How a Working-Class Couple Amassed a Priceless Art Collection

National Gallery of Art, Gallery Archives
National Gallery of Art, Gallery Archives

By Jed Lipinski

Herb Vogel never earned more than $23,000 a year. Born and raised in Harlem, Vogel worked for the post office in Manhattan. He spent nearly 50 years living in a 450-square-foot one-bedroom apartment with his wife, Dorothy, a reference librarian at the Brooklyn Public Library. They lived frugally. They didn’t travel. They ate TV dinners. Aside from a menagerie of pets, Herb and Dorothy had just one indulgence: art. But their passion for collecting turned them into unlikely celebrities, working-class heroes in a world of Manhattan elites.

While their coworkers had no idea, the press noticed. The New York Times labeled the Vogels the “In Couple” of New York City. They counted minimalist masters Richard Tuttle and Donald Judd among their close friends. And in just four decades, they assembled one of the most important private art collections of the 20th century, stocking their tiny apartment floor-to-ceiling with Chuck Close sketches, paintings by Roy Lichtenstein, and sculptures by Andy Goldsworthy. Today, more than 1,000 of the works they purchased are housed in the National Gallery, a collection a curator there calls “literally priceless.” J. Carter Brown, the museum’s former director, referred to the collection as “a work of art in itself.”

The Vogels had no formal training in art collecting. They didn’t aspire to open a gallery or work in museums. They bought art the way any amateur collector shops: for the love of the individual pieces and the thrill of a good deal. But you don’t accumulate a priceless collection of anything by accident. Herb and Dorothy developed a methodical system for scouting, assessing, and purchasing art. When it came to mastering their hobby, the Vogels were self-trained professionals. This is how they did it.

The Art of Buying

Herbert Vogel was born in 1922, the son of a tailor and a homemaker. A rebellious teen, fond of jazz and zoot suits, he dropped out of high school because “I hated people telling me what to do,” he said. Instead, he worked in a cigar factory before doing a stint in the National Guard. When a dislocated shoulder resulted in a medical discharge, he enrolled in art history seminars at New York University’s Institute of Fine Arts, where legendary art historians like Erwin Panofsky and Walter Friedlaender held court. In the evenings, Herb frequented the storied Cedar Tavern, listening in awe as artists like Willem de Kooning and Franz Kline roared at each other over the meaning of abstract expressionism. He decided he wanted to be a painter. To subsidize his new passion, he landed a job at the post office, working the graveyard shift in the dead-letter department.

In November 1960, Herb, then 38, went to a dance at the Statler Hilton Hotel in Manhattan. Scanning the crowd, his eyes fell on a pretty, bookish young woman 13 years his junior. This was Dorothy Faye Hoffman, the daughter of a stationery merchant from Elmira, N.Y. Dorothy had moved to Brooklyn two years earlier, after receiving her master’s in library science at the University of Denver. Herb thought she looked “intelligent.” Dorothy found him “cuddly” and liked his dance moves. It was love at first sight.

Herb and Dorothy were married in 1962 and spent their honeymoon in Washington, D.C, where they made their inaugural voyage to the National Gallery. “That’s where Herb gave me my first art lesson,” Dorothy said. At the time, she knew next to nothing about art, having always preferred music and theater. But her husband’s enthusiasm inspired her. She enrolled with him in painting and drawing classes at NYU. That same year, they bought a small sculpture made from crushed car metal by the artist John Chamberlain. They had no idea that the joint purchase would be the first of thousands.

The Vogels rented a tiny studio in Union Square, painting there at night and on weekends and using the vibrant, abstract products to decorate their new apartment on 86th Street. But by the mid-1960s, the couple realized that their artistic ambitions outweighed their abilities. “I wasn’t bad,” Dorothy claimed, adding, “I didn’t like Herby’s paintings.” Herb, an unfailingly modest man, admitted as much: “I was a terrible painter.” They decided to concentrate on collecting instead.

