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6 Creative Ways Countries Have Tried to Up Their Birth Rates

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When the Soviet Union took a census of Georgia in 1989, more than 5 million people lived there. But by 2014, the population in the former Soviet republic had plummeted to 3.7 million people, the Telegraph reports. To avoid what it calls a “demographic catastrophe,” a non-profit organization called the Demographic Development Fund recently announced that it's launching a tool familiar to singles the world over: A dating website.

The DDF is running a census of single men and women—including those who are divorced or have lost a spouse—and are entering everything from their height and weight to zodiac sign into a database in hopes of making love connections. Sounds crazy, but a nationwide dating website is just one of many creative ways countries and organizations have encouraged citizens to get it on.

1. GET DOWN DURING VACATION // DENMARK

In 2014, with Denmark's birthrate at a 27-year low, an ad campaign from Spies Travel asked Danes to book a romantic city holiday and "Do It For Denmark." According to the company, Danes have 46 percent more sex on vacation than they do at home, and 10 percent of Danish kids are conceived on vacation. To sweeten the deal, Spies Travel told customers to book with their “ovulation discount,” and if they could prove they conceived on vacation, they’d win baby supplies for three years (and a child-friendly vacation). Spies Travel didn’t stop there: In 2015, they unveiled their “Spies Parent Purchase,” in which hopeful future grandmas could buy active vacations for their adult children in hopes that they’d conceive a child on holiday. (The more sports you do, the more you want to do it, apparently.)

2. EAT MINTS AND MAKE BABIES ON NATIONAL NIGHT // SINGAPORE

Singapore aggressively tackled their low birth rate problem—with the help of mints. On August 9, 2012, Singapore authorities partnered with mint-peddlers Mentos (“The Freshmaker”) to put together “National Night,” a campaign meant to encourage Singaporean couples to let their “patriotism explode” and help the nation increase its 0.78 children per woman birth rate. The resulting ad went viral. “Singapore's population, it needs some increasing/So forget waving flags, August 9th we be freaking … I'm a patriotic husband, you're my patriotic wife, let's do our civic duty and manufacture life,” the smooth-voiced, minty-breathed rapper suggests. “The birth rate ain’t goin’ spike itself!”

But that’s not all: Singapore’s Urban Redevelopment Authority also placed a limit on the number of small one-bedroom flats that could be built in an effort to curb the singleton lifestyle and encourage people to shack up and make babies.

3. GO HOME EARLY EVERY THIRD WEDNESDAY AND GET IT ON // SOUTH KOREA

South Korea’s birth rate has fallen to one of the lowest in the developed world, at 1.187 children per woman in 2013. The low birth rate is in part the fault of a government program to promote smaller families in the 1970s and ‘80s; but more recently, financial woes are more to blame for the baby slowdown—South Koreans have one of the highest household debt burdens in East Asia, at roughly 160 percent of income.

One of the biggest concerns that South Korean parents have is being able to pay for their children’s care and education, so the government is promising to greatly expand the network of low-cost governmental childcare facilities, and is actively trying to weaken the perception that a college degree is necessary for success.

The South Korean government is also taking other, more creative measures to encourage its citizens to procreate. In addition to the cash gifts and incentives offered to staff who have more than one child, in 2010, the South Korean government decided to turn off the lights in its offices at 7:30 p.m. on the third Wednesday of every month—which the government dubbed “Family Day”—to "help staff get dedicated to childbirth and upbringing." While the official in charge of the program acknowledged that going home early probably didn’t have a direct link to making more babies, every little bit helps.

4. HAVE A BABY, WIN A FRIDGE // RUSSIA

Russia’s population was shrinking dramatically after the fall of the Soviet Union, propelled by a low birth rate and high death rate. So, in 2007, the government declared September 12 National Day of Conception, in the hopes that giving couples the day off from work to do their civic duty would result in a baby spike nine months later, on Russia’s national day, June 12. Women who gave birth that day could win refrigerators, money, and even cars.

It seems to have worked—by 2013, Russia’s birth rate had surpassed America’s. That’s a big deal to the dying bear: Russia is already one of the most sparsely settled nations in the world, owing to its massive land size; in the 2000s, demographic experts were concerned that if this trend continued, Russia's population might sink below 100 million by 2050. In the run-up to his presidential campaign in 2011, Prime Minister Vladimir Putin pledged to spend £33 billion to boost Russia’s birth rate by 30 percent over the next five years. Although Russia’s birth rate hasn’t noticeably increased since 2011 (that year, it was at 1.6 births per woman, and it has stayed at 1.7 since 2012—still a massive increase since the 1.2 births of 2000), the program does appear to have had some success, with years of demographic trends reversing and Russia showing steady population growth.

