CLOSE
Getty Images
Getty Images

5 Automotive Brands That Came Back from the Dead

Getty Images
Getty Images

It’s hard enough to start—or restart—an entire automotive company these days. A hundred years ago, car companies would come into being and fade away with the frequency of app design firms and cupcake shops today. But there’s an easy way to give a new car company some instant gravitas: pick up one of those old names and bolt it to a shiny new car.

Sometimes a company just needs break with its own recent past. Sometimes it needs an old name for its new ambition. And sometimes a guy just needs some instant history to attach to the car of his dreams. Read on to see which second chances lived—and which were DOA.

1. Lincoln Motor Company (1920-1950s, 2012-present)

Wikimedia Commons

The Lincoln Motor Company was founded by Henry LeLand in 1920, but it didn’t operate on its own for long. The more famous Henry in American autos, Henry Ford, snapped it up in 1922, and the marque has served as the Ford company’s luxury nameplate ever since. Eventually, in the 1950s, the name was shortened to Lincoln, and over the years, it lost some of its luster. In the latter part of the twentieth century, Lincolns were regarded by many (and not incorrectly) as gussied-up Fords, not luxury cars in their own right.

In 2012, as part of Ford’s overhaul in the wake of the automotive crisis of 2008, it resurrected the full Lincoln Motor Company name for its 2013 models. Even Abraham Lincoln, for whom the company was originally named, was trotted out in ads for the rebranded cars. It helped that there was an Oscar-nominated Stephen Spielberg movie that autumn called Lincoln—and who doesn’t love a tie-in?—but the new Lincoln Motor Company cars will have to prove their luxurious chops if they want buyers to take the rebranding seriously.

2. Bugatti (1900-1995, 1998-present)

Wikimedia Commons

Bugatti has always meant speed, power, and luxury, as well as the wads of cash required to pay for those things. Its French blue race cars were unstoppable in the early days of automotive history, and its oval nameplate and EB logo (for founder Ettore Bugatti) crossed the finish line first repeatedly in the first decades of automotive racing.

But World War II did a number on the Bugatti company, as it did for so many exclusive car makers. The company loped along for decades before it was finally sold to fellow old-timey carmaker Hispano-Suiza in 1963. There was an attempted revival in the late 1980s, and even a new model in the early '90s called the EB110, but the company went completely bankrupt in the 1990s.

Luckily, none other than the Volkswagen company (which also owns Lamborghini and Bentley) swooped in with money and a mission: to bring back Bugatti in all its nearly unobtainable, checkbook-breaking glory. Since 1998, when VW reestablished Bugatti at Molsheim, the company has made one amazing car: the Bugatti Veyron. It comes in many guises, from convertible to Hermes-clad, but each is bespoke and unique. What else would you expect for a million bucks—minimum?

3. Maybach (1921-WWII, 2002-2012)

Wikimedia Commons

Wilhelm Maybach and Gottfried Daimler were besties in the early days of the automobile, working together in the late 1800s to build engines and cars—until Daimler maneuvered Maybach out of the partnership picture. So Maybach started his own company in 1909 with his son Karl, affixing the curious name “Luftfahrzeug-Moterenbau,” which translates as “aircraft engine.” (There was a lot of crossover in the early days of autos and airplanes.)

In 1921, the name was changed to the more melodious Maybach Moterenbau, and the factory in Friedrichshafen, Germany, built exclusive, expensive luxury cars. During World War II, the Maybach factory was pressed into service to turn out military engines (not for the good guys) and, as with so many manufacturers after the war, Maybach never resumed making cars.

But Daimler wasn’t done with Maybach yet. In 2002, Mercedes-Benz, which is part of the Daimler group, rolled out the Maybach 57 and 62. And then Daimler was done with them again, for real this time. The 2012 models would be the last of the line, as the Maybach brand had cost Daimler $1 billion over its decade-long resurrection. Maybe they’ll give it another go next century.

4. Spyker (1898-1925, 2000-present, fingers crossed)

Wikimedia Commons

Like Maybach and Bugatti, the Spijker brothers were in the automotive game early, building their first car in 1898 in the Netherlands—not a country renowned for its supercars, then or now. In 1907, a Spyker (the brothers had changed the company name so it would be pronounceable by the rest of the world) finished second in the Peking to Paris race. And in 1914, Spyker merged with the Dutch Aircraft Factory, taking the motto “Nulla tenaci invia est via,” or “For the tenacious, no road is impassable.”

Except, of course, the road to long-term viability. Spyker didn’t even make it to World War II; it was belly up by 1925, the heyday of the Jazz Age and big, expensive cars. There may have been a lesson to learn there.