At the time, Pop Art and Abstract Expressionism were in vogue and too expensive for the Vogels. Minimal and conceptual art, on the other hand, had yet to be embraced by the art world establishment. The Vogels made a pact: Her salary would go toward living expenses, his toward art. Under these new terms, they visited the SoHo studio of an obscure artist named Sol LeWitt and walked out with the first piece LeWitt ever sold: an untitled, golden, T-shaped structure. “He had more than average potential, and I felt it,” Herb said. LeWitt would later become a titan of contemporary American art.

But Herb and Dorothy’s obsession was just starting to kick in. The couple began visiting dozens of galleries and studios each week, becoming what artist Chuck Close called “the mascots of the art world.” In making purchases, they functioned as a team. Herb, the impulsive Dionysian, searched for art “like a truffle hound,” said the artist Lucio Pozzi, who has more than 400 works in the Vogel collection. Dorothy, the Apollonian librarian with the encyclopedic memory, was more passive, hanging back and calculating the financial realities. They had only a few criteria: The work had to be affordable; it had to fit in their apartment; and it had be transportable via taxi or subway. Not part of the equation? The artist’s reputation. “We bought what we liked,” Dorothy said. “Simple as that.” And they continued to lead their double life—racing from studio to studio to gallivant with artists and to scout their next big purchase every night, while keeping their passions private from their work colleagues. Still, assembling such an incredible collection on such a tiny budget required a few other tricks.

Work of Art

Many in the art world call the Vogels’ method cheating. That’s because the couple never dealt with galleries and art dealers. Instead, Herb and Dorothy negotiated with hungry artists directly, arriving at studios with cash in hand. Artist Jeanne-Claude, who passed away in 2009, remembered receiving a phone call from Herb back in 1971, when the creators of “The Gates” were still broke. “It’s the Vogels!” Jeanne-Claude cried to her dispirited husband and partner in art, Christo. “We’re going to pay the rent!” But the Vogels didn’t just take their cash to big-name artists; they were equally passionate about unknown talents, often helping them to develop. David Reed, now a famous conceptual artist, said the couple encouraged him to make more drawings, which later became a central part of his practice. “The Vogels made you aware of what you were doing as an artist,” he said. “They had artist sensibilities.” When they spotted something beyond their means, they’d find a way to make the purchase: They’d buy on credit; they’d forgo a vacation; they’d even throw in cat-sitting to sweeten a deal. And the artists loved them for it. As Chuck Close told Newsday, “You knew when you were selling them something it was becoming part of an important collection.”

It wasn’t long before the artwork overtook their home. By all accounts, the 450-square-foot apartment on East 86th Street was more of a storage facility than a place to live. The Vogels’ collection gradually replaced all their furniture save the kitchen table, some chairs, a bureau, and the bed, which concealed dozens of drawings by Richard Tuttle and Lynda Benglis. Visitors cracked their heads on clay Steve Keister sculptures hung from the ceiling and discovered typographic texts by Lawrence Weiner on the bathroom wall. And while they stashed the pieces wherever they could, Dorothy has repeatedly tried to squelch one persistent rumor: The Vogels never stored art in their oven.

Herbanddorothy.com/Fine Line Media Inc.

It wasn’t just the masterpieces that were crammed into the space; the Vogels shared their storehouse with 20 turtles, eight cats and an aquarium filled with exotic fish. To protect the artwork from kitten claws and rogue turtles, the couple boxed and wrapped the pieces not hung on the walls, further diminishing the available living space. “Art is Herby’s only interest, except for animals,” Dorothy once said. (Fittingly, they named their cats after artists, like Matisse, Renoir, and Manet.) When National Gallery curator Jack Cowart first saw their apartment, he was stunned. “It upset all of my alarm systems as a curator,” he said. “I began to think: What if there’s a fire? What if one of the mega-gallon fish tanks that Herb keeps his fish in springs a leak?”