5. NO BABIES = HIGHER TAXES // ROMANIA

In the 1960s, Romania was approaching zero population growth—a terrifying prospect for a Communist nation that held the Marxist principle that economic health lay in a robust labor class. So, starting in 1966, the government took some drastic and chilling measures.

They chose the stick rather than the carrot. Though there were tax and monetary incentives to encourage people to have children, they also punished people for not having them: Childless men and women over the age of 25, regardless of marital status, were subject to a new tax that could be as much as 20 percent of their income. Divorce was also made incredibly difficult; in 1967, only 28 divorces were allowed, a precipitous decrease from the 26,000 the year before. Police were installed in hospitals to make sure that no illegal abortions were performed, and legal importation of birth control was halted.

It worked, at least in the short term. The baby bounce was significant—273,687 in 1966 to 527,764 in 1967—but lasted only as long as the police remained in hospitals. In the 1980s, the Nicolae Ceausescu regime again faced a declining birth rate and instituted even more draconian measures to raise it: Women were subjected to monthly gynecological exams to detect pregnancies in their earliest stage and to ensure that the pregnancies came to term. These exams were performed by “demographic command units” that would also interrogate childless individuals and couples about their sex lives. Access to abortion was made even more difficult; in 1985, the government declared that in order to be eligible for an abortion, regardless of the circumstances, a woman had to have had five children and all those children had to still be under her care, or be over 45. At the same time, the monetary incentives encouraging women to have children were barely enough to buy milk, under the country’s depressed economic conditions.

Pretty grim. The campaign to forcibly control Romanian women’s fertility ended with the overthrow of Ceausescu’s regime in the bloody revolution of 1989.

6. HANG OUT WITH A ROBOT BABY // JAPAN

In addition to a stagnating economy, Japan is suffering from a seriously low birth rate—so low that in 1000 years, one demographer claims, the Japanese will be extinct. The country’s fertility rate fell below two children per woman in 1975, and, as of 2015, was around 1.42. But that means that its elderly population is starting to outpace its young population. In 2012, toiletries company Unicharm said that sales of its adult diapers “slightly surpassed” baby diapers for the first time since the company moved into the elderly market in 1987.

The Japanese government, some critics claim, hasn’t done enough to address its low birth rate and in 2010, students at the University of Tsukuba stepped into the breach with Yotaro, a robot baby. Though he doesn’t exactly look like a real baby, he cries, sneezes, suffers that perpetually drippy nose that is instantly recognizable to any parent, giggles when tickled, and is calmed by his rattle. His creators are hoping that if he can spark some measure of parental emotion in the people who see him, maybe they’ll consider making a real baby. "A robot can't be human but it's great if this robot triggers human emotions, so humans want to have their own baby," said Hiroki Kunimura, the Yotaro project leader.

A version of this story ran in 2014.

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17 Electric Facts About MTV Unplugged
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Michael Stipe of R.E.M. goes Unplugged.
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Making its debut in 1989, MTV Unplugged—in which famous musicians perform stripped-down arrangements of their biggest hits—was a hit for both the cable network and the music industry, particularly in the early- to mid-'90s. Though it lost its regular time slot in 1999, in the near-20 years since, a handful of artists have popped in for brief revivals. But now it looks as if Unplugged is ready for a reboot; MTV has announced that the series will be back beginning on September 8, 2017, with Shawn Mendes as its first guest. In the meantime, here's a look behind the scenes of the music series that became a phenomenon.

1. OPINIONS VARY ON WHO CAME UP WITH THE IDEA.

Singer/songwriter Jules Shear has said that he came up with the concept for MTV Unplugged to promote his acoustic album, The Third Party. In 1992, The New York Times wrote that Shear was inspired by Jon Bon Jovi and Richie Sambora's two-song acoustic set at the 1989 MTV Video Music Awards.

That's all well and good, but producers Jim Burns and Bob Small claim they got the idea for MTV Unplugged after Bruce Springsteen treated the two—and the thousands of other fans at one of his concerts—to a final encore featuring just himself and his acoustic guitar. (Springsteen would find his way onto Unplugged in 1992.)

Executive producer Joel Gallen has referred to Unplugged as his "baby" as well and, like Shear, was inspired by Bon Jovi and Sambora's VMA set, which he called a "jumping off point." In I Want My MTV: The Uncensored Story of the Music Video Revolution, Small said: “Please do not credit Bon Jovi for creating Unplugged. Jon Bon Jovi thinks he was the inspiration for it. He wouldn’t even do the f***ing show until almost 20 years later.”

