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A Brief History of the 1947 Chocolate Candy Bar Strike

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The year was 1947. World War II had come to an end, and nations across the globe were rebuilding. For Canada, that meant a return to free market capitalism after years of government-mandated freezes on wages and the price of goods and services. Looking to recover from nearly a decade of thin profit margins, companies began to raise the price on everything from vegetables to automobiles, sending inflation through the roof, and putting a crunch on everyone’s pocketbooks.

When kids in the small town of Ladysmith, Vancouver Island, British Columbia wandered down to the Wigwam Café on April 25, 1947, they were surprised to find that the nickel they’d saved from their allowance would no longer buy the candy bar they craved. The price of chocolate had gone up 60 percent, quite literally overnight, from 5 cents to 8 cents for a 3-ounce candy car.

Rather than accept the price increase, the kids decided to do something about it. They hastily scrawled signs, and began marching up and down the street, singing an impromptu protest song:

We want a 5 cent chocolate bar
8 cents is going too darn far
We want a 5 cent chocolate bar
Oh, we want a 5 cent bar

Word spread quickly and soon nearly every kid in town had joined the “Chocolate Bar Strike.”

After the local paper snapped a picture of the little protesters in front of the Wigwam, kids across Canada began picketing their own corner stores carrying signs that read, “What this country needs is a good 5 cent bar!” and “Candy is dandy, but 8 cents isn’t handy!” One of the biggest protests occurred on April 30, when 200 kids marched on the steps of the British Columbia capitol building, shutting down government business for the day. In Burnaby, traffic was clogged for two hours as kids paraded on their bicycles down a major thoroughfare. Ten kids blasting bugles led 60 classmates in a march on Ottawa’s Parliament Hill. Five hundred sign-carrying students from three area high schools gathered at the Christie Pits Park in Toronto. The movement continued with additional protests in Calgary, Edmonton, Winnipeg, Montreal, Quebec City, and throughout the Maritimes, with police being called out to break up the larger gatherings. In all, over 3000 kids were said to have signed pledge cards promising to boycott candy until the price was brought down. Within days, the sale of candy bars in Canada had dropped 80 percent.

For the most part, adults saw the Chocolate Bar Strike as an amusing but profound metaphor for their own struggles with the new post-war economy. Many adult-led community organizations supported the candy strike by printing protest signs and pledge cards, bringing snacks for the kids on the frontlines, and by standing with the youngsters as they rallied against price gouging.

Naturally, candy companies defended the higher price, saying they too were feeling the pressure of post-war inflation. For them, raw materials such as milk, sugar, and cocoa bean processing had become more expensive since the government price freezes had been lifted. They also tried to convince customers that they were simply following the American market, where candy averaged between 5 and 10 cents for the same size bar; Canadian kids had it good at only 8 cents.

The movement continued to gain momentum until May 3, when a planned march on Toronto, meant to be the biggest protest yet, was thwarted by a story in the Toronto Evening Telegram. An anonymous source had informed the newspaper that the entire candy strike was being orchestrated by the National Federation of Labour Youth (NFLY), an organization that helped establish labor unions in Canada. While they were one of many groups to support the kids, NFLY had members affiliated with the Communist Party, which led the ultra-conservative Telegram to propose they were nothing more than a front for Moscow:

“Chocolate bars and a world revolution may seem poles apart, but to the devious, Communist mind, there is a close relationship. They don’t realize it, but the indignant students parading with their placards demanding a 5 cent candy bar have become another instrument in the Communist grand strategy of the creation of chaos.”

The paper claimed that NFLY was recruiting from the ranks of the kids, as well as using the children to further their own communist agenda. In a 2003 interview, NFLY co-founder Bill Stewart refuted these claims; the group simply wanted to encourage kids to speak out when they felt they’d been wronged. 

Whether these allegations were true or not, the candy boycott was now painted red.  Wary of being labeled “Communist,” supportive organizations disowned the strike, and parents forbade their children from attending any further protests. The candy strike fizzled, and the price of a chocolate bar remained 8 cents.

In The Five Cent War, a documentary about the candy strike, surviving members of the original Ladysmith protesters were interviewed about their part in the 1947 boycott.  Everyone agreed that communism was the furthest thing from their young minds.  All they wanted was for their voices to be heard, and to keep a little more allowance in their pockets.

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Big Questions
Why Does Turkey Make You Tired?
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iStock

Why do people have such a hard time staying awake after Thanksgiving dinner? Most people blame tryptophan, but that's not really the main culprit. And what is tryptophan, anyway?

Tryptophan is an amino acid that the body uses in the processes of making vitamin B3 and serotonin, a neurotransmitter that helps regulate sleep. It can't be produced by our bodies, so we need to get it through our diet. From which foods, exactly? Turkey, of course, but also other meats, chocolate, bananas, mangoes, dairy products, eggs, chickpeas, peanuts, and a slew of other foods. Some of these foods, like cheddar cheese, have more tryptophan per gram than turkey. Tryptophan doesn't have much of an impact unless it's taken on an empty stomach and in an amount larger than what we're getting from our drumstick. So why does turkey get the rap as a one-way ticket to a nap?