By the mid-1970s, the Vogels were famous—at least in New York City. The Clocktower Gallery, run by Alanna Heiss, the founder of P.S. 1 Contemporary Art Center, staged the first exhibition of the Vogels’ collection in April 1975. The opening coincided with a profile in New York magazine called “A New Art-World Legend: Good-by, Bob & Ethel; Hullo, Dorothy and Herb!” The title referred to Bob and Ethel Scull, a vulgar taxi magnate and his Vogue model wife. After a messy divorce, their entire collection of Pop Art and Abstract Expressionist was auctioned off for an eye-popping $10 million. The Vogels, by contrast, never sold a thing. “We could easily have become millionaires,” Herb told the Associated Press. “We could have sold things and lived in Nice and still had some left over. But we weren’t concerned about that aspect.”

Pozzi offered an alternate explanation. “To ask them to sell a piece of their collection would be like asking me to cut off a square yard of one of my paintings,” he said. “They were artists, and the collection was their work of art.”

Herb retired from the post office in 1979 and, naturally, used his pension to continue buying art. But the increasing size of the collection threatened to overwhelm the Vogels, like hoarders crushed to death by towering stacks of The New York Times. In the 1980s, they were forced to admit that their apartment could no longer contain their beloved art. They began meeting with curators and evaluating their options. They knew they wanted to donate their collection instead of selling it, and they liked the National Gallery, which is free to the public and maintains a policy against deaccessioning objects, meaning the collection would never be sold. In 1990, the year Dorothy retired, the Vogels followed through on their promise: Art handlers from the National Gallery transferred an astonishing 2,400 works from the Vogels’ tiny apartment, in a move that required five 40-foot trucks. In fact, unloading the works from the trucks and into the gallery tied up the museum’s freight elevators for weeks!

Realizing that the Vogels hadn’t invested for their future, Jack Cowart, the museum’s curator of 20th-century art at the time, paid the Vogels a small annuity in exchange for their generous donation. But instead of saving the money for medical expenses or splurging on a better retirement, the Vogels couldn’t help themselves: They immediately started collecting more art. The annuity helped the couple purchase another 1,500 or so items. As Dorothy put it: “If we wanted to make money, we would have invested it in the stock market.” This led the grateful if overburdened institution to create the Fifty Works for Fifty States program, in which 50 museums across America will receive 50 pieces from the Vogels’ collection.

In 2008, Herb and Dorothy, a documentary about the couple directed by Megumi Sasaki, was released to rave reviews. Sasaki, a former field producer for Japanese public television, had met the Vogels years before while filming a series about Christo and Jeanne-Claude. “I couldn’t believe it was a true story, that such people exist,” she recalled.

It wasn’t until 2009, when Herb’s health began to fail, that the Vogels ceased collecting. “It was something we did together, and when Herb was too ill to enjoy it, we stopped,” Dorothy said with typical matter-of-factness. Herb died in July 2012, at the age of 89. Dorothy's job now, she says, is to make sure people don’t forget the collection she and her husband built, which is considered not just the most impressive art collection to have been housed in a tiny apartment, but one of the most important art collections of the 20th century. “I have no regrets,” Dorothy said. “I’ve had a wonderful life. And I believe Herb and I were made to be together.”

This article originally appeared in mental_floss magazine.

Could Leonardo da Vinci's Artistic Genius Be Due to an Eye Condition?

Young John the Baptist, Leonardo da Vinci (1513-16, Louvre, Paris).
Young John the Baptist, Leonardo da Vinci (1513-16, Louvre, Paris).
Christopher Tyler, JAMA Ophthalmology (2018)

Leonardo da Vinci was indisputably a genius, but his singular artistic vision may have been the result of seeing the world differently in more ways than one. A new paper argues that he had strabismus, a vision disorder where the eyes are misaligned and don’t look toward the same place at the same time. This disorder, visual neuroscientist Christopher Tyler argues, may have helped the artist render three-dimensional images on flat canvas with an extra level of skill.