It took 75 years for the brand to see the light of day again. This time, a European fashion magnate with his dream car in mind dusted off the old wheel-and-propeller insignia and debuted the Spyker C8. That seemed to go pretty well for a first supercar, so in 2006 Spyker fielded a Formula 1 team for one expensive season.

Not content to merely leak money all over the track, Spyker took over struggling Swedish passenger car maker Saab in 2010—or tried to, anyway. Saab went bankrupt in 2011, and Spyker sued Saab’s former owner GM for $3 billion in damages in 2012. The Dutch carmaker is hanging by a thread while it awaits the outcome of the suit.

5. Detroit Electric (1907-1939, 2009-present, maybe)

Wikimedia Commons

Back in the early days of the automobile, electric cars were really popular—as popular as gasoline-powered cars in Northeastern metro areas. One of the best-known electric car builders at the time was Detroit Electric, and it lasted a surprisingly long time, thanks to its ability to build cars that could go over 200 miles on a charge (the Nissan Leaf of today gets about 100 miles per charge). But even in Detroit, the economic effects of World War II took their toll, and gasoline had long before won the fuel war in America. Electric cars had become a novelty, and then a nothing.

But by the twenty-first century, electric cars were starting to make sense again. Fuel prices were up, the phrase “peak oil” was being tossed around, and Americans were tired of fighting wars for oil. Mainstream manufacturers like Ford, Chevy, Nissan, Toyota, and others quickly electrified a small percentage of their fleets while new companies started from scratch. One company decided if it was going to start from scratch, it would at least start with a name people might know: Detroit Electric.

In 2009, the new Detroit Electric emerged. Sort of. There’s a web site, and a concept, and some proprietary technology, but as of 2013, there is not yet an actual, drivable car.

nextArticle.image_alt|e
Hulu
arrow
entertainment
10 Things We Know About The Handmaid’s Tale Season 2
Hulu
Hulu

Though Hulu has been producing original content for more than five years now, 2017 turned out to be a banner year for the streaming network with the debut of The Handmaid’s Tale on April 26, 2017. The dystopian drama, based on Margaret Atwood’s 1985 book, imagines a future in which a theocratic regime known as Gilead has taken over the United States and enslaved fertile women so that the group’s most powerful couples can procreate.

If it all sounds rather bleak, that’s because it is—but it’s also one of the most impressive new series to arrive in years (as evidenced by the slew of awards it has won, including eight Emmy and two Golden Globe Awards). Fortunately, fans left wanting more don’t have that much longer to wait, as season two will premiere on Hulu in April. In the meantime, here’s everything we know about The Handmaid’s Tale’s second season.

1. IT WILL PREMIERE WITH TWO EPISODES.

When The Handmaid’s Tale returns on April 25, 2018, Hulu will release the first two of its 13 new episodes on premiere night, then drop another new episode every Wednesday.

2. MARGARET ATWOOD WILL CONTINUE TO HELP SHAPE THE NARRATIVE.

Fans of Atwood’s novel who didn’t like that season one went beyond the original source material are in for some more disappointment in season two, as the narrative will again go beyond the scope of what Atwood covered. But creator/showrunner Bruce Miller doesn’t necessarily agree with the criticism they received in season one.

“People talk about how we're beyond the book, but we're not really," Miller told Newsweek. "The book starts, then jumps 200 years with an academic discussion at the end of it, about what's happened in those intervening 200 years. We're not going beyond the novel. We're just covering territory [Atwood] covered quickly, a bit more slowly.”

Even more importantly, Miller's got Atwood on his side. The author serves as a consulting producer on the show, and the title isn’t an honorary one. For Miller, Atwood’s input is essential to shaping the show, particularly as it veers off into new territories. And they were already thinking about season two while shooting season one. “Margaret and I had started to talk about the shape of season two halfway through the first [season],” he told Entertainment Weekly.

In fact, Miller said that when he first began working on the show, he sketched out a full 10 seasons worth of storylines. “That’s what you have to do when you’re taking on a project like this,” he said.

3. MOTHERHOOD WILL BE A CENTRAL THEME.

As with season one, motherhood is a key theme in the series. And June/Offred’s pregnancy will be one of the main plotlines. “So much of [Season 2] is about motherhood,” Elisabeth Moss said during the Television Critics Association press tour. “Bruce and I always talked about the impending birth of this child that’s growing inside her as a bit of a ticking time bomb, and the complications of that are really wonderful to explore. It’s a wonderful thing to have a baby, but she’s having it potentially in this world that she may not want to bring it into. And then, you know, if she does have the baby, the baby gets taken away from her and she can’t be its mother. So, obviously, it’s very complicated and makes for good drama. But, it’s a very big part of this season, and it gets bigger and bigger as the show goes on.”

