS anchorman Dan Rather was walking along Park Avenue in New York, on the way back to his apartment. Just as he neared the building's entrance, he was accosted by two well-dressed men. One asked, “What is the frequency, Kenneth?” Rather replied, “You must be mistaking me for someone else . . .” With that, the man knocked Rather to the ground, and as he kicked and punched him, he repeatedly asked his strange question. Rather called out for help, and a moment later, as the doorman and the building's super arrived on the scene, the assailants fled.

The police took a statement, but no one was ever arrested or charged.

So was it just a random, unprovoked attack? A case of mistaken identity? Were the attackers some kind of secret agents delivering a message to Rather to back off a particular news story (at the time, he was researching the Iran Contra affair and was set to expose new information)?

Rather himself had no answers. “I got mugged,” he said shortly after. “Who understands these things? I didn't and I don't now. I didn't make a lot of it at the time and don't now. I wish I knew who did it and why, but I have no idea.”

Future Shock

The incident was strange, but it got even stranger. In 1994, a North Carolina man named William Tager shot and killed an NBC technician, Campbell Montgomery, outside the sound studio of the Today Show. Tager had tried to enter the the studio with an assault rifle, and Montgomery died in an attempt to block him. Tager was arrested and reportedly told police that the television network had been monitoring him for years and beaming secret messages into his head. He apparently came to NBC looking for a way to block those transmissions.

Tager was convicted of murder and sentenced to 25 years in Sing Sing prison.

His story took a sci-fi twist when he told a psychiatrist that he was a time traveler from a parallel world in the year 2265. A convicted felon in the future, Tager said he was a test-pilot volunteer in a dangerous time travel experiment. If he was successful on his mission, his sentence would be overturned and he would be set free. The authorities in the future kept tabs on him via an implanted chip in his brain. During the examinations, Trager also confessed that he had attacked Dan Rather because he mistook him for the Vice President of his future world, one Kenneth Burrows.

When Rather saw a photograph of Tager, he identified him as his assailant.

And there's yet another strand of intrigue to the tale. In 2001, Paul Limbert Allman wrote a speculative piece about the incident for Harper's Magazine. In exploring the work of post-modern fiction writer Donald Barthelme, Allman had discovered in his stories a recurring character named Kenneth and the phrase “What's the frequency?” Both Rather and Barthelme were the same age, hailed from Houston, Texas and as young men, worked as journalists. Allman thought it was reasonable to assume that their paths might've crossed. Furthermore, in one of Barthelme's books, there's a character named Lather, a conceited editor who bears a resemblance to Rather. The unspoken question was: Did Barthelme somehow inspire Tager's attack on Rather?

Barthelme died in 1989, and his brother Frederick, also a writer, has refused to comment on any connection.

There was also a theory that maybe Rather misheard his assailant's words, or even invented them. After all, this was a newscaster known for his colorful off-the-cuff analogies and descriptions that came to be called “Ratherisms.” Examples: “This thing is as tight as the rusted lug nuts on a '55 Ford” and “You would sooner find a tall talking broccoli stick to offer to mow your lawn for free.”

In 2010, William Tager was released from prison on good behavior. He currently lives in New York City, where he is closely monitored by parole officers and mental health counselors.

Rather retired from CBS in 2005. At 81, he continues to be active as a writer and occasional correspondent. He lives part time in New York City.

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Pop Culture
5 Killer Pieces of Rock History Up for Auction Now (Including Prince’s Guitar)
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Karrah Kobus/NPG Records via Getty Images

If you’ve ever wanted to own a piece of rock history, now is the time. A whole host of cool music memorabilia from the 20th century is going up for sale through Julien’s Auctions in Los Angeles as part of its “Icons and Idols” sale. If you’ve got the dough, you can nab everything from leather chairs from Graceland to a shirt worn by Jimi Hendrix to never-before-available prints that Joni Mitchell signed and gave to her friends. Here are five highlights from the auction:

1. ELVIS’S NUNCHUCKS

Elvis’s nunchucks
Courtesy Julien's Auctions

Elvis’s karate skills sometimes get a bad rap, but the King earned his first black belt in 1960, and went on to become a seventh-degree black belt before opening his own studio in 1974. You can cherish a piece of his martial arts legacy in the form of his nunchaku. One was broken during his training, but the other is still in ready-to-use shape. (But please don’t use it.) It seems Elvis wasn’t super convinced of his own karate skills, though, because he also supposedly carried a police baton (which you can also buy) for his personal protection.

2. PRINCE’S GUITAR

A blue guitar used by Prince
Courtesy Julien's Auctions

Prince’s blue Cloud guitar, estimated to be worth between $60,000 and $80,000, appeared on stage with him in the late ’80s and early ’90s. The custom guitar was made just for Prince by Cloud’s luthier (as in, guitar maker) Andy Beech. The artist first sold it at a 1994 auction to benefit relief efforts for the L.A. area’s devastating Northridge earthquake.

3. KURT COBAIN’S CHEERLEADER OUTFIT

Kurt Cobain wearing a cheerleader outfit in the pages of Rolling Stone
Courtesy Julien's Auctions

The Nirvana frontman wore the bright-yellow cheerleader’s uniform from his alma mater, J.M. Weatherwax High School in Aberdeen, Washington, during a photo shoot for a January 1994 issue of Rolling Stone, released just a few months before his death.