Tyler is a professor at City, University of London who has written a number of studies on optics and art. In this study, published in JAMA Ophthalmology, he examined six different artworks from the period when Leonardo was working, including Young John the Baptist, Vitruvian Man, and a self-portrait by the artist. He also analyzed pieces by other artists that are thought to have used Leonardo as a model, like Andrea del Verrocchio’s Young Warrior sculpture. Leonardo served as the lead assistant in the latter artist’s studio, and likely served as the model for several of his works. Leonardo was also a friend of Benedetto da Maiano, and possibly served as a model for his 1480 sculpture of John the Baptist. Tyler also looked at the recently auctioned Salvator Mundi, a painting that not all experts believe can be attributed to Leonardo. (However, at least one scientific team that examined the painting says it’s legit.)

With strabismus, a person’s eyes appear to point in different directions. Based on the eyes in Leonardo’s own portraits of himself and other artworks modeled after him, it seems likely that he had intermittent strabismus. When he relaxed his eyes, one of his eyes drifted outward, though he was likely able to align his eyes when he focused. The gaze in the portraits and sculptures seems to be misaligned, with the left eye consistently drifting outward at around the same angle.

'Vitruvian Man' with the subject's pupils highlighted
Vitruvian Man, Leonardo da Vinci (~1490, Accademia, Venice)
Christopher Tyler, JAMA Ophthalmology (2018)

“The weight of converging evidence suggests that [Leonardo] had intermittent exotropia—where an eye turns outwards—with a resulting ability to switch to monocular vision, using just one eye,” Tyler explained in a press release. “The condition is rather convenient for a painter, since viewing the world with one eye allows direct comparison with the flat image being drawn or painted.” This would have given him an assist in depicting depth accurately.

Leonardo isn’t the first famous artist whose vision researchers have wondered about. Some have speculated that Degas’s increasingly coarse pastel work in his later years may have been attributed to his degenerating eyes, as the rough edges would have appeared smoother to him because of his blurred vision. Others have suggested that Van Gogh’s “yellow period” and the vibrant colors of Starry Night may have been influenced by yellowing vision caused by his use of digitalis, a medicine he took for epilepsy.

We can never truly know whether a long-dead artist’s work was the result of visual issues or simply a unique artistic vision, but looking at their art through the lens of medicine provides a new way of understanding their process.

Learn to Paint Like Bob Ross in an Upcoming Facebook Live Event

Public television hero Bob Ross may no longer be with us, but you can still paint happy little trees in his honor. October 29, 2018 marks what would have been the 76th birthday of the beloved art teacher to the masses, and to honor his memory, the Quarto Group—publisher of the new book Painting With Bob Ross—is hosting a live-streamed painting party online.

Painting With Bob Ross provides step-by-step instructions to help you create some of the master’s favorite oil landscapes on your own. While Quarto’s October 23 painting party (a collaboration with Bob Ross, Inc.) can’t teach you how to mimic Ross's soothing voice, the celebration does include a painting session with Bernie Oropallo, a Certified Ross Instructor, who will demonstrate the techniques that Ross taught on The Joy of Painting.

Promo for The Quarto Group's Bob Ross painting party
The Quarto Group

The live-streamed instructional session will take place within the offices of a youth arts center in Beverly, Massachusetts, called Express Yourself. Oropallo will lead you through the process of painting “Distant Mountains,” one of the artworks included in the new book.

The painting lesson kicks off at 7:30 p.m. ET on October 23. To participate, log onto Facebook and head to the QuartoCreates page to join the live event. Before it starts, check out the event page here for a list of the supplies you’ll need to complete the painting. If you can’t make it to a computer that night, grab Painting With Bob Ross on Amazon ($15) to get the next best thing. If that’s not enough for you, we suggest you curl up with the official Bob Ross art book and/or a Bob Ross coloring book.

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