4. THE RESISTANCE IS COMING.

Just because June is pregnant, don’t expect her to sit on the sidelines as the resistance to Gilead continues. “There is more than one way to resist," Moss said. “There is resistance within [June], and that is a big part of this season.”

5. WE’LL GET TO SEE THE COLONIES.

A scene from 'The Handmaid's Tale'
Hulu

Miller, understandably, isn’t eager to share too many details about the new season. “I’m not being cagey!” he swore to Entertainment Weekly. “I just want the viewers to experience it for themselves!” What he did confirm is that the new season will bring us to the colonies—reportedly in episode two—and show what life is like for those who have been sent there.

It will also delve further into what life is like for the refugees who managed to escape Gilead, like Luke and Moira.

6. MARISA TOMEI WILL APPEAR IN AN EPISODE.

Though she won’t be a regular cast member, Miller recently announced that Oscar winner Marisa Tomei will make a guest appearance in the new season’s second episode. Yes, the one that will show us the Colonies. In fact, that’s where we’ll meet her; Tomei is playing the wife of a Commander.

7. WE’LL LEARN MORE ABOUT THE ORIGINS OF GILEAD.

As a group shrouded in secrecy, we still don’t know much about how and where Gilead began. That will change a bit in season two. When discussing some of the questions viewers will have answered, executive producer Warren Littlefield promised that, "How did Gilead come about? How did this happen?” would be two of them. “We get to follow the historical creation of this world,” he said.

8. THERE WILL BE AT LEAST ONE HANDMAID FUNERAL.

A scene from 'The Handmaid's Tale'
Hulu

While Miller wouldn’t talk about who the handmaids are mourning in a teaser shot from season two that shows a handmaid’s funeral, he was excited to talk about creating the look for the scene. “Everything from the design of their costumes to the way they look is so chilling,” Miller told Entertainment Weekly. “These scenes that are so beautiful, while set in such a terrible place, provide the kind of contrast that makes me happy.”

9. ELISABETH MOSS SAYS THE TONE WILL BE DARKER.

Like season one, Miller says that The Handmaid’s Tale's second season will again balance its darker, dystopian themes with glimpses of hopefulness. “I think the first season had very difficult things, and very hopeful things, and I think this season is exactly the same way,” he told the Los Angeles Times. “There come some surprising moments of real hope and victory, and strength, that come from surprising places.”

Moss, however, has a different opinion. “It's a dark season,” she told reporters at TCA. “I would say arguably it's darker than Season 1—if that's possible.”

10. IT WILL ALSO BE BLOODIER.

A scene from 'The Handmaid's Tale'
Hulu

When pressed about how the teaser images for the new season seemed to feature a lot of blood, Miller conceded: “Oh gosh, yeah. There may be a little more blood this season.”

nextArticle.image_alt|e
NUS Environmental Research Institute, Subnero
arrow
technology
Researchers in Singapore Deploy Robot Swans to Test Water Quality
NUS Environmental Research Institute, Subnero
NUS Environmental Research Institute, Subnero

There's something peculiar about the new swans floating around reservoirs in Singapore. They drift across the water like normal birds, but upon closer inspection, onlookers will find they're not birds at all: They're cleverly disguised robots designed to test the quality of the city's water.

As Dezeen reports, the high-tech waterfowl, dubbed NUSwan (New Smart Water Assessment Network), are the work of researchers at the National University of Singapore [PDF]. The team invented the devices as a way to tackle the challenges of maintaining an urban water source. "Water bodies are exposed to varying sources of pollutants from urban run-offs and industries," they write in a statement. "Several methods and protocols in monitoring pollutants are already in place. However, the boundaries of extensive assessment for the water bodies are limited by labor intensive and resource exhaustive methods."

By building water assessment technology into a plastic swan, they're able to analyze the quality of the reservoirs cheaply and discreetly. Sensors on the robots' undersides measure factors like dissolved oxygen and chlorophyll levels. The swans wirelessly transmit whatever data they collect to the command center on land, and based on what they send, human pilots can remotely tweak the robots' performance in real time. The hope is that the simple, adaptable technology will allow researchers to take smarter samples and better understand the impact of the reservoir's micro-ecosystem on water quality.

Man placing robotic swan in water.
NUS Environmental Research Institute, Subnero

This isn't the first time humans have used robots disguised as animals as tools for studying nature. Check out this clip from the BBC series Spy in the Wild for an idea of just how realistic these robots can get.

[h/t Dezeen]

SECTIONS

arrow
LIVE SMARTER
More from mental floss studios