2. BOTH HBO AND PBS SAID NO.

HBO passed on Unplugged when Shear proposed the concept to the pay channel. Burns and Small pitched the series to PBS after MTV initially said no. PBS simply echoed MTV and HBO. It was only when Burns and Small ally Judy McGrath got a promotion at MTV that a pilot got a greenlight.

3. IT WAS A CHEAP PILOT TO SHOOT.

Bob Small said he had just four hours to set up for the Unplugged pilot, with another four hours to film it—and all on a budget of $18,000. "I couldn't get money to hire a director," Small said. "They said, 'You direct it.'"

4. THERE WAS A HOST FOR THE FIRST 13 EPISODES.

None other than Jules Shear was the undisputed master of ceremonies for the first season. He also joined in on some songs.

5. THE FIRST GUESTS DIDN'T QUITE GRASP THE CONCEPT OF UNPLUGGED.

Glenn Tilbrook and Chris Difford from Squeeze were the stars of the first episode, which aired on November 26, 1989. But they were unprepared. "Chris and Glenn showed up for rehearsal with electric guitars," Alex Coletti, who would end up producing the show through 2001, recalled. "I said: 'Very funny, guys. Where are the acoustics? It’s Unplugged.' They looked at each other and went, 'Riiight… Make a phone call, quick!'"

6. PRODUCERS SCRAMBLED TO GIVE JOE WALSH ACTUAL FRIENDS.

"The fifth episode was billed as Joe Walsh and Friends, and Joe showed up with only one friend—Ricky, his bass player," Coletti remembered. "We thought it meant his famous friends, but apparently that got lost in translation." Walsh had been a member of The Eagles, who had an infamous falling-out, but Walsh's claim of buddies gave MTV employees false hope. Producer Bruce Leddy found Dr. John recording at a neighboring studio and convinced him to come on and be Walsh's "friend."

7. DON HENLEY WAS NOT HAPPY THAT WALSH PLAYED "DESPERADO."

Walsh's former Eagles bandmate wrote "Desperado," as well as a three-page fax explaining to MTV that he didn't want Walsh to play it and he was refusing permission to air the performance. It was after the fax that the network invited Henley to come on the show himself to perform it. Henley was the first artist to get an entire half-hour on his own as the only artist, which quickly became the status quo for Unplugged. In 1994, when The Eagles reunited, they appeared on an MTV Unplugged special.

8. LL COOL J HAD NEVER WORKED WITH A LIVE BAND BEFORE.

The first Unplugged featuring rap artists took place in 1991. Pop's Cool Love backed LL Cool J, MC Lyte, De La Soul, and A Tribe Called Quest. “[It’s like] you drink milk for 10 years and then [you have to] drink fruit punch,” Quest's Q-Tip said about performing with the band. “It’s not that the fruit is bad, but you have to get used to it.”

But LL seemed able to adapt. "We rehearsed the night before and LL Cool J had never worked with a live band," Coletti said. "Before long, he was calling the shots like he'd been doing it his whole life."

9. LL COOL J KNOWS YOU SAW HIS DEODORANT.

"People have teased me about the deodorant for years, but I love it," he said. "It was raw! It was nasty! At least you know I wasn’t stinking.”

10. PAUL MCCARTNEY WAS THE FIRST ARTIST TO OFFICIALLY RELEASE HIS UNPLUGGED SET.

Before Paul McCartney, no other Unplugged artist body had thought to release their acoustic set as an album. But after he performed in 1991, the former Beatle was worried about it getting out to the masses illegally. “I figured that as Unplugged would be screened around the world there was every chance that some bright spark would tape the show and turn it into a bootleg, so we decided to bootleg the show ourselves," he admitted. "We heard the tapes in the car driving back. By the time we got home, we’d decided we’d got an album—albeit one of the fastest I’ve ever made.” He even titled the live performance collection Unplugged (The Official Bootleg).

11. ERIC CLAPTON WAS HESITANT TO RELEASE HIS SHOW AS AN ALBUM.

"Slowhand" performed to acclaim in 1992, but he initially didn't think it was good enough to be released officially as a CD. So naturally, his live album Unplugged won the Grammy for Album of the Year. His "Tears in Heaven" performance in particular won Song and Record of the Year. Two years later, Tony Bennett followed suit, winning the 1994 Album of the Year prize for his time on the show.