4. MICHAEL JACKSON’S WHITE GLOVE

A white glove covered in rhinestones
Courtesy Julien's Auctions

A young Michael Jackson wore this bejeweled right-hand glove on his 1981 Triumph Tour, one of the first of many single gloves he would don over the course of his career. Unlike later incarnations, this one isn’t a custom-made glove with hand-sewn crystals, but a regular glove topped with a layer of rhinestones cut into the shape of the glove and sewn on top.

The auction house is also selling a pair of jeans the star wore to his 2003 birthday party, as well as other clothes he wore for music videos and performances.

5. WOOD FROM ABBEY ROAD STUDIOS

A piece of wood in a frame under a picture of The Beatles
Courtesy Julien's Auctions

You can’t walk the halls of Abbey Road Studios, but you can pretend. First sold in 1986, the piece of wood in this frame reportedly came from Studio Two, a recording space that hosted not only The Beatles (pictured), but Pink Floyd, Stevie Wonder, Eric Clapton, and others.

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Pop Culture
How Jimmy Buffett Turned 'Margaritaville' Into a Way of Life
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Ethan Miller/Getty Images

Few songs have proven as lucrative as “Margaritaville,” a modest 1977 hit by singer and songwriter Jimmy Buffett that became an anthem for an entire life philosophy. The track was the springboard for Buffett’s business empire—restaurants, apparel, kitchen appliances, and more—marketing the taking-it-easy message of its tropical print lyrics.

After just a few years of expanding that notion into other ventures, the “Parrot Heads” of Buffett’s fandom began to account for $40 million in annual revenue—and that was before the vacation resorts began popping up.

Jimmy Buffett performs for a crowd
Kevork Djansezian/Getty Images

“Margaritaville,” which turned 40 this year, was never intended to inspire this kind of devotion. It was written after Buffett, as an aspiring musician toiling in Nashville, found himself in Key West, Florida, following a cancelled booking in Miami and marveling at the sea of tourists clogging the beaches.

Like the other songs on his album, Changes in Latitudes, Changes in Attitudes, it didn’t receive a lot of radio play. Instead, Buffett began to develop his following by opening up for The Eagles. Even at 30, Buffett was something less than hip—a flip-flopped performer with a genial stage presence that seemed to invite an easygoing vibe among crowds. “Margaritaville,” an anthem to that kind of breezy attitude, peaked at number eight on the Billboard charts in 1977. While that’s impressive for any single, its legacy would quickly evolve beyond the music industry's method for gauging success.

What Buffett realized as he continued to perform and tour throughout the early 1980s is that “Margaritaville” had the ability to sedate audiences. Like a hypnotist, the singer could immediately conjure a specific time and place that listeners wanted to revisit. The lyrics painted a scene of serenity that became a kind of existential vacation for Buffett's fans:

Nibblin' on sponge cake,
Watchin' the sun bake;
All of those tourists covered with oil.
Strummin' my six string on my front porch swing.
Smell those shrimp —
They're beginnin' to boil.

By 1985, Buffett was ready to capitalize on that goodwill. In Key West, he opened a Margaritaville store, which sold hats, shirts, and other ephemera to residents and tourists looking to broadcast their allegiance to his sand-in-toes fantasy. (A portion of the proceeds went to Save the Manatees, a nonprofit organization devoted to animal conservation.) The store also sold the Coconut Telegraph, a kind of propaganda newsletter about all things Buffett and his chill perspective.

When Buffett realized patrons were coming in expecting a bar or food—the song was named after a mixed drink, after all—he opened a cafe adjacent to the store in late 1987. The configuration was ideal, and through the 1990s, Buffett and business partner John Cohlan began erecting Margaritaville locations in Florida, New Orleans, and eventually Las Vegas and New York. All told, more than 21 million people visit a Buffett-inspired hospitality destination every year.

A parrot at Margaritaville welcomes guests
Kevork Djansezian/Getty Images

Margaritaville-branded tequila followed. So, too, did a line of retail foods like hummus, a book of short stories, massive resorts, a Sirius radio channel, and drink blenders. Buffett even wrote a 242-page script for a Margaritaville movie that he had hoped to film in the 1980s. It’s one of the very few Margaritaville projects that has yet to have come to fruition, but it might be hard for Buffett to complain much. In 2015, his entire empire took in $1.5 billion in sales.

As of late, Buffett has signed off on an Orlando resort due to open in 2018, offering “casual luxury” near the boundaries of Walt Disney World. (One in Hollywood, Florida, is already a hit, boasting a 93 percent occupancy rate.) Even for guests that aren’t particularly familiar with his music, “Jimmy Buffett” has become synonymous with comfort and relaxation just as surely as Walt Disney has with family entertainment. The association bodes well for a business that will eventually have to move beyond Buffett’s concert-going loyalists.

Not that he's looking to leave them behind. The 70-year-old Buffett is planning on a series of Margaritaville-themed retirement communities, with the first due to open in Daytona Beach in 2018. More than 10,000 Parrot Heads have already registered, eager to watch the sun set while idling in a frame of mind that Buffett has slowly but surely turned into a reality.

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