The urge to snooze is more the fault of the average Thanksgiving meal and all the food and booze that go with it. Here are a few things that play into the nap factor:

Fats: That turkey skin is delicious, but fats take a lot of energy to digest, so the body redirects blood to the digestive system. Reduced blood flow in the rest of the body means reduced energy.

Alcohol: What Homer Simpson called the cause of—and solution to—all of life's problems is also a central nervous system depressant.

Overeating: Same deal as fats. It takes a lot of energy to digest a big feast (the average Thanksgiving meal contains 3000 calories and 229 grams of fat), so blood is sent to the digestive process system, leaving the brain a little tired.

Have you got a Big Question you'd like us to answer? If so, let us know by emailing us at bigquestions@mentalfloss.com.

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Space
More Details Emerge About 'Oumuamua, Earth's First-Recorded Interstellar Visitor
 NASA/JPL-Caltech
NASA/JPL-Caltech

In October, scientists using the University of Hawaii's Pan-STARRS 1 telescope sighted something extraordinary: Earth's first confirmed interstellar visitor. Originally called A/2017 U1, the once-mysterious object has a new name—'Oumuamua, according to Scientific American—and researchers continue to learn more about its physical properties. Now, a team from the University of Hawaii's Institute of Astronomy has published a detailed report of what they know so far in Nature.

Fittingly, "'Oumuamua" is Hawaiian for "a messenger from afar arriving first." 'Oumuamua's astronomical designation is 1I/2017 U1. The "I" in 1I/2017 stands for "interstellar." Until now, objects similar to 'Oumuamua were always given "C" and "A" names, which stand for either comet or asteroid. New observations have researchers concluding that 'Oumuamua is unusual for more than its far-flung origins.

It's a cigar-shaped object 10 times longer than it is wide, stretching to a half-mile long. It's also reddish in color, and is similar in some ways to some asteroids in own solar system, the BBC reports. But it's much faster, zipping through our system, and has a totally different orbit from any of those objects.

After initial indecision about whether the object was a comet or an asteroid, the researchers now believe it's an asteroid. Long ago, it might have hurtled from an unknown star system into our own.

'Oumuamua may provide astronomers with new insights into how stars and planets form. The 750,000 asteroids we know of are leftovers from the formation of our solar system, trapped by the Sun's gravity. But what if, billions of years ago, other objects escaped? 'Oumuamua shows us that it's possible; perhaps there are bits and pieces from the early years of our solar system currently visiting other stars.

The researchers say it's surprising that 'Oumuamua is an asteroid instead of a comet, given that in the Oort Cloud—an icy bubble of debris thought to surround our solar system—comets are predicted to outnumber asteroids 200 to 1 and perhaps even as high as 10,000 to 1. If our own solar system is any indication, it's more likely that a comet would take off before an asteroid would.

So where did 'Oumuamua come from? That's still unknown. It's possible it could've been bumped into our realm by a close encounter with a planet—either a smaller, nearby one, or a larger, farther one. If that's the case, the planet remains to be discovered. They believe it's more likely that 'Oumuamua was ejected from a young stellar system, location unknown. And yet, they write, "the possibility that 'Oumuamua has been orbiting the galaxy for billions of years cannot be ruled out."

As for where it's headed, The Atlantic's Marina Koren notes, "It will pass the orbit of Jupiter next May, then Neptune in 2022, and Pluto in 2024. By 2025, it will coast beyond the outer edge of the Kuiper Belt, a field of icy and rocky objects."

Last week, University of Wisconsin–Madison astronomer Ralf Kotulla and scientists from UCLA and the National Optical Astronomy Observatory (NOAO) used the WIYN Telescope on Kitt Peak, Arizona, to take some of the first pictures of 'Oumuamua. You can check them out below.

Images of an interloper from beyond the solar system — an asteroid or a comet — were captured on Oct. 27 by the 3.5-meter WIYN Telescope on Kitt Peak, Ariz.
Images of 'Oumuamua—an asteroid or a comet—were captured on October 27.
WIYN OBSERVATORY/RALF KOTULLA

U1 spotted whizzing through the Solar System in images taken with the WIYN telescope. The faint streaks are background stars. The green circles highlight the position of U1 in each image. In these images U1 is about 10 million times fainter than the faint
The green circles highlight the position of U1 in each image against faint streaks of background stars. In these images, U1 is about 10 million times fainter than the faintest visible stars.
R. Kotulla (University of Wisconsin) & WIYN/NOAO/AURA/NSF

Color image of U1, compiled from observations taken through filters centered at 4750A, 6250A, and 7500A.
Color image of U1.
R. Kotulla (University of Wisconsin) & WIYN/NOAO/AURA/NSF

Editor's note: This story has been updated.

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