12. NEIL YOUNG WALKED OUT ON HIMSELF.

Neil Young's Unplugged was supposed to have been taped at the Ed Sullivan Theater in New York on December 12, 1992. Instead, on that night—at that venue—the audience saw something they would probably never forget: Neil Young walking out the door after numerous mistakes. The "stunned" crew members managed to get him to come back to try again that night. Young opted to junk the performance entirely, and tried again two months later—this time with a band, and with much more success.

13. TORI AMOS WALKED OUT, TOO.

Amos was thrown off and "couldn't harness the energy." But unlike Young, she was able to walk back onstage, perform, and not have to try again with another set on a different night. As the singer/songwriter remembered it, she and her manager paced "beneath the MTV thing" backstage thinking about the problem. "Then my [lighting director] came down and said, 'Something just doesn't feel right. I can’t put my finger on it,'" Amos told Worstgig.com. "For 700 shows over the five years (prior to that), I'd played with the lights down. So all the lights were up to catch the audience and I felt like somebody was watching me take a shower. So they dimmed the lights, I felt better. By that point because I'd made the choice to stop it and make some changes, I felt like I began again. And I turned the whole show around."

14. ALEX COLETTI FOUGHT TO CUT "THE MAN WHO SOLD THE WORLD" FROM NIRVANA'S EPISODE.

"Maybe I shouldn't give this secret away, but I built a fake box out in front of the amp to make it look like a monitor wedge," Coletti admitted to Guitar World in 1995. "It's an acoustic guitar, but he's obviously going through an amp," he added, talking about the now iconic David Bowie cover. "I actually fought pretty hard to leave that song out [of the final edit of the show], because I felt it wasn't as genuine as the rest of the songs. But I'm a huge Bowie fan, so I couldn't fight too hard against the song."

15. DAVE GROHL WAS ALMOST UNINVITED TO NIRVANA'S SHOW.

The Nirvana drummer remembered that it was a minor miracle that the band's Unplugged performance went so well. “That show was supposed to be a disaster,” Grohl said. “We hadn’t rehearsed. We weren’t used to playing acoustic. We did a few rehearsals and they were terrible. Everyone thought it was horrible. Even the people from MTV thought it was horrible. Then we sat down and the cameras started rolling and something clicked. It became one of the band’s most memorable performances.”

As Coletti told it, Kurt Cobain was thinking of just replacing Grohl behind the kit, or maybe not using a drummer at all. “What I didn’t know was up until the day [of the Unplugged performance], there was talk of Dave [Grohl] not playing at all in the show,” the producer revealed in 2014. “Kurt wasn’t happy with the way rehearsals were going; he didn’t like the way Dave sounded playing drums with sticks."

But Grohl turned up the day of filming, and Coletti gifted him some brushes and sizzle sticks to give his drumming a softer sound. "I was afraid Dave would just roll his eyes, like, 'Oh great, the a**hole from MTV is trying to be my friend,'" the producer remembered thinking. "But instead he opened the package and said, 'Cool, I've never had brushes before. I've never even tried using them.'" The album Unplugged in New York won the Grammy for Best Alternative Music Album in 1996. It was the band's lone Grammy win.

16. YES, THEY TRIED TO GET ROBERT PLANT AND JIMMY PAGE TO PLAY "STAIRWAY TO HEAVEN."

The Led Zeppelin bandmates reunited in 1994 for the Unplugged special: No Quarter: Robert Plant and Jimmy Page Unledded, which at the time was the highest-rated episode of the series ever. MTV suggested they film it in Queens, New York. Plant suggested Morocco and Wales because it was where he wrote "Kashmir" and "Down by the Seaside," respectively. Network executives explicitly requested "Stairway" but were shot down. "I think we're in a disposable world and 'Stairway to Heaven' is one of the things that hasn't quite been thrown away yet," Plant said in 1994. "I think radio stations should be asked not to play it for 10 years, just to leave it alone for a bit so we can tell whether it's any good or not."

17. LIAM GALLAGHER HECKLED HIS BROTHER.

Oasis lead vocalist Liam Gallagher backed out of the Royal Festival Hall gig in London at the last minute due to a "sore throat," so songwriter/guitarist/brother Noel took over the vocal duties. Noel would later disclose that Liam in fact appeared an hour before showtime "sh*tfaced," and when he tried to sing it sounded "f**king dreadful." Liam watched the performance from the balcony and at times jeered the band. Noel told him to shut up. Coletti thought it was all for the best. "There's something when the songwriter himself sings it. Maybe he's a little more connected to the song."

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